Instituto Viva

What Instituto Viva does

Instituto Viva, doing business as Clínica Vertz, is a private, founder-led integrative healthcare clinic headquartered in São Paulo, Brazil, operating two physical units — Itaim Bibi (Av. Pres. Juscelino Kubitschek, 1545 – Cj. 27) and Tatuapé (Rua Fernandes Pinheiro, 327) — with 26 employees. Founded by Dr. Gilberto Barros, a chiropractor with 25+ years of clinical experience and international certifications (Gonstead, NUCCA) and a 2015 Best Research Award of Latin America, the clinic delivers a multidisciplinary protocol combining chiropractic (Quiropraxia), physiotherapy (Fisioterapia), osteopathy (Osteopatia), acupuncture (Acupuntura), Shiatsu, myofascial release (Liberação Miofascial), and regenerative medicine (Medicina Regenerativa — orthobiological therapy, viscosupplementation, prolotherapy, shockwave, radiofrequency, electroacupuncture). A newer Programa Vertz de Saúde Metabólica e Controle de Peso, led by Dr. Alex Sakata (CRM-SP 109.422), extends the practice into physician-directed metabolic health and weight management. All care is supported by an initial integrated functional assessment (Avaliação Funcional).

The business model is a direct-to-consumer professional services operation: patients discover the clinic primarily through SEO-optimized treatment pages and a content blog (clinicavertz.com.br), initiate contact via WhatsApp to obtain modality, pricing, and availability, and book individual sessions or treatment packages. Per-session fees and package pricing are not publicly disclosed and are communicated through the WhatsApp intake channel. No app, API, marketplace, third-party reseller, or institutional/enterprise distribution channels exist; the only revenue stream is fee-for-service clinical care delivered in person at the two São Paulo clinics. Patient segments served include adults and seniors with chronic musculoskeletal pain, athletes and physically active individuals seeking injury prevention and recovery, and holistic wellness seekers managing stress, sleep, and anxiety.

The clinic is privately held and founder-owned with no external investors, parent company, or institutional ownership evidenced in the available data. Long-term patient retention is the primary demand engine, evidenced by 11,000+ cumulative patients served over 10+ years of operation and testimonials referencing multi-year continuity of care with the founder. Marketing is inbound-only, with website/SEO, blog content, patient reviews, and word-of-mouth as the principal acquisition levers. Note: firmographic data lists year_founded as 2011 while company_history records the founding of the current clinic entity as 2014; the 2014 first-party source is used for the founding date of the legal entity described here.

Name

Instituto Viva

Legal name

Instituto Viva

Website

https://institutovivasp.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Viva (Clínica Vertz) is a São Paulo-based private integrative healthcare clinic operating two units and delivering chiropractic, physiotherapy, osteopathy, acupuncture, regenerative medicine, and metabolic health services to individual patients seeking pain relief, mobility improvement, and longevity care.

Ownership category

akta.pro rank

Product category

Integrative Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADAHAH

Craniosacral Therapy

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

SECONDARYHSADAGAH

Chronic Condition Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Chiropractic care
• Integrative physiotherapy
• Osteopathic therapy
• Regenerative medicine
• Metabolic health program

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Session Fees: The clinic generates revenue through individual session fees for therapeutic treatments including chiropractic, physiotherapy, osteopathy, regenerative medicine, acupuncture, Shiatsu, and myofascial release. Sessions are booked individually or as part of personalized treatment plans. Pricing is communicated upon inquiry via WhatsApp.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Instituto Viva (Clínica Vertz) is a São Paulo-based integrative healthcare clinic delivering multidisciplinary therapeutic services including chiropractic care, physiotherapy, osteopathy, acupuncture, Shiatsu, myofascial release, and regenerative medicine, along with a metabolic health and weight management program. Treatments are personalized per patient after a functional assessment and delivered across two physical clinic units, with WhatsApp as the primary intake channel.

Product overview

Instituto Viva/Clínica Vertz operates as a multi-disciplinary healthcare clinic offering an integrated portfolio of therapeutic services. The core offering combines chiropractic (Quiropraxia), physical therapy (Fisioterapia), and osteopathy (Osteopatia) with complementary therapies including acupuncture (Acupuntura), Shiatsu, and myofascial release (Liberação Miofascial). Advanced care is provided through regenerative medicine (Medicina Regenerativa) and a metabolic health/weight management program (Programa Vertz de Saúde Metabólica e Controle de Peso). All treatments are supported by initial functional assessment (Avaliação Funcional). The clinic serves patients seeking relief from musculoskeletal pain, mobility issues, postural problems, and longevity concerns, with two locations in São Paulo (Itaim Bibi and Tatuapé).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10+ years of operational experience serving 11,000+ patients across two clinic units in São Paulo

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• U.S. Physical Therapy: Public US operator of outpatient physical and occupational therapy clinics via partnerships and acquisitions. Comparable as a multi-clinic outpatient PT platform; differs in scale, public-company governance, and partnership/JV model.
• Pivot Physical Therapy: Mid-sized US outpatient PT provider offering orthopedic, sports, and work-injury rehab. Comparable on the physiotherapy side of Instituto Viva's offering, particularly sports injury and post-surgical rehab use cases.
• ATI Physical Therapy: Large US outpatient physical therapy chain with broad insurance contracts and employer partnerships. Comparable to Instituto Viva on physiotherapy delivery, integrated functional assessment, and employer/B2B channel orientation, though much larger and broader in scope.
• Select Physical Therapy: National US outpatient PT network offering orthopedic rehab, sports medicine, and women's health. Comparable on outpatient PT services, multi-clinic operations, and integration of manual therapy with functional rehabilitation protocols.

Direct peers

• The Joint Chiropractic: US-based chiropractic franchise operating walk-in spinal adjustment clinics with a direct-to-consumer model. Comparable to Instituto Viva in core service (chiropractic adjustments), retail-style patient experience, and multi-unit scaling intent.
• HealthSource Chiropractic: US chiropractic franchise combining adjustments with progressive rehab, corrective exercises, and wellness services. Comparable to Instituto Viva on multi-disciplinary protocol, recurring care plans, and franchise-style scaling.
• Chiro One Wellness Centers: Multi-location US chiropractic brand offering integrated wellness plans with multiple therapy modalities per visit. Comparable to Instituto Viva's combined chiropractic + PT + lifestyle wellness positioning and recurring treatment plan model.

Others

• CoreHealth (Wellness Corporate Solutions): Corporate wellness platform providing onsite and digital musculoskeletal programs. Comparable as an adjacent channel that competes for employer wellness budgets that Instituto Viva's B2B motion would target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/instituto-viva

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Viva