INNI Sports

What INNI Sports does

INNI Sports is a Brazilian direct-to-consumer e-commerce brand specializing in racket sports equipment, founded in 2017 and operated by INNI SPORTS BRASIL LTDA from São Paulo. The company sells tennis balls, racket strings, apparel, bags, grips, and court accessories through its own online storefront, shipping throughout Brazil with free shipping above R$299, a 5% PIX payment discount, and installment billing up to 6x without interest. Its product range spans tennis, beach tennis, and padel, and includes the Guguinha sub-brand, which provides age-specific rackets and reduced-compression training balls for junior players.

The brand is positioned around its association with Brazilian tennis legend Gustavo Kuerten (Guga), including a named "Guga" tennis ball line and a sponsored athlete program (TIME INNI), with marketing conducted primarily through Instagram, an email newsletter, the company blog, and WhatsApp-based customer service. The technology stack is not publicly disclosed; the site operates as a standard e-commerce storefront with no mobile app, no public API, and no proprietary platform features documented in the source material. Reported headcount is approximately 5 employees, and no funding rounds, acquisitions, wholesale partnerships, or enterprise customers are disclosed.

Revenue is generated entirely through hardware/apparel sales to retail consumers across Brazil, with no international distribution, no B2B channel, and no subscription or licensing model. Pricing is in Brazilian Reais across individual SKUs ranging from approximately R$59.90 (socks) to R$1,599.90 (travel luggage). The business is best characterized as a focused, Brazil-only specialty DTC retailer with a celebrity-anchored brand and a multi-sport but tennis-centric product mix.

Name

INNI Sports

Legal name

INNI SPORTS BRASIL LTDA

Website

https://innisports.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

INNI Sports is a São Paulo-based direct-to-consumer e-commerce brand selling tennis, beach tennis, and padel equipment, apparel, and accessories to Brazilian consumers through its own online storefront.

Ownership category

akta.pro rank

Product category

Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Racquet Bags, Cases & Storage Retail (CRAMAFAG), Golf & Tennis Performance Apparel (CRAAAEAF)

Keywords

• Racket sports equipment
• Tennis apparel
• Tennis balls
• Racket strings
• Sports accessories

Headquarters

HQ city

Not disclosed

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Apparel: INNI Sports generates revenue through direct sales of branded racket sports apparel including clothing, footwear accessories, and sportswear for tennis, beach tennis, and padel.
2. Product Sales - Tennis Balls: Sale of tennis balls including professional tournament-grade balls, clay court balls, and youth/beginner balls under the Guga brand.
3. Product Sales - Racket Strings: Sale of tennis racket strings in various types including synthetic gut, multifilament, and co-polyester formulations in roll and set formats.
4. Product Sales - Bags and Accessories: Sale of racket bags, travel luggage, grips, overgrips, wristbands, headbands, towels, and court accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INNI Sports is a Brazilian direct-to-consumer e-commerce retailer that designs, brands, and sells its own line of racket sports equipment and apparel. The catalog covers tennis, beach tennis, and padel categories and includes athletic clothing, sports bags and accessories, racket strings in multiple formulations, professional-grade tennis balls, and a dedicated children's tennis line (Guguinha). Products are sold exclusively online through innisports.com and shipped nationwide across Brazil.

Product overview

INNI Sports is a Brazilian sports equipment brand specializing in racket sports (tennis, beach tennis, and padel). The company offers a comprehensive product portfolio organized into five main lines: (1) VESTUÁRIO - athletic apparel for men and women including performance tops, shorts, leggings, windbreakers, and headwear; (2) ACESSÓRIOS - sports accessories such as bags, grips, wristbands, towels, and court equipment including nets and ball baskets; (3) CORDAS - tennis racket strings in multiple formulations (Azure, BlackBird, Tri Twist, Hexaplasma, Synthetic Gut) available in rolls and sets; (4) BOLAS - tennis balls in professional grades (Guga, Grand Clay, Tournament, Championship) plus beach tennis and padel balls; and (5) Guguinha - a dedicated children's line featuring age-appropriate rackets and training balls. The company operates exclusively as an e-commerce retailer shipping throughout Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Guguinha: Junior/children's tennis equipment line including rackets, balls, and training gear for young tennis players

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Babolat: Babolat is a leading global tennis and padel brand specializing in strings, rackets, balls, and accessories. It is directly comparable to INNI Sports in strings, balls, and padel equipment, with a similarly strong tennis heritage.
• Yonex: Yonex is a global racket sports brand best known for tennis and badminton equipment, including rackets, strings, shuttlecocks, and apparel. It is comparable to INNI Sports in tennis equipment, strings, and performance apparel categories.
• Head: Head is a major racket sports manufacturer producing tennis rackets, balls, strings, and padel equipment. It overlaps directly with INNI Sports on tennis balls, strings, and padel balls.
• Wilson Sporting Goods: Wilson is one of the world's largest racket sports equipment brands, selling tennis balls, rackets, strings, apparel, and bags through DTC and retail channels. It competes head-to-head with INNI Sports across nearly every category in INNI's catalog, including junior equipment lines.
• Dunlop Sports: Dunlop Sports is a long-established tennis, padel, and squash brand offering balls, rackets, strings, and accessories. It directly overlaps INNI Sports' core categories of tennis balls, strings, and padel equipment.
• Prince Tennis: Prince is a heritage tennis equipment brand offering rackets, strings, balls, and bags. It competes with INNI Sports in the tennis equipment and accessories space and has a comparable focus on core racket sport gear.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer with a strong Brazilian presence, selling tennis, padel, and beach tennis equipment (including its Artengo brand) alongside a much broader sports catalog. It is comparable as a multi-sport retailer that competes on price and assortment in racket sports.
• Adidas Tennis: Adidas Tennis is the tennis division of the global sportswear giant, offering tennis apparel, footwear, and accessories sold through DTC and retail in Brazil. It is comparable as a performance apparel and accessories competitor within INNI Sports' vestuário and accessories categories.

Regional players

• Top Spin (Racquets & Tennis): Top Spin is a Brazilian specialty tennis retailer and brand selling rackets, strings, balls, and apparel to Brazilian players. It is comparable as a domestically-focused tennis equipment brand competing in the same Brazilian market.
• Penalty: Penalty is a major Brazilian sporting goods brand with strong soccer heritage that also sells futsal, volleyball, and racket sports equipment. It is comparable as a Brazilian-headquartered sports equipment brand with overlapping accessories and apparel categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/innisports
• LinkedInlinkedin.com/company/inni-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNI Sports