Iniciativa Empresarial pela Igualdade Racial

What Iniciativa Empresarial pela Igualdade Racial does

Iniciativa Empresarial pela Igualdade Racial (Fundação 2015) é uma associação/movimento da sociedade civil brasileira, sediada em São Paulo, dedicado à promoção da equidade racial no ecossistema corporativo. Congrega mais de 100 empresas signatárias que, no agregado, representam R$ 1,3 trilhão em receita (12% do PIB brasileiro) e aproximadamente 4,8 milhões de funcionários diretos e indiretos, incluindo nomes como Coca-Cola Brasil, Ambev, GPA, Petrobras, Itaú, Bradesco, Santander, Unilever, Assaí, Grupo Carrefour Brasil, Bosch, Banco do Brasil, Vivo, Natura e Magazine Luiza. A organização é governada por um conselho de conselheiros e sustentada por patrocínios em quatro níveis (Diamante, Ouro, Prata, Bronze) e taxas de associação corporativa, operando sem fins lucrativos.

Seu portfólio de produtos é centrado em uma plataforma interativa de mensuração e benchmarking de equidade racial, articulada em torno do Índice de Equidade Racial nas Empresas (IERE), co-criado com o Instituto Data Zumbi. O stack inclui o Scorecard de Risco Racial (diagnóstico rápido de vulnerabilidade e maturidade), a Plataforma de Implementação (que evoluiu do diagnóstico para ação), o Banco de Melhores Práticas (47 práticas premiadas de 32 empresas), o Código de Melhores Práticas de DEI Racial (matriz de responsabilidades), além de extensões verticais como o Índice dos Escritórios de Advocacia (DEI Index 2025 para o setor jurídico) e a Biblioteca de recursos. A operação de difusão é multimídia: Fórum Internacional anual, programa de reconhecimento "Melhores Empresas e Líderes da Diversidade" (5ª edição em 2026), Podcast Equidade & Cia., além de presença em LinkedIn, Instagram, YouTube e WhatsApp Business, com o site disponível em português, inglês e espanhol.

O modelo de receita combina mensalidades/anuidades de associadas corporativas (programa de signatários) com patrocínios escalonados, apoiando o conteúdo editorial, eventos e operações da iniciativa. A entidade é certificada como compliant com a LGPD (Lei Geral de Proteção de Dados) e atua regionalmente na América Latina, com base de associadas concentrada no Brasil mas com marcos institucionais (ABBC, OAB, ABMASS) que sugerem intenção de expansão setorial e geográfica.

Name

Iniciativa Empresarial pela Igualdade Racial

Legal name

Iniciativa Empresarial pela Igualdade Racial

Website

https://iniciativaempresarial.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Iniciativa Empresarial pela Igualdade Racial é uma associação brasileira fundada em 2015 que reúne mais de 100 empresas signatárias em torno de uma plataforma de mensuração, benchmarking e implementação de equidade racial corporativa, centrada no Índice IERE.

Ownership category

akta.pro rank

Product category

Corporate DEI Membership Services

NAICS

Business Associations (813910), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Racial & Ethnic Justice Organizations (BPAGAFAC)

akta.pro secondary industry

Labor, Worker Rights & Employment Policy Advocacy (BPAGAFAH)

Keywords

• Corporate racial equity
• Diversity benchmarking
• DEI measurement services
• Corporate inclusion programs
• DEI membership association

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Corporate Membership Fees: Companies pay membership fees to join as signatories, gaining access to the IERE index, best practices database, implementation platform, consulting, and networking events. The organization has over 100 associated companies.
2. Corporate Sponsorships: Sponsorship tiers (Diamond, Gold, Silver, Bronze) with different levels of visibility and involvement, with sponsors including Coca-Cola Brasil, GPA, Ambev, Vivo, Bradesco, Santander, and others.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Iniciativa Empresarial pela Igualdade Racial operates a corporate membership-based racial equity movement that sells access to its proprietary Índice de Equidade Racial nas Empresas (IERE) measurement tool, Banco de Melhores Práticas database, Plataforma de Implementação diagnostic platform, Scorecard de Risco Racial, and the Código de Melhores Práticas de DEI Racial policy framework to Brazilian corporations. Members also gain access to corporate sponsorships tiers (Diamond, Gold, Silver, Bronze), networking events, the International Forum, and the Melhores Empresas e Líderes da Diversidade annual recognition program.

Product overview

Iniciativa Empresarial pela Igualdade Racial is a corporate movement and membership organization focused on promoting racial equity in Brazilian businesses. The organization offers a platform of interconnected products and services centered around the Índice de Equidade Racial nas Empresas (IERE) as the core measurement tool, complemented by the Banco de Melhores Práticas database for best practice sharing, a Plataforma de Implementação for company diagnostics, and supporting services including the Scorecard de Risco Racial, Código de Melhores Práticas de DEI Racial, Programa de Associados, Forum and Events, Library, Reports, and the Podcast Equidade & Cia. The platform also includes specialized tools like the Índice dos Escritórios de Advocacia for law firms and the Melhores Empresas e Líderes da Diversidade annual award program.

Differentiator

Problem solved

Functional benefit

Brands

• Índice de Equidade Racial nas Empresas (IERE): A tool that measures and manages racial inclusion in organizations, evaluating pillars such as recruitment, training, and career advancement.
• Banco de Melhores Práticas
• Scorecard de Risco Racial
• Código de Melhores Práticas de DEI Racial

Products and services

• Índice de Equidade Racial nas Empresas (IERE)

Quantifiable outcome

• Member companies represent R$1.3 trillion in revenue and 12% of Brazil's GDP
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and supporting.

• Instituto Data ZumbicoreStrategic or Co-development PartnerStrategic partnership for the creation and development of the Índice de Equidade Racial nas Empresas (IERE), Brazil's largest racial equity measurement tool that has been published for 6 editions
• Coca-Cola BrasilflagshipOthersDiamond sponsor representing one of the largest beverage companies in Brazil with active participation in racial equity initiatives
• GPA (Grupo Pão de Açúcar)flagshipOthersDiamond sponsor, one of Brazil's largest retail groups with youth access and social programs
• AmbevflagshipOthersDiamond sponsor, one of the largest beverage companies in Latin America with diversity initiatives
• Vivo (Telefônica)coreOthersSilver sponsor with 50% reservation of entry positions for Black people and technology training programs for youth
• PetrobrascoreOthersSilver sponsor with human rights clauses in service contracts covering 40 standard documents
• BradescocoreOthersBronze sponsor with TEA Apprentice program for young people with autism spectrum
• Banco do BrasilcoreOthersActive member with affirmative hiring for marginalized communities, including the Kalunga quilombola community, and R$136 million economic impact through Afropunk supply chain
• Itaú UnibancocoreOthersSilver sponsor, one of Brazil's largest banking institutions with diversity and inclusion programs
• Santander BrasilcoreOthersBronze sponsor with affirmative internship program achieving 87% Black people hired and 48% effectiveness rate
• UnilevercoreOthersBronze sponsor with Prontidão mentorship program that accelerated 33 Black professionals with 18% promoted in 4 months
• Grupo Carrefour BrasilcoreOthersActive member with integrated youth access program including Social Retail School, Youth House, and Scholarship Program with 1,434 beneficiaries and 87% employability
• TozziniFreire AdvogadoscoreOthersLaw firm member with DEI initiatives documented in the Best Practices Bank
• ABBC (Associação Brasileira de Bancos)supportingOthersSupporting organization representing Brazilian banks
• OAB (Ordem dos Advogados do Brasil)supportingOthersSupporting organization, the Brazilian Bar Association
• ABMASSsupportingOthersSupporting organization member

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Instituto Unibanco: Brazilian institute focused on youth education and equity; comparable in working with large corporate funders (including Itaú) on social-equity outcomes that intersect with racial inclusion.
• Instituto Ethos: Brazilian business association focused on corporate social responsibility and ESG; comparable as a Brazilian membership-based organization convening companies around social/ethical agendas, including diversity-related themes.

Direct peers

• CEO Action for Diversity & Inclusion: Coalition of CEOs pledging to advance diversity and inclusion in the workplace; directly comparable as a corporate signatory movement with member-driven measurement, pledges, and best-practice sharing.
• DiversityInc: US-based media and consulting firm that produces the Top 50 Companies for Diversity list and corporate DEI benchmarking; directly comparable to Iniciativa Empresarial's IERE index and Best Companies award program.

Emerging players

• Minority Corporate Counsel Association (MCCA): US organization promoting diversity in the legal profession through corporate member programs and benchmarking; comparable to Iniciativa Empresarial's law-firm DEI index extension targeting legal-sector diversity.
• Forum for Corporate Diversity & Inclusion: Generic label for corporate-led DEI convening organizations; included as a thematic peer representing the broader category of corporate-membership DEI platforms that Iniciativa Empresarial competes with for member mindshare.

Broad incumbents

• National Urban League: Historic US civil rights organization with an active Corporate Relations and Diversity program serving member companies; comparable mission around advancing racial equity in the corporate sector, though larger and broader in scope.
• Catalyst: Global nonprofit that works with businesses to advance workplace inclusion for women and underrepresented groups; comparable as a membership-based organization providing research, benchmarks, and advisory services to corporate members, though broader in scope than Iniciativa Empresarial.

Others

• Instituto Data Zumbi: Brazilian research partner that co-developed the IERE index with Iniciativa Empresarial; included as an enabling partner with deep thematic overlap in racial-equity measurement and data.
• ABBC (Associação Brasileira de Bancos): Brazilian Banking Association supporting organization of Iniciativa Empresarial; comparable as a sector trade association model that Iniciativa Empresarial mirrors in convening and representing members around a common agenda.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xinstagram.com/iniciativaoficial
• YouTubeyoutube.com/@iniciativaempresarialoficial
• LinkedInlinkedin.com/company/iniciativaempresarialpelaigualdade
• Instagraminstagram.com/iniciativaoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iniciativa Empresarial pela Igualdade Racial