Inside Yoga
- Company typePrivate
- Founded-
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Inside Yoga firmographics
Firmographics- Name
- Inside Yoga
- Website
- https://insideyoga.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Inside Yoga industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Inside Yoga is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Inside Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Studio Memberships: Recurring monthly or weekly-billed memberships for frequent practitioners (2+ sessions per week). Membership includes towel service and sauna access.
- Drop-in Classes and Trial Cards: One-time or limited-use class cards (e.g., a 3-session trial pass) for new students to sample the studio's offerings before committing to a membership.
- Teacher Training and Education: Revenue from certified yoga teacher training programs (e.g., 200-hour foundational training, Inside Flow certifications) offered throughout the year at the studio and other locations across Germany, Austria, and Switzerland.
- Workshops, Events, and Retreats: Periodic workshops, open house days, retreats, and other special events generating additional revenue beyond regular class passes.
- Gift Vouchers: Sale of gift vouchers (Gutscheine) for studio services, classes, or memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trial / Drop-in (Schnupperkarte) |
| Subscription | Monthly | Studio Membership |
| Other | Multi-year contract | Teacher Training and Education Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Inside Yoga product offering
Product offeringCore offering
Inside Yoga Studio Frankfurt operates an 840 sqm physical yoga studio in central Frankfurt offering proprietary Inside Yoga and Inside Flow (Vinyasa-on-beat) classes, plus supplementary Vinyasa Yoga and Aerial Yoga, segmented by skill level (Yoga Basic, Level 1, Level 2). Revenue is generated through recurring studio memberships, drop-in class cards, a 3-session Schnupperkarte trial pass, certified teacher training via the Inside Yoga Academy across Germany, Austria, and Switzerland, periodic workshops and retreats, gift vouchers, and branded yoga clothing sold online.
Product overview
Inside Yoga operates as a yoga studio offering a unified portfolio centered on its proprietary Inside Yoga and Inside Flow yoga methods. The core offering includes yoga classes at multiple difficulty levels, supported by a teacher training academy (Inside Yoga Academy) for certification programs. Additional services include studio memberships with amenities (towel service, sauna), trial cards for new visitors, and branded yoga clothing. The studio integrates with multiple wellness booking platforms (Eversports, Wellhub, ClassPass, Wellpass, Urban Sports Club) to facilitate class registration. The company also organizes workshops, retreats, and events throughout the year.
Differentiator
Problem solved
Functional benefit
Brands
- Inside Flow: A subcategory of Inside Yoga—a Vinyasa class set to beat with various sequences of slow, fast, peppy, and relaxing songs from Hip Hop to Pop music. It is described as an evolution of Vinyasa Yoga, combining movements, breath, and music for an emotional experience.
- Inside Yoga Academy
Products and services
- Inside Yoga Classes
Companies that use Inside Yoga
Customer profileSegments3 records
Ideal customer profiles3 records
Inside Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Inside Yoga partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- EversportscoreEversports provides the booking platform infrastructure for Inside Yoga Frankfurt's class scheduling, membership management, trial pass sales, and payment processing. The studio's booking widget is hosted on Eversports, making it the primary digital transaction channel.
- WellhubcoreWellhub is a corporate wellness platform allowing employees to access Inside Yoga classes using their employer-provided wellness credits. Members book through the Wellhub app and check in at the studio reception.
- ClassPasscoreClassPass is a fitness membership platform enabling users to book and attend Inside Yoga classes as part of their ClassPass credit system. Members check in at the reception by providing their booking name.
- WellpasscoreWellpass is a corporate health and fitness platform through which employees access Inside Yoga Frankfurt classes. Members scan a QR code at reception and can book up to 1 class per day.
- Urban Sports ClubcoreUrban Sports Club is a multi-sport and wellness platform that includes Inside Yoga Frankfurt in its network. Depending on the tariff (M, L, or XL), members can check in 4 to 8 times per month.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Inside Yoga competitors and assessment
Company assessmentEmerging players
- YogaEasy: DACH-region online yoga and meditation platform offering video classes and teacher training. An emerging hybrid competitor that overlaps with Inside Yoga Frankfurt's teacher training and membership offerings via a digital-native model.
Broad incumbents
- Fit/One (McFit Group): Large German fitness chain offering group classes including yoga at scale. Overlaps with Inside Yoga Frankfurt on group class offerings and corporate wellness distribution, though operating at a much lower price point.
- Aspria: European premium health and wellness club operator offering yoga, fitness, spa, and family programming. Broad incumbent serving overlapping corporate wellness and premium urban customer segments via memberships.
Direct peers
- Power Yoga Germany: German yoga studio brand focused on athletic, dynamic Vinyasa-style yoga with multiple locations. Comparable to Inside Yoga Frankfurt due to its athletic/power yoga positioning and overlap with the Inside Flow format.
- Spirit Yoga: Established German yoga studio chain operating in multiple cities, offering Vinyasa, Yin, and signature yoga formats with corporate wellness partnerships. Highly comparable to Inside Yoga Frankfurt as a multi-format, methodology-led yoga studio brand in the DACH market.
- Akya Yoga: Multi-location German yoga studio with a focus on modern, music-driven yoga classes. Directly comparable to Inside Yoga Frankfurt in class format, target audience, and DACH urban studio model.
Others
- Urban Sports Club: DACH corporate wellness platform listing Inside Yoga Frankfurt as a partner studio. Operates in the same corporate wellness distribution channel with overlapping employer-funded member base.
- Alo Yoga: Global yoga lifestyle brand operating studios, apparel, and digital content. Comparable to Inside Yoga Frankfurt as a brand extending from yoga practice into consumer apparel and lifestyle—Inside Yoga's own clothing line mirrors this extension.
- ClassPass: Global fitness and wellness subscription platform that distributes Inside Yoga Frankfurt's classes to its members. A core channel partner and indirect peer in the DACH wellness discovery and booking ecosystem.
- Eversports: Booking and studio management software platform powering Inside Yoga Frankfurt's scheduling, membership, and payment infrastructure. A core technology enabler for the entire DACH boutique fitness category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Inside Yoga social profiles
Digital presenceInside Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Yoga leadership team
Management profileNumber of profiles
Inside Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Yoga
What does Inside Yoga do?
Inside Yoga Studio Frankfurt operates an 840 sqm physical yoga studio in central Frankfurt offering proprietary Inside Yoga and Inside Flow (Vinyasa-on-beat) classes, plus supplementary Vinyasa Yoga and Aerial Yoga, segmented by skill level (Yoga Basic, Level 1, Level 2). Revenue is generated through recurring studio memberships, drop-in class cards, a 3-session Schnupperkarte trial pass, certified teacher training via the Inside Yoga Academy across Germany, Austria, and Switzerland, periodic workshops and retreats, gift vouchers, and branded yoga clothing sold online.
Is Inside Yoga a public or private company?
Inside Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inside Yoga founded?
Inside Yoga was founded in -1. It employs 11 to 50 people.
Where is Inside Yoga based?
Inside Yoga is headquartered in Frankfurt, Germany, in the Europe region.
How does Inside Yoga make money?
Five revenue lines are on record. Studio Memberships are the primary driver. The others are drop-in Classes and Trial Cards, teacher Training and Education, workshops, Events, and Retreats and gift Vouchers.
Who are Inside Yoga's main competitors?
YogaEasy is listed as an emerging player. Broad incumbents are Fit/One (McFit Group) and Aspria. Direct peers are Power Yoga Germany, Spirit Yoga and Akya Yoga. Others are Urban Sports Club, Alo Yoga, ClassPass and Eversports.
Does Inside Yoga have an API?
No public API is recorded for Inside Yoga.
What industry is Inside Yoga in?
Inside Yoga's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAH, Aerial Yoga & Specialty Yoga Modalities. Its NAICS code is 713940 and its SIC code is 7997.