Name

Insure Easy

Legal name

Commercial Insurance Services Ltd

Website

https://insureeasy.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Independent insurance broker
• Commercial insurance
• Personal insurance
• Business protection insurance
• Insurance brokerage services

Headquarters

HQ city

Banstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker, CISL earns commission from insurance providers for placing business. They shop around multiple insurers on behalf of clients to find competitive premiums.
2. Policy Administration Fees: Fees associated with policy renewals, amendments, and ongoing policy management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Insure Easy is an independent insurance broker distributing business and personal insurance products from multiple insurers via phone-based broker advisors, an Acturis-powered online quote-and-buy platform, and the InsureEasy mobile app. It serves UK small-to-medium businesses, tradesmen, landlords, hospitality operators, and individual consumers across lines including commercial combined, fleet, professional indemnity, landlord, tradesmen liability, motor, home, travel, learner driver, life and healthcare. Revenue is generated via insurer commissions and policy administration fees.

Product overview

Insure Easy (Commercial Insurance Services Ltd) is an independent insurance broker offering a comprehensive portfolio of business and personal insurance products. Their offering is not a unified software platform but rather a portfolio of insurance products distributed through their digital quote systems (Acturis, Quote & Buy), mobile app, and broker-assisted service. Business insurance products include Commercial Combined, Commercial Vehicle, Fleet, Contractors, Construction, Cyber, Directors & Officers, Engineering, Hotel & Guesthouse, Landlord, Motor Trade, Professional Indemnity, Pub & Restaurant, Rent Guarantee, Shops & Office, Takeaway, Tradesman, and Wholesale insurance. Personal insurance products include Breakdown Cover, Classic Car, Family Legal Protection, High Net Worth Home, Home Emergency, Home, Learner Driver, Life/Critical Illness/Income Protection, Personal Accident, Private Car, Private Healthcare, Travel, and Young Driver insurance. They also offer specialized products like Tools in Transit Insurance and a customer-facing InsureEasy App for policy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Combined Insurance Comprehensive business insurance product covering multiple risks under a single policy for commercial enterprises.
• Commercial Legal Expenses Insurance Insurance covering legal costs and expenses for businesses facing legal disputes or proceedings.
• Commercial Vehicle Insurance Insurance coverage for commercial vehicles used in business operations.
• Contractors Insurance Specialised insurance coverage for contractors across various trades and construction sectors.
• Construction Insurance Insurance products tailored for construction businesses covering project-specific risks.
• Credit Insurance Insurance protecting businesses against non-payment by debtors or credit risks.
• Cyber Insurance Coverage for businesses against cyber risks, data breaches, and cyber-related liabilities.
• Directors & Officers Insurance D&O insurance covering directors, officers, and key managers against compensation claims for alleged wrongful acts.
• Engineering Insurance Insurance coverage for engineering risks, plant, and equipment in commercial settings.
• Fleet Insurance Consolidated insurance for businesses with multiple vehicles, offering coverage for entire fleets.
• Hotel & Guesthouse Insurance Specialised coverage for hospitality businesses including hotels, guesthouses and similar establishments.
• Landlord Insurance Property owners insurance covering landlords for buildings, contents, loss of rent, alternative accommodation, and property owners liability.
• Motor Trade Insurance Insurance for motor trade businesses covering vehicles in their possession, care or custody.
• Professional Indemnity Insurance PI insurance protecting against claims from libel, slander, wrongful advice, malicious falsehood, and negligence arising from professional services.
• Pub & Restaurant Insurance Comprehensive coverage for pubs, cafes, restaurants and wine bars including premises, stock and employee protection.
• Rent Guarantee Insurance Income protection for residential landlords covering rent defaults, breach of tenancy and eviction costs.
• Shops & Office Insurance Coverage for retail outlets and office buildings including fixtures, fittings, stock and liability covers.
• Takeaway Insurance Insurance for takeaway food businesses covering business-specific risks.
• Tradesman Insurance Liability insurance for tradespeople including Public Liability and Employers Liability coverage, with premiums starting from £45.
• Wholesale Insurance Insurance coverage for wholesale businesses and distribution operations.
• Tools in Transit Insurance Insurance product for tradesmen safeguarding tools against theft and loss during transit.
• Breakdown Cover Vehicle breakdown assistance coverage for personal vehicles, distributed in partnership with RAC.
• Classic Car Insurance Specialised insurance for classic and vintage vehicles.
• Family Legal Protection Insurance Legal expenses coverage for families protecting against various legal costs.
• High Net Worth Home Insurance Comprehensive coverage for high-value residential properties and contents.
• Home Emergency Cover Emergency assistance coverage for urgent home repairs and issues.
• Home Insurance Standard coverage for residential properties including buildings and contents protection.
• Learner Driver Insurance Short-term insurance allowing provisional licence holders to practice driving in a family or friend's car, with premiums from £2.99 per day.
• Life, Critical Illness & Income Protection Insurance Combined coverage for life assurance, critical illness diagnosis and income replacement during disability.
• Personal Accident Insurance Coverage providing compensation for accidental death, injury or disability.
• Private Car Insurance Vehicle insurance for personal use cars, with options including Protected No Claims Bonus, Courtesy Car, Foreign Use, Uninsured Loss Recovery and Legal Expenses.
• Private Healthcare Insurance Health insurance coverage for private medical treatment in the UK.
• Travel Insurance Coverage for travel risks including medical emergencies, trip cancellations and lost baggage.
• Young Driver Insurance Vehicle insurance tailored for younger drivers, often with higher premiums due to risk profile.
• InsureEasy App Mobile application enabling customers to access policy documents, make claims, amend policies, renew coverage and pay premiums, with a Driver Report feature for accident/incident documentation.

Quantifiable outcome

• Average savings of 10% on liability insurance
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Broker NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2004Membership in Broker Network, the UK's leading network for independent insurance brokers, provides access to exclusive products, enhanced deals, and a wider range of products and schemes.
• AvivacoreChannel Partner/ Reseller/ DistributorPartnership with Aviva for motor insurance products, offering up to 20% discount for online arrangements and 12 weeks free car insurance promotions.
• AllianzcoreChannel Partner/ Reseller/ DistributorPartnership with Allianz for Professional Indemnity insurance products, providing coverage for professional negligence, defamation, and other professional risks.
• Lloyd's of LondoncoreChannel Partner/ Reseller/ DistributorAccess to Lloyd's of London market for specialist and niche insurance products.
• RACminorChannel Partner/ Reseller/ DistributorPartnership with RAC for motor breakdown cover offerings for fleet customers.
• RebuildCostASSESSMENT.comminorStrategic or Co-development PartnerPartnership offering commercial property rebuild valuations at discounted fixed prices to help customers avoid underinsurance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aston Lark: Independent UK commercial insurance broker built through serial acquisitions of regional brokerages. Competes directly with Insure Easy for the same SMB and mid-market commercial clients and the same acquisition targets in the regional broker pool.
• PIB Group: UK-focused insurance intermediary group executing a multi-brand roll-up strategy of independent brokers and MGAs. Highly comparable to Insure Easy's tuck-in acquisition model, though at much larger scale and with private equity backing.
• Jensten Group: UK independent insurance broker group formed via roll-up of regional brokers, offering commercial and personal lines. Directly comparable multi-acquisition strategy and product breadth to Insure Easy's CISL Group.
• Howden Insurance Brokers: UK-founded global insurance broker group with strong UK retail/commercial operations and a Lloyd's market connection. Comparable as a multi-line independent broker with similar carrier relationships and commercial product mix.

Broad incumbents

• Marsh Commercial: UK commercial brokerage arm of Marsh McLennan, providing business insurance across SMB and mid-market segments. Represents the scaled incumbent against which independent brokers like Insure Easy compete for commercial lines clients.
• Towergate Insurance: Large UK multi-brand insurance intermediary serving commercial and personal lines through regional offices. Comparable product breadth and broker-network distribution model, though at significantly greater scale.
• Hiscox UK: UK specialist insurer and broker for small business and professional indemnity lines. Competes with Insure Easy's professional indemnity, cyber, and D&O offerings as a direct-writing alternative to the broker-distributed model.
• Compare the Market: Major UK price-comparison aggregator for personal insurance lines (motor, home, travel). Represents the primary alternative distribution channel competing with Insure Easy's personal lines offering on price transparency.

Others

• Broker Network: UK network of independent insurance brokers of which Insure Easy is a member. Provides enhanced product access, schemes, and compliance support — a key infrastructure layer comparable peers in Insure Easy's category also rely on.

Emerging players

• Simply Business: UK digital broker specializing in small business insurance (tradesmen, shops, offices) sold online through algorithmic underwriting. Direct overlap with Insure Easy's tradesmen and commercial SMB book, but delivered via pure self-service rather than advised broker service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cislco
• Facebookfacebook.com/insureeasy.co.uk
• LinkedInlinkedin.com/company/insure-easy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insure Easy