Kubota Australia
Kubota Australia is a private industrial equipment company based in Truganina, Victoria, that supplies agricultural and construction equipment under the Kubota brand to customers across Australia and Oceania.
- Company typePrivate
- Founded1890
- HeadquartersTruganina, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kubota Australia does
Kubota Australia is a private, for-profit industrial equipment company headquartered in Truganina, a suburb in the Melbourne metropolitan area. The company designs, manufactures, and supplies industrial automotive equipment spanning construction, agriculture, and sports vehicles, with a product overview describing its offering as agricultural and construction equipment marketed under the Kubota brand. The company serves the Oceania market (country code AUS) and operates a website at kubota.com.au positioning itself as the regional channel for Kubota agricultural and construction equipment in Australia.
The entity is structured with a headcount of 51-100 employees and is associated with the broader Kubota enterprise founded in 1890 by Gonshiro Kubota. However, the supplied source data does not formally establish parent-subsidiary ownership, does not disclose any management team beyond the historical founder, and provides no information on pricing models, dealer network composition, revenue, or customer segments. No products are individually enumerated, no technology stack is described, and no certifications, partnerships, or awards are listed.
Operationally, the company functions as a regional industrial equipment presence in Australia. The source explicitly states that revenue information, operating status, ownership structure, and product portfolio details are not determinable from the available content. Strategic, financial, and operational analysis beyond what is stated here requires additional primary data not present in the input.
Kubota Australia firmographics
Firmographics- Name
- Kubota Australia
- Website
- https://kubota.com.au
- Company type
- Private
- Founded year
- 1890
- Headcount range
- 51–100 employees
- Short description
- Kubota Australia is a private industrial equipment company based in Truganina, Victoria, that supplies agricultural and construction equipment under the Kubota brand to customers across Australia and Oceania.
- Ownership category
- akta.pro rank
Where Kubota Australia is headquartered
LocationHeadquarters
- HQ city
- Truganina
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Kubota Australia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Kubota Australia product offering
Product offeringCore offering
Kubota Australia designs, manufactures, and supplies industrial automotive equipment, including machinery for construction, agriculture, and sports vehicle applications. The company operates as an Australian equipment supplier based in Truganina, serving commercial customers across the Oceania market.
Product overview
Kubota Australia offers agriculture and construction equipment. The source provides only a homepage title indicating the company deals in agricultural and construction equipment, but no specific product details, product names, or portfolio information are available in the provided content.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural equipment Agricultural machinery supplied by Kubota Australia for farming and agricultural operations, targeting commercial farmers and agribusiness operators in Australia.
- Construction equipment Construction machinery supplied by Kubota Australia for construction and earthmoving applications, targeting construction contractors and operators in Australia.
Companies that use Kubota Australia
Customer profileIdeal customer profiles1 record
Kubota Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kubota Australia partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Kubota Australia competitors and assessment
Company assessmentDirect peers
- John Deere (Australia): Australian arm of Deere & Company, the global leader in agricultural and construction equipment. Directly competes with Kubota Australia across tractors, compact construction, and rural/utility equipment for the same farming and contractor customer base.
- AGCO Corporation (Australia): Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra) with Australian distribution. Directly comparable to Kubota Australia in tractor and hay/forage equipment offerings to farming customers.
- CNH Industrial / Case IH Australia: Australian operations of CNH Industrial brands (Case IH, New Holland Agriculture, New Holland Construction). Competes head-to-head with Kubota Australia in tractors, hay equipment, and compact construction machinery.
- Polaris Inc. (Australia): Global leader in UTVs/side-by-sides and ATVs, sold through Australian dealers. Directly comparable to Kubota's RTV/UTV product line for rural, recreational, and commercial utility buyers.
- BRP / Can-Am (Australia): Manufacturer of Can-Am side-by-sides and ATVs, competing directly with Kubota's utility/sports vehicle lineup for lifestyle and commercial off-road customers in Australia.
- Yanmar (Australia): Japanese diesel engine and compact equipment manufacturer with Australian distribution. Closely comparable to Kubota in origin (Japanese OEM), product focus (compact tractors and agricultural machinery), and target customer (small-to-mid farming and landscaping).
- Bobcat Company: Compact equipment specialist (skid steers, mini excavators, compact tractors) competing with Kubota in the Australian compact construction and small-acreage tractor segments.
- Kioti (Daedong) Australia: Korean-origin compact tractor and UTV manufacturer with Australian presence. Directly comparable niche competitor in the sub-100HP compact tractor and utility vehicle categories where Kubota is strong.
Broad incumbents
- Caterpillar (Australia): Australian subsidiary of Caterpillar Inc., the dominant player in heavy and compact construction equipment. Competes with Kubota in mini excavators and compact construction, while also serving much larger mining and infrastructure customers.
Emerging players
- Mahindra Agricultural Equipment: Indian tractor manufacturer expanding into Australia with competitively priced compact and mid-range tractors. Emerging peer competing on price-conscious end of Kubota's customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Kubota Australia social profiles
Digital presenceKubota Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kubota Australia leadership team
Management profileNumber of profiles
Kubota Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kubota Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kubota Australia
What does Kubota Australia do?
Kubota Australia designs, manufactures, and supplies industrial automotive equipment, including machinery for construction, agriculture, and sports vehicle applications. The company operates as an Australian equipment supplier based in Truganina, serving commercial customers across the Oceania market.
When was Kubota Australia founded?
Kubota Australia was founded in 1890. It employs 51 to 100 people.
Where is Kubota Australia based?
Kubota Australia is headquartered in Truganina, Australia, in the Oceania region.
Who are Kubota Australia's main competitors?
Direct peers on record are John Deere (Australia), AGCO Corporation (Australia), CNH Industrial / Case IH Australia, Polaris Inc. (Australia), BRP / Can-Am (Australia), Yanmar (Australia), Bobcat Company and Kioti (Daedong) Australia. Caterpillar (Australia) is listed as a broad incumbent. Mahindra Agricultural Equipment is listed as an emerging player.
Does Kubota Australia have an API?
No public API is recorded for Kubota Australia.