Integritas Wealth Partners

What Integritas Wealth Partners does

Integritas Wealth Partners Limited is a privately held, Jersey-regulated financial planning and wealth management practice founded in 2017 by Edward Loader, formerly a Director at RBC Wealth Management. Headquartered at 13 Broad Street, St Helier, the firm serves individuals, families, trustees, and businesses in the Channel Islands through an integrated offering that spans holistic financial planning, investment management, retirement and pension planning, personal and business protection (life assurance, critical illness, income protection, key-person and shareholder protection), group employee benefits, and mortgage brokerage with access to a network of seven-plus lenders. Its core proposition is a six-step, face-to-face planning process (Discovery, Financial Overview, Cashflow Forecasting, Lifestyle Design, Implementation, Ongoing Review) delivered by named Wealth Partners, supported by senior hires from leading institutions including RBC Wealth Management and Rathbones Investment Management.

The business is monetised through a combination of initial and ongoing advisory fees on investments and financial planning, commission on insurance and protection products placed for clients, and mortgage brokerage fees — pricing details are disclosed privately via the Client Registration Form rather than publicly. Distribution is direct and relationship-led, with new client acquisition supported by community presence, professional referrals from solicitors and accountants, event sponsorship, and the Integritas Charitable Trust. The firm operates as an appointed adviser of St. James's Place International, gaining access to that group's market-leading product range, and is the only Financial Planning firm in Jersey to hold CISI Chartered Firm status, achieved in March 2024. Technology use is limited to standard financial planning and cashflow modelling tools plus a publicly available online mortgage calculator; there is no proprietary platform.

The team numbers approximately nine people, including four–five client-facing Wealth Partners, mortgage and protection specialists, wealth support officers, and operations and compliance functions. Ownership remains with founder Edward Loader, with no external institutional investors, parent company, or subsidiaries disclosed, and growth has been funded organically through retained earnings reinvested into advisory hires, brand development (refreshed identity launched November 2025), and community initiatives.

Name

Integritas Wealth Partners

Legal name

Integritas Wealth Partners Limited

Website

https://integritaswealth.je

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Independent Wealth Management & Financial Planning

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wealth management services
• Financial planning advice
• Independent financial advisers
• Investment advisory services
• Personal and business protection

Headquarters

HQ city

St Helier

HQ country

Jersey

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Planning Advisory Fees: The firm charges initial and ongoing advice fees for investment and financial planning services. Fee structure is disclosed in the Client Registration Form, covering initial and ongoing charges for investments.
2. Insurance and Protection Commission: The firm receives remuneration for insurance and protection products placed on behalf of clients, including life assurance, critical illness cover, income protection, and employee benefits products.
3. Mortgage Brokerage Fees: Integritas acts as a mortgage broker, presenting applications to a network of lenders. They note they could save clients up to £500 on brokerage fees compared to other brokers who charge to complete and submit an application.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Integritas Wealth Partners provides independent, personalized financial planning for individuals, families, and trustees in Jersey, covering investment advice, pension and retirement planning, mortgage brokerage, and personal protection. It also extends to local businesses through business protection and employee benefits advice, delivered by a partner-led team under a CISI Chartered Firm and St. James's Place International partnership model.

Product overview

Integritas Wealth Partners offers a comprehensive suite of wealth management and financial planning services through an integrated approach. The core offering centers on holistic Financial Planning that connects investments, retirement planning, protection, and tax efficiency. The product portfolio includes: Personal Protection (life assurance, income protection, critical illness cover); Business Protection (key person, shareholder, and business loan protection); Employee Benefits (group life, group income protection, group critical illness); Investments (with risk assessment and asset allocation); Mortgages (brokerage with access to multiple lenders); and Pensions/Retirement Planning. Additional offerings include educational resources on risk and reward, pension tax considerations, and the Integritas Charitable Trust for community giving. All services are delivered through relationship-based, face-to-face financial planning advice in Jersey, with the firm operating as an appointed adviser of St. James's Place International.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning for Your Future A personalized financial planning service that builds a lifetime plan for individuals and families covering investments, pensions, mortgages, and protection needs. Intended for Jersey-based individual clients and families seeking consolidated advice.
• Investments Investment advisory and portfolio management service delivered through the firm's appointment with St. James's Place International, providing access to managed investment solutions for individual and family clients in Jersey.
• Mortgages Mortgage brokerage service arranging residential and buy-to-let mortgage finance on behalf of individual clients in Jersey, delivered via the Senior Mortgage & Protection Partner function.
• Pensions and Retirement Planning Retirement planning service covering pension consolidation, income drawdown, and lifetime tax planning for individual clients approaching or in retirement in Jersey.
• Personal Protection Personal protection advice arranging life cover, critical illness, and income protection for individuals and families to safeguard their household against unforeseen events.
• Business Protection Business protection advice arranging key-person insurance, shareholder protection, and relevant life cover for Jersey businesses, owner-managed companies, and trustees, structured alongside personal financial plans.
• Employee Benefits Group employee benefits advisory service helping Jersey-based employers design, implement, and maintain workplace protection and benefits packages for their staff.

Quantifiable outcome

• Individuals who maintain an active financial plan are three times more likely to report improved financial situation (31% vs 9%)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• St. James's Place InternationalcoreStrategic or Co-development PartnerIntegritas is an appointed adviser of St. James's Place International, part of the award-winning St. James's Place Wealth Management Group. This partnership provides access to a range of market-leading products and solutions that are usually only available through members of the St. James's Place Partnership, combining these opportunities with local Jersey insight.
• Mortgage Lenders (Network of 7+)coreChannel Partner/ Reseller/ DistributorIntegritas acts as a mortgage broker, presenting client applications to a network of carefully selected lenders including some that do not deal directly with the public. This gives clients access to competitive mortgage options and rates not otherwise available.
• Local Estate AgentsminorStrategic or Co-development PartnerThe firm works closely with local estate agents in Jersey as part of its mortgage and property advisory services, helping clients navigate the property buying process.
• Local Lawyers / SolicitorsminorStrategic or Co-development PartnerThe firm liaises with solicitors as part of its implementation process for financial plans, working alongside legal professionals to ensure holistic client service, particularly for estate planning and property transactions.
• Integritas Charitable Trust BeneficiariesminorOthersThe Integritas Charitable Trust awards grants to local Jersey charities twice yearly (up to £1,500 per organisation). Beneficiaries have included Jersey Heritage, Brightly, Beresford Street Kitchen, Jersey Trees for Life, Art in the Frame Foundation, Happy Heroes, Jersey Stroke Support, Jersey Employment Trust, Les Amis, Music in Action, Jersey Football Association, Parkinson's Jersey, The In-Betweeners, and Dementia Jersey.

Scale indicators5 records

Recent moves7 records

Emerging players

• Progeny Wealth: UK-based wealth management and financial planning firm offering holistic advice including investments, protection, and mortgages. Comparable because it represents a similarly scaled, multi-disciplinary wealth advisory firm competing on integrated planning rather than scale — a useful size-comparable benchmark for Integritas's growth path.

Broad incumbents

• Kleinwort Hambros: Large private wealth and banking group serving UK and Channel Islands HNW clients with investment advisory, banking, and fiduciary services. Directly comparable because it is the dominant scaled wealth incumbent on Jersey; Integritas positions itself as a more personal, planning-led alternative.
• Seven Investment Management (7IM): UK investment and wealth manager serving private clients, advisers, and institutions with managed portfolio services. Comparable as a multi-channel UK wealth competitor whose services overlap with Integritas's investment and pension advisory offerings.
• Standard Chartered (Jersey wealth and banking): International bank with a Jersey branch and HNW/wealth business serving local private banking clients. Comparable because it competes for the same Jersey HNW segment with bundled banking, investment, and mortgage products.
• Evelyn Partners: UK wealth management, tax, and professional services group formed from the merger of Tilney and Smith & Williamson. Comparable because it combines investment advisory, financial planning, and tax/expert services under one roof for UK private clients — a similar holistic proposition to Integritas, though at far greater scale.
• Butterfield Group: Bermuda-headquartered trust, banking, and wealth management group with a significant Jersey presence, serving private clients with discretionary and advisory portfolios. Comparable as a Jersey-headquartered competitor offering full-service wealth services to HNW individuals, families, and trustees.
• Rathbones Investment Management: UK wealth manager offering investment management, financial planning, and trust services to private clients, families, and charities, with significant Channel Islands exposure. Comparable because two of Integritas's senior partners previously held senior roles here, and Rathbones serves the same discretionary/advisory wealth segment in Jersey.
• RBC Wealth Management (Channel Islands): Global private bank operating in Jersey and Guernsey, serving HNW individuals with discretionary portfolio management, credit, and planning. Comparable because founder Edward Loader held a Director role here and the firm competes for the same Jersey HNW client base.

Regional players

• Brown Shipley: UK private wealth manager offering investment management, financial planning, and banking to HNW clients, owned by Quintet. Comparable because it competes in the same UK/Jersey advisory space with the same bundled wealth-and-planning proposition for affluent individuals and business owners.

Direct peers

• St. James's Place Partnership: UK wealth management group whose appointed representatives deliver financial advice to individuals using SJP's in-house product range. Integritas is an appointed adviser of the group's international arm in Jersey, operating under the same partnership model with similar product access and regulatory obligations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IntegritasWP
• Facebookfacebook.com/IntegritasWealth
• LinkedInlinkedin.com/company/integritas-wealth-partners
• Instagramnstagram.com/integritaswealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integritas Wealth Partners