InPark Magazine

What InPark Magazine does

InPark Magazine is a privately held, bootstrapped trade publication founded in 2004 by Martin Palicki and based in Milwaukee, Wisconsin. The magazine serves the themed entertainment industry — encompassing theme parks, water parks, museums, zoos, aquariums, world expos, and live shows — providing news, feature articles, event coverage, interviews, and technology reviews. It publishes approximately quarterly issues (110+ since inception through 2026) and maintains global editorial coverage spanning North America, Europe, the Middle East, and Asia Pacific.

The core product is the magazine itself, distributed digitally via PDF through a WordPress-based content management system. Supporting products include the InPark Tracks audio podcast (46+ episodes), IPM Books e-books covering specialized topics, an industry Events Calendar, and a searchable back-issue archive dating to 2004. Distribution is multi-channel: the company website, six social media platforms (Facebook, X, LinkedIn, Instagram, YouTube), and email. The business generates revenue through two streams — recurring subscriptions (free and paid tiers) and advertising from attractions industry suppliers and vendors. There is no disclosed pricing, no external funding, no parent company, and no subsidiary structure; the publication operates with an 8-person editorial team.

Name

InPark Magazine

Legal name

InPark Magazine

Website

https://inparkmagazine.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

InPark Magazine is a privately held trade publication founded in 2004 covering the global themed entertainment industry, including theme parks, museums, water parks, and world expos. It serves industry professionals and suppliers through a digital magazine, podcast, e-books, and events calendar.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: The magazine offers free and paid subscriptions for access to content, digital issues, and archived materials.
2. Advertising: The magazine accepts advertising from companies in the themed entertainment industry, with dedicated advertising page for sponsors and vendors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

InPark Magazine is a print and digital trade publication serving the themed entertainment industry since 2004. It delivers quarterly issues covering theme parks, attractions, water parks, museums, zoos, aquariums, world expos, and live entertainment shows, supported by an audio podcast (InPark Tracks), e-books (IPM Books), and a digital archive of 110+ past issues. The publication is offered through free online content plus paid subscription access to digital issues and archives, with advertising sold to industry suppliers and vendors.

Product overview

InPark Magazine is a single unified publication serving the themed entertainment community. The core product is the magazine itself, which publishes quarterly issues covering theme parks, attractions, water parks, museums, zoos, aquariums, world expos, and live shows. Supporting products include the InPark Tracks audio podcast, IPM Books e-books covering specialized topics like visual technology and world expos, an Events Calendar for industry events, and a Back Issues Archive spanning over 20 years of coverage. The publication operates primarily as a digital platform with PDF issues and online content distribution.

Differentiator

Problem solved

Functional benefit

Brands

• InPark Tracks: Audio podcast covering themed entertainment topics including interviews with industry professionals, attraction reviews, and expo coverage.
• IPM Books

Products and services

• InPark Magazine Print and digital trade publication serving the themed entertainment industry, covering theme parks, attractions, water parks, museums, zoos, aquariums, world expos, and live shows through quarterly issues available via website and PDF downloads, with subscription-based access.
• InPark Tracks Podcast Audio podcast featuring interviews, industry discussions, and behind-the-scenes content covering attraction development, themed entertainment design, industry events, and reviews, with 46+ episodes published.
• IPM Books (E-books) Digital e-book publications covering specialized themed entertainment topics, including 'Screens to scenes: Christie's visual technology', 'Tales from the Expo', and 'Themed entertainment in academia' (available as a free e-book).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Park World Magazine: Trade publication focused on amusement parks and the attractions industry worldwide. Directly comparable as a B2B media outlet covering theme park operators, ride manufacturers, and industry suppliers.
• Attractions Management: Trade publication covering the global attractions industry including theme parks, museums, and leisure facilities. Directly comparable as a B2B media outlet serving the same operator and vendor audience as InPark, with overlapping coverage of IAAPA and TEA events.
• Blooloop: Digital-first B2B media platform covering themed entertainment, attractions, museums, and immersive experiences globally. Directly comparable as an online trade publication serving the same vendor and operator audience, with similar content categories (news, features, technology coverage).
• Funworld Magazine (IAAPA): Official publication of the International Association of Amusement Parks and Attractions (IAAPA), covering the global attractions industry. Directly comparable as a trade publication serving the same industry professional audience, with the distinction of association backing.

Others

• Pollstar: Trade publication covering the live entertainment industry including concerts, events, and venue operations. Comparable as a B2B trade media outlet serving the broader live entertainment and venue ecosystem that overlaps with InPark's coverage of live shows and entertainment venues.

Emerging players

• Museum Magazine (AAM): Official publication of the American Alliance of Museums, covering museum industry news, trends, and professional development. Comparable as a vertical B2B trade publication serving a segment (museums) that InPark also covers within its broader themed entertainment scope.
• Sound & Communications: Trade publication covering the commercial audio, video, and lighting industry. Comparable as a B2B media outlet covering AV technology that overlaps with InPark's technology coverage, with publisher Martin Palicki having previously contributed.
• Lighting & Sound America: Trade publication covering entertainment technology including lighting, sound, and AV for live events and themed installations. Comparable as a B2B media outlet covering overlapping technology topics (AV, projection, lighting) for the entertainment industry, with publisher Martin Palicki having previously contributed.
• World's Fair Magazine: Publication covering world's fairs and expos, a specific content vertical that InPark also covers (Expo 2025 Osaka, Expo 2020 Dubai). Editor Judith Rubin previously served as associate editor, making it a direct historical and topical peer.

Broad incumbents

• Leisure Media Group (Leisure Opportunities, Attractions Management): UK-based media company publishing multiple B2B trade titles including Attractions Management. Comparable as a larger B2B media publisher serving the broader leisure and attractions industry, with overlapping content categories and direct competitive overlap with InPark Magazine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InParkMagazine
• YouTubeyoutube.com/channel/UCb_G7RQ3XRiEz59scmInwNw
• Facebookfacebook.com/inparkmagazine
• LinkedInlinkedin.com/company/inpark-magazine
• Instagraminstagram.com/inparkmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InPark Magazine