Indy Craft Painting Corp

What Indy Craft Painting Corp does

Indy Craft Painting Corp is a privately held residential painting contractor headquartered at 6438 Rucker Rd, Indianapolis, IN. Founded in 1997 by Kevin Kinder, the company delivers interior painting, exterior painting, custom finishes, cabinet refinishing, and wallpaper installation services to homeowners across the Indianapolis metropolitan area, including Carmel, Zionsville, Fishers, and Westfield. The company operates with a small team of seven employees and claims over 100 years of combined craft experience, with technical depth in glazed and distressed cabinetry, satin enamels, and wood staining. It holds U.S. EPA Lead-Safe Certification and follows American Coatings Association guidance, which qualify it for work on pre-1978 homes.

The business operates on a direct-to-consumer, project-based revenue model. Customers initiate engagement through the company website (indycraft.com) or by phone, with free in-home estimates offered to drive conversion. Wallpaper installation is provided through a partnership with Studio 342 Design. Revenue is generated entirely from one-time project fees with no recurring or subscription component. Marketing relies on the company website, a project gallery, a blog, word-of-mouth referrals, and Google 5-star reviews. There is no disclosed outside investment, no parent company, and no M&A activity; the business is solely owner-operated and locally focused within a single U.S. metropolitan area.

Name

Indy Craft Painting Corp

Legal name

Indy Craft Painting Corp

Website

https://indycraft.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Indy Craft Painting Corp is a privately held residential painting contractor founded in 1997 in Indianapolis, Indiana. With seven employees, it delivers interior, exterior, custom-finish, cabinet refinishing, and wallpaper services to homeowners across the Indianapolis metro.

Ownership category

akta.pro rank

Product category

Residential Painting Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Kitchen Painting, Drywall & Finishing (HSAPAAAI)

Keywords

• Residential painting services
• Interior painting
• Exterior painting
• Cabinet refinishing
• Wallpaper installation

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Painting Services: Project-based one-time revenue from interior and exterior painting services, cabinet refinishing, custom finishes, and wallpaper installation. Customers pay per project with no recurring revenue component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Indy Craft Painting Corp provides residential painting and finishing services in the Indianapolis metro area. The company offers interior painting, exterior painting, custom finishes, cabinet refinishing, and wallpaper installation for homeowners. The firm emphasizes craftsmanship, established local presence, and EPA Lead-Safe certified practices.

Product overview

Indy Craft Painting Corp is a residential painting service company operating in the Indianapolis metropolitan area (including Carmel, Zionsville, Fishers, and Westfield). Founded in 1997, the company offers five interconnected service offerings: Interior Painting, Exterior Painting, Custom Finishes, Cabinet Refinishing, and Wallpaper installation. The core focus is on high-end, custom residential painting with an emphasis on craftsmanship and attention to detail. Services range from single-room accent walls to complete cabinet transformations and exterior makeovers. The company positions itself as a premium local contractor with over 100 years of combined team experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting
• Exterior Painting
• Custom Finishes
• Cabinet Refinishing
• Wallpaper Installation

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Angi (formerly Angie's List / HomeAdvisor): Lead-generation platform that connects homeowners with local painting contractors. Comparable as a customer-acquisition channel competitor and indirect substitute for Indy Craft's direct/website-driven demand.
• Thumbtack: Marketplace connecting homeowners with local service professionals including painters. Functions as an indirect channel competitor to Indy Craft's website/phone-based lead capture.
• College HUNKS Hauling Junk & Moving: While not a direct painting competitor, this is a comparable local-service franchise model operating in the Indianapolis metro with similar small-team, owner-operator economics — useful as a comparable for franchise-style scaling.

Broad incumbents

• Sherwin-Williams: Largest U.S. paint manufacturer and coatings retailer; not a service competitor but a major supplier and ecosystem participant whose product decisions influence Indy Craft's service delivery.
• Benjamin Moore: Architectural paint manufacturer with deep presence in the residential segment; comparable through its premium positioning in residential repaint projects served by Indy Craft.

Direct peers

• CertaPro Painters: North America's largest residential and commercial painting franchise, offering interior, exterior, and specialty painting services directly comparable to Indy Craft's core offerings. Operates a franchise model that competes locally across many U.S. metros including the Midwest.
• Painter1: Residential and commercial painting franchise operating across the U.S., offering interior, exterior, cabinet refinishing, and specialty finishes — directly comparable service set to Indy Craft.
• 360° Painting: Residential and commercial painting franchise with services spanning interior, exterior, cabinet refinishing, and wallpaper — a near-identical menu to Indy Craft's offerings.
• Five Star Painting: Residential and commercial painting franchise serving homeowners with interior, exterior, cabinet, and drywall services. Direct overlap with Indy Craft's service mix and residential homeowner target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indy-craft-painting-corp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indy Craft Painting Corp