What Casa Corazón does

Casa Corazón is a sole proprietorship owned and operated by founder Martina Straub, delivering life coaching, mental training, and personal development services from its base in Cala Mandia, Mallorca, Spain, with secondary seminar delivery in Göppingen, Germany. The business has been operating continuously since 2004 (originally as Viva Fortuna, rebranded on 22.02.2013) and serves German-speaking individuals, couples, and families dealing with burnout, relationship crises, anxiety, family system patterns, and questions of life direction. The core service portfolio includes high-ticket intensive coaching (€2,500, in-person on Mallorca or online), men's and women's multi-day seminars on Mallorca (€970 and €1,290 respectively, with maximum 12 and ~6 paying participants), and systemic family constellation seminars in Mallorca and Göppingen (€200 per theme).

The product surface spans in-person seminars, one-on-one intensives, telephone coaching (€79 per 30-minute session), and self-paced digital courses (Mentaltraining €15; 21-day Communication course €139) delivered via the third-party elopage.com platform. The company has no proprietary technology platform — all digital delivery, payment processing, and course hosting runs on elopage.com — and operates without apps, APIs, or proprietary software. Supporting the funnel is a content marketing stack consisting of a monthly newsletter (Inselbrief), a blog publishing since 2011, a podcast series, and a YouTube channel.

The business model is purely transactional B2C with no recurring or subscription revenue: each service is sold as a one-time purchase with pay-as-you-go or multi-year contract billing terms, and seminar bookings require a 50% deposit with the balance due 14 days before the event. Go-to-market combines a sales-led direct booking motion (website forms, WhatsApp, phone, email) with community-led content marketing (newsletter, blog, podcast, YouTube) and event-driven demand generation via in-person Mallorca and Germany seminars. The company has no external investors, parent, subsidiaries, or funding rounds.

Name

Casa Corazón

Legal name

Casa Corazón – Martina Straub

Website

https://inselentspannung.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Corazón is a Mallorca-based sole proprietorship that delivers life coaching, seminars, and self-paced online courses in German to individuals, couples, and families seeking personal development, burnout recovery, and family system healing.

Ownership category

akta.pro rank

Product category

Life Coaching and Personal Development Services

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (621420)

akta.pro primary industry

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

akta.pro secondary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Life coaching services
• Personal development seminars
• Family constellation therapy
• Spiritual coaching retreats
• Online wellness courses

Headquarters

HQ city

Cala Mandia, Manacor

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Intensive Coaching Services: One-on-one intensive mental and life coaching sessions delivered on-site in Mallorca or online. Includes daily coaching, meditation, inner world work, and systemic constellation. Price is €2,500 per engagement for up to 2 persons.
2. Online Courses: Self-paced digital courses delivered via elopage.com platform. Includes 21-day communication course (€139) and Mentaltraining course (€15). One-time purchase model with lifetime access to course materials.
3. Phone Coaching: Individual phone coaching sessions for crisis support and personal clarity. Phone coaching 'Krise als Chance' priced at €79 for 30-minute session.
4. Seminars - Men's Seminar: 4-day men's seminar on Mallorca covering stress management, time management, mental training, process work, meditation, and fire walking. Maximum 12 participants. Price €970.
5. Seminars - Women's Seminar: 3.5-day women's seminar on Mallorca focusing on feminine archetypes, meditation, spiritual elements, process work, and systemic approaches. Price €1,290.
6. Family Constellation Sessions: Family constellation seminars held in Mallorca (Cala Mandia) and Germany (Göppingen). Individual theme representation costs €200. Observer/participant spots are free.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Casa Corazón delivers one-on-one intensive life and business coaching, systemic family constellation seminars, gender-focused retreats (women's and men's seminars), and self-paced online courses for German-speaking individuals seeking personal development, burnout recovery, relationship repair, and resolution of inner conflicts. Services are anchored by founder Martina Straub and delivered on Mallorca, in Göppingen (Germany), online, and via phone. The portfolio combines systemic coaching with spiritual and hypnosis-based methods.

Product overview

Casa Corazón is a coaching and personal development company operated by Martina Straub, offering a portfolio of in-person seminars on Mallorca and in Germany, online courses, and individual coaching services. The core offerings include intensive mental and life coaching (both in-person on Mallorca and online), systemic family constellation seminars, gender-specific seminars (women's 'Discover the Goddess in You' and men's programs), and self-paced online courses covering communication in relationships and mental training. The company also provides telephone coaching sessions and publishes a monthly newsletter called 'Inselbrief.' All services integrate systemic coaching approaches with spirituality to help clients resolve inner conflicts, achieve personal growth, and find more joy and lightness in life.

Differentiator

Problem solved

Functional benefit

Products and services

• Intensivcoaching Intensive mental and life coaching delivered on Mallorca or online, addressing burnout, relationship crises, fate events, fears, and uncertainties through process-oriented and solution-focused methods including meditation, individual coaching, inner world work, and systemic constellation. Priced at €2,500 (incl. VAT) for up to 2 persons.
• Familienaufstellung (Family Constellation Seminar) Systemic family constellation seminars held on Mallorca and in Göppingen, Germany to uncover and resolve inner conflicts, relationship problems, and professional obstacles caused by unconscious family patterns. Personal theme constellation €200; observer/participant spots are free.
• Frauenseminar: Entdecke die Göttin in Dir A 3.5-day women's seminar on Mallorca focused on discovering true femininity through meditation, relaxation journeys, spiritual elements, process work, and systemic approaches. Priced at €1,290; first 6 participants receive free shared accommodation.
• Männerseminar: Entdecke den wahren Mann in Dir A 4-day men's seminar on Mallorca designed to strengthen masculinity through self-determined identity, stress management, time management, mental training, process work, meditation, and fire walking. Priced at €970; maximum 12 participants; first 8 participants receive shared accommodation.
• Onlinekurs: Richtige Kommunikation in der Beziehung A 21-day self-paced online course teaching proper communication in relationships, guiding users through understanding communication patterns, active listening, and resolving conflicts on both factual and relational levels. Priced at €139 with lifetime access; delivered via elopage.com.
• Onlinekurs: Mentaltraining An online course teaching mental training techniques including the 'Glücksspirale' (happiness spiral) method for active life design, mental laws, and visualization practices. Priced at €15 net for instant access; delivered via elopage.com.
• Telefoncoaching: Krise als Chance A 30-minute telephone coaching session combining coaching and card reading to help clients identify their personal opportunities during crises and clarify next steps. Priced at €79 per session.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tobias Beck: German life-coach and speaker running paid online courses, live events, and community programs around self-leadership. Comparable as a German-speaking personal-development creator monetizing through events plus digital products aimed at individuals seeking transformation.
• 7Mind: German-language meditation and mindfulness app offering guided content, courses, and corporate B2B partnerships. Comparable because both target German-speaking consumers seeking mental wellbeing outcomes (stress reduction, burnout recovery) and both sell premium digital content plus complementary services.
• Mindvalley: Global online personal development platform offering courses, coaching, and retreats in transformation, spirituality, and mindset. Directly comparable because both monetize a similar mix of self-paced online courses and premium experiential programs targeted at individual personal-growth seekers.
• Veit Lindau: German-speaking life coach and personal development author offering seminars, online programs, and a community platform around authenticity, masculinity/femininity, and relationship topics. Closely comparable in language market, target persona, and the mix of seminars plus digital courses.
• Tonny Kühlborn: German-speaking coach and speaker running seminars, retreats, and online courses on personal growth, spirituality, and consciousness. Closely comparable in niche (consciousness/spiritual coaching), target audience, and revenue mix of premium seminars plus online courses.
• Healing Holidays: UK-based retreat marketplace curating wellness, holistic, and spiritual retreats globally. Comparable as a channel that sells high-ticket personal-development retreats, including systemic and energy-work modalities similar to Casa Corazón's Mallorca seminars.
• Robert Betz Coaching: German personal-development coach offering seminars, online courses, and YouTube content focused on emotional healing and self-transformation. Comparable in language, target persona (German-speaking adults), product mix (seminars + digital courses), and positioning around emotional/spiritual transformation.

Emerging players

• BookRetreats: Online marketplace for booking wellness, yoga, and meditation retreats worldwide. Comparable because it sits in the same retreat-discovery funnel and competes for the same Mallorca-based experiential wellness customer that Casa Corazón targets.
• Gaia: Streaming and learning platform dedicated to yoga, meditation, alternative healing, and spiritual growth. Comparable as a platform-competitor offering on-demand courses in the same alternative-therapy/spiritual category that Casa Corazón occupies via its energy-work and hypnosis content.

Broad incumbents

• BetterUp: Enterprise coaching and mental-wellbeing platform serving B2B clients with 1:1 coaching, therapy, and analytics. Comparable as a coaching incumbent operating in the same wellbeing/burnout-problem-space that Casa Corazón targets, but at a vastly larger B2B scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcZH0Qrj5wxJIsnR3QqNEFA
• LinkedInlinkedin.com/company/casa-coraz%C3%B3n

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Corazón