Indy Sports Massage
Indy Sports Massage is an Indianapolis-based, founder-owned therapeutic and sports massage practice operating three clinics and serving individual consumers, professional sports teams (Colts, Fever, Butler, Indians, RLL, X3), and corporate wellness clients with modalities including sports massage, MPS, IASTM, and FST.
- Company typePrivate
- Founded2004
- HeadquartersIndianapolis, Indiana, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Indy Sports Massage does
Indy Sports Massage is a multi-location therapeutic and sports massage practice founded by Karen Wiltrout over 20 years ago and operated under Wiltrout Inc. from the Indianapolis metropolitan area. The firm delivers a broad clinical menu including therapeutic and sports massage, Fascial Stretch Therapy (FST), IASTM toolwork, Micro-Point Stimulation (MPS) using the Dolphin Neurostim device, Kinesio taping, cupping, manual lymphatic drainage, prenatal massage, NormaTec dynamic compression, and CBD-infused massage, with documented claims of 60–85% pain reduction within 1–3 MPS treatments. Service delivery spans three physical clinics (Northside on E. 86th Street, Downtown inside Invoke Yoga Studio, and Carmel inside VQ Labs) plus on-site engagements at corporate and professional sports team facilities.
The company's commercial model is direct-to-consumer session-based with package pricing ($70–$270 per single session; 5-session packages yielding modest 4–7% discounts) plus add-ons such as CBD application, Kinesio taping, and NormaTec. Bookings run through phone, the company website, and the MindBody platform, which also handles gift card sales. The customer base is hybrid: a long tail of individual consumers in Indianapolis (athletes, professionals, prenatal and post-surgical clients), enterprise sports clients (Indianapolis Colts across 15 seasons, Indiana Fever, Butler Bulldogs, Indianapolis Indians, Rahal Letterman Lanigan Racing, and X3 Performance at the NFL Combine for 8 years), and a growing corporate wellness channel (including Nike). Marketing relies on organic digital channels — Google Business Profile, Facebook, Instagram, and athlete story features — rather than paid acquisition.
Operationally, the firm is a small founder-owned business with six named therapists (Karen, Emily, Michelle, Colton, Sarah, Tori) and headcount in the 1–10 range, with no external funding, no subsidiaries, and no M&A activity. Competitive advantage is grounded in the founder's specialized certifications, multi-decade trust with elite Indianapolis sports franchises, a 4.9 Google / 5.0 MindBody rating profile, and clinical outcomes from modalities such as MPS — all of which function as a brand and relationship moat within a single regional market.
Indy Sports Massage firmographics
Firmographics- Name
- Indy Sports Massage
- Legal name
- Wiltrout Inc.
- Website
- https://indysportsmassage.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Indy Sports Massage is an Indianapolis-based, founder-owned therapeutic and sports massage practice operating three clinics and serving individual consumers, professional sports teams (Colts, Fever, Butler, Indians, RLL, X3), and corporate wellness clients with modalities including sports massage, MPS, IASTM, and FST.
- Ownership category
- akta.pro rank
Indy Sports Massage industry classification
Industry- Product category
- Therapeutic Massage and Sports Recovery Services
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Sports Massage (HSALAEAC)
- akta.pro secondary industries
- Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Chair Massage & Corporate/On-Site Massage (HSADAHAO)
Keywords
Where Indy Sports Massage is headquartered
LocationHeadquarters
- HQ city
- Indianapolis, Indiana
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Indy Sports Massage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Massage Therapy Sessions: Individual session-based revenue from therapeutic and sports massage services. Session lengths vary from 30 to 120 minutes with single session and package pricing.
- 5-Session Packages: Bundled pre-paid packages offering discounted rates per session. Packages expire 1 year from purchase date and are non-refundable.
- Specialized Add-on Services: Additional revenue from CBD Pain Relief Cream applications, Kinesio Taping, and NormaTec Recovery Boot sessions.
- Corporate Wellness Services: On-site workplace massage and stretch therapy sessions for corporate clients. Short 15-20 minute sessions delivered at employer locations.
- Gift Cards: Gift card sales for massage therapy sessions, sold through MindBody platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Massage Session - 30 minutes |
| Unit Pricing | Pay-as-you-go | Single Massage Session - 45 minutes |
| Unit Pricing | Pay-as-you-go | Single Massage Session - 60 minutes |
| Unit Pricing | Pay-as-you-go | Single Massage Session - 90 minutes |
| Unit Pricing | Pay-as-you-go | Single Massage Session - 120 minutes |
| Unit Pricing | Pay-as-you-go | 5-Session Package - 30 minutes |
| Unit Pricing | Pay-as-you-go | 5-Session Package - 45 minutes |
| Unit Pricing | Pay-as-you-go | 5-Session Package - 60 minutes |
| Unit Pricing | Pay-as-you-go | 5-Session Package - 90 minutes |
| Unit Pricing | Pay-as-you-go | 5-Session Package - 120 minutes |
| Unit Pricing | Pay-as-you-go | Recovery Sessions - NormaTec Compression |
| Unit Pricing | Pay-as-you-go | CBD Add-on - Single Area |
| Unit Pricing | Pay-as-you-go | CBD Add-on - Whole Body |
| Unit Pricing | Pay-as-you-go | Kinesio Taping Add-on |
| Unit Pricing | Pay-as-you-go | MPS Therapy |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Indy Sports Massage product offering
Product offeringCore offering
Indy Sports Massage operates three Indianapolis-area clinics delivering therapeutic and sports massage, assisted stretching, cupping, IASTM, MPS, lymphatic drainage, prenatal massage, NormaTec compression, and CBD massage to individual clients. The practice extends the same core recovery expertise into on-site corporate wellness programs and long-standing partnerships with professional and collegiate sports teams, including the Indianapolis Colts and Indiana Fever. Services are sold as single sessions (30–120 minutes) or discounted 5-session packages, with add-ons such as CBD cream, Kinesio taping, and NormaTec recovery.
Product overview
Indy Sports Massage operates as a multi-location massage therapy and sports recovery practice offering a comprehensive suite of therapeutic services. The core offering centers on therapeutic and sports massage therapy, supplemented by specialized modalities including cupping therapy, IASTM tool work, kinesio taping, micro-point stimulation (MPS), manual lymphatic drainage, prenatal massage, NormaTec compression boots, and CBD massage. The practice also offers assisted stretch therapy using Fascial Stretch Therapy (FST) techniques. Services are available as single sessions or in discounted multi-session packages, with add-on options like CBD cream and kinesio taping. The company serves individual clients, athletic teams (NFL, WNBA, college sports), and corporate clients through on-site wellness programs. Pricing varies by session length (30-120 minutes) and package options.
Differentiator
Problem solved
Functional benefit
Products and services
- Cupping Therapy
Quantifiable outcome
- 4.9 star Google rating
- +4 more outcomes
Companies that use Indy Sports Massage
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Indy Sports Massage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Indy Sports Massage partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Rahal Letterman Lanigan RacingcoreFormal partnership providing therapeutic sports recovery services to mechanics, engineers, and drivers at RLL's state-of-the-art facility. Services include targeted massage and recovery to prevent injury, reduce soreness, and maintain peak performance throughout the year, especially during race season.
- Indianapolis ColtscoreTrusted 15-season partnership providing on-site massage and stretch therapy at Colts training facility. Works with medical staff, athletic trainers, and strength/conditioning team to support player health and recovery through training camp and NFL season.
- Indiana FevercoreLong-standing relationship providing sports massage and recovery support season after season. Works on the road with the team and provides regular sessions at their training facility, collaborating with medical staff for player-specific needs.
- Butler BulldogscoreCollegiate athletics partnership providing sports recovery services to Butler University Bulldogs athletic programs.
- Indianapolis IndiansminorFirst season partnership with minor league baseball team. Provides pregame massage and stretch therapy, collaborating with team athletic trainers to support player recovery and performance throughout the baseball season.
- Invoke Yoga StudiominorHost venue for Downtown Indianapolis location, housing Indy Sports Massage services within the Invoke Yoga Studio facility.
- VQ LabsminorHost venue for Carmel location, housing Indy Sports Massage services within the VQ Labs wellness facility.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Indy Sports Massage competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Indy Sports Massage social profiles
Digital presenceIndy Sports Massage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indy Sports Massage leadership team
Management profileNumber of profiles
Profiles6 records
Indy Sports Massage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indy Sports Massage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indy Sports Massage
What does Indy Sports Massage do?
Indy Sports Massage operates three Indianapolis-area clinics delivering therapeutic and sports massage, assisted stretching, cupping, IASTM, MPS, lymphatic drainage, prenatal massage, NormaTec compression, and CBD massage to individual clients. The practice extends the same core recovery expertise into on-site corporate wellness programs and long-standing partnerships with professional and collegiate sports teams, including the Indianapolis Colts and Indiana Fever. Services are sold as single sessions (30–120 minutes) or discounted 5-session packages, with add-ons such as CBD cream, Kinesio taping, and NormaTec recovery.
Is Indy Sports Massage a public or private company?
Indy Sports Massage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indy Sports Massage founded?
Indy Sports Massage was founded in 2004. It employs 1 to 10 people.
Where is Indy Sports Massage based?
Indy Sports Massage is headquartered in Indianapolis, Indiana, United States, in the North America region.
How does Indy Sports Massage make money?
Five revenue lines are on record. Massage Therapy Sessions are the primary driver. The others are 5-Session Packages, specialized Add-on Services, corporate Wellness Services and gift Cards.
Does Indy Sports Massage have an API?
No public API is recorded for Indy Sports Massage.
What industry is Indy Sports Massage in?
Indy Sports Massage's product category is Therapeutic Massage and Sports Recovery Services. Its primary akta.pro industry code is HSALAEAC, Sports Massage, with a secondary code of MPAKAJAO, Sports Rehabilitation, Return-to-Play & Performance Therapy Centers. Its NAICS code is 6213 and its SIC code is 8093.