What Lazeo does

Lazeo is a French aesthetic medicine chain operating more than 150 centers across France and over 170 centers in Europe (France, Belgium, Luxembourg), founded in 2009 and headquartered in Paris under the parent entity BS GROUPE (a French SAS with €500,000 of stated capital). The company delivers a broad medical-aesthetics menu spanning permanent laser hair removal, body contouring (Coolsculpting Elite cryolipolysis, EMSCULPT NEO, Legend Pro radiofrequency), facial rejuvenation (Botox, hyaluronic acid, Fraxel, PRX-T33, thread lifts), tattoo removal (Discovery PICO), hair restoration (FUE micrografts, beard/eyebrow transplants, PRP, Keralase), and medical weight management (Allurion balloon, NutriCare). All treatments are delivered by an in-house workforce of 800 practitioners trained at the Paris training academy using FDA-cleared devices supplied by global manufacturers including Allergan/AbbVie, BTL Aesthetics, Solta Medical, Lumenis, and El.En Group.

The business operates a direct-to-consumer retail model: patients book appointments through the Doctolib platform or the lazeo.com website, receive free consultations, and pay per session or via multi-session packages. Pricing is broadly unit-based, with lower-ticket services at €60-€300 (tattoo removal, single Botox ampules, Fraxel sessions) and premium services reaching €1,500-€6,000 (cryolipolysis courses, FUE hair transplants tiered from €2,500 for 500-999 grafts to €6,000 for 2,200-3,500 grafts). Multi-session packages and installment payment plans support higher average ticket sizes (e.g., EMSCULPT NEO 8-session at €250/session vs. €350 single). The company serves approximately 50,000 patients per month across both male (hair transplants, male laser hair removal, men's body contouring) and female (hair removal, injectables, skin rejuvenation) consumer segments.

Lazeo is privately held with no disclosed external funding, no parent company or private equity involvement, and no public listing. Distribution relies entirely on owned physical centers and the integrated Doctolib booking funnel; digital marketing, content (blog), earned media in French lifestyle press, and Google-verified reviews support customer acquisition. The corporate strategy emphasizes scale of physical footprint, latest-generation device adoption, standardized practitioner training, and service-line expansion into adjacent verticals such as medical weight loss.

Name

Lazeo

Legal name

BS GROUPE

Website

https://lazeo.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Lazeo is a French aesthetic medicine chain operating more than 150 centers across France, Belgium, and Luxembourg, founded in 2009. It delivers direct-to-consumer services including laser hair removal, body contouring, injectables, hair transplantation, and skin rejuvenation to approximately 50,000 patients monthly.

Ownership category

akta.pro rank

Product category

Aesthetic Medicine Services

NAICS

Offices of Other Health Practitioners (6213), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Laser hair removal
• Aesthetic medicine services
• Body contouring treatments
• Cosmetic injectables
• Dermatological treatments

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Aesthetic Medicine Services: Revenue from medical aesthetic treatments including laser hair removal, injectables (Botox, hyaluronic acid), body contouring, and skin rejuvenation procedures. Services are sold on a per-session or package basis with payment plans available.
2. Hair Transplantation: FUE micrograft hair transplant procedures offered at 4 formula levels from €2,500 to €6,000 depending on number of grafts required (500-3500 greffons)
3. Package/Package Deals: Multi-session packages for treatments like EMSCULPT NEO (4-8 sessions), Fraxel (3-4 sessions), and cryolipolysis, offering discounted rates compared to single sessions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lazeo operates a network of more than 150 aesthetic medicine centers delivering non-surgical cosmetic treatments to individual consumers. Core services include permanent laser hair removal, body contouring via cryolipolysis (Coolsculpting Elite), EMSCULPT NEO and Legend Pro, facial injectables (Botox, hyaluronic acid), FUE hair transplantation, tattoo removal, and skin rejuvenation treatments (Fraxel, PRX-T33, Hydrafacial). Services are sold per session or in multi-session packages with installment payment plans, delivered by 800 practitioners across France, Belgium, and Luxembourg.

Product overview

Lazeo is a network of over 150 aesthetic and medical aesthetic centers across France and Europe offering a comprehensive portfolio of aesthetic treatments. The company's core offering centers on laser hair removal, body contouring treatments (cryolipolysis via Coolsculpting Elite, EMSCULPT NEO for muscle building, Legend Pro for radiofrequency treatments), facial aesthetic procedures (Botox, hyaluronic acid fillers, peels, laser treatments), hair restoration services (FUE micrograft transplants, PRP, Keralase), and wellness treatments (Hydrafacial, Kobido massage, lymphatic drainage). The portfolio also includes tattoo removal (Discovery PICO laser), skin rejuvenation treatments (Fraxel, PRX-T33 Glow Peel), and medical weight management solutions. The centers operate on a multi-location franchise model with consistent treatment protocols across all sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Hair Removal (Épilation laser) Permanent laser hair removal treatment using laser technology to destroy hair follicles and prevent regrowth, for men and women across body and facial zones.
• Cryolipolysis / Coolsculpting Elite Non-invasive fat reduction treatment using controlled cooling to freeze and eliminate stubborn fat cells without surgery, including a dedicated double-chin applicator protocol.
• EMSCULPT NEO Body contouring treatment combining high-intensity focused electromagnetic (HIFEM+) and radiofrequency technologies to build muscle and reduce fat simultaneously, sold per zone with multi-session packages.
• Microgreffe F.U.E. (Hair Transplant) Follicular Unit Extraction hair transplant procedure for permanent hair restoration in men and women, sold in four graft-count tiers from €2,500 to €6,000.
• Botox Injections Botulinum toxin injections to smooth facial wrinkles and treat hyperhidrosis (excessive sweating), priced per ampoule from €250.
• Hyaluronic Acid Injections Dermal filler injections for facial volume restoration, lip augmentation, and wrinkle treatment.
• Fraxel Dual Laser Treatment Fractional non-ablative laser treatment with dual wavelengths (1550nm and 1927nm) for skin rejuvenation, treating scars, pigmentation, and stretch marks.
• Tattoo Removal (Détatouage) Laser-based tattoo removal using Discovery PICO and Hollywood Spectra lasers to eliminate unwanted tattoos, priced from €60 per session.
• Hydrafacial Facial treatment combining cleansing, extraction, and hydration using patented technology for skin rejuvenation.
• Legend Pro Multi-technology RF treatment combining TriPollar, DMA, Hybrid Energy, and TriFractional technologies for body contouring, skin tightening, and anti-cellulite treatment.
• PRP (Platelet-Rich Plasma) Hair Treatment Hair growth stimulation treatment using the patient's own plasma to promote hair regrowth and strengthen existing hair, from €250 per session over typically 5 sessions.
• Thread Lifts (Silhouette Soft) Regenerating thread lift procedure for non-surgical facial lifting and skin tightening.
• Ballon Gastrique Allurion Swallowable gastric balloon for weight management without endoscopy or surgery.

Quantifiable outcome

• EMSCULPT NEO clinical studies show 25% muscle increase and 30% fat reduction after 4 sessions
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Discovery PICO / El.En. GroupcoreTechnology or IntegrationLazeo uses the Discovery PICO laser for tattoo removal and pigment treatments. This device features Pico-Boost technology combining ND YAG and Q-Switched Ruby lasers with ultra-short pulses for effective tattoo removal.
• Allergan (AbbVie)coreTechnology or IntegrationLazeo uses Coolsculpting Elite by Allergan for cryolipolysis treatments. This is the reference device for fat reduction through cold, featuring patented Freeze Detect and CoolControl safety technologies.
• EMSCULPT NEO / BTL AestheticscoreTechnology or IntegrationLazeo uses EMSCULPT NEO technology combining HIFEM+ electromagnetic and RF selective energies for simultaneous muscle building and fat reduction.
• LumeniscoreTechnology or IntegrationLazeo uses Legend Pro by Lumenis featuring TriPollar RF, DMA, Hybrid Energy, and TriFractional technologies for body contouring, skin tightening, and anti-cellulite treatments.
• DoctolibcoreTechnology or IntegrationAll Lazeo centers use Doctolib medical appointment management software for patient scheduling and consultation management.
• Fraxel / Solta MedicalcoreTechnology or IntegrationLazeo uses Fraxel Dual laser for skin rejuvenation, scar treatment, and stretch mark removal with dual wavelength technology.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• SEV Laser: Spanish aesthetic medicine chain offering laser hair removal, body treatments and facial aesthetics across multiple Spanish locations. Direct Spanish competitor with similar service portfolio and chain-store delivery model.
• Ideal Image: Largest US aesthetic medspa chain offering laser hair removal, injectables, body contouring and skin treatments across 150+ locations. Closest US analogue to Lazeo's combination of network scale and broad treatment menu; currently backed by Ares Management.
• Dépil Tech: French laser hair removal and aesthetic chain headquartered in France, now part of Groupe Bertrand. Direct domestic competitor to Lazeo with overlapping laser hair removal and aesthetic treatment offering and French retail footprint.
• LaserAway: US-based aesthetic chain operating ~70+ centers focused on laser hair removal, skin rejuvenation and body contouring. Comparable to Lazeo in multi-technology service model and chain-scale retail aesthetics, though in a different geography.
• SkinSpirit: US aesthetic clinic chain offering Botox, fillers, laser treatments, body contouring and skin rejuvenation services at multiple locations. Comparable to Lazeo in core treatment menu and chain-scale delivery of medical aesthetics.
• Thérapie Clinic: Ireland-founded aesthetic medicine chain offering laser hair removal, body contouring, injectables and skin treatments across Ireland, the UK and Spain. Closest comparable to Lazeo in scale, multi-technology service menu and multi-country European footprint.

Others

• Calecim Professional: Professional skincare and post-treatment cosmeceutical brand supplying aesthetic clinics. Ecosystem partner to Lazeo-style chains rather than a competitor — relevant for understanding clinic-side supply economics and category dynamics.
• Doctolib: Europe's leading medical appointment booking platform and an explicit Lazeo technology integration partner. Not a competitor but a critical enabling platform shaping Lazeo's customer acquisition and scheduling economics.

Broad incumbents

• MYA Cosmetic Surgery: UK-based cosmetic surgery and aesthetic treatments chain offering surgical and non-surgical procedures including injectables and body contouring. Overlaps with Lazeo's aesthetic medicine offering but with a heavier focus on surgical procedures and the UK market.

Regional players

• SILK Laser Australia: Australian aesthetics chain operating clinics offering laser hair removal, skin treatments, cosmetic injectables and body contouring. Comparable multi-treatment chain model, but operates exclusively in Australia rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lazeo.medecine.esthetique
• LinkedInlinkedin.com/company/lazeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazeo