What Infinity Seating Solutions does

Infinity Seating Solutions Ltd is a UK-based, family-owned manufacturer of bespoke cinema seating founded in 1964 by master upholsterer John Jenkins. The company designs, manufactures, supplies, and installs made-to-order seating products—including armchairs, sofas, auditorium chairs, recliners, sliders, and daybeds—built primarily on FSC Beech hardwood frames with CMHR fire-retardant foams. Its product portfolio spans multiple named ranges (Prince, Cooper, Diablo, Petherton, Holloway, Storm, and others), modular add-ons such as Chaise-End leg extensions and Eclipse/Loge privacy enclosures, and accessories (consoles, footstools, cupholders, embroidered branding). Core technology centers on recliner mechanisms in three tiers (Silver, Gold Powerwall, Platinum) with motor configurations and safety features including thermal cut-out and infrared beam modules.

The company sells primarily through enterprise field sales directly to cinema operators and specialist architects, with a bespoke, quote-based pricing model and multi-year project contracts covering design, supply, and installation. Additional revenue comes from refurbishment and re-upholstery services plus turnkey project management (flooring, joinery, and overstepping). Distribution is delivered via a UK headquarters plus international channel partners, including a 25-year relationship with Skeie Seating covering Scandinavia/Finland and Strong Technical Services covering the US. The firm is privately held, remains under Jenkins family control, and serves customers in 18+ countries including major cinema chains (Odeon, Pathé, Cineplex, Everyman, Shaw Theatres, Wallis, Dendy) as well as entertainment venues and private installations.

Name

Infinity Seating Solutions

Legal name

Infinity Seating Solutions Ltd

Website

https://infinityseating.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinity Seating Solutions is a UK-based, family-owned manufacturer of bespoke cinema seating founded in 1964, designing and installing made-to-order armchairs, sofas, recliners, and enclosures for cinema operators and specialist architects globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Southend on Sea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Cinema Seating Products: Design, manufacture, and supply of bespoke cinema seating including sofas, armchairs, auditorium chairs, recliners, and daybeds. Products are sold as one-time purchases with no power supply requirements for standard models.
2. Installation Services: Full installation services provided for projects where installation is part of the quotation, covering access, floor surface, fixing to floor and hand over. Governed by Conditions of Installation.
3. Refurbishment and Re-upholstery: Re-upholstery services including seat cover replacement and existing seating refurbishment, returning damaged seating to like-new condition.
4. Project Management Services: Complete turnkey solutions including flooring, joinery work, and overstepping services for cinema seating projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Infinity Seating Solutions designs, manufactures, and installs bespoke cinema seating for commercial cinema operators, independent venues, and specialist architects worldwide. The product range spans armchairs, sofas, auditorium chairs, recliners, daybeds, enclosures, and consoles, each built to order with FSC Beech hardwood frames and CMHR fire retardant foams. Complementary services include installation, refurbishment and re-upholstery, and full project management.

Product overview

Infinity Seating Solutions is a UK-based manufacturer and distributor of bespoke cinema seating founded in 1964. Their product portfolio consists of multiple seating ranges (Prince, Cooper, Diablo, Petherton, Halfmoon, Holloway, Rolo, Rose, Scarlett, Storm, Teardrop, Lily, Grab, Flaire, Queen, Jack, Omega, Ultra) along with enclosures (Eclipse, Loge), accessories, and customization options. The core offering centers on cinema-specific seating products including armchairs, sofas, auditorium chairs, recliners, sliders, and daybeds, all built with FSC Beech hardwood frames and CMHR fire retardant foams. Each product range offers extensive customization through chaise-end upgrades, electric footrests, console units, embroidered branding, and various fabric/leather options. The company also provides installation services and operates as a solutions provider for the cinema sector, working with specialist architects to deliver complete auditorium seating solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Prince Range Bespoke cinema seating range including armchairs, sofas, auditorium chairs, and recliners with configuration options such as chaise-end, on-step, and electric footrest. Designed for premium cinema auditoriums and VIP sections.
• Cooper Range Comprehensive cinema seating collection featuring armchairs, sofas, auditorium chairs, recliners, sliders, daybeds, and consoles with multiple customization options including electric footrests and chaise-end configurations.
• Diablo Range Premium cinema seating range including recliners with bespoke quilting, auditorium chairs, and Eclipse enclosure surrounds for luxury cinema experiences.
• Petherton Range Bespoke cinema seating collection featuring armchairs and 2-seater sofas with options including on-step and chaise-end configurations.
• Holloway Range Luxury seating range including armchairs, sofas, daybeds, and consoles with customization options such as contrast piping, embroidered cushions, and brass seat numbers.
• Storm Range Cinema seating collection featuring armchairs, 2-seater and 3-seater sofas, auditorium chairs, slider chairs, daybeds, and consoles with optional electric footrests.
• Eclipse Enclosure Standalone screening enclosure available in various sizes for single to multiple seat configurations with polycarbonate screens, fabric options, and hood variants, designed for social distancing in cinemas.
• Loge Flagship full-sized private booth seating enclosure providing socially distanced cinema experience as a standalone product.
• Chaise-End Standalone leg-extension upgrade that transforms armchairs, sofas, and auditorium chairs into more comfortable seating at approximately half the cost of full-sized daybeds, without requiring power supply.
• Consoles Standalone console units designed to resolve residual gaps at row ends, available in various wood finishes with LED lighting and wine glass holder options, compatible with multiple seating ranges.
• Installation Services Full installation services for cinema seating projects, covering access, floor surface, fixing to floor, and hand over, governed by Conditions of Installation.
• Refurbishment and Re-upholstery Re-upholstery services including seat cover replacement and refurbishment of existing cinema seating to like-new condition, performed at the Fletchers Square refurbishment facility.
• Project Management Services Complete turnkey project solutions for cinema seating projects including flooring, joinery work, and overstepping services.

Quantifiable outcome

• Clients report 20-70% ticket sales revenue uplift in front rows using Infinity sofas with Chaise-End upgrades

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Strong Technical ServicescoreChannel Partner/ Reseller/ Distributor · 1 January 2022Strong Technical Services of Nebraska was announced as the new US Distributor for Infinity Seating Solutions, to be featured at CinemaCon following Covid-19 cancellations.
• Skeie SeatingcoreChannel Partner/ Reseller/ DistributorSkeie Seating of Sandnes, Norway serves as the distribution partner for Scandinavian and Finnish markets. The strategic relationship between two of Europe's most respected seating brands was cemented following successful projects including a first installation in Trondheim, Norway. Skeie handles all Sales, Project Management, Installations, Service and Warranty work in the region, with a 25-year existing relationship with Infinity Seating.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quinette Gallay: French manufacturer of cinema and theater seating with established European and international project presence. Direct competitor in bespoke premium cinema seating for enterprise cinema chains and cultural venues.
• Cineak: Belgian manufacturer of premium cinema seating and home theater solutions. Direct competitor focused on high-end cinema seating where Infinity positions its Prince, Cooper, and Diablo ranges.
• Figueras International Seating: Spanish manufacturer of premium cinema, theater, and auditorium seating with global project footprint. Direct competitor to Infinity in the bespoke premium cinema seating category, serving the same enterprise cinema chain customers.
• Cinemeccanica: Italian manufacturer specializing in cinema seating and projection-related equipment for theaters. Direct competitor to Infinity in the European cinema seating market, serving similar operator customers with comparable bespoke offerings.
• Ferco Seating: Malaysian-based manufacturer of cinema, theater, and auditorium seating with international installation footprint. Direct peer in bespoke premium cinema seating, competing for the same global cinema chain projects.
• Fortress Seating: Canadian manufacturer of theater, cinema, and auditorium seating with international installation experience. Direct peer offering bespoke and modular cinema seating to the same cinema operator customer base.
• Skeie Seating: Norwegian theater and cinema seating manufacturer and Infinity's Scandinavian/Finnish distribution partner of 25+ years. Comparable as a premium bespoke cinema seating specialist serving the same operator customer base with overlapping product categories.

Regional players

• Camatic Seating: Australian seating manufacturer serving theater, cinema, and stadium markets across the Asia-Pacific region. Comparable product categories and customer types, with primary geographic overlap in Australia where Infinity serves Wallis and Dendy.

Broad incumbents

• Irwin Seating Company: US-based established manufacturer of auditorium, theater, and arena seating with broader institutional and educational focus. Overlaps with Infinity in auditorium-style seating for public venues but serves a wider product portfolio.
• American Seating: Long-established US seating manufacturer spanning public transit, education, and auditorium/theater seating. Overlaps with Infinity in fixed auditorium seating for public venues, though with much broader institutional exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/infinity-seating

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity Seating Solutions