IN-OVO FERTILITY CLINICS LTD

What IN-OVO FERTILITY CLINICS LTD does

IN-OVO Fertility Clinics Ltd operates a UK fertility clinic network under the trading name Thérapie Fertility, headquartered in Belfast with HFEA registration number 0335. The company delivers a comprehensive suite of fertility treatments — IVF (£3,995 per cycle), ICSI (£4,495), IUI, Egg Freezing (£2,295), Reciprocal IVF (£5,995), Frozen Embryo Transfer, Sperm Freezing, Donor Sperm, Surgical Sperm Retrieval, and Transgender Fertility Care — alongside diagnostic testing for women (AMH, HyCoSy, transvaginal ultrasound) and men (semen analysis, sperm DNA fragmentation, blood tests). All services are delivered in-clinic using a dedicated advanced laboratory, with treatments offered on an all-inclusive, pay-as-you-go basis under transparent fixed-cycle pricing.

The business runs a direct-to-consumer go-to-market with no NHS contracting, insurer intermediation, or referral-only acquisition evidenced. Patient acquisition is driven by a multi-channel content engine — blog, podcast, fertility community, YouTube patient stories, Google reviews (4.7 stars from 49 reviews), and a free-consultation CTA positioned around a "no waitlist" promise — funneling patients to a self-serve patient portal (portaluk.therapiefertility.com). Target segments span heterosexual and same-sex couples, single individuals, women seeking elective or medical fertility preservation, and transgender/non-binary patients, with pain points centered on cost, transparency, wait times, and inclusivity.

The entity is a privately-held UK private limited company with no disclosed funding rounds, parent company, M&A activity, or partnerships. Headcount is reported at 6, and only one office location (Belfast) is documented, although the brand claims multi-territory presence. No AI/ML capabilities, proprietary technology platforms, patents, or awards are evidenced in the input.

Name

IN-OVO FERTILITY CLINICS LTD

Legal name

In-OVO Fertility Clinics Ltd

Website

https://in-ovo.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IN-OVO Fertility Clinics Ltd, trading as Thérapie Fertility, is a UK HFEA-registered fertility clinic operator (Belfast-headquartered, 6 employees) offering IVF, ICSI, egg freezing, reciprocal IVF, and diagnostic testing direct to consumers at transparent all-inclusive cycle prices with no waitlist.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatment
• IVF services
• Fertility diagnostics
• Egg freezing
• Fertility preservation

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility Treatment Cycles: One-time fee per fertility treatment cycle including IVF, ICSI, egg freezing, reciprocal IVF, and surgical sperm retrieval. All-inclusive pricing covers the full cycle with no hidden costs.
2. Fertility Testing Services: Diagnostic testing services for men and women including AMH blood tests, HyCoSy, transvaginal ultrasounds, semen analysis, and sperm DNA fragmentation tests, charged as one-time procedures.
3. Sperm and Egg Preservation: Egg freezing, sperm freezing, and donor sperm services provided as standalone or add-on procedures to treatment cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

IN-OVO Fertility Clinics Ltd operates a UK network of fertility clinics under the Thérapie Fertility brand, delivering assisted reproduction treatments such as IVF, ICSI, IUI, reciprocal IVF, egg/sperm/embryo freezing, donor sperm, surgical sperm retrieval, and transgender fertility care, alongside fertility diagnostics including AMH testing, HyCoSy, transvaginal ultrasound, sperm DNA fragmentation, semen analysis, and blood tests. Services are sold direct to patients under all-inclusive transparent per-cycle pricing with no waiting list, supported by an online patient portal.

Product overview

IN-OVO FERTILITY CLINICS LTD operates under the trading name Thérapie Fertility as a fertility clinic network in the UK. The company offers a unified platform of fertility treatments (IVF, ICSI, Egg Freezing, Reciprocal IVF, IUI, Frozen Embryo Transfer, Sperm Freezing, Donor Sperm, Surgical Sperm Retrieval, Transgender Fertility Care) complemented by diagnostic testing services (AMH Testing, HyCoSy, Transvaginal Ultrasounds, Sperm DNA Fragmentation, Semen Analysis, Blood Tests). The portfolio is delivered through clinic locations with pricing ranging from £2,295 to £5,995, and includes a patient portal for service management.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilisation)
• ICSI (Intracytoplasmic Sperm Injection)
• IUI (Intrauterine Insemination)
• Reciprocal IVF
• Egg Freezing
• Sperm Freezing
• Frozen Embryo Transfer
• Donor Sperm
• Surgical Sperm Retrieval
• Transgender Fertility Care
• Fertility Diagnostic Testing
• Patient Portal

Quantifiable outcome

• 4.7-star average Google review rating from 49 patient reviews

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Peers

• The Lister Fertility Clinic:

Direct peers

• CREATE Fertility: UK fertility clinic network known for affordable IVF pricing and natural/mild IVF protocols; competes head-on with Thérapie Fertility on price transparency and patient-friendly positioning in the UK private market.
• Care Fertility: One of the largest UK fertility clinic networks offering IVF, ICSI, egg freezing, and donor programs across multiple locations; competes in the same treatment categories and patient segments as Thérapie Fertility.
• The Fertility Partnership (TFP): UK-wide fertility clinic group offering a full range of treatments including IVF, ICSI, egg freezing, and shared motherhood; direct geographic and service-line competitor to Thérapie Fertility across multiple UK regions.
• Manchester Fertility: Established UK fertility clinic offering IVF, ICSI, egg/sperm freezing, donor services, and reciprocal IVF; overlaps with Thérapie Fertility on service mix and inclusive-care positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/in-ovo-fertility-clinics-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IN-OVO FERTILITY CLINICS LTD