INSAOIL
INSA OIL is a Bulgarian vertically integrated petroleum company operating the Belozem refinery, a 26-station retail petrol network, wholesale fuel trading, and Danube and Black Sea logistics terminals, serving individual motorists, corporate fleets, and B2B wholesale buyers across Bulgaria.
- Company typePrivate
- Founded2001
- HeadquartersRakovski, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What INSAOIL does
INSA OIL EOOD is a privately held Bulgarian petroleum company, formally incorporated in 2001 with roots in the INSA Group assets created in 1996, and one of the leading producers of petroleum products in Bulgaria. The company operates a vertically integrated value chain anchored by the Belozem refinery, which combines atmospheric vacuum distillation (installed 2002) with desulfurization (installed 2010), enabling crude-to-finished-fuel processing compliant with European standards. Refinery output is supported by a 100,000-mt storage facility at Belozem, a Danube River terminal at Ruse, and a Black Sea terminal at Burgas, providing both inland and maritime import/export capability.
Downstream, INSA OIL operates a 26-station retail petrol network across Bulgaria distributed via wholly owned and partner-operated sites (including a Sevi Oil EOOD channel relationship), selling GT MAX and Euro diesel, A95/A100 gasoline, LPG, CNG, and AdBlue alongside convenience-store, café, and car-wash amenities. The company monetizes through multiple streams: retail fuel margins, wholesale fuel trading (ex-works pricing with nationwide delivery via an online ordering portal), LPG trading under the INSA GAS brand, corporate deferred-payment and cash card programs, loyalty/taxi/gift-voucher programs, and customs-warehouse storage rentals. Subsidiary operations include INSA SPIRIT (a bioethanol plant launched 2025) and Index 11 (a beta-carotene facility launched 2022 using proprietary Bulgarian technology), marking diversification into renewable fuels and biochemical inputs.
The company serves three primary customer segments — individual motorists (loyalty-card driven), corporate fleet operators (deferred-payment cards with detailed billing), and wholesale/B2B buyers (bulk ex-works contracts) — plus a secondary taxi/professional-driver segment. INSA OIL is governed by managing director Georgi Samuilov and a small executive team, with Dimitar Panayotov on the INSA OIL Inc. board, and reports having over 500 employees. It holds six ISO certifications (9001, 14001, 45001, 26000, 50001, 37001) from TUV NORD, ISO/IEC 17025 laboratory accreditation, and ICAP CRIF ESG and TRUE LEADERS recognition, and operates an integrated management system covering quality, environment, occupational health and safety, energy, social responsibility, and anti-bribery.
INSAOIL firmographics
Firmographics- Name
- INSAOIL
- Legal name
- ИНСА ОЙЛ ЕООД
- Website
- https://insaoil.bg
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- INSA OIL is a Bulgarian vertically integrated petroleum company operating the Belozem refinery, a 26-station retail petrol network, wholesale fuel trading, and Danube and Black Sea logistics terminals, serving individual motorists, corporate fleets, and B2B wholesale buyers across Bulgaria.
- Ownership category
- akta.pro rank
INSAOIL industry classification
Industry- Product category
- Petroleum Refining and Fuel Distribution
- NAICS
- Petroleum Refineries (324110), Gasoline Stations (4571), Petroleum and Coal Products Manufacturing (324), Petroleum Refineries (32411), Petroleum and Coal Products Manufacturing (3241)
- SIC
- Petroleum Refining (2911), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
Keywords
Where INSAOIL is headquartered
LocationHeadquarters
- HQ city
- Rakovski
- HQ country
- Bulgaria
- HQ region
- Europe
Offices7 records
Markets served
INSAOIL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Petroleum Product Manufacturing: Refinery operations producing fuels and fractions from direct processing of crude oil at the Belozem refinery. The company operates a complete production cycle from crude oil processing to finished petroleum products.
- Retail Fuel Sales: Sale of fuels (diesel, gasoline, LPG, CNG) through company-owned petrol station network across Bulgaria. Includes ancillary retail (shops, cafes, car washes).
- Wholesale Trade: Bulk sales of petroleum products to business customers with ex-works pricing and nationwide delivery through logistics network.
- Fuel Card Programs: Corporate deferred payment cards and corporate cash cards provided to legal entities with various discount structures and billing options.
- LPG Trading (INSA GAS): Trading of LPG (liquefied petroleum gas) through subsidiary INSA GAS, one of the leading companies in this segment.
- Terminal Operations: River terminal on Danube (INSA PORT) and Black Sea terminal in Burgas for import/export trading opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Loyalty Card - obtained after single refueling of 30 liters of any fuel type |
| Transaction based/ take rate | Pay-as-you-go | TAXI CARD - special discount for taxi drivers on LPG and CNG |
| Transaction based/ take rate | Monthly | Corporate Deferred Payment Cards - for legal entities with bank transfer payment |
| Transaction based/ take rate | Pay-as-you-go | Corporate Cash Cards - immediate payment with consumption-based discount |
| Unit Pricing | Pay-as-you-go | GT MAX Diesel promotional price |
| Transaction based/ take rate | One time/ perpetual license | Gift Vouchers - fixed nominal value cards |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
INSAOIL product offering
Product offeringCore offering
INSAOIL is a vertically integrated Bulgarian petroleum company that operates the complete fuel production cycle, from crude oil refining at its Belozem refinery (with atmospheric vacuum distillation and desulfurization) through wholesale fuel trading to retail sales via a network of 26 petrol stations across Bulgaria. The company also trades LPG through INSA GAS, operates Danube River (Ruse) and Black Sea (Burgas) terminals under INSA PORT, and is diversifying into bioethanol (INSA SPIRIT) and beta-carotene (Index 11) production.
Product overview
INSA OIL is a Bulgarian petroleum company and one of the leading producers of petroleum products in Bulgaria. The company operates a vertically integrated business model comprising: (1) crude oil refining at the Belozem refinery with AVD and desulfurization capabilities, (2) a network of 26 modern petrol stations across Bulgaria offering GT MAX diesel, Euro diesel, gasoline (A95/A100), LPG, CNG, and AdBlue, (3) wholesale fuel trading through its online ordering system, (4) Danube River (Ruse) and Black Sea (Burgas) terminals for import/export operations, (5) a proprietary testing laboratory, and (6) loyalty programs including Loyal Customer Card, TAXI Card, Corporate Cards, and Corporate Cash Cards. Recent diversification includes bioethanol production (Insa Spirit) and beta-carotene manufacturing (Index 11 project).
Differentiator
Problem solved
Functional benefit
Brands
- INSA OIL Card: Loyalty cards including Loyalty Customer Card, Taxi Card, Corporate Cards, and Corporate Cash Cards for fuel discounts and payment options.
- GT MAX
- INSA OIL Petrol Stations
Products and services
- Diesel Fuels (GT MAX and Euro Diesel) Premium GT MAX diesel and standard Euro Diesel fuels meeting Bulgarian and European quality standards, sold at INSA OIL petrol stations. GT MAX is positioned as a high-quality premium diesel with promotional pricing for loyal customers.
- Gasoline (A95/A100) Standard A95 and premium A100 gasoline products meeting Bulgarian and European quality standards, available at all INSA OIL petrol stations.
- LPG (Liquefied Petroleum Gas) Liquefied petroleum gas (propane-butane) for vehicles, with INSA GAS positioned as one of the leading LPG trading brands in Bulgaria. Sold at INSA OIL petrol stations.
- CNG (Compressed Natural Gas)
Quantifiable outcome
- Storage capacity of 100,000 mt achieved through facility expansion in Belozem
- +3 more outcomes
Companies that use INSAOIL
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
INSAOIL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
INSAOIL partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Sevi Oil EOODcoreSevi Oil EOOD operates the INSA OIL petrol station brand and manages promotional campaigns (INSA Summer, Wheel of INSA Oil, FIFA World Cup 2026 promotion). The company holds EIK 203970390 and operates from Plovdiv.
- Winebox EOODminorCo-organizer with Sevi Oil of the TIATTINGER & INSA OIL FIFA World Cup 2026 promotional game campaign.
- Technical University - Sofia, Plovdiv BranchminorINSA OIL established a scholarship program for students from Technical University Plovdiv branch. Selected students receive financial support and internship opportunities, with awards presented at official ceremonies.
- University of Food TechnologiesminorAcademic partner for Index 11 beta carotene production project. Scientists from the university developed the unique Bulgarian technology used in the facility.
- ICAP CRIFminorBusiness information and credit risk management organization that certifies INSA OIL for ESG performance and TRUE LEADERS recognition.
- INFOTEL 2000minorSupplier of promotional merchandise (luggage, coolers, electronics) for promotional games like 'INSA Summer' and 'New Opportunities for Adventure' campaigns.
- Luxury DiscountsminorPartner providing travel vacation prizes for promotional game campaigns at INSA OIL petrol stations.
- Bulgarian Ski FederationcoreINSA OIL is an official sponsor of Bulgarian ski and snowboard athletes, providing additional cash prizes to top performers. The company supports the federation's activities and received a special plaque in appreciation of long-term support for Bulgarian winter sports.
- Bulgarian Red CrosscoreINSA OIL partners with Bulgarian Red Cross for charitable campaigns supporting children victims of traffic accidents. The company donated funds to the National Donor Fund for supporting families of children injured in road accidents, collecting over 100,000 BGN with partner participation.
Scale indicators8 records
Recent moves17 records
Expansion highlights6 records
INSAOIL competitors and assessment
Company assessmentDirect peers
- NIS (Naftna Industrija Srbije): Serbian integrated oil company with own refinery, wholesale supply, and a regional retail network. Comparable vertical integration model and similar regional/emerging-market positioning to INSA OIL.
- Lukoil Bulgaria: Lukoil's Bulgarian subsidiary operates the largest branded petrol station network and refining footprint in the country. Direct overlap with INSA OIL on retail forecourts, wholesale supply, and Bulgarian fuel-quality competition.
- Rompetrol (KMG International): Romanian vertically integrated refiner-retailer with Petromedia refinery and regional retail network across Romania, Bulgaria, and Black Sea. Closest peer in business-model terms — integrated refining + retail + trading in the same SE European region.
Broad incumbents
- MOL Group: Hungarian-headquartered integrated oil major with refining, retail, and petrochemical operations across Central and SE Europe. Direct regional competitor on Bulgarian forecourts and a benchmark for vertically integrated fuel retail at larger scale.
- OMV Bulgaria: Austrian-headquartered OMV runs a sizeable Bulgarian retail and B2B fuel business through its Petrom/MOL-style network. Overlaps on wholesale and loyalty programs; competes primarily as an international major brand.
- Shell Bulgaria: Shell operates a major branded retail network across Bulgaria as part of its global downstream portfolio. Competes with INSA OIL on forecourt presence and B2B fuel cards, but lacks an in-country refinery.
Regional players
- INA (Industrija nafte): Croatian integrated oil company operating refining, retail, and trading primarily in Croatia and wider Western Balkans. Adjacent vertical integration and retail-network business model with regional (non-Bulgarian) geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
INSAOIL social profiles
Digital presenceINSAOIL compliance and trust
Trust signalCompliance11 records
INSAOIL financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSAOIL leadership team
Management profileNumber of profiles
Profiles7 records
INSAOIL subsidiaries and ownership
Company hierarchySubsidiaries5 records
INSAOIL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSAOIL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSAOIL
What does INSAOIL do?
INSAOIL is a vertically integrated Bulgarian petroleum company that operates the complete fuel production cycle, from crude oil refining at its Belozem refinery (with atmospheric vacuum distillation and desulfurization) through wholesale fuel trading to retail sales via a network of 26 petrol stations across Bulgaria. The company also trades LPG through INSA GAS, operates Danube River (Ruse) and Black Sea (Burgas) terminals under INSA PORT, and is diversifying into bioethanol (INSA SPIRIT) and beta-carotene (Index 11) production.
Is INSAOIL a public or private company?
INSAOIL is a private company. It is classified as family owned and is currently operating.
When was INSAOIL founded?
INSAOIL was founded in 2001. It employs 11 to 50 people.
Where is INSAOIL based?
INSAOIL is headquartered in Rakovski, Bulgaria, in the Europe region.
How does INSAOIL make money?
Six revenue lines are on record. Petroleum Product Manufacturing is the primary driver. The others are retail Fuel Sales, wholesale Trade, fuel Card Programs, LPG Trading (INSA GAS) and terminal Operations.
Who are INSAOIL's main competitors?
Direct peers on record are NIS (Naftna Industrija Srbije), Lukoil Bulgaria and Rompetrol (KMG International). Broad incumbents are MOL Group, OMV Bulgaria and Shell Bulgaria. INA (Industrija nafte) is listed as a regional player.
Does INSAOIL have an API?
No public API is recorded for INSAOIL.
What industry is INSAOIL in?
INSAOIL's product category is Petroleum Refining and Fuel Distribution. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated). Its NAICS code is 324110 and its SIC code is 2911.