Inside Out Club DuPage

What Inside Out Club DuPage does

Inside Out Club DuPage is a 501(c)(3) nonprofit organization founded in 2012 by Marion B. Ruthig in Naperville, Illinois, operating under the legal entity I Support Community NFP (Tax ID 46-1125962). Originally established as I Support Community to create video content connecting people with local nonprofits, the organization pivoted in 2018 to focus exclusively on youth character development and rebranded to Inside Out Club. It serves children, teens, and families across DuPage County, Illinois through programs structured around an Integrated Curriculum Framework of eight character traits (Acceptance, Collaboration, Curiosity, Empathy, Gratitude, Kindness, Perseverance, Self-Awareness), six social causes, and the four Business Designers 4 Good (BD4G) pillars, all aligned with Illinois Common Core and Social-Emotional Learning standards.

The product portfolio spans a K-12 developmental continuum: a 5-week K-5 after-school series, summer Kindness Camps (K-5), Business Designers 4 Good entrepreneurship workshops and camps (grades 6-9), Social Savvy etiquette program (grades 7-8), SkillsBox10 and Real-Life Lab life-skills and event-planning programs (grades 10-12), Share Your Birthday Box service-project kits, family and group volunteer events, and free resources including a 300+ item Online Library and IOC Minis curriculum. Annual fundraising and community events include Fall Family 5K, Cocoa & Kindness (which grew from 500 boxes in 2022-23 to 570 boxes in 2024-25 with 286 donated), 15K-indness Challenge, and a Celebrity Bartender Event. Programs are delivered through school sites (Elmwood Elementary, Jefferson Junior High, Park View Elementary), libraries (95th Street Library), park district partners (Naperville, Glen Ellyn, YMCA Safe 'n Sound), and corporate host locations (Edward Hospital, Reveal USA, John Greene Realtor).

The business model combines program fees ($15-$275 per participant with universal fee waivers via the 'All in Fund'), structured individual donations with impact tiers from $250 to $5,000+, corporate and foundation sponsorships ($500-$10,000), merchandise sales through Cloztalk, special event revenue, and planned giving. Distribution is community-led via direct website registration, school and park district partnerships, and earned media coverage including NCTV-17, supported by organic social media, email newsletters, a parent blog, and a collaborative podcast with North Central College students. The organization operates with a lean team of approximately three full-time staff and an eleven to twelve-member Board of Directors, drawing on a volunteer base of mentors, judges, and program leaders alongside a network of more than 50 local nonprofit partners for volunteer placement.

Name

Inside Out Club DuPage

Legal name

I Support Community NFP d.b.a. Inside Out Club DuPage

Website

https://insideoutclub.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Inside Out Club DuPage is a 501(c)(3) nonprofit in Naperville, Illinois that delivers youth character development and social-emotional learning programs for ages 3-18 across DuPage County through after-school series, camps, entrepreneurship workshops, and volunteer events.

Ownership category

akta.pro rank

Product category

Youth Character Education & Social-Emotional Learning

NAICS

Educational Services (61), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industries

Play-Based SEL & Executive Function Skill-Building Programs (EDACAOAB), Family & Community Support Services (Case Management, Referrals) (EDAJAIAK)

Keywords

• Youth character education
• Social emotional learning programs
• Community volunteer programs
• Nonprofit youth development
• After school enrichment

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees: Revenue from various youth programs including camps ($65-$125), SkillsBox10 workshops ($275), Birthday Party boxes ($50+$8/child), and Real Life Lab ($40). Fee waivers ensure accessibility.
2. Individual Donations: One-time and monthly donations from individuals supporting youth character development. Impact tiers range from Gratitude Ambassador ($250-500) to Inside Out Club Sustaining Member ($5,000+).
3. Corporate Sponsorships: Sponsorship revenue from corporations and foundations. Program sponsors: $500-$2,500; BD4G sponsors: $2,500-$10,000; Event sponsors for 5K and special events.
4. Merchandise Sales: Sale of Inside Out Club branded apparel and merchandise through Cloztalk online store.
5. Special Events Revenue: Revenue from events including Fall Family 5K ($20-$50 per registrant) and Cocoa & Kindness box sales.
6. Planned Giving/Bequests: Accepts planned gifts, IRA Qualified Charitable Distributions, and appreciated stock donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Inside Out Club DuPage is a 501(c)(3) nonprofit that designs and delivers character-education and social-emotional learning programs for youth ages 3-18 in DuPage County, Illinois. Core offerings include after-school K-5 series, summer camps, middle-school entrepreneurship (BD4G) workshops, high-school life-skills curricula (SkillsBox10, Real-Life Lab, Social Savvy), family and group volunteer events, birthday party service-project boxes, and free resource libraries, all built on an 8-trait character framework aligned with Illinois Common Core and SEL standards.

Product overview

Inside Out Club DuPage is a 501(c)(3) nonprofit organization offering a multi-program portfolio focused on youth character development and volunteerism for ages 3-18. The core programs include: (1) K-5th Inside Out Club Series, a 5-week after-school curriculum combining social-emotional learning with volunteer service; (2) Business Designers 4 Good (BD4G), a middle school entrepreneurship and social responsibility program with workshops and camps; (3) SkillsBox10/Real-Life Lab, a high school life skills and leadership program through event planning; (4) Share Your Birthday Box, a service-project-in-a-box for birthday parties; (5) Summer Camps including Kindness Camp (K-5), BD4G Camp (6-9), and Real-Life Lab (10-12+); (6) Social Savvy, a teen etiquette and communication program; (7) Family and Group Volunteer Events offering one-time service projects; and (8) Free Resources including an online library of 300+ items and Minis curriculum. The organization also runs annual events including Fall Family 5K, Cocoa & Kindness box program, and 15K-indness Challenge. Programs are built on an Integrated Curriculum framework emphasizing 8 character traits (acceptance, collaboration, curiosity, empathy, gratitude, kindness, perseverance, self-awareness) and 6 social causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Kindness Camp for Younger Kids

Quantifiable outcome

• Over 1,000 children participated in the first two years of the after-school program
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and support.

• YMCA NapervillecoreChannel Partner/ Reseller/ DistributorSummer camp partnership where Inside Out Club programs are hosted for campers ages 7-13 through YMCA Safe 'n Sound program.
• Naperville Park DistrictcoreChannel Partner/ Reseller/ DistributorPartnership to bring Inside Out Club activities to more children in the Naperville community through park district programming.
• Glen Ellyn Park DistrictcoreChannel Partner/ Reseller/ DistributorPartnership to expand Inside Out Club programming to Glen Ellyn community through park district facilities and programs.
• Naperville Public LibrarysupportStrategic or Co-development PartnerCommunity partner supporting Inside Out Club programs and initiatives in the Naperville area.
• Edward HospitalcoreChannel Partner/ Reseller/ DistributorHost location for Business Designers 4 Good summer camp sessions, providing education center facilities.
• Reveal USAcoreChannel Partner/ Reseller/ DistributorHost location for Business Designers 4 Good summer camp, providing corporate facilities for program delivery.
• John Greene RealtorcoreChannel Partner/ Reseller/ DistributorSponsor and host location for Business Designers 4 Good camp. Provides space and financial support for youth entrepreneurship programs.
• North Central CollegecoreStrategic or Co-development PartnerAcademic partnership where North Central College psychology students create podcasts for parents under professor supervision, covering topics like mental health, parenting, and child development.
• 50+ Nonprofits (DuPage Area)coreStrategic or Co-development PartnerNetwork of 50+ local nonprofits that Inside Out Club children support through volunteer activities and learning. Partners include A.R.F., DuPagePads, Naperville Area Humane Society, Habitat for Humanity, Loaves & Fishes, and many others serving animals, seniors, veterans, homeless, and more.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Junior Achievement USA: National youth development nonprofit focused on work-readiness, entrepreneurship, and financial literacy through K-12 programs. Directly comparable to IOC's BD4G and SkillsBox10 offerings, but operates at vastly larger scale across the U.S.
• Boys & Girls Club of America: National youth development organization offering after-school programs, summer camps, and character/leadership curricula for ages 6-18. Comparable in mission, age range, and program mix to IOC's portfolio.

Direct peers

• Learning to Give: Nonprofit providing free K-12 character education and philanthropy curriculum aligned with standards. Comparable mission around standards-aligned character building for school-age youth.
• Random Acts of Kindness Foundation: Nonprofit dedicated to kindness education through free K-12 curriculum, lesson plans, and community resources. Strongly comparable to IOC's kindness/camp curriculum and free Online Library distribution model.
• 4-H (National 4-H Council): Youth development organization focused on hands-on learning, leadership, and community service through clubs and camps. Comparable in character-development framing, age range, and community-service orientation.
• Leader in Me: Whole-school SEL and leadership program based on Stephen Covey's principles, serving K-12 schools with curriculum, training, and community events. Comparable in SEL framework, school-district channel, and character/leadership outcomes.
• Boy Scouts of America (Scouting America): Long-standing youth character and citizenship organization with merit-based curricula, volunteer delivery, and troop/community partnerships. Direct overlap in character-trait framework and parent/mentor engagement.
• Girl Scouts of the USA: Youth organization delivering character-building, leadership, and community-service programming through troop and camp models. Comparable in SEL/character trait curriculum, volunteer-led delivery, and parent-engaged model.
• YMCA of the USA: Community-based nonprofit delivering youth development, after-school programming, summer camps, and character-building activities for children and families. IOC partners with YMCA Naperville for camp delivery, evidencing direct overlap in mission and delivery model.

Emerging players

• Ashoka Young Changemakers / Youth Venture: Ashoka's youth programs support young people as social entrepreneurs and changemakers. Comparable to IOC's BD4G entrepreneurship-for-good curriculum and SkillsBox10 life-readiness framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InsideOutClubD
• Facebookfacebook.com/insideoutclubdupage
• LinkedInlinkedin.com/company/insideoutclub
• Instagraminstagram.com/insideoutclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Out Club DuPage