Inside Out Wellness and Advocacy

Name

Inside Out Wellness and Advocacy

Legal name

Inside Out Wellness & Advocacy

Website

https://insideoutiowa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Inside Out Wellness & Advocacy is an Iowa-based nonprofit delivering free mental health crisis services, including residential crisis stabilization, mobile crisis response, peer support, and outpatient therapy to individuals and families across 11 south-central Iowa counties.

Ownership category

akta.pro rank

Product category

Mental Health and Substance Use Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Community Housing Services (62422)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Mental Health & Crisis Support Services (BPAGACAD), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Mental health crisis services
• Community behavioral health
• Outpatient substance use treatment
• Peer support services
• Transitional living programs

Headquarters

HQ city

Perry

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mental Health Crisis Services: Government-funded mental health crisis services including crisis stabilization, mobile crisis response, and community support programs. Services appear to be provided at no cost to clients, funded through government contracts, Medicaid, and community funding.
2. Donations: Accepts donations via Stripe platform for community support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Inside Out Wellness and Advocacy provides non-profit mental health and substance use services across central Iowa. Its core offering spans 24/7 crisis stabilization for adults and children, a transitional living program, peer and community support, outpatient therapy, outpatient substance use treatment, and a mobile crisis response unit, all delivered through facilities in Woodward and Perry with a Knoxville location planned.

Product overview

Inside Out Wellness & Advocacy is a mental health services organization — not a software product — providing compassionate crisis intervention and ongoing mental health support services across Iowa. The organization operates a coordinated portfolio of eight distinct service programs: Crisis Stabilization for Adults (short-term residential crisis care), Crisis Stabilization for Children ages 5–17, Transitional Living (structured residential housing at the Woodward campus), Peer Support Services, Community Support Program (long-term case management), Outpatient Therapy, Outpatient Substance Use Services, and Mobile Crisis Response (on-site dispatch). Services are delivered through physical locations in Woodward and Perry, Iowa, with a third location in Knoxville under development. The organizational approach is described as holistic, person-centered, and stigma-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Stabilization – Adults 24/7 short-term residential crisis stabilization for adults experiencing mental health crises, providing a safe alternative to emergency department or inpatient psychiatric hospitalization.
• Crisis Stabilization – Children (Ages 5-17) Pediatric crisis stabilization designed for children ages 5-17 experiencing mental health crises, offering a structured, safe setting as an alternative to higher-acuity placements.
• Transitional Living Program Residential transitional housing program that supports clients moving from inpatient or crisis settings back into the community by providing supervised housing and step-down support.
• Peer Support Services Recovery support services delivered by peer specialists with lived experience of mental health or substance use recovery, assisting clients across the organization's programs.
• Community Support Program Community-based support program that connects clients with resources, care coordination, and ongoing assistance to sustain recovery outside residential or clinical settings.
• Outpatient Therapy Outpatient mental health therapy for individuals, couples, and families experiencing mental health concerns, offered on a sliding-fee basis.
• Outpatient Substance Use Services Outpatient treatment program for individuals experiencing substance use disorders, including co-occurring mental health conditions.
• Mobile Crisis Response 24/7 mobile crisis response unit dispatched across central Iowa to de-escalate and support individuals experiencing mental health crises in the community.

Quantifiable outcome

• Mobile crisis response team arrival typically within 60 minutes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Iowa Healthcare ProviderscoreChannel Partner/ Reseller/ DistributorPartnership network including doctors, hospitals, and healthcare systems that refer patients to Inside Out crisis services. Providers access referral forms through the Provider Hub.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Universal Health Services (Behavioral Health): Large publicly traded behavioral health hospital and facility operator with extensive inpatient and residential mental health capacity. Represents the large-scale capacity incumbent whose entry into any regional market could reshape referral pipelines.
• Rosecrance: Established Midwest behavioral health provider offering residential, outpatient, and crisis services across Illinois and neighboring states. Comparable in residential mental health and substance use treatment offerings at a larger scale.
• Optum Behavioral Health: National behavioral health arm of UnitedHealth Group operating one of the largest outpatient mental health and substance use networks in the U.S. Represents a scaled incumbent that could enter or expand in Iowa's crisis services market.

Direct peers

• Orchard Place: Des Moines-based nonprofit providing child and adolescent mental health services including crisis stabilization, residential, and outpatient programs. Closely comparable to Inside Out's children's crisis stabilization service line and Iowa footprint.
• Foundation 2 Crisis Services: Cedar Rapids-based nonprofit specializing in crisis services, mobile crisis response, and youth shelter programs across eastern Iowa. Directly comparable in crisis line operations and mobile crisis response model.
• Eyerly Vroon: Iowa-based nonprofit community mental health provider offering crisis services, outpatient therapy, supported employment, and case management across central Iowa. Directly comparable in mission, service mix, and Iowa geography to Inside Out.
• Plains Area Mental Health: Iowa-based regional mental health center providing outpatient therapy, crisis services, and substance use treatment across western Iowa. Closely comparable in service mix and rural Iowa regional delivery model.

Regional players

• Compass Health Network: Multi-state community mental health and substance use provider operating in Missouri and surrounding states. Comparable in full-continuum community-based behavioral health delivery and nonprofit operating model.
• Seasons Center for Behavioral Health: Iowa-based regional behavioral health provider serving northwest Iowa with outpatient therapy, crisis services, and substance use treatment. Comparable in service portfolio and rural Iowa community-based delivery.

Others

• National Alliance on Mental Illness (NAMI) Iowa: Iowa chapter of the national mental health advocacy and peer support organization. Adjacent to Inside Out's peer support and community advocacy mission and a potential ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inside-out-wellness-and-advocacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Out Wellness and Advocacy