Instituto da Beleza

What Instituto da Beleza does

Instituto da Beleza is a private vocational training institution founded in 2017 in Rio Grande do Norte, Brazil. It operates three physical campuses in Parnamirim, Natal, and Mossoró, delivering practical education across three primary course categories: beauty services (hairdressing, barbering, manicure/pedicure, nail design, eyebrow and lash design, makeup, hair removal, colorimetry, massage, and related disciplines), IT (computer literacy, children and senior IT, web development, graphic design, game creation, social media), and professional skills (HR administration, pharmacy attendant, accounting, office assistant, elderly caregiver, cashier, telemarketing, digital seller). The company's core teaching asset is the proprietary "Método Prático Day" (Day Hands-On Method), which is marketed as 95% practical instruction and 0% theoretical fluff, with the stated goal of enabling students to begin earning within two months of enrollment.

The business is monetized primarily through one-time course enrollment fees, with course durations ranging from roughly 12 hours to 176 hours of classroom instruction. Distribution is direct-to-consumer, relying on WhatsApp-based enrollment, in-person sign-ups at the three units, and a proprietary mobile application (Aplicativo Instituto da Beleza) that provides enrolled students with course information, schedules, financial tracking, and access to nine bonus courses (Canva Profissional, Instagram Profissional, WhatsApp Profissional, Marketing Digital, Empreendedorismo) along with platform benefits (Marketing IB, Comunidade IB, Emprega IB, Mercado IB). Marketing is digital-first, centered on Instagram and Facebook presence, with the WhatsApp contact number (84) 99822-5625 serving as the bottom-of-funnel conversion point. The institution is founder-owned, with no disclosed institutional investors, parent company, or public funding rounds; revenue and pricing are not publicly disclosed, and headcount is not reported. A sub-brand, "Universidade da Beleza," appears on select course pages, suggesting early brand architecture development.

Name

Instituto da Beleza

Legal name

Instituto da Beleza

Website

https://institutodabelezarn.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto da Beleza is a private vocational training school in Rio Grande do Norte, Brazil, operating three campuses that deliver practical beauty, IT, and professional courses through its proprietary Metodo Pratico Day methodology to career-focused individuals.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Salon Business, Management & Retail Training (HSALANAK)

akta.pro secondary industry

Continuing Education & License Exam Prep (CE/State Board Prep) (HSALANAL)

Keywords

• Vocational training services
• Beauty school courses
• Professional certification programs
• IT training courses
• Hands-on methodology education

Headquarters

HQ city

Parnamirim

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Course Enrollment Fees: Revenue generated from individual course enrollments across beauty, IT, and professional development categories. Each course has defined duration and classroom hours.
2. Mobile Application Services: Exclusive app provides enrolled students access to course information, schedules, financial tracking, and bonuses including Canva Pro, Instagram Professional, WhatsApp Professional, Digital Marketing, Entrepreneurship, IB Marketing (free design templates), IB Community, IB Employment Agency, and IB Market with exclusive student discounts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Instituto da Beleza is a private vocational training school that delivers hands-on, in-person courses in beauty (hairdressing, barbering, nail care, eyelashes, makeup, hair removal, massage), IT (computer literacy, web development, graphic design, game creation, social media), and professional/administrative skills (HR, pharmacy attendant, accounting, office assistant, elderly caregiver, cashier, telemarketing, digital sales). Training is delivered through weekly 4-hour practical classes at three physical units in Rio Grande do Norte, Brazil, using the proprietary "Método Prático Day" methodology featuring 95% practical content. An exclusive mobile app provides students with course schedules, financial tracking, and access to nine enrollment bonuses.

Product overview

Instituto da Beleza is a vocational training school network operating across 3 locations in Rio Grande do Norte, Brazil (Parnamirim, Natal, and Mossoró). The company offers a unified educational platform centered on its proprietary Método Prático Day methodology featuring 95% practical training. The portfolio comprises three main course categories: Beauty courses (cabeleireiro, barbeiro, manicure/pedicure, nails designer, eyebrow design, lash designer, makeup artist, hair removal, colorimetry, haircutting, blow-dry styling, barber chemistry, foot spa, massage, cupping therapy), IT courses (computer literacy, children's IT, senior IT, web development, graphic design, game creation, social media), and Profession courses (HR administration, pharmacy attendant, accounting assistant, office assistant, elderly caregiver, cashier, telemarketing, digital seller). An exclusive mobile app (Aplicativo Instituto da Beleza) serves as a digital companion providing course information, schedules, and financial management. Nine bonus courses (Canva, Instagram, WhatsApp, Marketing Digital, Entrepreneurship) and platform benefits (Marketing IB, Community IB, Employment IB, Market IB) are provided through enrollment to enhance student success.

Differentiator

Problem solved

Functional benefit

Brands

• Método Prático Day: Exclusive teaching methodology prioritizing 95% practical application, developed by Instituto da Beleza for rapid and effective skill acquisition.
• Universidade da Beleza

Products and services

• Cabeleireiro Profissional (Professional Hairdresser) Comprehensive hairdressing course covering hair diagnosis, ozonotherapy, detox, brushes, cuts, straightening, coloring, highlights, and decolorization across 176 hours of instruction. Targeted at individuals seeking a career in professional hairdressing.
• Barbeiro Profissional (Professional Barber)
• Manicure e Pedicure
• Nails Designer (Alongamento de Unhas)
• Design de Sobrancelhas
• Lash Designer
• Maquiador Profissional (Professional Makeup Artist)
• Depilação Profissional (Professional Hair Removal)
• Colorimetria Express
• Corte Express
• Escovista Express
• Barber Química Express
• Spa dos Pés
• Massagem Profissional (Professional Massage)
• Ventosaterapia Express
• Informática
• Informática Kids
• Informática Melhor Idade
• Desenvolvedor Web
• Design Gráfico
• Games Creator
• Social Media Pro
• Administração de Pessoal
• Atendente de Farmácia
• Auxiliar Contábil
• Auxiliar de Escritório
• Cuidador de Idosos
• Operador de Caixa
• Telemarketing
• Vendedor Digital
• Aplicativo Instituto da Beleza (Mobile App) Exclusive mobile app providing enrolled students with access to course information, schedules, classes, financial details, bonuses, and platform benefits, serving as a digital companion to in-person training. Available on iOS and Android.

Quantifiable outcome

• Students can start earning within 2 months of enrollment using the Método Prático Day
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Microlins: Brazilian vocational training franchise offering professional courses (administration, IT, English, commercial training) at regional units across multiple states. Comparable as a multi-state vocational training operator with similar course categories (administration, IT, professional skills) and similar brick-and-mortar delivery model.
• Instituto Embelleze: Brazil's largest beauty school franchise chain, offering courses in cosmetology, barbering, nails, esthetics, and related disciplines across hundreds of units nationwide. Direct peer because Instituto da Beleza targets the same beauty-professional learner with similar course categories and brick-and-mortar delivery.

Broad incumbents

• SEST SENAT: Brazilian federation providing vocational training and professional development for transport sector workers, with units across all states. Comparable as a federally-backed vocational training network that competes for a subset of career-mobility learners (e.g., telemarketing, administration courses) within the same Northeast region.
• Yduqs: Brazilian listed education group operating Estácio, IDOMED, and other higher-education and vocational brands. Relevant as a broad incumbent competing for the same career-oriented learners through multiple brands, though primarily at higher-education rather than short-course vocational level.
• SENAC (Serviço Nacional de Aprendizagem Comercial): Brazilian national vocational training federation offering courses across beauty, IT, business, and professional fields at scale nationwide with formal accreditation. Comparable as the dominant incumbent in the same vocational training categories Instituto da Beleza serves, but with a much broader portfolio and government affiliation.
• Cogna Educação: Largest Brazilian education group (Kroton, Vasta, Saber) operating across K-12, higher education, and vocational segments. Comparable as a broad incumbent in the Brazilian education market targeting career-mobility learners, though at much greater scale and capital intensity.

Others

• Wizard by Pearson: Brazilian language school franchise offering English and Spanish courses across a national network of physical units. Adjacent comparison because both operate regional-unit vocational franchise models targeting Brazilian adult learners, though Wizard focuses on languages rather than beauty/IT/professional training.
• CNA Cultura Norte Americana: Brazilian language school franchise with national presence, focused on English instruction. Adjacent peer sharing the regional-unit franchise model and direct-to-consumer marketing approach used by Instituto da Beleza, though operating in a different course category.

Emerging players

• Alura: Leading Brazilian online education platform focused on technology, design, and business skills with subscription-based delivery. Comparable because Alura competes directly with Instituto da Beleza's IT, web development, and graphic design courses at substantially lower price points via online delivery.
• Curso em Vídeo: Major Brazilian online education platform offering free and low-cost courses across IT, professional skills, and technology, with strong YouTube distribution. Comparable as a cost-disruptive competitor to Instituto da Beleza's IT and professional course categories, especially for self-paced learners in the same Northeastern Brazil markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/instituto-da-beleza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto da Beleza