Büro für Interaktion

What Büro für Interaktion does

Büro für Interaktion GmbH (BRFI) is a Vienna-based full-service digital agency founded in 2018, operating with approximately 17-18 specialists from its headquarters at Grüngasse 16 in Vienna's 5th district. The company delivers an integrated portfolio spanning performance marketing (paid campaigns across Meta, Google, TikTok and LinkedIn), strategy and channel management (social media strategy, editorial planning, community management), and content creation and production (video, photography, graphic design, copywriting and post-production). It also operates a sister sub-brand, 'Raum für Interaktion', a 200 m² event venue near Schottenring, and offers a publicly priced one-day AI workshop (€499 per person) targeted at marketing professionals.

The agency's commercial model is professional services-based, with project fees and ongoing retainers from Austrian and international enterprise clients across telecommunications (A1 Telekom Austria), automotive (Kia Austria), pharmaceutical (Kwizda Pharma), fitness (MFT Bodyteamwork), tourism (Ötztal, Reiters Reserve), non-profit (WWF Österreich, Österreichisches Rotes Kreuz) and education (Fachhochschule Kufstein). Its go-to-market is consultative and direct, positioning itself as a sparring partner rather than a transactional vendor, with a stated emphasis on data transparency, measurable outcomes and knowledge transfer to build client in-house capability. Technology stack includes AWS, Google Cloud, Hetzner and Microsoft Cloud hosting, Adobe Creative Cloud, and standard marketing analytics platforms.

Leadership is concentrated around Managing Director Prof. (FH) Thomas Meyer, supported by a small senior team including Senior Video and KI-Specialist Tobias Sautner. The agency operates with a notable 32-hour work week at 100% pay policy. Büro für Interaktion is privately held as an Austrian GmbH with no disclosed institutional investment, parent company or subsidiaries.

Name

Büro für Interaktion

Legal name

BRFI – Büro für Interaktion GmbH

Website

https://interaktion.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Büro für Interaktion is a Vienna-based full-service digital agency founded in 2018 with ~18 specialists, delivering performance marketing, social media strategy, content production, and AI training to Austrian enterprise, non-profit and tourism clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)

Keywords

• Digital marketing agency
• Performance marketing services
• Social media management
• Content production services
• Digital advertising campaigns

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance Marketing Services: Data-driven performance marketing campaigns across Meta, Google, TikTok, LinkedIn and other platforms. Includes campaign strategy, execution, optimization and reporting.
2. Social Media Management & Strategy: Full-service social media management including content strategy, editorial planning, community management and channel optimization.
3. Content Creation & Production: Video production, photography, graphic design, copywriting and post-production services. Deliverables include campaign films, aftermovies, social media content and branding materials.
4. AI Workshop: One-day AI workshop for marketing professionals covering ethics, tools, practical applications and legal aspects. €499 per person with minimum 10 participants.
5. Event Venue Rental: 'Raum für Interaktion' - 200m² seminar/workshop space rental near Schottenring, Vienna. Revenue from venue bookings and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Büro für Interaktion is a Vienna-based full-service digital communication agency that delivers data-driven performance marketing, social media strategy and channel management, and creative content production (video, photo, graphic design, copywriting) from a single source. It also operates an in-person AI training workshop and a 200m² event venue (Raum für Interaktion) as a complementary offering.

Product overview

Büro für Interaktion is a Vienna-based full-service digital agency offering a unified portfolio of marketing services centered on social media, content production, and performance marketing. The core offerings are Performance Marketing (paid campaign management), Strategie & Channel Management (social media strategy and community management), and Content-Kreation & Produktion (creative production of video, photo, and graphic content). A complementary AI Workshop provides training on AI tools for marketing professionals. A separate sub-brand, Raum für Interaktion (rfi.wien), operates as a 200 m² event venue in Vienna. These services are delivered as an integrated full-service offering rather than standalone software products, with no separate SaaS platform or API product.

Differentiator

Problem solved

Functional benefit

Brands

• Raum für Interaktion: A 200 m² seminar room near Schottenring in Vienna, used for workshops and events.

Quantifiable outcome

• Spürbarer Sales-Boost über Social Media for MFT e-commerce
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Largest independent German-speaking agency group with full-service digital, performance, and creative capabilities. Competes for Austrian and DACH enterprise mandates with broader scale and integrated media production.
• Dentsu Austria: Global advertising network with Austrian operations offering integrated performance marketing, creative, and media services. Competes for the same Austrian enterprise marketing budgets as BRFI but with significantly broader portfolio and global capabilities.
• GroupM Austria: WPP's media investment group operating in Austria, providing performance media, programmatic, and data-driven marketing services. Direct competitor for enterprise performance marketing mandates but with global scale and proprietary tech.
• Accenture Song Austria: Accenture's creative and digital experience unit, increasingly competing for enterprise digital marketing and customer experience mandates in Austria. Brings consulting-grade scale that boutique agencies like BRFI cannot match.
• Havas Village Vienna: Global creative and media network with a Vienna village serving Austrian enterprise clients. Competes in the same social media, content production, and performance marketing space as BRFI but with international reach and broader capabilities.
• Publicis Groupe Austria: Global communications group with Austrian operations spanning creative, media, digital, and performance. Direct competitor for Austrian enterprise digital marketing budgets at the network-agency level.
• Ogilvy Austria: WPP-owned global creative network with Austrian presence delivering advertising, social, and performance marketing. Competes for the same enterprise clients as BRFI with broader portfolio and global brand strategy expertise.

Direct peers

• Scholz & Friends: Independently-led German-speaking creative and digital agency with offices across DACH. Closely comparable on full-service digital marketing, social media management, and content production for enterprise clients.
• Jung von Matt: Award-winning independent German-speaking creative agency with strong digital and social media capabilities. Comparable in offering integrated creative, content, and performance marketing to enterprise clients across DACH.
• Virtual Identity: Austrian digital agency specializing in digital transformation, content, and performance marketing for enterprise clients. Headquartered in Vienna with comparable focus on integrated digital services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/buero-fuer-interaktion
• Instagraminstagram.com/interaktion.io
• TikToktiktok.com/@interaktion.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Büro für Interaktion