INSTITUTbooster

What INSTITUTbooster does

Institut Booster, operated under the legal entity BFM sarl (a French SARL with €20,000 registered capital), is a single-location beauty and wellness institute at 34 rue de Provence in Paris's 9th arrondissement, exclusively serving male clients. Operating since approximately 2007–2008 (~18 years), the business delivers an in-person service catalog spanning customized facials (Pro Skin 60 Dermalogica, Pro Power Peel, Complete Facial Treatment with Task brand), advanced anti-aging protocols (Jet Peel with LED phototherapy, HIFU high-intensity focused ultrasound, galvanic eye contour treatment), body care (SOS Back, scrubs, manicure, pedicure), hair removal (warm wax and IPL across all body zones including intimate areas), and a broad massage menu (Californian, Lomi Lomi, Bamboo, Foot Reflexology).

The underlying technical stack is built around professional aesthetic hardware rather than software: HIFU and Jet Peel are the headline proprietary-feeling modalities, both adapted specifically for male skin characteristics. Product sourcing is concentrated in two professional brand partnerships — Dermalogica (Expert status held for over 10 years) and Task — which anchor service formulation and practitioner training. All practitioners hold state-certified aesthetician diplomas.

The revenue model is direct-to-consumer and service-based, with three pricing layers: pay-as-you-go treatments (€36–€260 typical), bundled Forfaits (€70–€145), and multi-session subscriptions offering 20% discounts for waxing or staged pricing for Jet Peel protocols (€400 for 3 sessions, €700 for 6 sessions). Gift certificates valid for 6 months, processed via PayPal, add an acquisition and retention layer. Booking is handled through a proprietary online system with Planity as a contingency channel. The GTM motion is predominantly content-driven — an SEO-optimized educational blog covering skincare, anti-aging, and hair removal topics for men — supplemented by a Facebook presence and email marketing. The business carries no debt or equity funding in the public record and operates as a closely-held SME.

Name

INSTITUTbooster

Legal name

BFM sarl

Website

https://institutbooster.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Institut Booster is a single-location Paris beauty and wellness institute exclusively for men, offering facials, advanced anti-aging protocols (HIFU, Jet Peel+LED), hair removal, massages, and grooming services using Dermalogica and Task products to individual male consumers.

Ownership category

akta.pro rank

Product category

Men's Beauty and Aesthetic Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Men’s Skincare & Facials (HSALADAO)

akta.pro secondary industries

Anti-Aging & Firming Treatments (HSALADAC), Body Scrubs & Exfoliation Treatments (HSALAFAE)

Keywords

• Men's beauty services
• Men's skincare treatments
• Male grooming institute
• Men's hair removal
• Men's anti-aging facials

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Beauty Services: One-time service revenue from facial treatments, body care, hair removal, and massage services. Services are sold individually or as packages/forfaits. Also includes gift card (chèque cadeau) sales valid for 6 months.
2. Treatment Packages and Forfaits: Bundled service packages combining multiple treatments (e.g., Anti-Stress package at 70€, Evasion at 85€, Grand Jeu at 135€). Provides higher average transaction value and encourages multiple service adoption.
3. Subscription/Series Packages: Multi-session packages offering discounts: 6-session subscription for waxing with 20% reduction, Jet Peel 3-session package at 400€, 6-session package at 700€. Encourages repeat visits and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Institut Booster is a Paris-based beauty institute exclusively dedicated to men, delivering in-cabin aesthetic and wellness treatments including customized facials (Dermalogica Pro Skin 60, Pro Power Peel, Task Complete Facial), advanced anti-aging protocols (HIFU lifting, Jet Peel with LED phototherapy, galvanic eye contour), body care (back treatments, body scrubs, manicure, pedicure), hair removal (warm wax and IPL), and massage therapies. All services are performed by state-certified aestheticians using professional product brands Dermalogica and Task in a male-only environment.

Product overview

INSTITUTbooster is a Paris-based beauty institute exclusively serving men, offering a comprehensive range of facial, body, hair removal, and massage services. The product portfolio centers on specialized treatments for male skin, incorporating professional product brands (Dermalogica, Task) and advanced technologies. Core facial treatments include Pro Skin 60 Dermalogica (customized), Pro Power Peel (deep peeling), Jet Peel + LED (anti-aging), and Hifu Protocol (non-surgical facelift). Body services encompass back treatments, scrubs, manicure, and pedicure. Hair removal options include wax and IPL (intense pulsed light). Massage services range from relaxation (Californian) to deep tissue (Global, Lomi Lomi). The institute also offers bundled packages (Forfaits) and gift certificates. All services are specifically designed for men's skin characteristics and needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro Skin 60 Dermalogica (Customized Facial Treatment) A 1-hour customized facial treatment using Dermalogica Age Smart products, combining lactic acid and hyaluronic acid with vitamins A, C, and E for anti-aging and antioxidant action. Designed for men aged 35 and above seeking preventive anti-aging care. Priced at €88 per session.
• Pro Power Peel (Deep Peeling Treatment) A deep peeling treatment using Dermalogica professional products that increases cellular regeneration, reduces superficial wrinkles, and diminishes age-related pigmented spots. Priced at €115 per session, available as a cure of 3 or 6 sessions.
• Jet Peel + LED Phototherapy (Youth Recovery Facial) Anti-aging facial combining hyaluronic acid infusion via high-pressure jet technology with LED phototherapy. Targets radiance, wrinkle reduction, and deep hydration. Single session €150 for face and neck; 3-session package €400 over 6 weeks; 6-session package €700 over 12 weeks. Results visible from first session, optimal at 2 weeks, lasting 4-6 months (3 sessions) or 8-12 months (6 sessions).
• HIFU Protocol (Non-Invasive Lifting Treatment) Non-invasive ultrasound facelift stimulating collagen and elastin production. Addresses skin laxity, double chin, jowls, drooping eyelids, and eyebrow descent across eyes, forehead, cheeks, jowls, and double chin zones. Pricing: single zone €200, combined 2 zones €350, full face €650. Results stabilize at 2 months and are maintained for up to 2 years.
• Eye Contour Treatment (Galvanic Current) A 30-minute cabin treatment focused on the eye area using galvanic current technology to hydrate, reduce bags and dark circles, and smooth fine lines.
• Complete Facial Treatment (Task Brand Active Oxygen) A complete facial using Swiss brand Task products based on active oxygen formulas. Purifies and hydrates the skin, removing blackheads and dead cells for a fresh complexion.
• SOS Back Treatment (Soin SOS Dos) A 45-minute back treatment designed to eliminate blackheads, smooth skin, and hydrate in depth. Uses professional products formulated for men with problematic skin.
• Body Scrub / Exfoliation (Gommage Corps) A body exfoliation treatment using sea salt and essential oils to remove dead cells, purify, soften, and smooth the skin. Approximately 20 minutes for back (€36) or 40 minutes for full body (€46).
• Manicure for Men A hand care treatment including nail cutting, filing, cuticle care, polishing, and hydration. Lasts approximately 30 minutes and costs €36.
• Foot Care / Pedicure for Men A foot care treatment including nail cutting, filing, cuticle care, polishing, callus reduction, and hydration. Lasts 30-45 minutes and costs €38.
• Wax Hair Removal (Warm Wax Epilation) Hair removal services using warm disposable wax for all body zones including face, body, and intimate areas. Prices range from €12.50 to €260 depending on zone. Includes Epiloderm wax for sensitive skin. 6-session subscription available with 20% discount; results maintain smooth skin for 3-4 weeks with sessions every 5-6 weeks.
• IPL (Intense Pulsed Light) Hair Removal Progressively permanent hair removal using Intense Pulsed Light technology. Requires 6-8 sessions on average, spaced 4-6 weeks apart. Available for face, body, and intimate zones.
• Massage Services for Men Various massage treatments including Targeted (Ciblé) 30min at €41, Californian Body 1hr at €68, Global 90min at €90, plus Lomi Lomi, Australian, Bamboo, Foot Reflexology, and Cocooning massages. Includes aromatherapy oils.
• Forfait Treatment Packages Bundled treatment packages combining multiple services at discounted rates, including Anti-Stress (€70), Au Top, Wake Up, Evasion (€85), Grand Jeu (€135), Récup (€130), and Tout Neuf (€145). Designed to encourage multi-service adoption and higher average transaction value.
• Gift Certificates (Chèques Cadeau) Gift certificates for treatments available for purchase at the institute or online via PayPal. Valid for 6 months and non-refundable. Can be purchased for specific treatments or custom amounts, driving new customer acquisition through existing customer referrals.

Quantifiable outcome

• Jet Peel results visible from first session, optimal results 2 weeks after treatment course
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• DermalogicacoreOthersProfessional skincare brand providing products for facial treatments including Proskin 60, Pro Power Peel, and daily skincare recommendations. Institut Booster holds Expert status with Dermalogica, achieved through specialized training. Products used include Age Smart line for anti-aging treatments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aire Ancient Baths: Upscale wellness/spa operator with a Paris location offering thermal baths, massages and relaxation experiences. Overlaps with Institut Booster's massage and wellness services for a similar premium male/female consumer, but without the male-specialist, technology-led facial stack.

Others

• Sephora Flash / Sephora Beauty Services: French-headquartered global beauty retailer that has piloted in-store beauty services and facial offerings. Not a direct spa peer but adjacent as a beauty service provider reaching the same Parisian consumer base and shaping expectations around accessible beauty services.
• Marionnaud: Leading French perfume and beauty retail chain that has expanded into in-store beauty services and treatments. Comparable as a beauty services distribution channel competing for the same Parisian beauty-services consumer wallet, though not a specialist men's institute.
• Dr. Pierre Ricaud / Nocibé Institut: French beauty services and retail network operating beauty institutes inside drugstores/perfumery chains offering facials and anti-aging protocols. Comparable as a French beauty institute operator targeting the same female-skewed mass-premium audience; overlaps on facial and skincare services but with different distribution model.
• Mandarin Oriental Spa Paris: Luxury hotel spa within the Mandarin Oriental offering facials, body treatments, and massages to a high-end Parisian and international clientele. Competes for the same male grooming/wellness spend in central Paris but as part of a broader hotel wellness portfolio.

Regional players

• Lazéo (Lazeo): French network of aesthetic medicine and laser hair removal clinics with multiple Paris locations offering IPL, laser hair removal, and aesthetic treatments. Direct overlap on the IPL hair removal and advanced facial service lines that Institut Booster operates, though broader and more medically positioned.

Direct peers

• Gentlemen's Tonic: London-founded men's grooming and spa brand offering facials, hair removal, massage and male-focused wellness treatments in a private-club environment. Direct competitor in the male-only premium beauty institute category with comparable service mix (anti-aging facials, body grooming, massage) and similar positioning around discretion and male-tailored protocols.

Broad incumbents

• Clarins Spa (My Blend): Paris-headquartered prestige beauty house with a network of branded spas and treatment rooms (including My Blend by Clarins) offering facials, body treatments, and anti-aging protocols. Operates broadly in beauty/wellness with overlapping facial and anti-aging services, but is not exclusively male-focused.
• L'Occitane en Provence Spa: French natural beauty brand with branded spa locations offering facials, massages, and body treatments. Comparable as a spa/beauty institute operator with similar treatment categories (facial, massage, body care) though broader target market and luxury-rural positioning.
• Yves Rocher Institut: French botanical beauty brand operating a chain of in-store beauty institutes across France offering facials, body treatments and skincare services. Overlapping service catalogue with Institut Booster but unisex and mass-premium positioning rather than male-only specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/institutbooster
• LinkedInlinkedin.com/company/institutbooster

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSTITUTbooster