Educando
Instituto Educando is a Brazilian online distance learning platform offering 113+ standardized professional development courses across 20+ categories, serving adult learners, working professionals, and civil service exam candidates in Brazil with self-paced video/slide content and federally recognized digital certificates.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Educando does
Instituto Educando (branded as Educando) operates a Brazilian online distance learning (EAD) platform offering 113+ standardized professional development courses across 20+ categories, including Administration and Business, IT and Internet, Health, Law, Languages, Culinary Arts, Aesthetics, and Civil Service Exam Preparation. The platform serves general adult learners, working professionals seeking continuing education, and civil service exam candidates who need flexible, affordable, formally recognized credentials. Courses are delivered via web and dedicated iOS/Android mobile apps under a self-service, product-led enrollment funnel, with each completed course yielding a digital PDF certificate carrying a unique verification code and recognized under Brazilian Federal Decree 5.154/2004 for use in resumes and public-sector competitions.
The underlying technology is a conventional online learning management system delivering content in slide and video formats, with SSL encryption, in-platform progress tracking toward a 100% completion threshold for certificate eligibility, and automated digital certificate generation. The platform exposes no APIs, SDKs, or documented integrations, and there are no disclosed AI/ML capabilities. Distribution is direct-to-consumer through SEO-optimized category landing pages, email campaigns, and the mobile apps; payments are processed via credit card (instant access) or bank slip (1–2 business day clearance).
The business model combines one-time individual course licenses at R$ 89.90 with two monthly subscription tiers — Premium at R$ 34.99 and Cinematic at R$ 49.99 — providing recurring access to the catalog for the subscription period. Revenue mechanics are entirely consumer-facing and exclusively Brazilian; no enterprise, B2B, or international contracts are disclosed, and no funding rounds, acquisitions, or institutional investors have been identified. Operational scale is modest, with 26 employees supporting the catalog and platform.
Educando firmographics
Firmographics- Name
- Educando
- Legal name
- Instituto Educando
- Website
- https://institutoeducando.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instituto Educando is a Brazilian online distance learning platform offering 113+ standardized professional development courses across 20+ categories, serving adult learners, working professionals, and civil service exam candidates in Brazil with self-paced video/slide content and federally recognized digital certificates.
- Ownership category
- akta.pro rank
Educando industry classification
Industry- Product category
- Online Professional Education
- NAICS
- Educational Services (61), Educational Support Services (611710), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Educando business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Course Sales: Single course purchases at fixed price point of R$ 89,90. Students pay once and receive access for the duration of their subscription plan. Each course includes video/slide content and certificate upon completion.
- Subscription Plans: Subscription-based access to course library with two tiers: Premium (R$ 34,99) and Cinematic (R$ 49,99). Provides ongoing access to course content during plan validity period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual courses at fixed price |
| Subscription | Monthly | Premium subscription tier |
| Subscription | Monthly | Cinematic subscription tier |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Educando product offering
Product offeringCore offering
Instituto Educando sells access to a catalog of 113+ self-paced online professional development courses delivered via its EAD (distance learning) platform, available through web and mobile apps. Courses are offered à la carte at R$ 89,90 each or via monthly subscription plans (Premium R$ 34,99 / Cinematic R$ 49,99), with digital PDF certificates issued upon completion.
Product overview
Instituto Educando operates an EAD (distance learning) platform offering over 113 professional development courses across diverse categories including Administration and Business, IT and Internet, Health and Medicine, Human Development, Languages, and more. The core offering consists of individual courses priced at R$ 89.90, supplemented by subscription plans (Premium and Cinematic) at R$ 34.99 and R$ 49.99 monthly. Course content is delivered in slide and video formats through a web-based learning management system accessible during subscription periods. The platform provides digital PDF certificates upon course completion, valid for professional use throughout Brazil. Mobile applications for Android and iPhone extend access to students on the go.
Differentiator
Problem solved
Functional benefit
Products and services
- EAD Online Course Library Self-paced online distance-learning course catalog covering Administration, IT, Health, Languages, Law, Culinary Arts, and 15+ other categories, purchased individually at R$ 89,90 per course with certificate included upon completion.
- Subscription Plans (Premium and Cinematic) Monthly recurring subscription tiers (Premium at R$ 34,99 and Cinematic at R$ 49,99) granting access to the full course library for the duration of the plan, with digital certificates issued upon course completion.
Companies that use Educando
Customer profileSegments3 records
Ideal customer profiles3 records
Educando technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Educando partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Educando competitors and assessment
Company assessmentBroad incumbents
- Skillshare: Subscription-based online learning platform with a broad catalog of short, video-based professional and creative courses. Comparable subscription pricing model and self-paced format, though primarily English-language.
- Udemy: Global marketplace for individual online courses with comparable per-course pricing and category breadth. Operates at much larger scale and competes with Educando for Portuguese-speaking learners seeking professional development content.
- Domestika: Creator-led online course marketplace with subscription and per-course offerings. Comparable in PLG distribution and course-catalog model, but skews to creative/professional-creator niches.
- Coursera: Large-scale online learning platform with professional certificates and subscription access. Competes for Brazilian adult learners seeking accredited professional development and certificates.
Direct peers
- Gran Cursos: Brazilian EAD platform specializing in civil-service ('concursos') exam preparation. Comparable to Educando's exam-prep segment and shares the same certificate-validity-for-public-competitions positioning.
- Hotmart: Leading Brazilian creator-course marketplace offering individual course sales and subscription bundles. Comparable to Educando's PLG, course-by-course, and subscription monetization, and its core market (Brazilian professional and hobby learners) is the same.
- Alura: Brazilian online learning subscription platform focused on technology, business, and creative skills. Directly competes with Educando's Premium/Cinematic subscription tiers and overlapping professional-development content.
- Fundação Bradesco / Escola Virtual (EV): Brazilian free online learning platform offering professional courses across many of the same categories as Educando (admin, IT, health). Competes on price (free) against Educando's paid R$89.90 catalog.
Regional players
- SENAI (Serviço Nacional de Aprendizagem Industrial): Brazilian network offering free or subsidized technical/vocational online courses. Competes in Brazil with Educando on workforce-development content, particularly in technical and industrial categories.
Emerging players
- Estudaqui: Brazilian EAD platform aggregating partner courses across business, IT, and exam prep. Overlaps with Educando on Brazilian professional-development category coverage and self-serve enrollment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Educando social profiles
Digital presenceEducando financial estimates
Financial estimateRevenue estimate
Valuation estimate
Educando leadership team
Management profileNumber of profiles
Educando funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Educando M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Educando
What does Educando do?
Instituto Educando sells access to a catalog of 113+ self-paced online professional development courses delivered via its EAD (distance learning) platform, available through web and mobile apps. Courses are offered à la carte at R$ 89,90 each or via monthly subscription plans (Premium R$ 34,99 / Cinematic R$ 49,99), with digital PDF certificates issued upon completion.
Is Educando a public or private company?
Educando is a private company. It is classified as unknown and is currently operating.
When was Educando founded?
Educando was founded in -1. It employs 11 to 50 people.
How does Educando make money?
Two revenue lines are on record. Individual Course Sales are the primary driver. The others are subscription Plans.
Who are Educando's main competitors?
Broad incumbents on record are Skillshare, Udemy, Domestika and Coursera. Direct peers are Gran Cursos, Hotmart, Alura and Fundação Bradesco / Escola Virtual (EV). SENAI (Serviço Nacional de Aprendizagem Industrial) is listed as a regional player. Estudaqui is listed as an emerging player.
Does Educando have an API?
No public API is recorded for Educando.
What industry is Educando in?
Educando's product category is Online Professional Education. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 61 and its SIC code is 8200.