Inside Out Project
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Inside Out Project firmographics
Firmographics- Name
- Inside Out Project
- Legal name
- Inside Out Project
- Website
- https://insideoutproject.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Inside Out Project industry classification
Industry- Product category
- Participatory Public Art
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building) (BPAGAHAL)
- akta.pro secondary industries
- Arts Education & Community Arts Programs (BPAGAHAC), Media Arts & Film/Photography Nonprofits (BPAGAHAJ)
Keywords
Where Inside Out Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inside Out Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Donations - Posting Donations: Participants who submit portraits and have them approved can make a Posting Donation to receive an approximately 90x135cm poster. The amount less $5.00 USD per poster may be claimed as a charitable deduction under U.S. tax law. Donations are collected via PayPal, check, or wire transfer and go to Can Art Change the World INC, a 501(c)(3) organization.
- Donations - Non-participant Donations: General donations in support of the project without participation in the User Posting features. These donations can also be claimed as charitable deductions under U.S. tax law when made to Can Art Change the World INC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Donation/ grant-funded | One-time | Posting Donation (Participant) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Inside Out Project product offering
Product offeringCore offering
The Inside Out Project is a global participatory art platform that enables communities to create large-scale public art installations by displaying standardized black and white portraits of community members in public spaces. Group Leaders organize Actions by gathering 50 or more participants who share a common message, then submit portraits that the project processes and converts into approximately 90x135cm posters for paste-up installation in public spaces worldwide.
Product overview
The Inside Out Project is a single unified global participatory art platform that enables communities worldwide to create large-scale public art installations. The core offering consists of Group Actions—community-organized events where participants' portraits are captured via the Photobooth service and displayed as large-scale black and white installations in public spaces. Participants who make a Posting Donation receive approximately 90x135cm posters of their portraits processed by the platform. The platform also offers Education Resources for schools and educators to use the project as a teaching tool. Founded as an art experiment in 2011, the platform has grown to include 590,374 portraits across 3,013 Group Actions in 154 countries and territories, operating as a global movement created by artist JR.
Differentiator
Problem solved
Functional benefit
Products and services
- Inside Out Project Platform A global participatory art platform that enables communities to create large-scale public art installations by displaying black and white portraits of community members in public spaces. The platform facilitates Group Actions organized by Group Leaders who gather 50+ participants to share a collective message through public portrait installations.
- Group Actions Community-organized art actions where participants' portraits are displayed publicly. Group Leaders submit portraits of at least 50 participants along with a shared message, and approved participants receive approximately 90x135cm posters of their portraits for public installation.
- Photobooth Mobile photobooth service and interactive photo booth installations used to capture participant portraits. The project operates a Photobooth Truck and pop-up photobooth installations at various locations and events worldwide, including sites such as Tower Bridge, the Pantheon, and correctional institutions.
- Poster Distribution Participants who make a Posting Donation receive approximately 90x135cm black and white posters of their portraits for public display. Posters are processed and homogenized into close-up black and white cropped portraits with the Inside Out tagline. The donation amount less $5.00 USD per poster may be claimed as a charitable deduction under U.S. tax law.
- Education Resources Educational tools and resources enabling educators and schools to use the Inside Out Project as an interactive learning resource for students, making learning more engaging through participatory art. Used for student engagement, celebrating school communities, and history projects.
Quantifiable outcome
- 590,374 portraits shared globally
- +3 more outcomes
Companies that use Inside Out Project
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Inside Out Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Inside Out Project partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, minor and core.
- Nuit Blanche TaipeiflagshipInside Out Taiwan - Born Free was part of Nuit Blanche 2023, broadcasting commitment to democracy and freedom with 1,600 portraits in Taipei.
- Forever Is Now ExhibitionminorInside Out Giza was the first Inside Out photo booth installation in Egypt at the Forever Is Now Edition 2 Exhibition, featuring a pyramid-shaped interactive photobooth with over 3,600 participants.
- London Government (GLA)flagshipPartnered with London's government for IOP London 2021, featuring installations at Tower Bridge, Lewisham Town Hall, King's Cross, and Wembley. The project celebrated keyworkers and community champions during EURO 2020.
- Provincial Council of ÁlavaminorFinanced the El faro de Labastida action in Spain, providing funding for 129 large photographs creating an open-air art gallery in the school community.
- Can Art Change the World INCflagshipThe Inside Out Project is operated in connection with Can Art Change the World INC, a 501(c)(3) nonprofit organization. All donations made in connection with the Services are made to this organization. The organization provides the charitable framework and receives donations for the project.
- Unframed SAcoreSwiss company that operates the Inside Out Project in connection with Can Art Change the World INC. Part of the corporate structure managing the project globally.
- Unframed USA LTDcoreUS-based entity that operates the Inside Out Project alongside Unframed SA. Manages US operations and services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Inside Out Project competitors and assessment
Company assessmentOthers
- Creative Capital: Nonprofit arts funder supporting innovative artist projects via grants and advisory services. Adjacent as a nonprofit enabler of ambitious, socially engaged artistic projects, though structured as a grantmaker rather than a participatory platform.
Direct peers
- Creative Time: Nonprofit public art organization producing ambitious commissioned art projects in public spaces. Directly comparable in mission, nonprofit structure, and focus on art that engages communities and advances social dialogue through installations.
- For Freedoms: Artist-founded nonprofit using art to deepen public discussions on civic issues. Directly comparable as a participatory art nonprofit leveraging portrait/poster-style public installations and education to drive social engagement.
- The Laundromat Project: NYC-based nonprofit that makes art and culture accessible to communities historically excluded from arts institutions. Directly comparable as a community-arts nonprofit working at the intersection of art, education, and social impact.
- Burning Man Project: 501(c)(3) that supports the global Burning Man community and culture. Directly comparable as a community-led, donor-supported nonprofit that converts participatory art into a worldwide movement with installations in public/shared spaces.
- Public Art Fund: New York-based nonprofit that produces large-scale public art installations across the city. Directly comparable as a nonprofit platform commissioning and curating public-facing art installations in shared urban spaces, with a similar donor-supported operating model.
- Magnum Foundation: Nonprofit photography organization supporting documentary photography for social justice. Directly comparable as a photography-led nonprofit producing socially engaged visual projects with global reach and donor-supported operations.
- Times Square Arts: Public art program commissioning contemporary artist projects in Times Square's public spaces. Directly comparable as a nonprofit/public-partnership model producing ephemeral, high-visibility art installations for mass audiences.
Broad incumbents
- Meow Wolf: An arts and entertainment company producing large-scale immersive art experiences. Comparable as a participatory, installation-driven art platform at much larger commercial scale, but for-profit rather than donation-based.
- Art21: Nonprofit that produces films, educational resources, and public programming about contemporary art. Comparable as a nonprofit amplifying access to contemporary art, but focused on media/education rather than physical installations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Inside Out Project social profiles
Digital presenceInside Out Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Out Project leadership team
Management profileNumber of profiles
Profiles1 record
Inside Out Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Out Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Out Project
What does Inside Out Project do?
The Inside Out Project is a global participatory art platform that enables communities to create large-scale public art installations by displaying standardized black and white portraits of community members in public spaces. Group Leaders organize Actions by gathering 50 or more participants who share a common message, then submit portraits that the project processes and converts into approximately 90x135cm posters for paste-up installation in public spaces worldwide.
Is Inside Out Project a public or private company?
Inside Out Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Inside Out Project founded?
Inside Out Project was founded in 2011. It employs 1 to 10 people.
Where is Inside Out Project based?
Inside Out Project is headquartered in New York, United States, in the North America region.
How does Inside Out Project make money?
Two revenue lines are on record. Donations - Posting Donations are the primary driver. The others are donations - Non-participant Donations.
Who are Inside Out Project's main competitors?
Creative Capital is listed as an others. Direct peers are Creative Time, For Freedoms, The Laundromat Project, Burning Man Project, Public Art Fund, Magnum Foundation and Times Square Arts. Broad incumbents are Meow Wolf and Art21.
Does Inside Out Project have an API?
No public API is recorded for Inside Out Project.
What industry is Inside Out Project in?
Inside Out Project's product category is Participatory Public Art. Its primary akta.pro industry code is BPAGAHAL, Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building), with a secondary code of BPAGAHAC, Arts Education & Community Arts Programs. Its NAICS code is 7121 and its SIC code is 7384.