Angaza
Angaza provides cloud-based pay-as-you-go (PAYGo) sales and customer management software to 200+ last-mile distributors across 50+ emerging-market countries, enabling digital distribution of solar, clean cooking, smartphone, and productive-use products through subscription SaaS and transaction fees.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Angaza does
Angaza is a for-profit social enterprise that provides cloud-based sales and customer management software for last-mile product distributors operating in emerging markets. Its core platform, Angaza Hub, digitizes pay-as-you-go (PAYGo) distribution operations — including sales, payments, inventory, workforce coordination, customer management, and reporting — and is paired with the Angaza Activator mobile app used by field sales agents in offline-capable mode. The IoT by Angaza layer adds smart-device telemetry, tamper alerts, remote firmware updates, and energy-theft detection for GSM-enabled devices, while a device financing module enables smartphone distribution via integrations with Samsung Knox and NuovoPay locking technologies.
The company serves a network of 200+ distributors across more than 50 countries, supporting over 50 product types including solar home systems, clean cookstoves, solar water pumps, solar refrigerators, solar TVs, laptops, and smartphones. Revenue is generated through a combination of SaaS subscription fees for the platform, transaction-based fees on payments processed through 50+ mobile money integrations, and data services enabled by the SIMA Angaza Distributor Finance Fund (a joint venture with SIMA that provides debt capital to distributors using Angaza's operational data for underwriting). Distribution channels include direct enterprise sales, a partner referral network of 100+ manufacturers and funders, and self-service demo requests. Pricing is quote-based and not publicly disclosed.
Angaza was founded in 2013 and is headquartered in San Francisco with an additional office in Nairobi, Kenya. The company has raised approximately $29.5 million across four funding rounds, with the most recent being a $13.5 million Series B in October 2020. As of 2026, the company has entered a new chapter within the Adapt IT portfolio under recently appointed CEO Rael Mugambi.
Angaza firmographics
Firmographics- Name
- Angaza
- Legal name
- Angaza Design Inc.
- Website
- https://angaza.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Angaza provides cloud-based pay-as-you-go (PAYGo) sales and customer management software to 200+ last-mile distributors across 50+ emerging-market countries, enabling digital distribution of solar, clean cooking, smartphone, and productive-use products through subscription SaaS and transaction fees.
- Ownership category
- akta.pro rank
Angaza industry classification
Industry- Product category
- Pay-as-you-go (PAYGo) distribution software
- NAICS
- Sales Financing (52222)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL), IT Asset Management (ITAM) Platforms (HDAEALAD)
Keywords
Where Angaza is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Angaza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: Angaza provides a cloud-based SaaS platform (Angaza Hub) and mobile application (Activator) to last-mile distributors for managing PAYG sales, payments, inventory, and customer relationships. Revenue is generated through recurring platform subscription fees charged to distributors for access to the software.
- Transaction/Payment Processing: Angaza processes digital payments through integrations with over 50 mobile money operators. The platform facilitates installment payments from end consumers to distributors, with the company earning a transaction fee or take rate on payment volumes processed through its system.
- Data Services and Financial Access: Through the SIMA Angaza Distributor Finance Fund (DFF), Angaza leverages its data platform to enable debt capital provision to distributors, creating an additional revenue stream via data analytics services and fund management collaboration.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Angaza product offering
Product offeringCore offering
Angaza sells a cloud-based Pay-As-You-Go (PAYGo) software platform — Angaza Hub — that enables last-mile distributors in emerging markets to digitize sales, manage installment loans, track inventory, coordinate field workforces, and accept digital payments via 50+ mobile money operators. The offering is delivered alongside the Angaza Activator mobile field-agent app, IoT by Angaza device-management capabilities, and integrations with Samsung Knox and NuovoPay for lockable smartphone financing.
Product overview
Angaza is a sales and customer management software platform designed for product distributors operating in emerging markets, with a focus on enabling pay-as-you-go (PAYGo) financing for life-changing products. The platform is architected as a cloud-based SaaS solution with multiple integrated components: Angaza Hub serves as the central platform for managing sales, customer relationships, payments, inventory, workforce, and analytics; Angaza Activator is the mobile field agent app for offline-capable sales and task management; IoT by Angaza provides smart device monitoring, tamper detection, and remote device management; and the Smartphones (Device Financing Platform) enables secure device locking for smartphone financing through Samsung Knox and NuovoPay integrations. Angaza supports a broad portfolio of PAYGo-enabled products including solar home systems (50+ devices from leading manufacturers), clean cookstoves, solar water pumps, solar refrigerators, solar TVs, and laptops — all sold through a network of 200+ distributors across 50+ countries. A complementary Distributor Finance Fund (in partnership with SIMA) provides debt capital to qualifying distributors using Angaza's platform data.
Differentiator
Problem solved
Functional benefit
Products and services
- Angaza Hub
- Angaza Activator App
- IoT by Angaza
- Smartphone Device Financing Platform
- SIMA Angaza Distributor Finance Fund (DFF)
- Nexus Channel Core
Quantifiable outcome
- Distributors using Angaza report a 5x increase in sales growth on average.
- +5 more outcomes
Companies that use Angaza
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Angaza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature7 records
Angaza partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Devidayal Solar Solutions (DDSolar)coreDevidayal Solar Solutions, an Indian manufacturer of solar refrigerators (DDSR 100 to DDSR 250), integrates Angaza's PAYGo platform to enable distributors to offer flexible financing for solar refrigeration products. The partnership enables distributors to manage product registration, payment tracking, and customer engagement through Angaza's platform.
- TrustoniccoreAngaza and Trustonic partnered to power affordable smartphone access through enhanced mobile device security, combining Trustonic's hardware security with Angaza's device financing platform.
- ZTEcoreAngaza partnered with ZTE to expand smartphone access with financing solutions across emerging markets. The partnership supports the distribution of ZTE smartphones through Angaza's device financing platform, enabling consumers to pay incrementally for devices.
- Mara PhonescoreAngaza partnered with Mara Phones, manufacturers of the first smartphone made entirely in Africa, to offer affordable smartphone options to last-mile consumers through Angaza's PAYGo financing platform.
- d.lightcoreAngaza partnered with d.light, the industry-leading provider of reliable, affordable off-grid solar solutions, to enable d.light products with Angaza's PAYGo technology for last-mile distribution.
- BURN ManufacturingcoreAngaza partnered with BURN to increase access to affordable clean cooking solutions in emerging markets by embedding Angaza's PAYGo financing technology in BURN's clean cookstove products.
- RDGcoreAngaza and RDG launched an innovative GSM range of solar home systems (R-Series), expanding their partnership to bring RDG's GSM-enabled solar products to distributors in the Congo and Zambia through Angaza's platform.
- NuovoPaycoreAngaza partnered with NuovoPay (a product by ProMobi Technologies) to provide device locking technology platform enabling mobile phone leasing and requisition for Android devices, integrated with Angaza's platform for PAYG smartphone sales.
- Samsung (Knox)coreAngaza partnered with Samsung to enable Samsung Knox security platform-enabled smartphones for last-mile PAYG distribution. Samsung Knox provides multi-layered hardware and software security features built into Samsung devices from the point of unpacking.
- 60 Decibelsminor60 Decibels, a Fund partner, gathers gender-related end-user data for SIMA Angaza DFF portfolio companies, complementing gender data collected via Angaza's platform.
- OrangecoreAngaza signed a contract with Orange to provide a pay-as-you-go management system for solar solutions to African consumers, integrating Angaza's platform with Orange's telecom network and mobile money services.
- Uber KenyaminorAngaza and Uber Kenya partnered to mobilize affordable solar energy to Uber drivers, enabling rideshare drivers to access solar products through Angaza's PAYGo platform as an employee benefit and income support initiative.
- MastercardcoreMastercard and Angaza signed a global MoU to roll out a digital payment solution combining Mastercard's QR technology and IoT capabilities with Angaza's PAYG metering technology. This partnership enables secure, efficient digital payments for off-grid consumers and expands financial inclusion beyond cash and mobile money.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Angaza competitors and assessment
Company assessmentDirect peers
- PaygOps: PaygOps is a SaaS platform by ENGIE that provides pay-as-you-go management software for off-grid energy distributors. It competes directly with Angaza in the PAYG platform layer, serving similar distributor customers with comparable IoT device management and payment processing capabilities.
- Solaris Offgrid: Solaris Offgrid provides PAYG software (Paya) and IoT hardware for off-grid solar distributors across Africa and Asia. It is a direct competitor to Angaza in the PAYG platform category, with comparable distributor-facing SaaS, mobile money integrations, and device management features.
Broad incumbents
- M-KOPA: M-KOPA is one of the largest vertically integrated PAYG solar companies in East Africa, serving millions of customers with its own proprietary technology platform. While it is also a potential Angaza customer, its scale and owned platform make it a broad incumbent that could displace Angaza in key markets.
- BBOXX: BBOXX is a global PAYG solar company with its own technology stack, operating across multiple African and Asian markets. It represents a vertically integrated competitor that competes with Angaza-enabled distributors for end customers and could choose to internalize rather than license platform capabilities.
- Greenlight Planet (Sun King): Greenlight Planet, operating the Sun King brand, is a leading global PAYG solar company serving millions of households across Africa and Asia. Its scale and owned technology make it a broad incumbent competitor that competes for the same end customers as Angaza-enabled distributors.
- Zola Electric: Zola Electric (formerly Off Grid Electric) is a PAYG solar company operating primarily in Tanzania and other East African markets with its own technology and distribution platform. It is a broad incumbent that competes directly with Angaza-enabled distributors for off-grid customers.
- Fenix International: Fenix International, acquired by ENGIE, is a PAYG solar company operating in Uganda and other African markets with its own proprietary platform. It is a broad incumbent competitor and is now part of ENGIE's broader off-grid ecosystem alongside PaygOps.
Emerging players
- d.light: d.light is both an Angaza manufacturing partner (referring distributors to Angaza) and a vertically integrated PAYG solar company with its own distribution platform. The dual relationship makes d.light an emerging player whose strategic decisions directly shape Angaza's addressable market.
- SunCulture: SunCulture provides PAYG solar irrigation and water pumping solutions for smallholder farmers across East Africa. It represents an emerging player in the productive-use PAYG category that Angaza is expanding into via the Agsol Hammer Mill and similar integrations.
- Sabi (formerly Sokowatch): Sabi is a B2B distribution platform serving informal retailers across Africa with inventory financing and digital ordering tools. While focused on FMCG rather than durable goods, it is an emerging player in the digital distribution enablement space that addresses overlapping customer pain points for emerging-market distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Angaza social profiles
Digital presenceAngaza compliance and trust
Trust signalCompliance1 record
Angaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angaza leadership team
Management profileNumber of profiles
Profiles7 records
Angaza funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angaza
What does Angaza do?
Angaza sells a cloud-based Pay-As-You-Go (PAYGo) software platform — Angaza Hub — that enables last-mile distributors in emerging markets to digitize sales, manage installment loans, track inventory, coordinate field workforces, and accept digital payments via 50+ mobile money operators. The offering is delivered alongside the Angaza Activator mobile field-agent app, IoT by Angaza device-management capabilities, and integrations with Samsung Knox and NuovoPay for lockable smartphone financing.
Is Angaza a public or private company?
Angaza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Angaza founded?
Angaza was founded in 2013. It employs 101 to 250 people.
Where is Angaza based?
Angaza is headquartered in San Francisco, United States, in the North America region.
How does Angaza make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are transaction/Payment Processing and data Services and Financial Access.
Who are Angaza's main competitors?
Direct peers on record are PaygOps and Solaris Offgrid. Broad incumbents are M-KOPA, BBOXX, Greenlight Planet (Sun King), Zola Electric and Fenix International. Emerging players are d.light, SunCulture and Sabi (formerly Sokowatch).
Does Angaza have an API?
Yes. Mastercard PAYG API: Angaza integrates with Mastercard's digital payment API (QR technology) to enable secure, efficient digital payments for off-grid consumers purchasing PAYGo products. The integration supports micropayments and digital payment processing as part of the PAYGo platform, expanding payment flexibility for distributors and their clients.
What industry is Angaza in?
Angaza's product category is Pay-as-you-go (PAYGo) distribution software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAMABAL, Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods). Its NAICS code is 52222 and its SIC code is 7372.