Insure America Now

What Insure America Now does

Insure America Now is a privately held insurance agency headquartered at 332 S Michigan Ave in Chicago, Illinois, founded in 2000. The company operates as an intermediary between consumers and multiple insurance carriers, earning commissions on policies placed rather than underwriting risk itself. It serves individual consumers and families in the Chicago metropolitan area and broader Illinois market across six core insurance lines: Home, Auto, Medicare, Final Expense, Life, and Health. The agency emphasizes a no-pressure, plain-English sales approach with same-day quote turnaround and extended weekday phone hours (9 AM to 9 PM).

The business model is a direct-to-consumer, sales-led insurance agency with no proprietary technology platform. Distribution runs through three channels: a website with quote-request forms and account signup (insureamericanow.com), phone-based consultations, and in-person walk-ins at the Chicago office. The company claims 5,000+ policies written cumulatively over its 25-year history and a 98% client satisfaction rate, with no disclosed funding rounds, parent company, or external investment. Compensation is structurally commission-based from carrier partners, making revenue highly dependent on policy placement volume and renewal retention.

The operational footprint is intentionally regional. The company positions itself as a Chicago-local specialist with deep familiarity with Illinois-specific insurance requirements and Chicago-area driving and housing conditions. It does not advertise multi-state licensing, has no disclosed M&A activity, no partnerships or carrier alliances, and no patents, trademarks, or awards. The management team is not publicly disclosed, and the seven-employee headcount suggests a small, closely held operation with limited scale economies and no signaled technology or geographic expansion.

Name

Insure America Now

Legal name

Insure America Now

Website

https://insureamericanow.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Insure America Now is a Chicago-based independent insurance agency that places Home, Auto, Medicare, Final Expense, Life, and Health policies for individual consumers and families in Illinois, earning commissions from multiple carrier partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Insure America Now operates as an insurance agency (not an insurance company) that earns commissions from insurance companies when customers purchase coverage through them. The company works with multiple insurance carriers to find coverage options that match customer needs, helping customers through the application and enrollment process. Compensation comes directly from the insurance companies, not from customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Insure America Now is an independent insurance agency (not an insurance carrier) based in Chicago that connects consumers with coverage from multiple insurance companies. The agency brokers home, auto, Medicare, life, health, and final expense insurance, earning commissions from carriers when customers purchase coverage through them. It provides quote comparison, enrollment assistance, and ongoing policy support for individuals and families in the Chicago metropolitan area.

Product overview

Insure America Now is a Chicago-based insurance agency offering six core insurance products: Home Insurance, Auto Insurance, Medicare Insurance, Final Expense Insurance, Life Insurance, and Health Insurance. The company operates as an agency (not an insurance carrier) that works with multiple insurance companies to match customers with appropriate coverage. The product portfolio is structured around providing standalone insurance types that customers can purchase individually, with bundling discounts available for combining policies like home and auto. All products are offered through the company's website with quote request functionality and customer account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Coverage protecting the physical structure of a home (dwelling), personal belongings, liability, and additional living expenses if the home becomes unlivable. Offered for condos, houses, and rental properties for homeowners and renters in the Chicago area.
• Auto Insurance Vehicle coverage including liability, collision, comprehensive, uninsured motorist, medical payments, and roadside assistance for personal vehicle owners in Illinois and the Chicago area.
• Medicare Insurance Medicare advisory services covering Original Medicare (Parts A and B), Medicare Advantage (Part C), prescription drug coverage (Part D), and Medigap supplemental plans, with enrollment assistance and annual reviews for adults 65 and older.
• Final Expense Insurance Simplified whole-life insurance covering funeral, burial, and end-of-life costs typically ranging from $5,000 to $25,000. Often guaranteed approval without medical exams, with fixed premiums, for adults planning ahead to protect families from financial burden.
• Life Insurance Coverage including term life, whole life, and universal life policies with options for income replacement, debt protection, and family financial security, with coverage calculator and application assistance.
• Health Insurance Individual and family health coverage plans including doctor visits, hospital services, prescription drugs, preventive care, emergency services, and mental health care, with plan comparison, subsidy assistance, and doctor network verification.

Quantifiable outcome

• 98% client satisfaction rate
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• eHealth: Online health insurance marketplace and broker offering individual, family, Medicare, and ancillary health plans from multiple carriers. Comparable as a multi-carrier health and Medicare distribution platform serving individuals.
• Goosehead Insurance: Publicly traded independent insurance agency that distributes personal lines (home, auto, life) across multiple carriers via a hybrid local agent/franchise model. Directly comparable as a multi-carrier agency selling the same product mix to consumers.
• Brightway Insurance: Franchise-based independent insurance agency distributing home, auto, life, and other personal lines through multiple carriers via local franchisees. Comparable as a multi-carrier, multi-line agency model serving retail consumers.
• SelectQuote: Direct-to-consumer insurance distributor specializing in life, Medicare, and senior-market products. Comparable as a multi-carrier agency focused on Medicare and life distribution to individual consumers, although executed at much larger scale.

Broad incumbents

• State Farm: Dominant U.S. personal lines insurer with deep captive agent presence in the Chicago market, selling home, auto, life, and health. Comparable as a primary competitive incumbent that many Insure America Now customers likely also consider or currently hold policies with.
• Allstate: Large national personal lines carrier that also distributes via exclusive and independent agents in Chicago. Comparable as a major competitor in home and auto but operates as a carrier, not an agency, and competes for the same consumer wallet.
• Liberty Mutual: National P&C and life insurer selling home and auto through independent agents and direct channels. Comparable as a carrier whose agents and direct channels compete with the agency in home and auto distribution.

Others

• Independent Insurance Agents of Illinois (Big I Illinois): State-level trade association for independent insurance agencies in Illinois. Comparable as an industry ecosystem participant that the agency is plausibly a member of and that competes/cooperates with peers in the regional independent agency channel.

Emerging players

• EverQuote: Online insurance marketplace that connects consumers with carriers and local agents across auto, home, and life. Comparable as a digital acquisition channel that competes for the same consumer shopping intent and could disintermediate traditional agencies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insure-america-now

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insure America Now