UNE Internet

What UNE Internet does

UNE Internet is a privately held regional fiber-to-the-home internet service provider founded in 2019 and headquartered in the Barreiro district of Belo Horizonte, Minas Gerais, Brazil. The company delivers GPON-based connectivity with up to 1000 Mbps download and 500 Mbps upload speeds under an 'Internet Livre' (uncapped) commercial model, complemented by Wi-Fi 6 routers, dual-router 'Dupla Conexão' deployments for large homes, gaming-optimized routing with public IP, and SMB-tier business plans supporting up to 64 devices. Its core product lineup includes Plano Cabo, Plano Pra Geral, Plano Dupla Conexão, Plano Gamer, and Plano Empresarial, with add-on modules spanning Watch/Paramount+ streaming, residential telephony, antivirus, and additional Wi-Fi points.

The business is fundamentally a direct-to-consumer, community-led subscription ISP. Plans are sold exclusively through the company's own channels - six physical retail stores across Barreiro, WhatsApp sales lines, the uneinternet.com.br website, and a self-service customer portal - with no third-party resellers. Monthly subscription fees range from R$109.90 to R$329, complemented by an R$30-per-referral 'Indique e Ganhe' program that drives over 50% of new acquisitions, a UNE+ loyalty and cashback club anchored at local Barreiro merchants, and an internally developed WhatsApp automation platform (123zap) that was later productized as a standalone SaaS. The customer base is concentrated in residential consumers and small local businesses in Barreiro, with no disclosed enterprise or government contracts.

Operationally, UNE Internet runs under the Grupo UNE Internet corporate umbrella, which consolidates FP Conectividade Ltda. (the primary billing entity, CNPJ 34.857.108/0001-17) and UNE Provedor de Internet LGT61 Ltda. The company employs between 11 and 50 people, is led by co-founder Matias Breunig, and most recently completed an ANATEL-mandated plan migration in April 2026. Geographic expansion follows a demand-driven model, with new neighborhoods (Independência, Cardoso, Santa Rita) added only after sufficient WhatsApp-expressed demand accumulates, reinforcing the hyper-local positioning.

Name

UNE Internet

Legal name

FP CONECTIVIDADE LTDA

Website

https://uneinternet.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

UNE Internet is a private, hyper-local Brazilian fiber ISP founded in 2019 that delivers uncapped GPON connectivity up to 1000 Mbps to residential and SMB customers across the Barreiro district of Belo Horizonte via six retail stores and WhatsApp-led direct sales.

Ownership category

akta.pro rank

Product category

Fiber Optic Internet Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro industry

PRIMARYHDAIADAE

Fiber ISPs (FTTH/FTTP Retail Providers)

Hardware, Technology & Telecom/Telecommunications & Network Services/Internet Service Providers (ISPs)

SECONDARYHDAIADAA

Residential/Broadband ISPs (Consumer Internet)

Hardware, Technology & Telecom/Telecommunications & Network Services/Internet Service Providers (ISPs)

SECONDARYHDAIABAI

Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband)

Hardware, Technology & Telecom/Telecommunications & Network Services/Fixed-Line Telecommunications (Voice & Broadband)

Keywords

• Fiber optic broadband
• Residential internet services
• Business internet plans
• GPON FTTH network
• Regional ISP services

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure

Revenue model

1. Residential Internet Subscription: Monthly recurring subscription fees for fiber optic internet plans. Plans range from R$109.90 to R$329/month depending on tier, equipment provision, and bundled services (streaming, telephony). Revenue is subscription-based with monthly billing cycles. Equipment (modem/router) provided under a comodato (loan) arrangement at no additional cost on most plans.
2. Business/Enterprise Internet Subscription: Enterprise plan at R$209.90–R$329/month with priority support, higher device capacity (up to 64 devices), and optional add-ons including antivirus, fixed IP, and telephony. Includes dedicated technical support and Wi-Fi 6 coverage.
3. Bundy Add-ons (Streaming, Telephony, Antivirus): Optional add-on services bundled with internet plans: residential telephony (R$24.90/month), streaming services (Watch/Paramount+), antivirus software for business plans. These are incremental revenue streams layered onto base internet subscriptions.
4. Additional Wi-Fi Points: Additional Wi-Fi access points offered as a paid add-on service for customers needing extended coverage in larger homes or commercial spaces, beyond what standard or Dupla Conexão plans provide.
5. Digital Content Commerce: Following ANATEL regulations, the company migrated plans to new 'combo' offerings that include digital content access (comercio de conteúdos digitais), generating revenue from digital content partnerships bundled with connectivity services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

UNE Internet is a hyper-local fiber optic ISP delivering GPON FTTH broadband up to 1000 Mbps (download) / 500 Mbps (upload) to residential and business customers in the Barreiro region of Belo Horizonte. The offering centers on uncapped ("Internet Livre") speeds, Wi-Fi 6 equipment, and tiered plans (Cabo, Pra Geral, Dupla Conexão, Gamer, Empresarial) with optional bundled streaming (Watch/Paramount+), telephony, and antivirus add-ons. Distribution is direct, through physical retail stores, WhatsApp, and the company website, with community-led acquisition (over 50% via neighbor referrals).

Product overview

UNE Internet is a regional fiber optic internet service provider based in Barreiro, Belo Horizonte, founded in 2019. The company offers a portfolio of internet plans centered around 'livre' (unlimited) fiber connections up to 1000 Mbps. The core product lineup includes five main plans: Plano Cabo (entry-level with customer-provided router), Plano Pra Geral (standard home plan with included equipment), Plano Dupla Conexão (dual-router for large homes), Plano Gamer (low-ping gaming optimized), and Plano Empresarial (business plan with priority support). Plans can be customized with add-on combos including WATCH streaming service (Paramount+), residential phone line, and antivirus. The company also operates UNE+, a local discount and cashback loyalty program, and offers a referral program (Indique e Ganhe) where customers earn R$30 per successful referral. All plans operate on 100% fiber optic infrastructure with Wi-Fi 6 support on most plans.

Differentiator

Problem solved

Functional benefit

Brands

• UNE MAIS: Customer loyalty and discount club offering exclusive discounts at local Barreiro businesses, cashback on physical and online purchases, and access to special offers. Accessible via the UNE MAIS mobile app.
• UNE+
• WATCH

Products and services

• Plano Cabo Entry-level fiber optic internet plan where customers provide their own router; delivers 1000 Mbps download and 500 Mbps upload via GPON with no artificial speed throttling. Targeted at price-sensitive, tech-savvy residential customers who prefer equipment autonomy.
• Plano Pra Geral Standard residential fiber optic plan with included Wi-Fi 6 router on loan (comodato); supports up to 20–25 simultaneous device connections; ideal for families with multiple users for streaming, study, and home-office work. Includes access to the UNE+ loyalty benefits app.
• Plano Dupla Conexão Dual-router fiber optic plan for large or multi-floor homes; includes two Wi-Fi 6 routers on loan (comodato) connected via Ethernet backhaul as a wired Mesh for extended whole-home coverage and stable 4K streaming across many devices.
• Plano Gamer Gaming-optimized fiber optic plan featuring optimized routing for the lowest ping in Barreiro, public IPv4 for hosting game servers, stable upload bandwidth for gameplay streaming, and access to an exclusive Discord community. Supports up to 25 simultaneous connections.
• Plano Empresarial Business fiber optic plan with priority technical support (response within 4 hours, 7 days/week including Sundays), Wi-Fi 6 router on loan, dynamic or fixed IP, optional antivirus and telephony, capacity for up to 64 devices, and an exclusive digital e-book for business organization. Activation fee waived with a 12-month commitment.

Quantifiable outcome

• Over 50% of new customers acquired through neighbor referrals
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FP Conectividade Ltda.coreOthers · 9 April 2025FP Conectividade Ltda. is the legal billing entity for UNE Internet services as part of the Grupo UNE Internet corporate structure. The company (with CNPJ 34.857.108/0001-17) is listed as the beneficiary on customer invoices and is the signatory on official ANATEL regulatory communications. Alongside LGT61 Ltda. (UNE Provedor de Internet LGT61), it forms the Grupo UNE Internet entity.
• UNE Provedor de Internet LGT61 Ltda.coreOthers · 9 April 2025UNE Provedor de Internet LGT61 Ltda. is the operating entity within the Grupo UNE Internet corporate structure, alongside FP Conectividade Ltda. Both entities operate under the unified UNE Internet brand in the Barreiro region of Belo Horizonte.
• Bloco Não Acredito que te BeijeiminorGTM or Marketing Partner · 1 January 2024Local carnival block (street party group) in the Barreiro neighborhood. UNE Internet sponsors and actively participates in the carnival celebrations, using its headquarters as a kit distribution point for block members. Part of UNE's community engagement and local cultural sponsorship strategy.
• Bloco Esperando o MetrôminorGTM or Marketing Partner · 1 January 2024Local carnival block in the Barreiro neighborhood. UNE Internet is a sponsor and active participant in carnival celebrations in the region, reinforcing its community presence and brand affinity among local residents.
• Instituto Alforriado MatiasminorStrategic or Co-development Partner · 1 January 2022Cultural organization in the Barreiro focused on accelerating, strengthening, and democratizing Black culture in the region. UNE Internet partnered with the institute for content creation covering the history of the MABAM Festival (Movimento Alforriado Brochado Alforriado Matias), contributing to community cultural preservation and awareness. The institute received a Diploma de Honra ao Mérito from the Municipal Government in May 2022.
• 123zapcoreTechnology or Integration123zap is the WhatsApp Business API automation platform used by UNE Internet for customer communication, billing reminders, payment notifications, and service alerts. It was initially developed internally by UNE's co-founder Matias Breunig to solve the company's own customer communication challenges, and later productized as a standalone SaaS. The platform uses Meta's official WhatsApp Business API hosted on AWS.
• Local Barreiro Businesses (UNE+ Partners)minorGTM or Marketing PartnerVarious local businesses in the Barreiro neighborhood (restaurants, pharmacies, gyms, supermarkets) participate in the UNE+ loyalty program, offering exclusive discounts to UNE customers. This drives local commerce, customer retention, and community engagement. Partners include businesses within the Barreiro region served by UNE.
• Academia MóvelminorStrategic or Co-development PartnerCommunity social project based in the Barreiro neighborhood. UNE Internet partners with Academia Móvel for the annual 'Natal Solidário UNE: Um Laço de Amor e Esperança no Barreiro' event, in its fourth edition. The partnership involves distributing gifts and hope to families in the region, demonstrating UNE's community commitment beyond connectivity.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• TIM Brasil: Major Brazilian telecom offering TIM Live fiber broadband in metropolitan areas including Belo Horizonte. Comparable to UNE in delivering residential broadband subscriptions and bundled services, but at national scale with cross-product mobile/fixed convergence.
• Vivo (Telefônica Brasil): Brazil's largest telecom operator, offering fiber broadband ( Vivo Fibra) across Belo Horizonte including Barreiro. As a broad incumbent, Vivo competes across the same residential and SMB customer base as UNE but at national scale and with extensive marketing and capital resources.
• Oi: Legacy incumbent Brazilian telecom with a fiber/broadband business (Oi Fibra) operating across Belo Horizonte. Overlaps with UNE in residential broadband and telephony bundling; competes on national footprint rather than hyperlocal community positioning.
• Claro (América Móvil): One of Brazil's largest fixed-line and broadband ISPs (Claro NET / Claro Fibra), operating broadly across Belo Horizonte. Serves similar residential and SMB customers with bundled telecom offerings but as part of a national multi-product portfolio.

Direct peers

• Brisanet: One of Brazil's largest independent regional fiber ISPs (B3-listed), built through a hyperlocal expansion strategy across Northeast Brazil. Highly comparable business model to UNE: regional fiber ISP investing in own infrastructure, multi-product plans, and community-led growth in specific territories.
• Sercomtel: Regional fiber and telecom operator based in Londrina, Paraná, providing fixed broadband, telephony, and SMB services in a defined regional footprint. Comparable to UNE as a smaller, regionally focused ISP competing against national incumbents on service quality and local presence.
• Algar Telecom: Regional Brazilian telecom and fiber ISP headquartered in Uberlândia, with significant fixed broadband presence in Minas Gerais (the same state as UNE). Directly comparable mid-sized regional fiber operator serving both residential and SMB customers.

Regional players

• Ligga Telecom (formerly Copel Telecom): Regional fiber telecom operator serving Paraná through the legacy Copel Telecom infrastructure. Comparable regional fiber ISP profile to UNE, though concentrated in a different state; competes with both national carriers and smaller regional providers on fixed broadband.

Others

• V.tal: Brazil's largest wholesale fiber-to-the-home network operator, spun out of Oi's infrastructure. Not a direct competitor to UNE retail, but provides the underlying wholesale/wholesale fiber connectivity infrastructure that hyperlocal ISPs like UNE often rely on for backbone or last-mile access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/uneinternet
• Xx.com/uneinternet
• Facebookfacebook.com/uneinternetlivre
• LinkedInlinkedin.com/company/uneinternet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNE Internet