International Rental Services

What International Rental Services does

International Rental Services operates an equipment and tool rental platform organized across more than 20 product categories, including aerial work platforms, earth-moving machinery, compaction equipment, concrete and masonry tools, climate control, forklifts, generators, pumps, refrigeration, ground protection, temporary fencing and structures, and trench/shoring equipment. The platform is structured to serve eight named customer verticals — Civil Commercial Construction, Industrial Manufacturing, Government Services, Data Centers, Healthcare, Event Rentals, Film & TV Production, and Utility Services — with primary emphasis on construction, industrial, government, and data center use cases. Distribution combines an extensive national branch network, round-trip delivery logistics, a B2C/B2B e-commerce storefront, a procurement-to-pay integration channel for enterprise buyers, and dedicated phone support. Supporting digital infrastructure includes iOS/Android mobile apps, a real-time Delivery Tracker, and a Connected Solutions equipment monitoring layer.

Revenue is generated primarily through short-term and long-term equipment rental on daily, weekly, and monthly terms, supplemented by delivery and logistics fees and a used-equipment marketplace. Pricing is quote-based rather than publicly disclosed. The company operates as a publicly traded entity (NYSE: SBR, doing business as Sunbelt Rentals) with active investor relations, and serves customers across the United States and Canada. While the input firmographics report a headcount figure inconsistent with the rest of the data (9 employees), all other firmographic and product signals describe a multi-thousand-employee industrial rental operator; the 9-employee figure appears to be a data artifact.

Name

International Rental Services

Legal name

Sunbelt Rentals, Inc.

Website

https://internationalrentalservices.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

International Rental Services operates an equipment and tool rental platform (Sunbelt Rentals, NYSE: SBR) spanning 20+ categories — aerial, earth-moving, climate control, generators, pumps, temporary structures — serving construction, industrial, government, data center, healthcare, event, film, and utility customers across the U.S. and Canada via branches, delivery, and a mobile app.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Equipment rental services
• Construction equipment rental
• Industrial tool rental
• Aerial work platforms
• Power generation rental

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction, industrial, and commercial equipment including aerial work platforms, earth moving machinery, generators, HVAC, and specialty tools. Revenue generated through daily, weekly, and monthly rental rates.
2. Delivery and Logistics: Round-trip delivery and pickup services for equipment rented to customers at job sites.
3. Used Equipment Sales: Sale of pre-owned rental equipment through dedicated used equipment marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

International Rental Services (Sunbelt Rentals) rents construction, industrial, and commercial equipment across categories such as aerial work platforms, earth moving machinery, generators and battery energy storage systems, HVAC and climate control, forklifts, compaction equipment, concrete and masonry tools, load banks, pumps, and temporary structures (walls, fencing, modular buildings). Customers access equipment through a national branch network, online platform, mobile app, and delivery/pickup logistics, with enterprise-grade procurement-to-pay integrations for commercial accounts.

Product overview

Sunbelt Rentals operates as a comprehensive equipment and tool rental company offering a platform of over 100 distinct product categories serving construction, industrial, commercial, and event industries. The core offering consists of rental equipment organized into major categories including Aerial Work Platforms/Scaffolding/Ladders, Air Compressors/Tools, Compaction, Concrete/Masonry, Climate Control (Cooling/Heating), Earth Moving, Floor Care, Forklifts, General Construction Tools, Generators, Ground Protection, Lawn/Landscape/Tree, Load Banks, Pumps, Refrigeration, and Temporary Solutions (Walls/Fencing/Structures). The company also provides a digital ecosystem through its mobile app (iOS/Android) enabling equipment discovery, rental management, and delivery tracking. Additionally, Sunbelt Rentals offers industry-specific solutions across sectors including Industrial Manufacturing, Civil Commercial Construction, Government, Data Centers, Healthcare, Entertainment, Film/TV Production, and Event Rentals. The business model centers on the 'Own Less, Create More' rental philosophy with services including in-store pickup, delivery, and equipment return.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Work Platforms, Scaffolding and Ladders
• Air Compressors and Air Tools
• Compaction Equipment
• Concrete and Masonry Equipment
• Cooling, Heating, Drying and Indoor Air Quality Equipment
• Earth Moving Equipment
• Floor Care Equipment
• Forklifts
• General Construction Tools
• Generators and Accessories
• Ground Protection
• Lawn, Landscape and Tree Equipment
• Load Banks
• Pumps
• Refrigeration
• Temporary Containment Walls
• Temporary Fencing
• Temporary Structures
• Trench and Shoring Equipment
• Sunbelt Rentals Mobile App Mobile application for iOS and Android that lets customers find, rent, and return equipment and manage their rental account from their phone.
• Delivery Tracker Real-time order tracking service within the Sunbelt Rentals account system that provides live updates on equipment delivery status and estimated arrival times.
• Procure-to-Pay Integration for Enterprise Accounts Commercial procurement integration providing enterprise customers with electronic quoting, purchase order management, invoicing, and account reporting workflows.

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered supporting.

• Apple (App Store)supportingChannel Partner/ Reseller/ DistributorMobile application distribution partnership through Apple App Store for iOS device users to access Sunbelt Rentals equipment rental services
• Google (Google Play Store)supportingChannel Partner/ Reseller/ DistributorMobile application distribution partnership through Google Play Store for Android device users to access Sunbelt Rentals equipment rental services

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Caterpillar: Largest construction and mining equipment OEM with a Cat Financial leasing arm. Incumbent supplier of the underlying fleet assets rented by the subject company and an indirect competitor through customer-owned fleet financing.
• Volvo Construction Equipment: Global OEM of construction equipment including excavators, loaders, and material handling machines. Provides fleet assets to rental companies and competes for end-customer spend through Volvo Financial Services.

Direct peers

• BrandSafway: Major provider of scaffolding, access, and site services for construction and industrial customers. Directly comparable on the temporary structures, containment walls, fencing, and ground protection categories.
• H&E Equipment Services: Public equipment rental and sales company (NASDAQ: HEES) with branches across the U.S. Direct competitor in aerial, earthmoving, material handling, and crane rentals with comparable vertical customer mix.
• Ashtead Group: UK-listed parent of Sunbelt Rentals in the U.S., operating the same brand and business model internationally. Directly comparable on product portfolio, fleet strategy, and digital platform given shared origins.
• WillScot: Public modular space and portable storage rental company (NASDAQ: WSC). Directly comparable on the temporary structures, modular buildings, and site services segments of the fleet.
• Aggreko: Global specialist in temporary power generation, temperature control, and energy storage rentals. Closely comparable on the BESS, generator, chiller, and load bank categories where the subject company is investing.
• Herc Holdings: Public equipment rental company (NYSE: HRI) with national branch network serving industrial, commercial, and infrastructure customers. Closely comparable on fleet mix, customer verticals, and subscription/recurring rental model.
• United Rentals: Largest North American equipment rental company offering aerial, earthmoving, material handling, and specialty rentals with national branch coverage and an enterprise digital platform. Directly competes across virtually every product category the subject company serves, with meaningfully greater scale.

Regional players

• Sunstate Equipment: Smaller regional equipment rental company operating primarily across the southern and western U.S. Comparable product mix (aerial, earthmoving, material handling) at smaller scale, illustrating the regional competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SunbeltRentals
• YouTubeyoutube.com/user/SunbeltRentalsMedia
• Facebookfacebook.com/SunbeltRentals
• LinkedInlinkedin.com/company/international-rental-services
• Instagraminstagram.com/sunbeltrentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Rental Services