International Collection

What International Collection does

International Collection, trading as Intercollection, is a privately held, family-run B2B wholesale supplier of 925 sterling silver jewellery founded in 1990 and headquartered in Brighton, UK, with a French operating subsidiary in Toulouse. The company sells exclusively online through a trade-only e-commerce platform requiring business verification, serving jewellery retailers, gift shops, wholesalers, and online marketplace sellers across Europe, the UK, and globally (including the USA, Canada, Australia, and New Zealand). Its offering spans over 10,000 exclusive in-house designs across core categories such as earrings, pendants, necklaces, bracelets, rings, charms, body jewellery, and children's jewellery, plus themed and seasonal collections.

The company's products are manufactured in-house using 100% recycled silver, set with European crystals and cubic zirconia, and finished with an e-coating technology that provides a hypoallergenic lacquer to prevent tarnishing. The full supply chain is documented and traceable to avoid conflict minerals, and all products are certified nickel-, lead-, and cadmium-free, compliant with UK, EU, and US standards. The company holds a three-year Responsible Jewellery Council certification at the highest possible score, plus REACH, SEDEX, GDPR, and EU GPSR compliance, and is a member of the National Association of Jewellers and British Jewellery Association.

The revenue model is one-time wholesale transactions at factory-direct prices, structured around tiered volume discounts (10–20% off at order values from £750 to £3,500+), a £100 minimum order, free UK/EU shipping above £200/€200, and a 3–5 day dispatch window. Marketing is conducted through twice-weekly email newsletters, trend reports, and a verified-account e-commerce funnel; distribution is split between the global intercollection.com platform and a UK-focused sister site, Mainly Silver.

Name

International Collection

Legal name

International Collection Ltd

Website

https://intercollection.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

International Collection is a family-run, UK-headquartered B2B wholesaler of 925 sterling silver jewellery, supplying over 10,000 exclusive designs via a trade-only e-commerce platform to jewellery retailers, gift shops, and online sellers across Europe, the UK, and global markets.

Ownership category

akta.pro rank

Product category

Wholesale Sterling Silver Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)

akta.pro secondary industries

Fine Jewelry Wholesale & Trading (CRAKAAAL), Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN), Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG)

Keywords

• Wholesale silver jewellery
• Sterling silver jewellery
• Wholesale fashion jewellery
• Gold plated jewellery
• B2B jewellery supply

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Jewellery Sales: One-time wholesale transaction model selling 925 sterling silver jewellery, gold plated jewellery, cubic zirconia and crystal jewellery to B2B customers including jewellery retailers, gift shops, and wholesalers. Products sold exclusively online through their website with factory-direct pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

International Collection is a B2B wholesale manufacturer and supplier of 925 sterling silver jewellery, offering more than 10,000 exclusive designs across earrings, rings, bracelets, necklaces, pendants, charms, beads, body jewellery, children's jewellery, and themed/special-occasion collections including gold-plated, rhodium-plated, platinum-plated and diamond ranges. Products are sold exclusively online through their trade-only e-commerce website with factory-direct pricing, no minimum quantity per piece, and volume discounts up to 20%. All jewellery is ethically sourced using 100% recycled silver, nickel/lead/cadmium free, and certified by the Responsible Jewellery Council, REACH, and SEDEX.

Product overview

International Collection is a B2B wholesale supplier of 925 sterling silver jewellery with over 10,000 exclusive designs. The company offers a comprehensive portfolio organized into product categories (Body Jewellery, Gold Jewellery, Children Silver Jewellery, Silver Beads, Silver Charms, Silver Ear Studs, Silver Earrings, Silver Pendants, Silver Necklaces, Silver Bracelets, Silver Rings, Silver Chains, and Silver Anklets) and curated Collections (18ct Rose Gold Plated, 24ct Gold Plated, Oxidized, Platinum Plated, Rhodium Plated, Diamond, Premium Kids, Nature Themed, and Clearance). Their products also include themed ranges for Special Occasions (Birthday, Christmas, Easter, Valentine's Day, Halloween, Mother's Day) and Themed Jewellery (Animals, Inspirational, Ocean, Food, Geometrical, Love & Friendship, Religion, Sports, Zodiac Signs). All jewellery is ethically sourced, nickel/lead/cadmium free, and meets EU, UK, and USA standards.

Differentiator

Problem solved

Functional benefit

Brands

• Mainly Silver: UK-focused sister website where UK customer orders are shipped directly from the UK

Products and services

• Silver Earrings Wholesale silver earrings including Bali hoops, plain earrings, huggies, ear hoop sets/jewellery on cards, crystal earrings, cubic zirconia earrings, ear hoops, pearl earrings, and semi-precious and opal earrings for retail and gift-shop resellers.
• Silver Ear Studs Extensive wholesale range of silver ear studs including ear cuffs, classic/plain/diamond/crystal/cubic zirconia/semi-precious/opal/pearl ear studs, ear jackets, double earrings, and sets for retail resellers.
• Silver Rings Wholesale silver rings including plain rings, jewelled rings, midi rings, and toe rings for retail resellers.
• Silver Bracelets & Anklets Wholesale silver bracelets including chain bracelets and corded bracelets, plus silver anklets, for retail resellers.
• Silver Necklaces & Chains Wholesale silver necklaces including chokers, jewelled necklaces, plain necklaces, necklace sets, and silver chains for retail resellers.
• Silver Pendants Wholesale silver pendants including engravable pendants, plain pendants, and jewelled pendants for retail resellers.
• Silver Beads Wholesale silver beads including plain beads and jewelled beads for charm bracelets and jewellery making, sold to retailers and jewellery makers.
• Silver Charms Wholesale silver charms with lobster clasp and split ring attachments for bracelet collections, sold to retail resellers.
• Body Jewellery Wholesale body jewellery including belly bars, ear plugs, and nose body jewellery for body piercing enthusiasts, sold to retail resellers.
• Gold Jewellery (18K/24K Gold Plated) 18K and 24K gold plated jewellery made with solid 925 sterling silver base, including gold earrings and nose studs, sold to retail resellers.
• Children Silver Jewellery Wholesale children's silver jewellery including premium kids jewelry, bracelets, screw back ear studs, hoops, colourful/plain/crystal ear studs, earrings, pendants, necklaces, rings, and sets, designed for safe, nickel-free wear.
• Special Occasions Jewellery Themed jewellery collections for special occasions including birthday, Christmas, Easter, St Patrick's Day, Valentine's Day, Halloween, and Mother's Day, sold to retail resellers.
• Themed Jewellery Wholesale themed jewellery collections including animals, inspirational, ocean, food, geometrical, love and friendship, religion, sports, stars/moon/sun, and zodiac signs, sold to retail resellers.
• Seven Sisters Charity Charm Bracelet (Lucinda Riley partnership) Charity charm bracelets created for Lucinda Riley's No. 1 bestselling book series 'The Seven Sisters', retailed exclusively through The Seven Sisters Shop, with all profits donated to Mary's Meals to educate and feed children. The company makes no profit from this venture.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• EcologiminorOthersEarly members of Ecologi, offsetting their travel carbon footprint through funded environmental projects around the world.
• Mary's MealscoreStrategic or Co-development PartnerCharity partnership creating charm bracelets for Lucinda Riley's No.1 bestselling book series 'The Seven Sisters'. All profits from sales go to educating and feeding children through Mary's Meals. Company makes no profit from this venture. In eighth year of partnership.
• Emmaus BrightonminorOthersDonating any unworn returned jewellery pieces to Emmaus homeless charity for sale in their shops, supporting their struggle against homelessness.
• YMCA Downslink GroupminorOthersSponsoring YMCA Downslink Group, a homeless charity for children and young adults in the UK.
• The Seven Sisters ShopcoreChannel Partner/ Reseller/ DistributorExclusive retailer for charity charm bracelets created for Lucinda Riley's Seven Sisters book series. The shop distributes the Seven Sisters by Maeve Binchy charity bracelet.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alibaba: Global B2B e-commerce platform aggregating sterling silver jewellery manufacturers, often at lower price points. Relevant as a competitive threat to Intercollection's online-only B2B model via cheaper Asian sourcing.
• Faire: Wholesale marketplace platform connecting independent retailers with brands across fashion, jewellery, and gifts. Comparable as an indirect competitor and emerging channel for sterling silver jewellery wholesalers to reach retail buyers.
• TJC (The Jewellery Channel): UK multi-channel jewellery retailer that operates its own wholesale/affiliate programmes and competes for the same sterling silver consumer. Relevant as a broader incumbent in UK sterling silver jewellery that Intercollection's retail customers also face.

Direct peers

• Stuller: US-headquartered B2B wholesale jewellery manufacturer and findings supplier serving independent retailers globally. Directly comparable as a trade-only, vertically integrated precious-metal jewellery wholesaler with extensive SKU depth and volume-tier pricing.
• Fire Mountain Gems: US-based wholesale jewellery and beading supplies distributor serving retail and SMB customers with volume pricing and a deep SKU catalogue. Comparable B2B trade model, sterling silver findings range, and online-only distribution.
• Halstead Beading: Wholesale jewellery findings and sterling silver components supplier serving independent designers and retailers. Comparable B2B trade-only model with volume tier pricing and a sterling silver product line.
• Rio Grande: Long-established US B2B wholesale supplier of jewellery findings, sterling silver, and finished pieces to trade customers. Comparable in its trade-only model, sterling silver focus, and broad catalogue serving independent retailers worldwide.
• Beadaholique: Online wholesale retailer of jewellery findings, beads and finished sterling silver pieces serving SMB jewellery makers and retailers. Comparable B2B model with sterling silver focus and trade-friendly volume pricing.
• Joseph Wellington: UK-based ethical sterling silver jewellery wholesaler focused on recycled silver and traceable supply chains. Directly comparable as a UK-headquartered RJC-adjacent sterling silver B2B supplier serving gift and jewellery retailers.

Emerging players

• Etsy Wholesale: Marketplace that already serves as a downstream channel for Intercollection's products and an alternative sourcing route for SMB retailers. Comparable as a digital B2B/retail hybrid competing for the same independent buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/international-collection

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Collection