What Unframed does

Unframed is a privately held Dutch creative agency founded in 1996 and headquartered in Wormerveer, North Holland. It operates as a boutique firm of approximately ten people under co-owners Joko Jongmans (Creative Director) and Erik Pauel (Managing Director), serving enterprise, government, and nonprofit clients across the Netherlands with a focus on converting brand and employer communication. Its service portfolio is split across two pillars: Brand (brand identity, campaigns and activation, design and copy, websites) and Employer Brand (employer branding, recruitment communication, careers websites, corporate photography).

The agency's website offering is built on Webflow's low-code platform under a certified partner arrangement, which supports fast, flexible, cost-efficient builds with a user-friendly CMS for client-side maintenance. Beyond digital, Unframed delivers physical and campaign assets, including print and book products produced in collaboration with realization partners such as Make My Day (used on the DecoLegno collection book). Notable client engagements include an 18+ year retained relationship with Redbrick/Allshoes, the Albert Heijn 'Bezorgbazen' driver recruitment campaign (via Consolid), the Connexxion 'The Future Connexxion' driver campaign, the Rebel Lease 'Driven by Freedom' positioning that won a Golden Award for most impactful social media campaign in automotive, and the Hortus Alkmaar 'Red de Hortus' community crowdfunding campaign.

Commercially, Unframed runs a project-based professional services model with quote-led pricing (quotes valid for 2 months) and standard 30-day payment terms. Its go-to-market is consultative and sales-led: prospective clients book advisory meetings ('Plan een adviesgesprek') through the website, and engagements are delivered by the in-house team as a strategic, partnership-style extension of the client's marketing function. The company is founder-managed with no external investment, no parent entity, and no subsidiaries disclosed.

Name

Unframed

Legal name

Unframed

Website

https://unframed.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Unframed is a Dutch creative agency founded in 1996 and based in Wormerveer, Netherlands. The 10-person firm delivers brand identity, campaigns, Webflow-based websites, and employer branding services to enterprise, government, and nonprofit clients through project-based consulting.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand identity design
• Creative advertising services
• Employer branding agency
• Website design development
• Recruitment marketing campaigns

Headquarters

HQ city

Wormereer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative services including brand identity, campaigns, design, copy, websites, employer branding, recruitment communication, careers websites, and corporate photography. Revenue is generated through client projects with quotes valid for 2 months and payment terms of 30 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Unframed is a Dutch creative advertising agency that delivers two service portfolios: Brand services (Brand Identity, Campaigns & Activation, Design & Copy, Websites built on Webflow) and Employer Brand services (Employer Branding, Recruitment Communication, Careers Websites, Corporate Photography). The agency operates as a strategic partner for businesses and organizations, developing converting, impactful brand and employer communication on a project basis.

Product overview

Unframed is a Dutch creative advertising agency offering two primary service portfolios: Brand services (Brand identity, Campagnes & Activatie, Design & Copy, Websites) and Employer Brand services (Employer branding, Wervingscommunicatie, Werken-bij websites, Corporate fotografie). The agency positions itself as a strategic partner working on convertering, impactful brand and employer communication. Websites are built on Webflow low-code platform, and all services focus on helping brands engage audiences and employers grow.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Strategic brand development service for businesses and organizations, including visual and verbal identity creation that differentiates and accelerates brand recognition.
• Campaigns & Activation Creative campaign development and activation service for businesses and organizations, designed to capture attention, engage audiences, and deliver measurable results across channels.
• Design & Copy Visual design and copywriting service for businesses and organizations, translating brand identity into clear, distinctive designs with impactful messaging.
• Websites Website design and development service for businesses and organizations, built on the Webflow low-code platform with a user-friendly CMS and flexible functionality.
• Employer Branding Employer brand development service for employers and HR teams, translating organizational identity into distinctive employer communication that targets the right candidates.
• Recruitment Communication Recruitment communication development service for employers and HR teams, including campaigns, social content, job descriptions, and materials designed to attract fitting talent.
• Careers Websites Dedicated careers website development service for employers, showcasing organizational culture, benefits, and inspiring prospective employees to apply.
• Corporate Photography Professional photography service for businesses and organizations, humanizing organizations and making them tangible and relatable for candidates and stakeholders.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Make My DayminorStrategic or Co-development PartnerRealisatiepartner (realization partner) for the DecoLegno collectieboek project. Make My Day collaborated with Unframed to develop the collection book where materials can be felt and experienced.
• WebflowcoreTechnology or IntegrationCertified Webflow partner. Unframed builds websites using Webflow's low-code platform, enabling fast, flexible, and cost-efficient development with user-friendly CMS.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lava Amsterdam: Amsterdam-based creative agency delivering brand strategy, campaigns, design, and digital products. Comparable to Unframed as a Dutch mid-market creative agency competing for similar enterprise and HR-led employer branding mandates.
• Dept Agency: Dutch-headquartered global digital creative agency offering brand, campaign, design, and digital experience services. Comparable to Unframed as a full-service creative shop serving enterprise Dutch and European clients, though at much larger scale.
• Studio Dumbar: Rotterdam-based Dutch design agency known for brand identity and visual design. Comparable to Unframed on the brand identity and design services axis, serving similar Dutch enterprise and cultural-sector clients.
• Kantoor Kees: Mid-sized Dutch creative agency in brand identity, campaigns, and employer branding. Directly comparable in scale, service mix, and North Holland / Randstad target market to Unframed.
• Momkai: Amsterdam digital agency combining strategy, design, and technology for brand and employer branding work. Closely comparable service mix and Dutch enterprise client base to Unframed.
• The Oval Office: Independent Dutch creative agency focused on brand strategy, identity, and campaigns. Comparable as a founder-led Dutch creative firm competing for similar mid-market and enterprise brand mandates.

Broad incumbents

• TBWA\NEBOKO: Amsterdam-based office of global TBWA network offering advertising, brand, and digital services. Comparable as a Dutch creative services competitor but operates at significantly larger scale with broader portfolio offerings.
• DDB Amsterdam: Amsterdam office of the DDB network providing full-service advertising and brand communications. Comparable service offering but materially larger scale and global network resources versus Unframed's boutique model.
• WPP / Ogilvy Amsterdam: Amsterdam office of global agency networks under WPP offering brand, advertising, and employer brand services. Comparable in service category but operates at holding-company scale with full global infrastructure.

Others

• Webflow: Low-code website building platform of which Unframed is a certified partner. Related as the underlying technology vendor whose platform enables Unframed's web delivery capability and partnership story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/unframednl
• LinkedInlinkedin.com/company/unframed-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unframed