Infortec
Infortec is a Brazilian technology services company headquartered in Belo Horizonte that issues digital certificates (e-CPF and e-CNPJ) via video-conference validation, delivers one-on-one AI mentorship through founder Max Jefferson, and implements AI-powered WhatsApp sales automation via its BotConversa partnership for SMBs and individual professionals.
- Company typePrivate
- Founded1997
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Infortec does
Infortec is a 28-year-old Brazilian technology services company headquartered in Belo Horizonte, Minas Gerais, with three additional regional offices across the state (Vale do Aço) and Rio de Janeiro (capital and Petrópolis). It operates as an accredited "Autoridade de Registro Credenciada" for digital certificate issuance (e-CPF and e-CNPJ, in A1 file-based and A3 token/card formats, priced R$149.90–R$519) and has issued more than 10,000 certificates cumulatively, validated via video conference in approximately 15 minutes. Beyond certificates, the company has expanded into three adjacent service lines: one-on-one AI mentorship ("Mentoria em IA") delivered personally by founder Max Jefferson across seven tiered packages (R$250–R$1,800 for 1–12 live sessions); BotConversa-based WhatsApp sales automation integrated with OpenAI ChatGPT for SMB client implementations; and high-conversion website creation (OnePage package at R$899), with a minor affiliate hardware referral stream via Mercado Livre and Amazon.
The underlying technology stack is assembled rather than proprietary: Zoom, Google Meet, and Microsoft Teams host validation and mentorship sessions; WhatsApp Business (single shared number +55 31 99917-0500) with pre-populated purchase links functions as the primary sales channel; LogMeIn Rescue supports remote technical assistance; and Asaas handles 10x interest-free installment payments across credit card, PIX, and boleto. BotConversa with ChatGPT integration is the most product-like offering, providing 24/7 AI-driven lead qualification, scheduling, and payment-link delivery. The company maintains no app store presence, no public API or SDK, and no disclosed patents, trademarks, or proprietary model training pipelines.
Revenue mechanics rest on a mix of one-time license sales (certificates, websites), subscription-style mentorship packages, and professional-services implementation of BotConversa automations. Go-to-market is direct-to-consumer via WhatsApp, a WordPress-style website with embedded Zoom scheduling, and inbound phone across four regional numbers, targeting Brazilian SMBs and individual professionals (doctors, lawyers, freelancers, business owners) rather than enterprise accounts. The company is privately held with no disclosed external funding, operates without a parent or subsidiary structure, and relies on the founder's personal brand and time as the principal delivery asset for the AI mentorship line.
Infortec firmographics
Firmographics- Name
- Infortec
- Legal name
- INFORTEC
- Website
- https://infortec.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infortec is a Brazilian technology services company headquartered in Belo Horizonte that issues digital certificates (e-CPF and e-CNPJ) via video-conference validation, delivers one-on-one AI mentorship through founder Max Jefferson, and implements AI-powered WhatsApp sales automation via its BotConversa partnership for SMBs and individual professionals.
- Ownership category
- akta.pro rank
Infortec industry classification
Industry- Product category
- Digital Certificate & IT Services
- NAICS
- Offices of Notaries (541120)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN)
- akta.pro secondary industry
- Consent, Documentation & Certification (Records/Passports/Proof of Vaccination) (HLAJAHAM)
Keywords
Where Infortec is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Infortec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Certificates (e-CNPJ/e-CPF): One-time license sales of digital certificates for electronic signatures and government access. Products include A1 (file-based, 1-year) and A3 (token/card-based, 1-3 years) variants for both CPF and CNPJ. Revenue from certificate issuance fees with varying validity periods and storage options.
- AI Mentorship Services: One-on-one live mentorship sessions on AI tools (ChatGPT, Gemini, NotebookLM, Perplexity, Manus, GammaApp) with packages ranging from 1 to 12 sessions. Includes remote support bonus. Sold with installment payment options up to 10x interest-free.
- WhatsApp Automation (BotConversa): Implementation and configuration of AI-powered WhatsApp chatbots for sales automation, customer qualification, and 24/7 support. Revenue from service implementation and ongoing configuration.
- Website Creation Services: High-conversion landing pages and institutional websites sold as one-time projects with promotional pricing.
- Equipment Recommendations: Affiliate referral revenue from recommended equipment (notebooks, PCs, peripherals) through Mercado Livre and Amazon links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | e-CNPJ A1 - 1 Year File Certificate |
| One time/ perpetual license | Pay-as-you-go | e-CNPJ A3 - Token/Card Certificate |
| One time/ perpetual license | Pay-as-you-go | e-CPF A1 - 1 Year File Certificate |
| One time/ perpetual license | Pay-as-you-go | e-CPF A3 - Token/Card Certificate |
| Subscription | Pay-as-you-go | Mentoria Pontual |
| Subscription | Pay-as-you-go | Pacote Aceleração |
| Subscription | Pay-as-you-go | Pacote Start |
| Subscription | Pay-as-you-go | Mentoria em IA |
| Subscription | Pay-as-you-go | Pacote Pro |
| Subscription | Pay-as-you-go | Pacote Expert |
| Subscription | Pay-as-you-go | Pacote Master (VIP) |
| One time/ perpetual license | Pay-as-you-go | Pacote OnePage Website |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Infortec product offering
Product offeringCore offering
Infortec is an accredited Brazilian Registration Authority that issues and validates digital certificates (e-CNPJ for companies and e-CPF for individuals) in A1 file-based and A3 token/smartcard formats via live video conference in roughly 15 minutes. Beyond certificates, it sells one-on-one AI mentorship sessions with founder Max Jefferson covering ChatGPT, Gemini, NotebookLM, Perplexity, Manus and GammaApp, and implements BotConversa WhatsApp automation with ChatGPT integration for SMB sales and support workflows.
Product overview
Infortec is a Belo Horizonte-based technology company offering a portfolio of five distinct service lines: (1) digital certificates (e-CPF and e-CNPJ) in A1 and A3 formats issued via video conference; (2) AI mentoring (Mentoria em IA) with one-on-one live sessions covering tools such as ChatGPT, Gemini, NotebookLM, Perplexity, Manus, and GammaApp; (3) BotConversa, an AI-powered WhatsApp automation platform built on ChatGPT for 24/7 sales automation; (4) custom website creation services; and (5) remote technical support. The company also curates and resells hardware (notebooks, gaming PCs, peripherals). The product architecture is a service-led portfolio rather than a unified software platform, with BotConversa representing the most software-product-like offering and the remaining services being consultancy/delivery-based.
Differentiator
Problem solved
Functional benefit
Brands
- BotConversa: WhatsApp automation service powered by AI/ChatGPT integration for sales qualification, scheduling, and 24/7 customer engagement. INFORTEC is an official BotConversa partner.
Products and services
- Certificado Digital (e-CNPJ and e-CPF)
Quantifiable outcome
- 10,000+ certificates issued successfully
- +2 more outcomes
Companies that use Infortec
Customer profileSegments4 records
Ideal customer profiles4 records
Infortec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature3 records
Infortec partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BotConversacoreOfficial BotConversa Partner providing AI-powered WhatsApp automation services. Infortec implements and configures BotConversa chatbots integrated with ChatGPT for customer qualification, scheduling, and 24/7 sales automation for their clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Infortec competitors and assessment
Company assessmentEmerging players
- Zenvia: Brazilian conversational AI and CX platform offering WhatsApp automation, chatbots, and sales tools. Comparable to Infortec's BotConversa implementation services as a higher-scale, publicly-traded conversational commerce player in the same Brazilian market.
- Take Blip: Brazilian conversational AI and WhatsApp business platform enabling automated customer engagement at scale. Comparable to Infortec's BotConversa-based WhatsApp automation service line, though Take Blip serves enterprise clients with broader omnichannel capabilities.
Direct peers
- Soluti: Brazilian digital certificate issuer and ICP-Brasil-accredited authority offering e-CPF, e-CNPJ, and NF-e solutions. Closely comparable to Infortec in core certificate issuance business, serving the same SMB and professional segments with similar A1 and A3 product formats.
- Valid: Brazil-headquartered technology company with digital certification, identification, and payment solutions including ICP-Brasil certificates. Comparable to Infortec in certificate issuance while also offering broader identity and secure document services across Latin America.
- AC Raiz: ICP-Brasil-accredited Registration Authority issuing digital certificates to individuals and companies in Brazil. Comparable to Infortec as a fellow credentialed Registration Authority offering e-CPF/e-CNPJ certificates via remote validation.
- Certisign: Brazil's largest digital certificate authority and Registration Authority accredited under ICP-Brasil. Directly comparable to Infortec as both issue e-CPF and e-CNPJ certificates to individuals and businesses, though Certisign operates at significantly larger national scale.
- Safeweb: Brazilian digital certificate authority accredited by ICP-Brasil offering e-CPF, e-CNPJ, and related digital signature products. Directly comparable to Infortec in serving SMBs and professionals with similar video-validation workflows.
Broad incumbents
- Serasa Experian: Major Brazilian credit bureau and data analytics company that, among its broad portfolio, offers digital certificate products (e-CPF/e-CNPJ). Comparable to Infortec in certificate offering but operates as a much larger incumbent across credit, identity, and analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Infortec social profiles
Digital presenceInfortec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infortec leadership team
Management profileNumber of profiles
Profiles1 record
Infortec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infortec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infortec
What does Infortec do?
Infortec is an accredited Brazilian Registration Authority that issues and validates digital certificates (e-CNPJ for companies and e-CPF for individuals) in A1 file-based and A3 token/smartcard formats via live video conference in roughly 15 minutes. Beyond certificates, it sells one-on-one AI mentorship sessions with founder Max Jefferson covering ChatGPT, Gemini, NotebookLM, Perplexity, Manus and GammaApp, and implements BotConversa WhatsApp automation with ChatGPT integration for SMB sales and support workflows.
Is Infortec a public or private company?
Infortec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infortec founded?
Infortec was founded in 1997. It employs 11 to 50 people.
Where is Infortec based?
Infortec is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Infortec make money?
Five revenue lines are on record. Digital Certificates (e-CNPJ/e-CPF) is the primary driver. The others are AI Mentorship Services, whatsApp Automation (BotConversa), website Creation Services and equipment Recommendations.
Who are Infortec's main competitors?
Emerging players on record are Zenvia and Take Blip. Direct peers are Soluti, Valid, AC Raiz, Certisign and Safeweb. Serasa Experian is listed as a broad incumbent.
Does Infortec have an API?
No public API is recorded for Infortec.
What industry is Infortec in?
Infortec's product category is Digital Certificate & IT Services. Its primary akta.pro industry code is FSAMAMAN, Data, Evidence & Document Verification (IDV) for KYC, with a secondary code of HLAJAHAM, Consent, Documentation & Certification (Records/Passports/Proof of Vaccination). Its NAICS code is 541120 and its SIC code is 7370.