Response For Life

What Response For Life does

Response For Life is a registered Australian charity headquartered in Sydney with a training academy in Ramsgate that sells Automated External Defibrillators (AEDs) and delivers first aid and CPR training. The company resells AED hardware from multiple manufacturers including ZOLL (AED Plus, AED 3), HeartSine (Samaritan PAD 360P, 350P, 500P), LIFEPAK (CR2 Essential), and Defibtech (Lifeline AUTO, LIFELINE, Lifeline VIEW), with bundle prices ranging from approximately $2,005 to $4,399. Supporting offerings include Cardiact wall cabinets and brackets, replacement pads and batteries, prep kits, signage, and first aid kits with discounted refill options.

The business operates a direct-to-consumer e-commerce model on a Shopify storefront targeting workplaces, sports clubs, schools, childcare centres, and community organisations across Australia. It runs accredited training courses (HLTAID009 CPR, HLTAID011 First Aid, HLTAID012 First Aid in education and care settings) at weekly public sessions in Ramsgate and via onsite corporate bookings, alongside free non-accredited courses in mental health awareness and concussion management. Recurring revenue is layered through AED Servicing & Maintenance Plans and after-AED-use guidance.

The charity's mission is to reduce preventable deaths from out-of-hospital Sudden Cardiac Arrest, citing the Australian benchmark of roughly 33,000 annual OHCA events with only 10% survival. Distribution is amplified through earned media features on Channel 7 News, Sunrise, Channel 10 News First, and the Victor Chang Cardiac Research Institute, complemented by free community CPR/AED awareness events and a Community AED Placement program. The company also accepts donations to support its charitable objectives.

Name

Response For Life

Legal name

Response For Life

Website

https://responseforlife.org.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Response For Life is a registered Australian charity that sells AED defibrillators from multiple manufacturers and delivers accredited CPR and first aid training to workplaces, sports clubs, schools, and community organisations across Australia.

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment

NAICS

Voluntary Health Organizations (813212)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYEDAAAFAJ

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYBPAGAAAB

Disaster Preparedness, Risk Reduction & Early Warning (DRR)

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYEDAEACAO

Emergency Medical Response & On-Campus EMS/AED Programs

Education/Education Facilities & Support Services/Security, Safety & Emergency Preparedness Services (Campus Security, Access Control)

Keywords

• Defibrillator equipment
• AED sales
• First aid training
• CPR certification
• Cardiac emergency response

Headquarters

HQ city

Bangor

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. AED Hardware Sales: One-time sales of defibrillator devices, bundled packages with cabinets/brackets, and replacement pads and batteries. Products range from entry-level to premium devices.
2. First Aid Kits & Consumables: Sales of first aid kits for workplaces, sports clubs, and community organisations, along with discounted restock/refill options.
3. Training Services: Accredited first aid training courses (HLTAID009, HLTAID011, HLTAID012), defibrillator training, mental health awareness, and corporate confidence sessions.
4. Community AED Placement: Street AED placement services and community awareness events for public cardiac emergency preparedness.
5. Donations: Accepts donations to support their charitable mission of providing defibrillators and raising awareness of sudden cardiac arrest.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Response For Life is an Australian registered charity that retails Automated External Defibrillators (AEDs) from ZOLL, HeartSine, LIFEPAK, and Defibtech as individual units and bundled packages with wall cabinets/brackets, alongside first aid kits, consumables (pads, batteries, prep kits), and signage. The company delivers accredited first aid and CPR training courses (HLTAID009, HLTAID011, HLTAID012), corporate Defib Confidence Sessions, and free community CPR/AED awareness events, supported by AED servicing and maintenance plans and a community street AED placement program.

Product overview

Response For Life is a registered Australian charity providing end-to-end solutions for sudden cardiac arrest. The product portfolio centers on Automated External Defibrillators (AEDs) from multiple manufacturers including ZOLL (AED Plus, AED 3), HeartSine (Samaritan PAD 360P, 350P, 500P), LIFEPAK (CR2 Essential), and Defibtech (Lifeline AUTO, LIFELINE, Lifeline VIEW). These are sold as individual units and as bundled packages with Cardiact wall cabinets and brackets. Supporting products include defibrillator consumables (pads, batteries, prep kits), first aid kits and refills, and signage. Training services encompass accredited courses (HLTAID009 CPR, HLTAID011 First Aid, HLTAID012 First Aid in education/care settings) plus non-accredited offerings (mental health awareness, concussion management) and corporate confidence sessions. The company also offers community AED placement programs and free CPR/AED awareness events. Response For Life operates as a non-profit charity organization focused on reducing preventable cardiac deaths in Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOLL AED Plus Defibrillator Semi-automatic Automated External Defibrillator (AED) featuring Real CPR Help technology for real-time feedback on CPR quality, designed for user-friendly rapid response in cardiac emergencies. Targeted at workplaces, sports clubs, and community organisations.
• ZOLL AED 3 Defibrillator Advanced AED with enhanced features for cardiac emergency response, available in semi-automatic and fully automatic variants.
• HeartSine Samaritan PAD 360P Defibrillator Fully automatic AED with SCOPE biphasic escalating waveform technology and a compact, lightweight design for easy portability during cardiac emergencies.
• HeartSine Samaritan PAD 350P Defibrillator Semi-automatic AED with SCOPE technology for effective cardiac emergency response.
• HeartSine Samaritan PAD 500P Defibrillator AED with CPR advisor technology that provides real-time feedback on CPR performance during cardiac emergencies.
• LIFEPAK CR2 Essential Defibrillator Fully automatic AED with cprMAX technology for maximum CPR effectiveness, featuring loud voice prompts and an integrated training mode.
• Defibtech Lifeline AUTO Defibrillator Fully automatic AED with a straightforward design for easy operation during cardiac emergencies.
• Defibtech LIFELINE Defibrillator Semi-automatic defibrillator model designed for cardiac emergency response in workplaces and community settings.
• Defibtech Lifeline VIEW Defibrillator

Quantifiable outcome

• 33,000 annual out-of-hospital cardiac arrests in Australia - Response For Life works to ensure customers aren't part of the 90% who don't survive

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Victor Chang Cardiac Research InstitutecoreStrategic or Co-development PartnerResponse For Life is featured by the Victor Chang Cardiac Research Institute, a leading cardiac research organisation in Australia. This association provides credibility for the charity's mission and connects them with the broader cardiac health community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aussie Defibs: Australian e-commerce retailer specialising in AED hardware, accessories and consumables — competes for the same direct-to-consumer and SMB buyer that Response For Life targets.
• Australian Red Cross (First Aid Training): National accredited first aid training provider with strong brand recognition, competing directly with Response For Life's HLTAID009/011/012 course portfolio and workplace safety positioning.
• The Defib Shop: Specialist Australian online AED retailer carrying multiple brands — direct competitor for AED hardware sales and consumable replacement revenue.
• Heart Foundation Australia: National cardiac health charity focused on awareness, education and prevention of sudden cardiac death — overlapping mission and community-facing brand role with Response For Life.
• St John Ambulance Australia: Australia's leading charitable first aid and AED training organisation, offering HLTAID courses, defibrillator sales and community programmes — directly comparable to Response For Life's training and equipment offering.

Broad incumbents

• ZOLL Medical Corporation: Major AED manufacturer whose ZOLL AED Plus and AED 3 are sold by Response For Life; competes indirectly via direct enterprise sales and broader resuscitation/EMS portfolio.
• Defibtech: AED manufacturer whose Lifeline AUTO and VIEW models are resold by Response For Life; competes for the same end-customer via direct sales channels.
• Philips HeartStart (Philips Emergency Care): Global incumbent in AEDs (HeartStart FRx/FR3) and broader cardiac emergency response — competing alternative brand Australian buyers consider alongside Response For Life's portfolio.
• Stryker (HeartSine / LIFEPAK): Global medical device company owning the HeartSine Samaritan and LIFEPAK CR2 AED brands stocked by Response For Life; competes at the OEM level with full resuscitation ecosystem offerings.

Regional players

• Vital First Aid Training Services: Australian private first aid and CPR training provider offering HLTAID courses; comparable in training product mix but operating on a commercial rather than charity model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/responseforlife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Response For Life