Infinity Foods Co-opertative LTD

What Infinity Foods Co-opertative LTD does

Infinity Foods Co-operative Limited is a Brighton, UK-based worker co-operative founded in 1971 that operates a single retail storefront in the North Laine area at 25 North Road, Brighton. The business retails organic and natural vegetarian and vegan wholefoods, fruit and vegetables (Soil Association certified), groceries, body care, and eco-friendly household products, and runs an on-site artisan bakery producing fresh bread daily since 1976 with a team of eight skilled bakers. A separately constituted wholesale co-operative (Infinity Foods Wholesale Co-operative, founded 1985) distributes products nationwide to other retailers, while an adjacent café branded as Infinity Foods Kitchen (opened 1998, rebranded 2015) extends the food-service offering; these adjacent lines are operated by related but distinct legal entities.

The company is democratically owned and run by its worker members under Industrial Common Ownership rules since 1979, with no external shareholders. Revenue is generated through in-store retail sales (one-time purchase pricing), on-site bakery sales, and the related wholesale cooperative's distribution; a Community Card loyalty program (mobile app on iOS and Android) drives retention with 1 point per £1 spent redeemable for money off, and a 15% discount applies to bulk purchases of 6+ items. Customer segments are health-conscious consumers, Brighton residents, and eco-conscious shoppers served through a physical storefront only, with no delivery service for retail customers and marketing conducted via blog, email newsletter, Facebook, and Instagram.

Founded in 1971 by Peter Deadman, Jenny Deadman, and Robin Bines, the business has remained a single-location retailer for over five decades and has collected multiple regional awards (Best Food Shop Brighton & Hove 2010-2013, Best Vegan Shop 2009, Gold for Best Sustainable Business 2015). As a registered society under the Co-operative and Community Benefit Societies Act 2014, it does not publicly disclose revenue, has no external funding rounds, and has not materially expanded its retail footprint since the 2007 Gardner Street extension.

Name

Infinity Foods Co-opertative LTD

Legal name

Infinity Foods Co-operative Limited

Website

https://infinityfoodsretail.coop

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Infinity Foods Co-operative Limited is a Brighton-based worker co-operative founded in 1971 operating a single retail storefront, on-site artisan bakery, and adjacent vegetarian café serving health-conscious, local, and eco-conscious shoppers with organic, vegetarian, and vegan wholefoods, groceries, and household goods.

Ownership category

akta.pro rank

Product category

Specialty Organic Grocery Retail

NAICS

Specialty Food Retailers (4452), Baked Goods Retailers (445291)

SIC

Retail-Grocery Stores (5411), Retail-Eating Places (5812)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Sales: Revenue generated from retail sales of organic wholefoods, bakery products, groceries, body care, and household items in their Brighton store.
2. Bakery Sales: On-site artisan bakery producing fresh bread and baked goods daily since 1976.
3. Wholesale Distribution: Separate wholesale cooperative distributes Infinity Foods products to other outlets nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Infinity Foods Co-operative Limited operates a single physical retail store in Brighton selling organic, vegetarian and vegan wholefoods, groceries, cruelty-free body care and eco-friendly household goods. The retail store is co-located with an on-site artisan bakery (operating since 1976) producing fresh daily bread, and is complemented by a separate wholesale distribution cooperative and a vegetarian café (Infinity Foods Kitchen). Customers shop in-store and can earn loyalty points through the Community Card scheme.

Product overview

Infinity Foods is a worker co-operative retail store offering organic and natural vegetarian/vegan foods. The business operates as a single physical shop in Brighton with an on-site bakery (since 1976) and a separate café (Infinity Foods Kitchen, opened 1998). Core retail offerings include Fruit & Veg (Soil Association certified organic), Groceries, Body Care, Household products, and an own-brand Wholefoods range. The company also operates a separate wholesale distribution arm and a Community Card loyalty program with mobile app. All products are vegetarian/vegan with strong emphasis on organic, local, fair trade, and environmentally sustainable sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Infinity Foods Bakery (on-site artisan bakery) On-site artisan bakery baking fresh bread daily since 1976 using traditional methods and organic ingredients. Offers daily bread varieties (Wholemeal, White, Sourdough, Granary, Multi Seed, Spelt, Focaccia), specialty breads (Three Seed, Khorason, Teff), and gluten-free Tapioca and Rice products. Sold to in-store retail customers at the Brighton North Laine shop.
• Fruit & Veg Soil Association certified organic fruit and vegetables, sourced locally from nearby farmers and growers wherever possible, with seasonal availability guidance for Spring, Summer, Autumn and Winter produce. Sold to in-store retail customers at the Brighton North Laine shop.
• Groceries Ethically sourced pre-packaged grocery items including teas, coffees, nut butters, vegan beer and wine, chocolate, plus a chilled and frozen section featuring dairy-free ice cream, pastries, vegetarian roasts, cheese, yoghurt, tempeh, tofu and seitan products. Sold to in-store retail customers at the Brighton North Laine shop.
• Body Care Extensive range of cruelty-free health and beauty products including supplements. Sourcing policy excludes SLS, parabens, phthalates, unsustainable palm oil, mineral oil, microbeads and animal testing. Sold to in-store retail customers at the Brighton North Laine shop.
• Household Environmentally friendly household products including ecological detergents, recycled toilet paper, chlorine-free bleach, chemical-free stain remover, scented paraffin-free candles, bin liners and biodegradable compost bags. Sold to in-store retail customers at the Brighton North Laine shop.
• Infinity Foods Wholefoods (own-brand range) Own-brand wholefoods range certified organic by the Soil Association, including muesli, grains, pulses, flours, dried fruit and nuts. Includes fair trade products such as Basmati rice, quinoa, Thai Jasmine rice, brazil nuts, cashews, sesame seeds and dates. Sold to retail customers in-store and also distributed through the Infinity Foods Wholesale Cooperative.
• Infinity Foods Kitchen (café) Vegetarian and organic café located in Gardner Street, Brighton, serving wholesome vegetarian cuisine. Sits alongside the North Road retail shop and provides in-person food service to Brighton customers and visitors.
• Infinity Foods Wholesale (wholesale distribution) Separate wholesale cooperative business distributing Infinity Foods own-brand products and related lines to other retailers and outlets nationwide. Operates as a distinct B2B channel from the Brighton retail store.

Quantifiable outcome

• One of the largest selections of organic and natural vegetarian and vegan foods in the South East
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Brighton Open MarketminorStrategic or Co-development Partner · 1 February 2026Host venue for Seedy Sunday, the UK's largest community seed swap event sponsored by Infinity Foods.
• Brighton Yoga FoundationminorStrategic or Co-development Partner · 21 May 2025Infinity Foods has supported the Brighton Yoga Festival for several years through both its shop and wholesale arm.
• Brighton Natural Health FoundationminorStrategic or Co-development Partner · 21 May 2025Co-supported the Brighton Yoga Festival alongside Infinity Foods.
• Laines Organic FarmcoreStrategic or Co-development PartnerLong-standing local supplier since 1979, providing fresh organic produce to Infinity Foods shop.
• Brighton Paper RoundminorStrategic or Co-development PartnerRecycling partner for glass, cans, plastic, Tetra-Pak and cardboard waste.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• As Nature Intended: UK health food retailer specializing in organic, natural, vegan, vegetarian, and free-from products with physical stores. Comparable specialty organic/natural food retail format targeting similar health-conscious, ethical consumers.
• Riverford Organic Farmers: UK organic produce and grocery delivery service, employee-owned (since 2022) and farmer-led, focused on seasonal, organic, locally sourced food. Comparable on organic positioning, ethical values alignment, and employee-ownership ethos.
• Daylesford Organic: Premium UK organic farm shop and café operator with multiple locations and a strong own-brand organic range. Comparable in the premium organic, farm-to-shelf positioning and integrated café/retail experience, though operating at the premium end.
• Hisbe (How It Should Be): An independent ethical supermarket also based in Brighton, UK, focused on local, sustainable, fairly-traded, and healthy food. Most directly comparable to Infinity Foods by geography, customer base (Brighton ethical consumers), and ethical/values-driven positioning.
• Suma Wholefoods: A UK worker co-operative wholesaler and retailer of organic, vegetarian, ethically sourced, and fair trade wholefoods. Highly comparable given the dual co-operative structure, organic/ethical positioning, and overlapping wholefoods range (muesli, grains, pulses, flours, dried fruit and nuts).
• Better Food Company: Independent Bristol-based organic and ethical food retailer with multiple stores, a café, deli, and bakery — closely mirroring Infinity Foods' integrated retail/bakery/café model and ethical/values-led customer base.
• Planet Organic: UK's largest fully certified organic supermarket chain, offering organic, natural, and health-focused products across multiple London locations. Directly comparable as a specialist organic and natural food retailer serving health-conscious, vegetarian, and vegan customers.

Broad incumbents

• Whole Foods Market: Global specialty organic and natural food retailer (Amazon-owned) with UK stores. Overlaps significantly on organic, vegetarian, vegan, and natural product assortment and target customer, but operates at much greater scale and breadth.
• Holland & Barrett: UK's largest health food and wellness retailer with nationwide stores. Comparable on health-focused, vegetarian/vegan, and supplement assortments, but operates as a broad-based high-street chain rather than a local specialty organic store.

Emerging players

• Abel & Cole: UK organic grocery delivery service offering organic fruit, vegetables, meat, dairy, and store-cupboard staples. Comparable on organic and ethical values, with partial overlap on product categories, but operates an online delivery model rather than a physical store.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InfinityFoodsCooperative
• Instagraminstagram.com/infinityfoodsbrighton
• LinkedInlinkedin.com/company/infinity-foods-co-operative-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity Foods Co-opertative LTD