Instituto da Criança

Name

Instituto da Criança

Legal name

Instituto da Criança

Website

https://institutodacrianca.org.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Social Project Management Services

NAICS

Individual and Family Services (6241), Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• Corporate social responsibility
• Social project management
• Nonprofit consulting services
• Donation program management
• Social impact advisory

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Campaign of Quotas (Campanha de Cotas): Monthly financial donations from corporate partners in exchange for co-authorship of IC social results, with tiered benefits based on category (Bronze, Silver, Gold, Diamond). Companies receive tax deduction benefits as OSCIP-certified organization.
2. Tax-Deductible Donations: Direct monetary donations from individuals and companies taxed on real profit, who can account contributions as deductible expenses for Income Tax and Social Contribution on Net Income purposes.
3. CONSOLIDA Consulting Services: Strategic social responsibility and sustainability consulting services for companies seeking shared value generation, including social project management, investment management, community relationship, monitoring systems, and ESG diagnosis.
4. Incentivized Projects (Leis de Incentivo): Projects funded through tax incentive laws (Culture, Sports, FIA, PRONAS, PRONON, Elderly) where IC provides advisory services to connect donors with approved social projects.
5. Individual Donation Campaigns: Micro-donation campaigns targeting individuals including Agente Que Faz (recurring donations), one-time donations, material donations, Visa card rounding, and e-commerce social partnerships.
6. Direct Project Sponsorship: Direct sponsorship of social projects by corporate partners, managed by IC with full transparency and results reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Instituto da Crian\u00e7a is a private nonprofit social management organization (OSCIP) that operates an integrated network of more than 1,000 social organizations (OSCs) across 24 Brazilian states. It connects corporate partners and individual donors to vetted social projects through recurring donation campaigns (Campanha de Cotas), tax-incentive advisory (Renda Solid\u00e1ria), and social-responsibility consulting (CONSOLIDA), while running its own portfolio of social programs in education, citizenship, entrepreneurship, and emergency response.

Product overview

Instituto da Criança operates as a social management organization offering a comprehensive suite of programs organized into three main pillars: social assistance solutions, corporate social responsibility services, and social entrepreneur support. The core consulting offering is CONSOLIDA, which provides strategic consulting in social responsibility and sustainability for companies. The organization manages multiple social programs including Adote (educational sponsorship), PRODES (social entrepreneurship development), GIS (management intelligence), Espaço Cidadão (citizenship education), Mãos à Obra (construction/renovation), IC Conecta (job placement), and Os Improváveis (entrepreneur network). Engagement campaigns include Campanha de Cotas, Cardápio Solidário, Doar é da Nossa Conta, Check-out Social, Salário Solidário, Hora de Doar, and SKU Social for e-commerce integration. Additional platforms include Pra Doar (e-commerce social) and Agente que Aprende (continuing education). The portfolio connects companies and individuals with social projects through a network of over 1,000 OSCs across 24 Brazilian states.

Differentiator

Problem solved

Functional benefit

Brands

• Prodes: Programa de Desenvolvimento de Empreendedores Sociais — a program for developing social entrepreneurs through courses on topics such as Emotional Intelligence, Management and Planning, Innovation, Time Management, Communication, Finance, Fundraising, Leadership, Digital Transformation, and Social Project Management.
• Programa Adote
• GIS – Gestão da Inteligência Social
• Espaço Cidadão
• A Gente que Aprende
• União BR
• Renda Solidária
• Viver para Crescer

Products and services

• CONSOLIDA \u2013 Strategic Social Consulting Customized consulting services for companies seeking shared value generation, including social project management, social investment management, ESG diagnosis, community relationship management, monitoring systems, and volunteer program design.
• Programa Adote \u2013 School and University Sponsorship

Quantifiable outcome

• 31,480 school fees sponsored through Educação Garantida program (2018-2021)
• +8 more outcomes

Named customers27 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered major and supporting.

• Instituto Tecendo InfânciasmajorStrategic or Co-development Partner · 16 March 2026IC serves as technical partner for Edital Tecendo Infâncias 2026, managing selection process for early childhood projects with up to R$250,000 or R$125,000 funding per project.
• Brasil FoundationsupportingGTM or Marketing PartnerBrasil Foundation serves as international giving platform enabling donors outside Brazil to contribute to IC's social programs.
• GlobalGivingsupportingGTM or Marketing PartnerIC is vetted and listed on GlobalGiving platform for international fundraising and visibility.
• TheDotGoodsupportingGTM or Marketing PartnerInternational NGO ranking organization that has certified and ranked IC as 2nd best in Brazil and 49th globally, providing credibility and visibility.
• Grupo Iter / Parque do CaracolmajorStrategic or Co-development PartnerIC is strategic partner managing Educa Caracol environmental education project for public schools in Rio Grande do Sul, conducting ecological trail tours and sustainability education.
• Movimento União BRmajorStrategic or Co-development PartnerIC partners with Movimento União BR for emergency response and housing reconstruction, notably managing financial and operational actions in Rio Grande do Sul after 2024 floods.
• Mercado PagosupportingTechnology or IntegrationPayment processing partner for online donations through Mercado Pago platform, enabling credit card and PIX transactions for donors.
• EY (Ernst & Young)supportingOthersEY provides professional services and audit support to IC, enhancing credibility and financial transparency standards.
• BenevitysupportingTechnology or IntegrationCorporate giving and volunteering platform enabling employee giving programs for partner companies through IC integration.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Movimento Brasil Competitivo (MBC): Brazilian nonprofit mobilizing private sector investment in social development with corporate members. Comparable to IC in mobilizing corporate partners for social impact via intermediation models; differs by focusing on competitiveness and systemic reform rather than child/family social services.
• ABCR (Associação Brasileira de Captadores de Recursos): Brazilian association for fundraising professionals and social organizations. Comparable to IC's professional fundraising and capacity-building work; differs as a membership and standards body rather than a fundraising operator.

Broad incumbents

• GIFE (Grupo de Institutos, Fundações e Empresas): Brazilian association of corporate institutes, foundations, and companies engaged in social investment. GIFE is the closest peer in the corporate-philanthropy intermediation space, connecting private capital to social causes across Brazil; comparable to IC's bridging role but operating as an association/membership body rather than an executing nonprofit.
• Instituto Ayrton Senna: Major Brazilian nonprofit focused on education and youth development with deep corporate and government partnerships. Comparable to IC in operating social programs funded by corporate philanthropy and benefiting from international recognition; differs by direct program execution rather than OSC intermediation.
• Fundação Lemann: One of Brazil's largest philanthropic foundations focused on education and social innovation. Comparable to IC in targeting corporate and individual donors for social impact and operating programs at national scale; differs by running direct programs rather than intermediating through an OSC network.
• Instituto Unibanco: Corporate institute of Itaú Unibanco focused on education and youth transitions. Comparable to IC in corporate-funded social programs and Brazilian scale; differs as a single-corporation institute rather than a multi-partner intermediator.
• Fundação Roberto Marinho: Large Brazilian foundation running education, culture, and social programs with corporate partnerships. Comparable to IC in scale, brand reputation, and corporate-philanthropy intermediation; differs by operating direct programs and media properties rather than a 1,000+ OSC network.

Emerging players

• Benevity: Global corporate-giving and volunteering platform that IC integrates with for employee giving programs. Comparable to IC's technology-enabled donation channels and corporate partnerships; differs as a SaaS platform rather than a Brazilian social-services operator.

Direct peers

• BrazilFoundation: U.S.-based nonprofit enabling international giving to Brazilian social causes (and IC partner). Directly comparable to IC's international giving channel and OSC intermediation model; differs by serving primarily as a U.S. donor gateway rather than Brazilian program executor.
• Ashoka Brazil: Brazilian arm of Ashoka, the global network of social entrepreneurs. Comparable to IC's PRODES program and capacity-building work with social entrepreneurs; differs by focusing on individual fellow selection rather than corporate-philanthropy intermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/InstitutodaCrianca
• Facebookfacebook.com/instcrianca
• LinkedInlinkedin.com/company/institutodacrianca
• Instagraminstagram.com/institutodacrianca

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto da Criança