Instituto Macunaíma de Cultura-EC

What Instituto Macunaíma de Cultura-EC does

Instituto Macunaíma de Cultura – Escola de Cidadania (IMC-EC) is a private non-profit civil association (associação civil sem fins lucrativos) founded in March 2017 by Dr. Paulo Souza Lima and Rodrigo Zacarias, headquartered in the Vila Cemig neighborhood of the Barreiro regional district in Belo Horizonte, Minas Gerais, Brazil. The organization delivers a portfolio of free socio-educational, cultural, and environmental programs targeting children and adolescents (ages 6-17) in social vulnerability, seniors aged 45+, and adolescents/youth/women in high-violence territories. Active programs include Extensão do Saber (daily after-school care for 150 children aged 6-14 with two meals per day), Negritude-se (Afro-Brazilian history and culture education in municipal public schools under Lei 10.639/2003), Minhocando (environmental education and composting/ceramics), Respeita a Minha História (graffiti, citizenship, rap, and poetry for youth in violence-affected areas), Influenciadores da Melhor Idade (digital inclusion and arts for seniors), the DDM Barreiro annual music festival (~5,000 attendees, 223 artists), the Community Library (20,000+ books circulated in 3 years), and the proprietary educational board game "Rolê no ECA." All services are free to beneficiaries.

Name

Instituto Macunaíma de Cultura-EC

Legal name

Instituto Macunaíma de Cultura – Escola de Cidadania

Website

https://institutomacunaima.org.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Instituto Macunaíma de Cultura-EC is a Belo Horizonte-based non-profit founded in 2017 that delivers free cultural, educational, environmental, and socio-educational programs—including after-school care, Afro-Brazilian history workshops, and senior digital inclusion—to children, youth, women, and seniors in vulnerable communities of the Barreiro district.

Ownership category

akta.pro rank

Product category

Community Cultural & Socio-Educational Services

NAICS

Educational Services (611), Arts, Entertainment, and Recreation (71), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDADALAB

International Development & Donor-Funded Education Programs

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

SECONDARYBPADAKAI

Inclusive Education (Disability, Gender Equity, Marginalized Learners)

Business & Public Services/International Organizations & Development/Education & Skills Development Programs

SECONDARYEDAAAEAB

Community & Adult Education (Municipal/Community Schools)

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

Keywords

• Socio-educational workshops
• Community cultural programs
• Afro-brazilian cultural education
• After-school youth services
• Nonprofit community events

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Parliamentary Amendments (Emendas Parlamentares): Government funding through federal ministry grants — e.g., R$ 306,097 from the Ministry of Racial Equality (Projeto Negritude-se) and R$ 700,000 from the Ministry of Culture (Patrus Ananias amendment).
2. Tax Incentive Donations via IR (Imposto de Renda): Individuals can donate up to 6% of owed income tax to the Fundo Municipal dos Direitos da Criança e do Adolescente (FMDCA/BH) and up to 3% for individuals; legal entities up to 1% via profit-real taxation. Instituto Macunaíma receives funds through approved projects in these municipal funds.
3. Direct Financial Donations: Individual and corporate donations via bank transfer (Caixa Econômica Federal), with tiered corporate recognition (Bronze, Silver, Gold, Diamond) for regular donors. Monthly, semester, or annual billing options.
4. Corporate Sponsorship and Marketing Partnerships: Corporate sponsors (e.g., MGS soluções em serviços, Hotmart, Zurich, Wiz Corporation, Yelum Seguradora) provide funding and in-kind support in exchange for brand visibility at events and in social reports. Companies can also link product sales to donations.
5. Material and Pro Bono Services Donations: Accepts donations of clothing, toys, tech equipment, school supplies, furniture, musical instruments, books, and non-perishable foods. Also receives pro bono professional services (legal, maintenance, etc.) from volunteers.
6. Project Grants via Incentive Laws: Projects funded through municipal funds such as Fundo Municipal da Criança e do Adolescente and Fundo Municipal do Idoso, under municipal government cooperation agreements (parcerias) — e.g., Influenciadores da Melhor Idade (R$ 350,496.32).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Instituto Macunaíma de Cultura – Escola de Cidadania is a non-profit civil association that delivers free socio-educational, cultural, and environmental programs for children, adolescents, youth, women, and seniors in vulnerable communities of the Barreiro district in Belo Horizonte, Brazil. Offerings include after-school care with daily meals, arts and cultural workshops, Afro-Brazilian history education aligned with Lei 10.639/2003, environmental education, senior digital-inclusion training, an annual music festival, an educational board game on the Statute of Children and Adolescents, and a community library program. All services are provided free of charge to beneficiaries and funded through donations, government grants, parliamentary amendments, and corporate sponsorships.

Product overview

Instituto Macunaíma de Cultura-EC is a non-profit cultural organization offering a portfolio of socio-educational projects and programs centered around cultural transformation. The portfolio consists of multiple distinct programs: Escola de Cidadania provides free artistic-cultural workshops (percussion, theater, Afro dance, cordel, hip hop, visual arts, reading, and audiovisual); Extensão do Saber offers after-school support with homework help, theater, and digital inclusion; Negritude-se promotes Afro-Brazilian history and culture education; Minhocando delivers environmental education through composting and ceramics; Respeita a Minha História addresses youth citizenship through graffiti and rap; Influenciadores da Melhor Idade provides digital inclusion for seniors; DDM Barreiro is an annual music festival; Jogo Rolê no ECA is an educational board game; and the Community Library circulates books through public spaces. These programs serve children, adolescents, youth, and seniors in vulnerable communities in the Barreiro region of Belo Horizonte.

Differentiator

Problem solved

Functional benefit

Products and services

• Escola de Cidadania (Citizenship School) Socio-educational program offering free artistic-cultural workshops including percussion, theater, Afro dance, cordel literature, hip-hop, visual arts, reading, and audiovisual/photography for children and adolescents aged 8-17 in vulnerable communities.
• Extensão do Saber (Extension of Knowledge) After-school program offering daily support to 150 children and adolescents aged 6-14, providing homework assistance, theater, and digital inclusion workshops, with two daily meals. Operates in partnership with the Secretaria Municipal de Educação de Belo Horizonte.
• Negritude-se Project promoting Afro-Brazilian history and culture education in public schools, offering storytelling, turban workshops, Ayobami doll workshops, and poetry/rap workshops to strengthen compliance with Lei 10.639/2003. Reached 1,200 students and 120 teachers across 6 schools in 2023–2024.
• Minhocando Environmental education project teaching composting practices to students, with multidisciplinary activities including citizenship, sustainability, and ceramic art workshops.
• Respeita a Minha História Project targeting adolescents and young people aged 12-29 and women in high-violence areas, offering workshops on graffiti, citizenship, rap, poetry, and gender issues. Operates in the Barreiro 4 territory of Belo Horizonte.
• Influenciadores da Melhor Idade Project for people aged 45+ promoting digital inclusion, artistic expression, and social well-being through theater, dance, and digital literacy workshops. Funded through a partnership with the Secretaria Municipal de Assistência Social, Segurança Alimentar e Cidadania of Belo Horizonte.
• DDM - Dia da Música Barreiro (Barreiro Music Day) Annual music festival held since 2017 featuring three thematic stages with independent musical performances, attracting approximately 5,000 attendees per edition.
• Jogo Rolê no ECA (ECA Board Game) Board game based on the Statute of Children and Adolescents (ECA), where each space presents situations of rights, duties, and social relations through illustrated cards. Distributed free of charge to schools and institutions; also available as an online game.
• Biblioteca da Comunidade (Community Library) Free book lending program conducted in public squares and parks, distributing book-sharing stations (geladeirotecas) with over 20,000 books circulated in 3 years.
• Empreendedorismo Solidário (Solidary Entrepreneurship) Free courses for small entrepreneurs covering administration, planning, and marketing, integrating participants into the solidarity economy process.

Quantifiable outcome

• 85+ events and actions produced since founding in 2017
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Secretaria Municipal de Assistência Social, Segurança Alimentar e Cidadania (Belo Horizonte)coreStrategic or Co-development Partner · 7 August 2024Government partner for the 'Influenciadores da Melhor Idade' project (R$ 350,496.32 investment). The secretariat co-developed the project, providing municipal infrastructure (Centro Cultural Vila Santa Rita and Centro Cultural Urucuia) and co-funding through the Fundo Municipal do Idoso. The partnership has a 13-month term.
• Secretaria Municipal de Segurança e Prevenção (Belo Horizonte)coreStrategic or Co-development Partner · 1 January 2024Government partner for the 'Respeita a Minha História' project targeting youth and women in high-violence territories (Barreiro 4). The secretariat provides institutional backing and coordinates with public security policies to address violence affecting adolescents, youth, and women.
• Fundação Salvador Arena (FSA)minorStrategic or Co-development Partner · 1 January 2020FSA provided a 6-month management training program (March-August 2020) for third sector organizations covering governance, management, social impact assessment, and change management theory. The training led to a strategic restructuring plan for the organization, resulting in the article 'A reestruturação do Instituto Macunaíma pelo Branding e Teoria da Mudança'.
• UNE InternetminorGTM or Marketing Partner · 1 January 2020Supported the 2020 DDM Barreiro digital music festival, providing internet connectivity and digital infrastructure for the live-streamed event.
• Secretaria Municipal de Educação de Belo HorizontecoreStrategic or Co-development Partner · 1 January 2020Government partner for the Extensão do Saber project, providing daily after-school services to up to 150 children aged 6-14. The partnership offers two meals per day and three workshops (school support, theater, and digital inclusion) to students from Vila Cemig.
• Conselho Municipal dos Direitos da Criança e do Adolescente (CMDCA/BH)coreStrategic or Co-development Partner · 1 January 2017The organization was appointed Conselheiro de Direito on CMDCA in December 2018, with mandate through 2021. CMDCA is the deliberative body that approves and monitors projects funded through the Fundo Municipal da Criança e do Adolescente, the primary public funding channel for the organization's child and adolescent programs.
• Conselho Municipal do Idoso (CMI/BH)coreStrategic or Co-development Partner · 1 January 2017Registered entity with CMI, enabling access to Fundo Municipal do Idoso resources and participation in elderly policy formulation in Belo Horizonte.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Instituto Ayrton Senna: Brazilian education NGO providing full-time supplementary education programs in partnership with municipal public schools — comparable partnership model with Secretaria Municipal de Educação but at national scale across hundreds of municipalities.
• Fundação Roberto Marinho: One of Brazil's largest education and cultural foundations, operating public-school curricula, teacher training, and educational media at national scale — a broader incumbent serving similar public-school beneficiaries but with vastly larger reach and resources.
• Instituto Unibanco: Brazilian education-focused NGO working with public school networks on youth leadership and after-school programming — comparable in targeting municipal public school students and adolescent skill-building, but at much larger national scale.
• Instituto Alana: Major Brazilian child-advocacy and education NGO focused on children's rights, early childhood, and educational equity — operates in adjacent space to Macunaíma's child and adolescent programming with broader geographic and thematic scope.
• Fundação Lemann: One of Brazil's largest education-focused foundations, funding public-school innovation and youth leadership programs nationally — comparable beneficiary population (public school students) but vastly larger endowment and grant-making capacity.

Direct peers

• AfroReggae: Brazilian NGO using Afro-Brazilian cultural identity (music, percussion, hip-hop) and citizenship education to transform lives of at-risk youth in favelas — closely aligned with Macunaíma's Escola de Cidadania and Negritude-se programs targeting Afro-Brazilian cultural education in vulnerable communities.
• Central Única das Favelas (CUFA): Brazil's largest favela-based cultural and educational organization, delivering Afro-Brazilian cultural identity programs, youth education, and community events to vulnerable populations — directly comparable mission and beneficiary base to Instituto Macunaíma.
• Galpão Bela Maré: Cultural center operating inside Maré favela complex in Rio de Janeiro, providing free artistic workshops (theater, dance, music) and cultural programming to children and adolescents — analogous to Macunaíma's Escola de Citizenship model in Barreiro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@InstitutoMacunaima
• Facebookfacebook.com/institutomacunaima
• LinkedInlinkedin.com/company/ininstitutomacunaima
• Instagraminstagram.com/institutomacunaima

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Instituto Macunaíma de Cultura-EC