Integral
Integral is an Australian leadership development firm delivering AI-enhanced executive coaching, customized programs, accredited vocational qualifications, and people analytics through its Able platform and 120+ partner network to enterprise and government clients across Australia.
- Company typePrivate
- Founded-
- HeadquartersPerth, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Integral does
Integral Development Associates Pty Ltd, operating as Integral, is a Perth-headquartered leadership development firm founded in 2006 that delivers customized executive coaching, leadership programs, accredited vocational qualifications, and people analytics to enterprise and government clients across Australia. The company operates a platform-plus-services architecture anchored by two proprietary technology assets: Able, a behavioral-change and learning platform that delivers AI-generated coaching, micro-learning content, and automated behavioral nudges; and Jarvis, a survey and analytics platform supporting 360-degree feedback profiles and organizational diagnostics. Able leverages the OpenAI API for generative coaching responses, and the platform integrates with Microsoft 365 (Outlook, Teams, SharePoint, OneDrive, Office, Calendar), Calendly, Zoom, Stripe, Notion, and Qwilr to coordinate program delivery.
Integral monetizes through a hybrid revenue model combining professional services and recurring subscriptions. Customized leadership development programs and 1-on-1 executive coaching are delivered as fixed-fee professional services contracts, while platform access, analytics, and certain survey products are sold on annual or monthly subscription terms. The company additionally offers accredited vocational qualifications (Certificate IV, Diploma, and Advanced Diploma in Leadership & Management) under its Registered Training Organisation license with the Australian Skills Quality Authority (RTO Code 52143). Pricing is quote-based and varies with scope, participant count, and delivery format, with travel and third-party cost pass-throughs itemized separately.
The go-to-market combines enterprise field sales targeting large organizations with a partner-channel model in which a 120+-person network of credentialed coaches, facilitators, and consultants use the Able platform to design, sell, and deliver programs. Strategic university partnerships extend executive education delivery across Western Australia. Integral's stated customer base exceeds 500 organizations spanning government (Department of Defence, Department of Infrastructure and Transport, City of Perth), energy and resources (Woodside, Fortescue, Alinta Energy), conglomerate (Wesfarmers), professional services (Deloitte), retail (Unilever), and other sectors, with 15,000+ leaders reported as having completed programs. The company has received the AITD 2023 Excellence Award for Best Leadership Program, the EFMD 2024 Excellence in Practice Silver Award, and an APPEA Workforce Development Award, and is privately held with no disclosed external institutional ownership.
Integral firmographics
Firmographics- Name
- Integral
- Legal name
- Integral Development Associates Pty Ltd
- Website
- https://integral.global
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Integral is an Australian leadership development firm delivering AI-enhanced executive coaching, customized programs, accredited vocational qualifications, and people analytics through its Able platform and 120+ partner network to enterprise and government clients across Australia.
- Ownership category
- akta.pro rank
Where Integral is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Integral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Leadership Development Programs: Customised leadership development programs for organisations - multi-session programs delivered face-to-face or online with coaching, training workshops, and evaluation
- Executive Coaching Services: 1-on-1 coaching programs for all organisational levels, scalable coaching with predefined number of sessions at 45 or 60 minutes
- Subscription Services: Platform subscriptions for access to Able platform, analytics, and ongoing program delivery with annual or monthly billing
- RTO Qualifications: Accredited leadership qualifications including Advanced Diploma, Diploma, and Certificate IV in Leadership & Management
- People Analytics & Surveys: Survey and feedback products including 360-degree feedback, organisational surveys, and analytics reporting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom program pricing based on scope and requirements |
| Subscription | Annual | Subscription pricing for ongoing platform access |
| Unit Pricing | Pay-as-you-go | Travel and third-party costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Integral product offering
Product offeringCore offering
Integral is a leadership development company that delivers customised leadership programs, executive coaching, and people analytics to organisations. It supports this delivery through two proprietary platforms — Able (an AI-powered behaviour change and coaching platform) and Jarvis (a survey and 360-degree feedback analytics platform) — and through a network of 120+ coaches, facilitators, and consultants operating across Australia. The company also offers accredited vocational leadership qualifications as a Registered Training Organisation (ASQA accredited).
Product overview
Integral operates as a leadership development company offering a platform-plus-services architecture. The core technology stack consists of two main platforms: Able (behavioral change and learning platform with AI-generated coaching and nudges) and Jarvis (survey and analytics platform for 360-degree feedback and organizational surveys). These platforms support a portfolio of service modules including Leadership & Team Development Programs, Executive Coaching Programs, People Analytics & Insights, Mindfulness & Wellbeing Programs, and accredited RTO Training Packages (Cert IV, Diploma, Advanced Diploma in Leadership & Management). The AI-powered features within Able leverage OpenAI API for generative coaching and automated behavioral nudges, while Jarvis handles assessment and feedback data collection and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Able: Behaviour change platform providing scalable, personalised leadership development through AI-generated coaching, micro-learning, and behavioural nudges.
Products and services
- Able Platform
Quantifiable outcome
- 15,000+ leaders transformed through leadership development programs
- +3 more outcomes
Companies that use Integral
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Integral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature4 records
Integral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Universities and Executive Education Providers (Strategic Partnerships)coreWorking with leading universities and executive education providers to develop exceptional leaders. Partnering to deliver world-class leadership development and executive education across Western Australia. Collaborating to design and deliver leadership learning experiences that create impact for individuals and organisations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Integral competitors and assessment
Company assessmentEmerging players
- BetterUp: AI-powered coaching and leadership development platform combining human coaches with AI-driven personalisation — comparable to Able's AI coaching and behavioural nudge functionality, but at venture-scale.
- CoachHub: Digital coaching platform delivering scalable 1:1 coaching via technology-enabled matching and AI tools — directly competes with Integral's scalable 1:1 coaching and Able AI Coaching features.
Direct peers
- FranklinCovey: Provider of leadership and effectiveness training programs, content libraries, and coaching services to enterprises — directly comparable methodology-and-content-led leadership development model.
- DDI (Development Dimensions International): Global leadership development and assessment firm offering customised leadership programs, executive coaching, and analytics — directly comparable to Integral's enterprise leadership development, executive coaching, and people analytics portfolio.
- Marshall Goldsmith Partners: Executive coaching and leadership development firm serving senior leaders across global enterprises — directly comparable in executive coaching services and stakeholder-based leadership methodology.
- Center for Creative Leadership: Research-driven leadership development and executive education provider with programs, coaching, and 360-feedback instruments — closely aligned with Integral's programs-plus-coaching-plus-360 offering.
- Blanchard: Leadership training and coaching company (SLII, Leading People Through Change) delivering programs through a global partner network — analogous business model to Integral's partner-delivered leadership programs.
Broad incumbents
- LHH (Lee Hecht Harrison): Global talent and leadership development provider offering leadership programs, executive coaching, and career transition services — overlaps Integral's enterprise leadership and coaching offerings as part of a wider portfolio.
- Right Management: Talent and career management firm offering leadership development, coaching, and outplacement — adjacent incumbent offering leadership solutions alongside broader workforce services.
- Korn Ferry: Global organisational consulting firm offering executive search, leadership development, coaching, and assessment — competes in the same enterprise leadership development category with broader portfolio reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Integral social profiles
Digital presenceIntegral compliance and trust
Trust signalCompliance1 record
Integral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integral leadership team
Management profileNumber of profiles
Profiles10 records
Integral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integral
What does Integral do?
Integral is a leadership development company that delivers customised leadership programs, executive coaching, and people analytics to organisations. It supports this delivery through two proprietary platforms — Able (an AI-powered behaviour change and coaching platform) and Jarvis (a survey and 360-degree feedback analytics platform) — and through a network of 120+ coaches, facilitators, and consultants operating across Australia. The company also offers accredited vocational leadership qualifications as a Registered Training Organisation (ASQA accredited).
Is Integral a public or private company?
Integral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Integral founded?
Integral was founded in -1. It employs 51 to 100 people.
Where is Integral based?
Integral is headquartered in Perth, Australia, in the Oceania region.
How does Integral make money?
Five revenue lines are on record. Leadership Development Programs are the primary driver. The others are executive Coaching Services, subscription Services, RTO Qualifications and people Analytics & Surveys.
Who are Integral's main competitors?
Emerging players on record are BetterUp and CoachHub. Direct peers are FranklinCovey, DDI (Development Dimensions International), Marshall Goldsmith Partners, Center for Creative Leadership and Blanchard. Broad incumbents are LHH (Lee Hecht Harrison), Right Management and Korn Ferry.
Does Integral have an API?
No public API is recorded for Integral.