Integrity Health & Safety

What Integrity Health & Safety does

Integrity Health & Safety is a Sydney-headquartered, Supply Nation certified Indigenous-owned supplier of workplace health and safety products, training, and clinical services, founded in 2013 by intensive care paramedics Liam Harte and Brad Goodwin. The company's core offering is a curated portfolio of Automated External Defibrillators (AEDs) from multiple manufacturers (HeartHero Elliot, HeartSine Samaritan, ZOLL AED Plus/3, Stryker LIFEPAK CR2, Mindray C1A) — all TGA-listed on the ARTG — sold individually or as bundled packages with cabinets, brackets, prep kits, and 3D signage. Adjacent product lines include workplace first aid kits and consumables, first aid room fit-out equipment, and drug and alcohol testing kits, complemented by on-site clinical services (flu vaccinations and skin checks delivered via subcontracted healthcare professionals including AVS). Training and assessment are delivered on behalf of partner RTOs (Healthcorp and ABC First Aid RTO ID 3399), and a Managed Training Service (MTS) curates a national RTO panel for enterprise compliance, integrating with Workday and SuccessFactors LMS systems.

The business model is predominantly transactional hardware sales at price points ranging from A$1,395 for the entry-level HeartHero Elliot to A$3,349 for premium ZOLL AED 3 bundles, with recurring revenue from 4G-monitored AED subscriptions, training, clinical services, and the MTS compliance platform. Go-to-market is hybrid: an inside sales team handles inbound phone and email enquiries, an enterprise field sales function manages large compliance deployments including site assessment and installation, and an e-commerce storefront supports direct SMB and consumer purchases. Government panel appointments (South Australia's Whole of Government Defibrillator Panel, NSW Office of Sport Defibrillator Panel, LGA Procurement) provide procurement pathways for the public sector. The customer base spans ASX-50 enterprises, government departments, banks, retail, hospitality, property, construction, retirement living, and individual consumers, with named logos including Woolworths, Commonwealth Bank, ATO, DFAT, Lendlease, Qantas, ANZ, Westpac, CBRE, Accor, and Big W. The company employs approximately 11 staff across Sydney and Adelaide offices and operates exclusively in the Australian market.

Name

Integrity Health & Safety

Legal name

Integrity Health & Safety Pty Ltd

Website

https://integrityhs.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Health & Safety is a Supply Nation certified Indigenous-owned Australian supplier of AED defibrillators, first aid kits, training, and on-site clinical services to enterprise, government, and consumer customers across Australia.

Ownership category

akta.pro rank

Product category

Workplace Health & Safety Equipment and Services

akta.pro primary industry

Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits) (EDAEAIAL)

akta.pro secondary industries

Industrial Hygiene & Exposure Control (Noise, Dust, Respiratory) (EDABAEAC), Integrity, Reliability & Safety / Risk Assessments (BPACAMAJ)

Keywords

• Workplace health safety
• Defibrillator supply
• First aid training
• Clinical health services
• WHS compliance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. AED and Defibrillator Sales: Sale of defibrillators, accessories, cabinets, brackets, and prep kits to organisations and individuals. One-time hardware purchases with optional monitoring subscriptions.
2. First Aid Products: Sale of first aid kits, consumables, room fit-out equipment, PPE, sanitisers, and skin care products.
3. Clinical Services: Onsite flu vaccinations and skin checks delivered by healthcare professionals. Voucher programs for pharmacy flu vaccinations and reimbursement programs.
4. Training Services: First aid training, CPR training, and managed training services for enterprise compliance. Training delivered through RTO partners (Healthcorp, ABC First Aid).
5. Managed Training Service: Single strategic gateway for enterprise compliance training. Curates and manages national panel of RTOs on behalf of enterprise clients. Provides consolidated booking calendar, manages invoicing across multiple training providers, delivers course completion data.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Integrity Health & Safety is an Australian Supply Nation certified Indigenous-owned workplace health and safety supplier that curates and distributes TGA-approved Automated External Defibrillators (AEDs) from leading manufacturers, complemented by first aid kits and room fit-out equipment, accredited first aid and CPR training delivered through RTO partners, onsite clinical services (flu vaccinations, skin checks, drug and alcohol testing), and a Managed Training Service that consolidates multi-RTO compliance training for large enterprises.

Product overview

Integrity Health & Safety is primarily an AED/defibrillator supplier offering a curated range of TGA-approved defibrillators, complemented by first aid training services, clinical services (flu vaccinations, skin checks), first aid kits and room fit-out supplies, and a Managed Training Service for enterprise compliance. The core product portfolio centers on defibrillators from multiple brands (HeartHero Elliot, HeartSine Samaritan, ZOLL AED, LIFEPAK CR2, Mindray C1A) sold individually or as bundled packages with cabinets, brackets, prep kits, and signage. First aid training is delivered through partner RTOs (Healthcorp, ABC First Aid RTO ID 3399). Clinical services include onsite flu vaccination and skin check programs. The Managed Training Service acts as a single strategic gateway for large enterprises managing multi-RTO compliance across nationally distributed workforces.

Differentiator

Problem solved

Functional benefit

Products and services

• Defibrillators (AEDs) Curated range of TGA-listed Automated External Defibrillators (AEDs) from HeartHero Elliot, HeartSine Samaritan, ZOLL, Stryker LIFEPAK, and Mindray, designed for use by untrained bystanders through voice and visual prompts. Sold to enterprises, government, sports clubs, and individuals for WHS compliance and emergency preparedness.
• First Aid Kits Workplace first aid kits for various environments including national workplace kits (wall mount ABS), outdoor and remote kits (snake bite and survival equipment), construction industry kits (CFMEU compliant), and consumable refills for ongoing compliance.
• First Aid Room Fit-Out First aid room fit-out equipment including outdoor defibrillator cabinets, wall-mounted AED cabinets with alarms, examination couches, dressing trolleys, stretchers, crutches, wheelchairs, oxygen resuscitation equipment, and medical signs for compliant first aid rooms.
• First Aid Training First aid and CPR training courses delivered on behalf of partner Registered Training Organisations (Healthcorp RTO and ABC First Aid RTO ID 3399) for individuals, workplaces, and enterprises. Includes a free 10-minute online defibrillator familiarisation course with completion notification.
• Managed Training Service (MTS) Single strategic gateway for large enterprises managing health and safety compliance training across nationally distributed workforces. Curates and manages a national panel of top-tier RTOs, providing one contract, one invoice, and one audit trail with click integration into SuccessFactors/Workday LMS systems.
• Flu Vaccinations and Skin Checks Onsite workplace flu vaccination and skin check services delivered by healthcare professionals. Includes digital consent portals, AIR reporting, live coverage dashboards, pharmacy flu voucher programs, and reimbursement programs for enterprise workforces.
• Drug and Alcohol Testing Workplace drug and alcohol testing services supporting safety compliance across industries including construction, mining, transport, and corporate environments.

Quantifiable outcome

• Survival rates increase from less than 7% without defibrillator to more than 65% with defibrillator use in cardiac arrest
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NSW Office of SportcoreStrategic or Co-development Partner · 25 September 2025Appointed panel supplier for Local Sport Defibrillator Grant Program which pays sports clubs to install up to 3 defibrillators at no cost. Integrity Health & Safety guides clubs through the application process.
• South Australian GovernmentcoreStrategic or Co-development PartnerAppointed to South Australia's Whole of Government Defibrillator Panel. SA has mandated defibrillators for public sector from 1 January 2025 and private sector from 1 January 2026.
• Property Council of AustraliacoreStrategic or Co-development PartnerOfficial Health & Safety Partner of PCA in QLD, NSW and SA. Listed in PCA Guide to Social and Indigenous Procurement as preferred WHS supplier for property industry members.
• NSW Indigenous Chamber of CommercecoreStrategic or Co-development PartnerMember and host of NSWICC Business Hub at Redfern office location. Indigenous business chamber supporting Indigenous procurement goals.
• SA Indigenous Chamber of CommerceminorStrategic or Co-development PartnerMember of SA Indigenous Chamber of Commerce supporting Indigenous business sector.
• Healthcorp RTOcoreImplementation/ SI/ Consulting PartnerTraining and assessment delivered on behalf of Healthcorp RTO for first aid and CPR courses.
• ABC First Aid RTO (ID: 3399)coreImplementation/ SI/ Consulting PartnerTraining and assessment delivered on behalf of ABC First Aid RTO for first aid training courses.
• Australian Sudden Cardiac Arrest AllianceminorStrategic or Co-development PartnerMember of AuSCAA working to reduce sudden cardiac death through increased defibrillator deployment.
• AVS (Australian Vaccination Services)coreImplementation/ SI/ Consulting PartnerSubcontracted partner for delivery of onsite flu vaccinations and skin checks. Integrity Health & Safety is the prime contracting party with clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• St John Ambulance Australia: Australia's most recognised first aid training and AED supply organisation, offering first aid kits, CPR training, defibrillators, and managed training services to enterprise and government customers. Directly comparable because it competes head-to-head on the same training-plus-equipment bundle in the same Australian WHS market.
• Medilogic: Australian medical equipment distributor supplying AEDs, first aid supplies, and WHS products to healthcare, workplace, and government customers. Directly comparable because it competes in the same channels, sells overlapping brands, and targets the same Australian enterprise and public-sector buyers.
• Response for Life: Australian specialist AED distributor and training provider supplying defibrillators, first aid kits, and CPR training to workplaces, schools, and sporting clubs. Comparable because it sells the same core AED brands, targets the same enterprise/SMB customers, and competes on the same WHS-compliance value proposition.

Broad incumbents

• Laerdal: Global leader in CPR training manikins, simulation, and resuscitation equipment used in first aid and clinical training programs. Comparable because it sits upstream of the same training ecosystem and is a potential channel or content partner (or competitor) for the enterprise training offering.
• Mindray: Global medical device manufacturer whose BeneHeart C1A AED is sold by Integrity Health & Safety in Australia. Comparable as an OEM partner with a cost-competitive AED that competes against ZOLL and HeartSine for the same enterprise and grant-funded customers.
• ZOLL Medical (Asahi Kasei): Global AED manufacturer whose Real CPR Help technology underpins the ZOLL AED Plus and AED 3 units that Integrity Health & Safety resells. Comparable as an OEM channel partner and as a broader incumbent in the resuscitation and emergency response market.
• HeartSine Technologies (Stryker): Manufacturer of the Samaritan range of AEDs (Pad-Pak combined battery/electrode cartridge) and a Stryker-owned brand. Comparable because Integrity Health & Safety is a top-tier distributor of HeartSine products, so HeartSine is both a key partner and a potential disintermediation risk.
• Stryker (LIFEPAK): Owns the LIFEPAK CR2 defibrillator line that Integrity Health & Safety sells and bundles with cabinets and brackets. Comparable as a global medical device incumbent and key supply partner whose go-to-market choices directly shape Integrity Health & Safety's positioning.
• Australian Red Cross (First Aid & Training): National first aid training and WHS product provider in Australia, offering accredited CPR and first aid courses alongside first aid kit supply. Comparable as a training-led incumbent that competes for the same enterprise compliance training budget that Integrity Health & Safety targets through its Managed Training Service.

Regional players

• Riskcom: Australian WHS consultancy and training provider offering first aid, drug and alcohol testing, and compliance services to enterprise customers. Comparable because it competes on overlapping drug and alcohol testing and workplace training services, though it is more services-led and less hardware-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/integrity-health-&-safety

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Health & Safety