InformAction Kenya

What InformAction Kenya does

InformAction Kenya (InformAction Ltd., operating as 'IFA') is a Kenyan non-profit civil rights organization founded in 2009 that combines documentary film production with grassroots community organizing to address human rights abuses, governance failures, and social justice issues in underserved Kenyan communities. Its core operational model consists of mobile field teams—each staffed with a field coordinator, cameraperson, and driver, equipped with a car, screen, projector, and camera—that conduct weekly film screenings and facilitated community discussions across 33 counties and 8 regions of Kenya (Central, North/South Rift Valley, Kisumu, Kisii, Northern Kenya, North Eastern Kenya, and Coastal). The organization produces a library of social justice films using high journalistic standards and local video journalists, distributes them through both mobile screenings and a free YouTube channel (INFORMACTIONTV), and sustains impact through Community Action Teams (CATs)—multidisciplinary grassroots groups organized by geography—and a trained network of Community Activist Journalists (CAJs) who document and report on local issues.

Its service portfolio includes social justice films (InformAction Films/Docufilms), the Hatua Podcast for audio storytelling, the CLAP (Community Legal Assistance Program) platform for citizen submissions of memoranda and Access to Information letters, mobile community screenings, the CAT organizing program, and a citizen journalism training curriculum. Supporting programs include a grassroots grants initiative targeting Western and ASAL regions, partnership with the Angaza Movement consortium for electoral integrity work (including 148 observers and 321 polling stations during the 2022 elections), and project collaborations such as IHRD's oversight of the Horn of Africa Gateway Development Project.

InformAction's revenue model is exclusively donations and grants from donors and partners, with no commercial pricing—films are distributed free on YouTube and field screenings are offered at no cost to communities. Primary customer segments are marginalized Kenyan communities, grassroots organizations, and citizens in election cycles; beneficiary cases include the Burat community in Isiolo (land dispute), Marani PWDs in Kisii (disability rights), and the Bengoni CAT in Kilifi (land governance). The organization is led by Executive Director Davis Mulandi Malombe, with Winnie Masai as Programmes Coordinator and Tirop Kitur as Community Action Leader, operating from a Nairobi headquarters and 7 regional field bases.

Name

InformAction Kenya

Legal name

InformAction Ltd.

Website

https://informaction.tv

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

InformAction Kenya is a non-profit civil rights organization founded in 2009 that uses social justice films, mobile community screenings, and Community Action Teams to drive advocacy and accountability across 33 Kenyan counties, serving marginalized communities facing human rights violations.

Ownership category

akta.pro rank

Product category

Civil Society and Human Rights Advocacy Services

NAICS

Human Rights Organizations (813311), Civic and Social Organizations (813410), Grantmaking and Giving Services (81321), Broadcasting and Content Providers (516)

SIC

Services-Social Services (8300), Services-Allied To Motion Picture Distribution (7829), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Social Issue & Advocacy Documentaries (MPADADAG)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), Public Communications, Transparency & Open Government (BPAIAAAH), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

Keywords

• Human rights advocacy
• Social justice films
• Community organizing
• Civic engagement
• Citizen journalism

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Grants: InformAction operates as a not-for-profit civil rights organization funded through donations and grants from donors and partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

InformAction Kenya is a non-profit civil rights organization that produces social justice documentary films and shows them to ordinary people throughout Kenya via mobile field teams using cars, screens, projectors, and cameras. It complements screenings with facilitated community discussions, Community Action Teams (CATs) for grassroots organizing, a Citizen Journalism training program, the Hatua Podcast, and the CLAP platform for submitting memoranda and Access to Information letters.

Product overview

InformAction Kenya is a human rights organization that operates as a documentary film production house combined with community advocacy services. The organization functions as a unified offering centered on social justice films (InformAction Films/Docufilms), distributed through Mobile Community Screenings to reach underserved populations across Kenya's 33 counties. Supporting services include the Hatua Podcast for audio storytelling, the CLAP (Community Legal Assistance Program) platform for civic submissions, Community Action Teams (CAT) for grassroots organizing, and a Citizen Journalism Program for training community reporters. The portfolio is delivered through mobile field teams equipped with vehicles, screens, projectors, and cameras that bring films directly to villages for facilitated community discussions.

Differentiator

Problem solved

Functional benefit

Products and services

• InformAction Films (Docufilms) Social justice documentary films produced by InformAction highlighting marginalized voices, human rights abuses, and community issues in Kenya. Shown through mobile community screenings to provoke thought and action.
• Hatua Podcast Audio podcast series covering social justice topics, community stories, and discussions on rights and governance issues in Kenya.
• CLAP (Community Legal Assistance Program) Platform enabling citizens to submit memoranda and Access to Information (ATI) letters for advocacy and accountability purposes.
• Mobile Community Screenings Mobile field team operations using car, screen, projector and camera to show documentary films to communities throughout Kenya, followed by facilitated discussions to encourage civic action.
• Community Action Teams (CAT) Community organizing program that forms multidisciplinary teams within defined geographical areas to identify and solve local issues through collective action.
• Citizen Journalism Program

Quantifiable outcome

• Over 290,000 people reached through film screenings and community discussions
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Angaza MovementcoreStrategic or Co-development PartnerIFA is part of the Angaza Movement, a consortium of civic and human rights organizations championing electoral integrity and political accountability with members from grassroots to national level. 33 observers from the movement were deployed during the 2022 elections under this partnership.
• Grassroots Organizations (Grantees)coreStrategic or Co-development PartnerIFA partners with and provides grants to grassroots organizations across Western and ASAL (Arid and Semi-Arid Lands) regions. These organizations are often first responders to community challenges including women's rights and accountability issues.
• Trained Community Activist Journalists (CAJs)coreStrategic or Co-development PartnerIFA trains citizens in citizen journalism enabling them to document, collect, report, analyze and disseminate news and information. 82 trained CAJs augmented field reporting capacity during the 2022 election observation period.
• Kura Yangu, Sauti YanguminorStrategic or Co-development PartnerPartnership for election-related programming and civic education content production.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WITNESS: Global organization that uses video to document human rights abuses and trains citizen video journalists — the closest functional peer to InformAction's documentary-film + citizen-journalism model.
• ARTICLE 19 Eastern Africa: Regional office of a global freedom-of-expression organization working on civic space and access-to-information — directly comparable to InformAction's CLAP platform (ATI letter submission) and civic-education work.
• InsightShare: Participatory-video and film-for-advocacy organization training communities to produce their own social-issue films — highly comparable participatory-filmmaking methodology to InformAction's Community Activist Journalist program.
• Africa Centre for Open Governance (AfriCOG): Nairobi-based civic-organization focused on transparency, accountability and electoral integrity in Kenya — directly comparable mandate and operating geography to InformAction.
• Kenya Human Rights Commission (KHRC): Leading Kenyan human rights and governance NGO operating nationally — closely comparable to InformAction in mission (rights documentation, civic accountability) and Kenyan operating context.
• Angaza Movement: Kenyan consortium of civic and human rights organizations focused on electoral integrity and political accountability — directly comparable because InformAction is a member and Angaza co-deployed 33 observers during the 2022 elections.

Emerging players

• Slum TV (Kenya): Nairobi-based youth media initiative producing documentary video from underserved Kenyan communities — a comparable niche EMERGING_PLAYER using film as a tool for community voice and accountability.

Broad incumbents

• CIVICUS: Global alliance focused on civil-society space monitoring and civic-strengthening grants — comparable to InformAction's civic-participation and accountability work, but as an international umbrella INCUMBENT.
• Amnesty International Kenya: Kenyan chapter of a global human rights INCUMBENT — overlapping mission on rights documentation and advocacy but operating with much broader resources and a global brand.
• Human Rights Watch (Africa Division): Global human rights research and advocacy organization covering Kenya — comparable in documenting police brutality, gender-based violence, and electoral accountability, but as a much larger INCUMBENT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InformAction_KE
• YouTubeyoutube.com/user/INFORMACTIONTV
• LinkedInlinkedin.com/company/informaction-kenya

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InformAction Kenya