iNform Health and Fitness Solutions

What iNform Health and Fitness Solutions does

iNform Health and Fitness Solutions is a privately held allied health practice founded in 2002 and headquartered in Norwood, South Australia, operating two physical clinics (Norwood and Malvern in Adelaide's eastern suburbs) plus an online/telehealth service. The company is co-founded by Max Martin and Dr. Nathan Harten and is staffed by a small team of approximately 15, including university-qualified Exercise Physiologists and Exercise Scientists.

Core offerings divide across Personal Training, clinical Exercise Physiology (rehabilitation and chronic disease management), Group Exercise Classes, and proprietary assessment products — most notably the Fitness Forecaster (a $199 aerobic and four-test strength assessment benchmarked against age and gender norms) and the recently launched iNform SymmetryCheck (VALD dynamometer-based isometric strength asymmetry assessment for the 40+ cohort). A free Members Portal extends delivery via telehealth, a Home Workout Library of 20+ recorded sessions, the FESS Health Tracker, and the Pain Free Program. Distribution runs through direct consumer booking, a formal GP/AHP referral network across Adelaide, and co-location within the multidisciplinary Move for Better Health clinic at Malvern.

The revenue model mixes pay-as-you-go session fees ($33–$122), prepaid 10-packs, weekly memberships (e.g. $94/week PT, $33–$42/week group classes), government-funded service billing (Medicare EPC up to 5 subsidised sessions, NDIS agency and self-funded, DVA, Return to Work), private health rebates, and freemium online content. Customer segments centre on chronic health conditions (arthritis, diabetes, cardiovascular disease, chronic pain, cancer recovery, depression), the 40+ "Forgotten Fitness Generation," general health and fitness consumers, NDIS participants, and a smaller executive/corporate coaching cohort.

Name

iNform Health and Fitness Solutions

Legal name

Inform Health and Fitness Solutions Pty Ltd

Website

https://informhealth.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

iNform Health and Fitness Solutions is an Adelaide-based allied health practice operating two clinics (Norwood and Malvern) and a telehealth portal, delivering university-led Exercise Physiology, Personal Training, group classes, and proprietary fitness assessments to clinical, 40+, and general fitness consumers in South Australia.

Ownership category

akta.pro rank

Product category

Exercise Physiology and Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (624120), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Functional Fitness & Mobility Training (HSADAAAD), Online/Remote Personal Training & Programming (HSADAAAM), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Exercise physiology services
• Personal training
• Injury rehabilitation
• Chronic disease management
• Telehealth fitness

Headquarters

HQ city

Norwood

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one personal training with Exercise Scientists and Physiologists. Session lengths include 30min, 45min, and 60min options. Revenue generated through pay-as-you-go, prepaid packs, auto-renewal, and weekly direct debit membership.
2. Exercise Physiology Services: Clinical exercise physiology services for injury rehabilitation and chronic disease management. Includes Medicare EPC (up to 5 subsidised sessions), private health rebates, NDIS, DVA, and Return to Work billing.
3. Group Exercise Classes: Small group classes including Strength, Cardiomotiv, Release & Reactivate, Exercise Physiology Group, Men's Health, and Women's Health classes. Revenue from per-session pay-as-you-go and prepaid packs.
4. Fitness Forecaster Assessment: Comprehensive fitness assessment and benchmarking service priced at $199, including testing session, report of findings, and coaching session.
5. Online Programs and Telehealth: Remote service delivery via Telehealth for those unable to visit clinics. Online portal with free and paid programs including workout library and health tracking tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

iNform Health and Fitness Solutions operates an allied health practice delivering university-qualified Exercise Physiology and Personal Training services through two Adelaide clinics and a Telehealth-enabled members portal. Core services include one-on-one Exercise Physiology consultations for injury rehabilitation and chronic disease management, Personal Training with Exercise Scientists, small group exercise classes, and the proprietary Fitness Forecaster assessment that benchmarks strength and aerobic fitness against age and gender norms. Services are funded through pay-as-you-go sessions, prepaid packs, weekly memberships, Medicare EPC, NDIS, DVA, Return to Work, and private health rebates.

Product overview

iNform Health and Fitness Solutions is an allied health practice operating two physical clinic locations (Norwood and Malvern, Adelaide) and a digital member portal. The core offering consists of Personal Training and Exercise Physiology services, supplemented by group exercise classes (Group Strength, Cardiomotiv, Release & Reactivate, Men's Health, Women's Health). The Fitness Forecaster is the flagship assessment product benchmarking aerobic fitness and strength against age/gender norms. Online delivery is handled via a free Members Portal housing Telehealth sessions, the Home Workout Library (20+ recorded sessions), the Pain Free Program, and the FESS Health Tracker. Additional services include the iNform SymmetryCheck (strength asymmetry assessment using VALD dynamometry), and Executive Coaching & Workshops for organisational clients. Rebates are available through Private Health, Medicare (EPC), NDIS, DVA, and Return To Work.

Differentiator

Problem solved

Functional benefit

Brands

• Fitness Forecaster: A health and fitness assessment service that quantifies strength and fitness levels, sets personalized goals, and tracks progress over time.
• SymmetryCheck
• Cardiomotiv
• Release & Reactivate

Products and services

• Personal Training One-on-one personal training with university-qualified Exercise Scientists and Physiologists, delivered through 30, 45, and 60-minute sessions. Programs are evidence-based and tailored to individual goals, injury history, and health conditions. Sold via pay-as-you-go, prepaid 10-packs ($108.40/session), and weekly memberships ($94/week including quarterly testing).
• Exercise Physiology University-trained Exercise Physiology consultations for injury rehabilitation, chronic pain, and chronic disease management (arthritis, diabetes, cardiovascular disease, cancer recovery, depression). Sessions ($105 for 30 minutes; $199 initial consult) are eligible for Medicare EPC (up to 5 subsidised sessions), private health rebates, NDIS, DVA, and Return to Work billing.
• Fitness Forecaster Assessment A $199 comprehensive fitness assessment that includes a 60-minute session of aerobic fitness testing plus four strength tests (two upper body, two lower body), benchmarked for age and gender, delivered with a two-page report and 30-minute coaching session. Designed for individuals seeking a quantified roadmap for their exercise regime.
• Group Exercise Classes Small group exercise classes led by Exercise Physiologists and Scientists. Class types include Strength Class, Cardiomotiv (cardio), Release & Reactivate (recovery), Exercise Physiology Group, Men's Health Group, and Women's Health Group. Sold via pay-as-you-go ($42-$53/session), 10-packs, and weekly memberships.
• Online Programs and Telehealth Remote health services delivered via a free members portal and Telehealth sessions with Exercise Physiologists. Includes the Pain Free Program, FESS Health Tracker, and access to the Home Workout Library. Enables clients outside Adelaide to access iNform services without visiting clinics.
• Executive Coaching and Workshops Speaking engagements and coaching for organisations on healthy aging, brain health, and executive performance, focused on stress management and peak performance through exercise. Delivered to corporate clients as workshops and individual executive coaching.
• iNform SymmetryCheck A strength asymmetry assessment using VALD dynamometer technology to measure isometric strength differences between limbs. Designed for clients over 40 to identify muscle imbalances that may contribute to pain, reduced performance, and increased injury risk, informing targeted exercise programming.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GPs and AHPs across AdelaidecoreStrategic or Co-development PartnerFormal referral partnership with General Practitioners and Allied Health Professionals across Adelaide. Healthcare professionals refer clients who may benefit from exercise physiology services. The company maintains communication with referring practitioners and keeps them informed about client progress.
• Move for Better HealthcoreStrategic or Co-development PartnerMulti-disciplinary clinic co-location at Malvern location. The Malvern clinic is housed within Move for Better Health alongside physiotherapists, podiatrists, and psychologists, enabling integrated care for clients with complex health needs.
• RuckawayminorGTM or Marketing PartnerProduct partnership for rucking equipment. iNform recommends Ruckaway rucksacks and weighted gear to clients interested in rucking for healthy aging. Partners receive 10% discount link to share with clients.
• Bulk NutrientsminorGTM or Marketing PartnerSupplement retailer partnership. iNform stocks Bulk Nutrients products including Whey Protein and plant-based 'Earth Protein' for client convenience in meeting nutrition goals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fernwood Fitness: Established Australian women's fitness club chain offering group training and personal training. Broad incumbent serving overlapping adult female demographics through subscription-based fitness, though without clinical exercise-physiology billing.
• Fitness First Australia: Large multi-site Australian gym operator with personal training add-ons. Broad incumbent competing for the same general fitness consumer wallet, but lacking iNform's clinical EP and chronic-disease positioning.
• BFT (Body Fit Training): National functional-training franchise with broad consumer fitness positioning. Broad incumbent in the same Australian personal-training category, but operates at much larger scale and lacks iNform's clinical EP specialisation.

Direct peers

• Kieser Australia: Clinical strength-training operator combining physiotherapists and exercise scientists in Australian clinics. Direct peer due to university-qualified staff, evidence-based strength programming, and focus on musculoskeletal rehabilitation and chronic-condition clients.
• Vision Personal Training: Australian personal training studio franchise with small-group and 1:1 coaching. Direct peer in the studio-based personal training category, although less clinically credentialed than iNform's exercise physiology staff.
• Healthstin: Network of exercise physiology and physiotherapy clinics across Australia offering Medicare EPC, NDIS, and DVA services. Direct peer given identical clinical billing pathways and chronic-condition, rehabilitation-focused service mix.
• Vivir Healthcare: Australian allied-health provider offering exercise physiology, physiotherapy, and dietetics across multiple clinics. Direct peer given shared EP-led clinical model, Medicare/NDIS billing, and multi-site Australian footprint serving similar chronic-disease and rehabilitation populations.

Emerging players

• Eucalyptus: Australian digital health platform operating vertically integrated telehealth clinics. Emerging player with partial overlap given telehealth delivery model and focus on chronic and lifestyle conditions, though centred on pharmacy rather than exercise.
• Keep It Cleaner: Australian digital fitness and nutrition platform with app-based training programs. Emerging player overlapping on the consumer fitness and women's-health segments, though purely digital with no clinical EP offering.

Others

• VALD Performance: Australian provider of dynamometer and human-measurement technology used in clinical and elite sport settings. Ecosystem participant supplying the technology behind iNform SymmetryCheck and adjacent to iNform's assessment-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iNformHealthandFitnessSolutions
• LinkedInlinkedin.com/company/inform-health-and-fitness-solutions
• Instagraminstagram.com/inform_healthandfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iNform Health and Fitness Solutions