Intersales
Intersales is a multi-branch agricultural equipment dealership in southern NSW operating four locations that sell Case IH and New Holland farm machinery plus parts, service, and in-house comb trailer manufacturing to Riverina farming communities.
- Company typePrivate
- Founded1950
- HeadquartersTemora, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Intersales does
Intersales is a privately held, multi-branch agricultural equipment dealership headquartered in Temora, New South Wales, serving farming communities across the Riverina region of southern Australia. Originally established as LA Sales in the 1950s and rebranded Intersales in 1976, the company operates four full-service locations (Temora, Griffith, Wagga Wagga, and Albury Wodonga) selling new and used farm machinery under Case IH and New Holland franchises, complemented by an additional 23+ specialized equipment lines including MacDon, Horsch, Croplands, and Polaris. The business generates revenue across four streams: equipment sales (one-time transactions of tractors, combines, sprayers, and implements), parts sales (including online ordering via CNH's mycnhstore), service and repairs (7-day breakdown coverage and pre-season servicing), and in-house manufacturing through Cleverdon's Steel Constructions, which produces Cleverdon Comb Trailers from a dedicated Temora fabrication facility acquired in 2018.
The operating model is a vertically integrated dealership-plus-manufacturer hybrid. Ownership rests with six principals following a 2017 restructuring in which five senior staff members (Adam Blachut, Trevor Morton, Carina FitzPatrick, Mitchell Price, Greg Woolner) took equity stakes alongside majority owner Peter Heinrich, with Amanda Blachut serving as CEO and Carina FitzPatrick as CFO. Distribution is exclusively through physical branches; the company has no direct e-commerce for equipment but provides online parts access. The technology stack is largely third-party, with Intersales reselling and supporting CNH's FieldOps farm data management platform and precision sprayer/autonomous vehicle systems rather than developing proprietary software or AI.
Growth has been driven by acquisition rather than organic build-out: the 2019 Hartwigs Case IH acquisition added three dealerships and roughly doubled headcount to 80-100 staff, while the 2024 Cadmac Group purchase expanded the New Holland franchise footprint in Wagga Wagga and Wodonga. Intersales has won Case IH Dealer of the Year in 1997, 2002, 2004, 2010, 2016, 2021, 2023, and 2025, signaling sustained manufacturer-side recognition, though the company has no external venture capital or private equity backing and does not publicly disclose financials.
Intersales firmographics
Firmographics- Name
- Intersales
- Legal name
- Intersales - New & Used Farm Machinery. Temora, Wagga, Griffith and Albury Wodonga.
- Website
- https://intersales.com.au
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intersales is a multi-branch agricultural equipment dealership in southern NSW operating four locations that sell Case IH and New Holland farm machinery plus parts, service, and in-house comb trailer manufacturing to Riverina farming communities.
- Ownership category
- akta.pro rank
Intersales industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Farm Supply Retail (Independent Dealers) (AFABAJAA)
- akta.pro secondary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
Keywords
Where Intersales is headquartered
LocationHeadquarters
- HQ city
- Temora
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Intersales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sales of new and used farm machinery, construction equipment, and recreation vehicles (Polaris off-road vehicles) through their dealership network.
- Parts Sales: Genuine parts sales for Case IH, New Holland, and other brand equipment, including online parts ordering through CNH stores.
- Service and Repairs: Breakdown service 7 days a week, pre-season services, and general maintenance and repair services.
- Manufacturing: In-house fabrication and manufacturing capabilities, including Cleverdon Comb Trailers and silos, operated from their separate commercial enterprise in Temora since 2018.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Intersales product offering
Product offeringCore offering
Intersales is a multi-location agricultural equipment dealership in southern New South Wales that sells new and used farm machinery across 23+ product lines, including Case IH and New Holland franchises. The company operates four physical branches (Temora, Griffith, Wagga Wagga, Albury Wodonga) providing equipment sales, genuine parts supply, 7-day breakdown service, and pre-season maintenance. It also manufactures Cleverdon Comb Trailers at its Temora fabrication facility.
Product overview
Intersales is a multi-location farm machinery dealer offering a comprehensive portfolio of agricultural equipment across New South Wales, Australia. The core offering comprises new and used farm machinery sales, supported by parts and service operations available 7 days a week. The product portfolio spans 23+ product lines including major franchises Case IH and New Holland (as of 2024), complemented by specialized equipment brands such as MacDon, Horsch, Polaris, and the in-house manufactured Cleverdon Comb Trailers (produced since 1996). Equipment categories include tractors, combines, sprayers, tillage, seeding, hay and silage equipment, headers, and off-road vehicles. Intersales operates from four locations: Temora (headquarters and manufacturing), Wagga Wagga, Griffith, and Albury Wodonga.
Differentiator
Problem solved
Functional benefit
Brands
- Cleverdon Comb Trailers: Comb trailers manufactured by Intersales since 1996
Quantifiable outcome
- Case IH Dealer of the Year - multiple years including 2025, 2023, 2021, 2016, 2010, 2004, 2002, 1997
- +3 more outcomes
Companies that use Intersales
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Intersales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Intersales partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- New Holland (CNH Industrial)coreIntersales became a New Holland franchise dealer in 2024, covering Wagga Wagga and Wodonga locations. This expanded their brand portfolio beyond their existing Case IH dealership agreements with CNH Industrial.
- Cadmac GroupcoreIntersales purchased the Cadmac Group in Wagga Wagga and Wodonga in 2024, further expanding their dealership footprint in southern NSW.
- Hartwigs Case IH Dealership NetworkcoreAcquisition of Hartwigs Case IH dealership network expanded Intersales into Wagga Wagga, Griffith, and Albury, more than doubling their footprint. The acquisition provided access to expanded customer base and additional resources and technical expertise.
- Case IH (CNH Industrial)coreLong-standing Case IH dealer network covering Temora, Griffith, Wagga Wagga, and Albury Wodonga. Intersales has held this dealership since the 1950s (originally as LA Sales) and has been recognized with multiple Dealer of the Year awards including 2025, 2023, 2021, 2016, 2010, 2004, 2002, and 1997.
- PolarisminorPolaris off-road vehicle franchise, launched at Leeton branch. Intersales participates in Riverina Field Days showcasing the Polaris range with special introductory field day deals.
Scale indicators4 records
Recent moves16 records
Expansion highlights5 records
Intersales competitors and assessment
Company assessmentBroad incumbents
- Kubota Australia: Australian subsidiary of Japanese tractor and equipment OEM Kubota, operating its own dealer network. Comparable as a multi-brand agricultural equipment seller with dealer/parts/service infrastructure in Australia.
- AGCO Australia: Australian operations of AGCO Corporation (Massey Ferguson, Fendt, Valtra). Competes for the same farmers via competing OEM brands distributed through an independent dealer network across Australia.
- Cervus Equipment: Canadian-based agricultural, transportation, and industrial equipment dealer group with multi-OEM dealerships. Comparable operating model: multi-branch retail of farm machinery with service and parts support.
- Brandt: Large North American agricultural and construction equipment dealer that has expanded internationally. Comparable as a multi-OEM, multi-location dealership operator with growing in-house manufacturing capability.
- Polaris Australia: Australian arm of Polaris, the off-road vehicle OEM that Intersales carries at the retail level. Comparable through the Polaris franchise relationship, but operates as the manufacturer rather than dealer.
Direct peers
- Hutcheon & Pearce: Long-established Case IH agricultural equipment dealer group based in NSW with multiple branches. Direct competitor for Case IH franchise territory and farm machinery customers across southern NSW.
- RDO Equipment Australia: John Deere dealer group with Australian operations. Competes for the same farmers with a competing major OEM (John Deere vs. Case IH/New Holland), offering a comparable full-line sales/parts/service model.
- AFGRI Equipment Australia: Case IH and complementary brand agricultural equipment dealer with a multi-branch footprint across Australia. Closest peer in terms of franchise mix (Case IH) and multi-region dealership model.
Regional players
- Emmetts: Family-owned Case IH dealer group headquartered in Western Australia with branches across the Wheatbelt. Direct peer on Case IH franchise and dealership operating model, but operates in a different Australian region.
- Murray Agri (New Zealand): New Zealand-based multi-brand farm machinery dealer (Case IH among others) operating across the South Island. Comparable as a multi-OEM regional dealership but serving New Zealand rather than Australian customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Intersales social profiles
Digital presenceIntersales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intersales leadership team
Management profileNumber of profiles
Profiles14 records
Intersales subsidiaries and ownership
Company hierarchySubsidiaries3 records
Intersales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intersales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intersales
What does Intersales do?
Intersales is a multi-location agricultural equipment dealership in southern New South Wales that sells new and used farm machinery across 23+ product lines, including Case IH and New Holland franchises. The company operates four physical branches (Temora, Griffith, Wagga Wagga, Albury Wodonga) providing equipment sales, genuine parts supply, 7-day breakdown service, and pre-season maintenance. It also manufactures Cleverdon Comb Trailers at its Temora fabrication facility.
Is Intersales a public or private company?
Intersales is a private company. It is classified as management employee owned and is currently operating.
When was Intersales founded?
Intersales was founded in 1950. It employs 11 to 50 people.
Where is Intersales based?
Intersales is headquartered in Temora, Australia, in the Oceania region.
How does Intersales make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repairs and manufacturing.
Who are Intersales's main competitors?
Broad incumbents on record are Kubota Australia, AGCO Australia, Cervus Equipment, Brandt and Polaris Australia. Direct peers are Hutcheon & Pearce, RDO Equipment Australia and AFGRI Equipment Australia. Regional players are Emmetts and Murray Agri (New Zealand).
Does Intersales have an API?
No public API is recorded for Intersales.
What industry is Intersales in?
Intersales's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFABAJAA, Farm Supply Retail (Independent Dealers), with a secondary code of AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated). Its NAICS code is 423820 and its SIC code is 5080.