Inside Out

What Inside Out does

InsideOut Consult is a full-suite digital marketing and technology agency headquartered in Mysuru, India, operating under the legal entity Desiadda Craftsworks LLP. Founded in 2019, the firm delivers end-to-end digital capabilities in-house — performance marketing across Google, Meta, LinkedIn, YouTube, and Quora (managing ₹10Cr+ in ad budgets), website and mobile application development (150+ websites delivered on WordPress, MERN, React Native), social media and content production, brand identity design, SEO, and AI/automation services — without outsourcing. The company employs 40–45+ specialists across design, content, development, and campaign functions, and serves 100+ clients across India, the USA, and South Africa, with 90% on retainer contracts.

The technology stack is multi-tiered. On the services side, the firm builds on React, Node.js, MongoDB, React Native, MERN, WordPress/WooCommerce, and AWS, with WebSocket-driven real-time dashboards for campaign analytics. Layered on top are two first-party SaaS products — Event Access Management (idcard.insideoutprojects.in) for ticketing, registration, ID-card generation, and QR check-ins (live for 50+ events and 15K+ participants) and Communiticate (communiticate.com) for community management — plus custom enterprise builds such as the field-sales CRM/ERP for Skanray Technologies. AI features include an AI Telecaller for autonomous English/Hindi lead qualification, AskAI Composer inside Communiticate, contextual agent 'Ask Ishi' on Intent Health, predictive lead scoring, and anomaly detection on campaign pacing.

The business model combines managed-services retainers (the dominant revenue stream), project-based development fees, subscription/per-event licensing on the SaaS products, and bundled AI/automation projects. GTM is sales-led and direct with retainer-centric account management, supplemented by community-driven channels (TiE Mysuru association since 2019) and event-driven demand generation through the in-house Event Access Management product. The company is founder-owned, with no institutional capital disclosed, and operates four brand-level siblings — InsideOut Consult, Desiadda Craftsworks, Experience Mysore, and InsideScoop Studios — under shared founder ownership.

Name

Inside Out

Legal name

Desiadda Craftsworks LLP

Website

https://insideoutconsult.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

InsideOut Consult is a Mysuru-headquartered full-suite digital marketing and technology agency delivering in-house performance marketing, web/app development, social media, and AI automation for 100+ brands across India, USA, and South Africa, with 90% retainer relationships and two first-party SaaS products.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Convention and Trade Show Organizers (56192)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Event/Webinar Registration & Attendance Confirmation Calling (BPAAADAI), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Digital marketing services
• Performance advertising
• Website development
• Social media management
• AI automation services

Headquarters

HQ city

Mysuru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Digital Marketing Services: Full-suite agency services including performance marketing (Google, Meta, LinkedIn, YouTube, Quora), social media management, SEO, brand identity, content creation, and video production. Managed ₹10Cr+ in ad budgets across India, USA, and South Africa. Primarily retainer-based with 90% of clients on long-term retainers. Revenue is service-fee based with pricing tied to scope, channels managed, and campaign budgets.
2. Website & App Development: Custom website and mobile application development. 150+ websites delivered from WordPress to MERN Stack. 5 live mobile applications and custom CRM/ERP systems. Revenue is project-based or retainer-based depending on scope.
3. In-House SaaS Products: Two live SaaS products: Event Access Management (idcard.insideoutprojects.in) and Communiticate community platform. Event Access Management handles ticketing, ID card generation, and check-ins for 50+ events with 15K+ participants. Revenue likely from subscription or per-event licensing of these platforms.
4. AI & Automation Services: CRM automation, AI telecaller services, WhatsApp and email automation, Zoho CRM setup and customization. Typically bundled with digital marketing services or sold as standalone automation projects.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

InsideOut Consult is a full-suite digital marketing and technology agency that delivers ad campaign management (Google, Meta, LinkedIn, YouTube, Quora), website and mobile app development, social media management, brand identity and design, SEO strategy, and AI-driven automation services for brands in India, USA, and South Africa. Beyond its agency services, the company operates two in-house SaaS products — Event Access Management (idcard.insideoutprojects.in) for event ticketing and QR check-ins, and the Communiticate community management platform — alongside custom CRM and ERP builds such as the field-sales system delivered for Skanray Technologies.

Product overview

InsideOut Consult operates as a full-suite digital marketing and technology company with two in-house SaaS products at its core: Event Access Management (idcard.insideoutprojects.in) for event ticketing, registration, ID card generation, QR check-ins, and Razorpay payment processing; and Communiticate (communiticate.com) for community management with social feeds, AskAI Composer, groups, events, forums, and real-time chat. These products sit alongside a broad portfolio of agency service modules — Ad Campaign Management (Google, Meta, LinkedIn, YouTube, Quora), Website & App Development (WordPress to MERN), Social Media Management, Brand Identity & Design, SEO & Strategy, and AI & Automation (CRM automation, AI telecallers, workflow integrations via Zapier/Make/n8n). The company also operates three complementary sub-brands within its ecosystem: Desiadda Craftsworks (artisan corporate gifting), Experience Mysore (cultural events and content), and InsideScoop Studios (podcast and video production).

Differentiator

Problem solved

Functional benefit

Brands

• Event Access Management: SaaS event management platform (idcard.insideoutprojects.in) for ticketing, registration, custom ID card design, bulk generation, QR-based check-ins, and payment processing.
• Communiticate

Products and services

• Event Access Management In-house SaaS event management and ID card generation platform used by event organizers to handle ticketing, registration, custom ID card design with live preview, bulk PNG/PDF generation, QR-based check-ins, Razorpay payment processing, and WhatsApp notifications. Deployed for events run by clients such as KDEM, JSS, and Mysuru Yoga Utsava.
• Communiticate SaaS community management platform that lets organizations build and run branded online communities with social feeds, groups, events, forums, real-time chat, content moderation, and AI-assisted content creation via AskAI Composer. Marketed as an alternative to Circle or Mighty Networks and embeddable on any website.
• Ad Campaign Management Performance marketing service covering Google Ads (Search, Display, Performance Max), Meta (Facebook and Instagram), LinkedIn, YouTube, and Quora with ₹10Cr+ in managed budgets. Includes real-time campaign dashboards, AI performance analysis, automated lead sheets, and AI telecaller lead qualification. Long-term retainer model with daily optimization.
• Website Design and Development Custom website design and development service delivering WordPress, WooCommerce, Headless CMS, MERN Stack, and custom SaaS websites for clients in education, MedTech, government, and enterprise. 150+ sites delivered with SEO-ready, mobile-first builds, e-commerce, and CMS capabilities.
• Mobile App Development Custom mobile application development on React Native, iOS, and Android for B2B clients. Includes enterprise-grade custom CRM/ERP systems (notably the Skanray Technologies field-sales platform with biometric tracking) and 5 live mobile applications delivered.
• Social Media Management Managed social media service across LinkedIn, Instagram, Meta, and X for 10+ brands. Includes monthly editorial calendars, platform-native content production, photo and video shoots, full podcast production through InsideScoop Studios, analytics and monthly performance reports.
• Brand Identity and Design Brand-building service including logo design, brand guidelines, graphic design, print collateral, corporate video production and editing, pitch decks, presentations, and copywriting.
• SEO and Strategy Search engine optimization and marketing strategy services covering technical SEO audits, keyword research and content strategy, marketing funnel design, marketing and strategy consulting, and custom data analysis dashboards.
• AI and Automation AI and automation services including CRM setup and customization (Zoho and bespoke CRMs), AI telecaller lead qualification, real-time campaign dashboards, GA4 and analytics integration, WhatsApp and email automation, and workflow orchestration via Zapier, Make, and n8n.
• Intent Health (AI-powered US healthcare ecosystem SaaS) AI-powered US healthcare ecosystem SaaS platform built by InsideOut's product team for B2B healthcare sales teams. Maps 17,861+ organizations across 6 layers (Hospital, Health System, IDN, GPO, ACO, Physician Group) with 15+ technology signals per organization and 23,646 GPO executives, featuring AI-driven intent signals and a contextual AI agent called 'Ask Ishi'.

Quantifiable outcome

• 2x increase in social media reach for Infocon International within one year of engagement
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Google (Google Ads)coreTechnology or IntegrationGoogle Certified Partner with access to Google Ads platform (Search, Display, Performance Max, YouTube). Managed ₹10Cr+ in Google ad spend across client campaigns. Certified expertise in all Google advertising products with daily bid, creative, and targeting optimization capabilities.
• RazorpaycoreTechnology or IntegrationPayment gateway integration for Event Access Management SaaS (idcard.insideoutprojects.in). Handles Card/UPI/Net Banking payments for event registration, ticketing, and participant management. Integrated into event workflows alongside WhatsApp notifications.
• WhatsApp (Business API)coreTechnology or IntegrationWhatsApp integration for Event Access Management and marketing automation services. Used for participant notifications, lead nurture drip sequences, and client communication automation. Integrated alongside email automation in marketing workflows.
• React / React NativecoreTechnology or IntegrationReact and React Native used as primary development framework for mobile apps, custom CRM/ERP systems, enterprise SaaS platforms, and data analysis dashboards. Core technology stack for product development.
• WordPress / WooCommercecoreTechnology or IntegrationWordPress and WooCommerce used for website development (150+ sites delivered). WordPress CMS, WooCommerce e-commerce, and Headless WordPress implementations. Used for clients across education, MedTech, government, and corporate sectors.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS used as cloud infrastructure for SaaS products and enterprise builds. Supports real-time features with WebSockets, multi-tenant architecture, and scalable deployment of Event Access Management and Communiticate platforms.
• TiE MysurucoreStrategic or Co-development PartnerAssociation with TiE Mysuru since 2019. InsideOut provides digital marketing, event support, and content creation for TiE Mysuru including TiECON Mysuru 2026. TiE Mysuru is a key reference client and community relationship that drives credibility and referrals in the local entrepreneurial ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Social Beat: Indian digital marketing agency offering performance marketing, SEO, social media, and video content. Similar mid-sized scale with multi-vertical client base across India, making it directly comparable in service scope and target market.
• WATConsult: Mumbai-based full-service digital agency under the Dentsu network offering media planning, performance marketing, social media, and content. Comparable service breadth though larger scale; serves similar mid-market and enterprise clients.
• Schbang: Full-service digital and creative agency headquartered in Mumbai offering performance marketing, web/app development, brand building, and video production. Closely matches InsideOut's full-stack in-house agency model across similar service modules and mid-market to enterprise client base.
• PageTraffic: India-based SEO and digital marketing agency offering search engine optimization, PPC, web design, and content marketing. Comparable service mix with SEO as a core capability and similar SMB to mid-market client base.
• DViO Digital: Indian performance marketing agency specializing in programmatic, paid media, and e-commerce advertising across Google, Meta, and Amazon. Comparable in performance marketing depth and India-market focus.
• Gozoop: Integrated digital marketing agency offering performance, social media, creative, and PR services across India and the Middle East. Comparable scope of services and enterprise client roster, with similar mid-tier positioning.
• Mirum India: WPP-owned digital agency in India providing digital strategy, performance marketing, content, and technology services. Directly comparable full-suite digital offering with similar enterprise client orientation.
• Tilt Brand Solutions: Indian brand and digital solutions agency offering brand strategy, performance marketing, social media, and creative production. Comparable mid-sized agency profile serving similar mid-market and enterprise clients.

Broad incumbents

• iProspect India: Global performance marketing network under Dentsu with India operations offering paid media, SEO, and digital transformation at enterprise scale. Comparable in performance marketing and analytics, but significantly larger and broader portfolio.
• Webchutney: Established Indian digital agency under Dentsu Creative offering digital strategy, creative, performance, and content services. Comparable service breadth but operates at significantly larger scale with broader enterprise portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/inside-out-value-consultancy
• Instagraminstagram.com/insideoutconsultants

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Out