Indy Sports Massage

What Indy Sports Massage does

Indy Sports Massage is a multi-location therapeutic and sports massage practice founded by Karen Wiltrout over 20 years ago and operated under Wiltrout Inc. from the Indianapolis metropolitan area. The firm delivers a broad clinical menu including therapeutic and sports massage, Fascial Stretch Therapy (FST), IASTM toolwork, Micro-Point Stimulation (MPS) using the Dolphin Neurostim device, Kinesio taping, cupping, manual lymphatic drainage, prenatal massage, NormaTec dynamic compression, and CBD-infused massage, with documented claims of 60–85% pain reduction within 1–3 MPS treatments. Service delivery spans three physical clinics (Northside on E. 86th Street, Downtown inside Invoke Yoga Studio, and Carmel inside VQ Labs) plus on-site engagements at corporate and professional sports team facilities.

The company's commercial model is direct-to-consumer session-based with package pricing ($70–$270 per single session; 5-session packages yielding modest 4–7% discounts) plus add-ons such as CBD application, Kinesio taping, and NormaTec. Bookings run through phone, the company website, and the MindBody platform, which also handles gift card sales. The customer base is hybrid: a long tail of individual consumers in Indianapolis (athletes, professionals, prenatal and post-surgical clients), enterprise sports clients (Indianapolis Colts across 15 seasons, Indiana Fever, Butler Bulldogs, Indianapolis Indians, Rahal Letterman Lanigan Racing, and X3 Performance at the NFL Combine for 8 years), and a growing corporate wellness channel (including Nike). Marketing relies on organic digital channels — Google Business Profile, Facebook, Instagram, and athlete story features — rather than paid acquisition.

Operationally, the firm is a small founder-owned business with six named therapists (Karen, Emily, Michelle, Colton, Sarah, Tori) and headcount in the 1–10 range, with no external funding, no subsidiaries, and no M&A activity. Competitive advantage is grounded in the founder's specialized certifications, multi-decade trust with elite Indianapolis sports franchises, a 4.9 Google / 5.0 MindBody rating profile, and clinical outcomes from modalities such as MPS — all of which function as a brand and relationship moat within a single regional market.

Name

Indy Sports Massage

Legal name

Wiltrout Inc.

Website

https://indysportsmassage.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Indy Sports Massage is an Indianapolis-based, founder-owned therapeutic and sports massage practice operating three clinics and serving individual consumers, professional sports teams (Colts, Fever, Butler, Indians, RLL, X3), and corporate wellness clients with modalities including sports massage, MPS, IASTM, and FST.

Ownership category

akta.pro rank

Product category

Therapeutic Massage and Sports Recovery Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Sports Massage (HSALAEAC)

akta.pro secondary industries

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Chair Massage & Corporate/On-Site Massage (HSADAHAO)

Keywords

• Therapeutic massage services
• Sports recovery therapy
• Manual therapy techniques
• Soft tissue mobilization
• Athletic recovery services

Headquarters

HQ city

Indianapolis, Indiana

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Massage Therapy Sessions: Individual session-based revenue from therapeutic and sports massage services. Session lengths vary from 30 to 120 minutes with single session and package pricing.
2. 5-Session Packages: Bundled pre-paid packages offering discounted rates per session. Packages expire 1 year from purchase date and are non-refundable.
3. Specialized Add-on Services: Additional revenue from CBD Pain Relief Cream applications, Kinesio Taping, and NormaTec Recovery Boot sessions.
4. Corporate Wellness Services: On-site workplace massage and stretch therapy sessions for corporate clients. Short 15-20 minute sessions delivered at employer locations.
5. Gift Cards: Gift card sales for massage therapy sessions, sold through MindBody platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Indy Sports Massage operates three Indianapolis-area clinics delivering therapeutic and sports massage, assisted stretching, cupping, IASTM, MPS, lymphatic drainage, prenatal massage, NormaTec compression, and CBD massage to individual clients. The practice extends the same core recovery expertise into on-site corporate wellness programs and long-standing partnerships with professional and collegiate sports teams, including the Indianapolis Colts and Indiana Fever. Services are sold as single sessions (30–120 minutes) or discounted 5-session packages, with add-ons such as CBD cream, Kinesio taping, and NormaTec recovery.

Product overview

Indy Sports Massage operates as a multi-location massage therapy and sports recovery practice offering a comprehensive suite of therapeutic services. The core offering centers on therapeutic and sports massage therapy, supplemented by specialized modalities including cupping therapy, IASTM tool work, kinesio taping, micro-point stimulation (MPS), manual lymphatic drainage, prenatal massage, NormaTec compression boots, and CBD massage. The practice also offers assisted stretch therapy using Fascial Stretch Therapy (FST) techniques. Services are available as single sessions or in discounted multi-session packages, with add-on options like CBD cream and kinesio taping. The company serves individual clients, athletic teams (NFL, WNBA, college sports), and corporate clients through on-site wellness programs. Pricing varies by session length (30-120 minutes) and package options.

Differentiator

Problem solved

Functional benefit

Products and services

• Cupping Therapy

Quantifiable outcome

• 4.9 star Google rating
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rahal Letterman Lanigan RacingcoreStrategic or Co-development PartnerFormal partnership providing therapeutic sports recovery services to mechanics, engineers, and drivers at RLL's state-of-the-art facility. Services include targeted massage and recovery to prevent injury, reduce soreness, and maintain peak performance throughout the year, especially during race season.
• Indianapolis ColtscoreStrategic or Co-development PartnerTrusted 15-season partnership providing on-site massage and stretch therapy at Colts training facility. Works with medical staff, athletic trainers, and strength/conditioning team to support player health and recovery through training camp and NFL season.
• Indiana FevercoreStrategic or Co-development PartnerLong-standing relationship providing sports massage and recovery support season after season. Works on the road with the team and provides regular sessions at their training facility, collaborating with medical staff for player-specific needs.
• Butler BulldogscoreStrategic or Co-development PartnerCollegiate athletics partnership providing sports recovery services to Butler University Bulldogs athletic programs.
• Indianapolis IndiansminorStrategic or Co-development PartnerFirst season partnership with minor league baseball team. Provides pregame massage and stretch therapy, collaborating with team athletic trainers to support player recovery and performance throughout the baseball season.
• Invoke Yoga StudiominorStrategic or Co-development PartnerHost venue for Downtown Indianapolis location, housing Indy Sports Massage services within the Invoke Yoga Studio facility.
• VQ LabsminorStrategic or Co-development PartnerHost venue for Carmel location, housing Indy Sports Massage services within the VQ Labs wellness facility.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IndySportsMassage
• Instagraminstagram.com/indysportsmassage
• LinkedInlinkedin.com/company/indy-sports-massage

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indy Sports Massage