INTERSPORT Deutschland eG

What INTERSPORT Deutschland eG does

INTERSPORT Deutschland eG is an eingetragene Genossenschaft (registered cooperative) headquartered in Heilbronn, Germany, operating the redblue event venue as a wholly-owned core subsidiary. The redblue facility spans more than 8,000 m² across multiple configurable spaces — raumB (3,165 m² main hall, expandable to 5,000 m² with adjacent gallery), raumA (2,015 m² exhibition hall), forum (500 m² gala space), galerie (1,850 m²), speiseraum (200 m² catering), sportsbar (90 m²), and outdoor areas — supported by 1,100 parking spaces (450 in parking garage), 30 EV charging points, and modern ventilation systems with ISO ePM1 60% filtration capable of 100% outside-air operation. The venue hosts up to 80 events per year.

The company's revenue model combines B2B venue rental (quote-based, event-day pricing for corporate events, conferences, trade shows, concerts, and cultural events) with integrated event-management services and on-site catering through the speiseraum and sportsbar. Distribution is direct: event organizers contact the in-house team (headed by Abteilungsleitung Stefanie Knobloch) via phone, email, or web form. The primary customer segments are Corporate Event Organizers, Cultural Event Promoters, and Exhibition/Fair Organizers in the Heilbronn-Franken region of Baden-Württemberg. Key commercial relationships include M.A.X. GmbH (core channel partner organizing recurring flagship fairs), a network of 14+ regional hotel partners, and H3NV for public transport access.

Governance reflects the cooperative structure: the Vorstand (Executive Board) comprises CEO Dr. Alexander von Preen, Thomas Storck, and Henriette Tesch, with Oliver Krumholz chairing the Aufsichtsrat (Supervisory Board). The company holds membership in the European Association of Event Centres (EVVC) and is committed to the fairpflichtet sustainability codex. Strategically, the business is positioned as the leading regional event location in Heilbronn-Franken, anchored by long-tenured partner relationships rather than technology differentiation.

Name

INTERSPORT Deutschland eG

Legal name

INTERSPORT Deutschland eG

Website

https://intersport-redblue.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

INTERSPORT Deutschland eG operates the redblue, an 8,000+ m² multi-functional event venue in Heilbronn, Germany, hosting up to 80 corporate, cultural, and trade-fair events annually for regional B2B organizers and event promoters.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event venue rental
• Corporate event services
• Trade fair hosting
• Conference and congress venues
• Catering and event management

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Venue Space Rental: Rental of versatile event spaces including raumB (3,165 m²), raumA (2,015 m²), forum (500 m²), gallery (1,850 m²), and outdoor areas to event organizers for corporate events, concerts, trade shows, and conferences
2. Event Management Services: Professional event planning, coordination, and execution services from initial inquiry through event completion, including 100% service approach
3. Catering Services: On-site catering through the speiseraum (dining room) with capacity for 150-200 guests and sportsbar venue for receptions and post-event gatherings

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INTERSPORT Deutschland eG operates the redblue event venue in Heilbronn, providing over 8,000 m² of flexible event space across multiple rooms (raumB, raumA, forum, galerie, speiseraum, sportsbar, outdoor areas) for corporate events, conferences, trade shows, concerts, and cultural exhibitions. The venue hosts up to 80 events annually and offers full-service event management, on-site catering, and modern technical infrastructure including advanced ventilation and EV charging facilities.

Product overview

redblue is a multi-functional event venue operated by INTERSPORT Deutschland eG in Heilbronn, offering over 8,000 m² of flexible space across eight distinct event areas. The venue hosts up to 80 events annually including corporate events, trade shows, concerts, cultural events, and conferences. Core spaces include raumB (3,165 m² main hall with gallery extension to 5,000 m²), raumA (2,015 m² exhibition hall), forum (500 m² gala space), speiseraum (200 m² catering), sportsbar (90 m² lounge), and outdoor areas. Supplementary features include a 360° virtual tour for remote venue exploration. The venue provides full-service event management from initial inquiry through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• redblue Eventlocation Multi-functional event venue in Heilbronn offering 8,000+ m² of flexible space for corporate events, cultural events, concerts, trade shows, and conferences. Hosts up to 80 events annually with full-service event management from initial inquiry through execution.
• raumB Versatile main exhibition hall (3,165 m²) suitable for trade shows, concerts, and large-scale events. Offers 3,300 standing capacity, 2,533 seating, 1,000 banquet, 750 parliamentary. Expandable to 5,000 m² with adjacent gallery space.
• raumA Exhibition hall (2,015 m²) optimized for trade shows, exhibitions, and product presentations. Features LKW ramp for deliveries, generous foyer with reception counter, and capacity for 1,750 standing, 600 seating.
• forum Exclusive event space (500 m², expandable to 565 m² with stage) designed for gala events and celebrations. Features parquet flooring, fixed stage (60 m²), projection, modern lighting and sound systems, and chandeliers. Accommodates up to 800 standing, 546 seating.
• speiseraum (Catering Services) Catering dining area (200 m²) with bright wooden floors and fresh colors. Accommodates 150-200 guests for sit-down meals, part of the integrated event dining experience at the redblue venue.
• sportsbar Casual sports-themed bar (90 m²) for pre and post-event gatherings. Features retro sports décor, projector screen (2.5m x 2m), ambient lighting, and seating for 50. Complements forum and speiseraum for get-togethers and gala evenings.

Quantifiable outcome

• Up to 80 events hosted annually
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered moderate, minor and core.

• EVVC Europäischer Verband der Veranstaltungs-Centren e.V.moderateOthersMember of the European Association of Event Centres, providing industry benchmarking, professional standards, and networking within the European events industry.
• fairpflichtet - Nachhaltigkeitskodex der VeranstaltungswirtschaftminorOthersCommitment to sustainability code of conduct for the events industry, demonstrating environmental responsibility in venue operations.
• M.A.X. GmbH - Events und mehrcoreChannel Partner/ Reseller/ DistributorEvent organizer and promoter operating career fairs (Berufswelt, Bildungsmesse) and construction expos (Bauen, Wohnen & Renovieren) at the redblue venue. Organizes events on behalf of third-party clients using the venue.
• Insel Hotel HeilbronnminorGTM or Marketing Partner4-star superior hotel partner, 4-star hotel with central Heilbronn location, recommended to event attendees for accommodation needs
• Vienna House Easy by Wyndham NeckarsulmminorGTM or Marketing Partner4-star hotel partner in Neckarsulm area, recommended to event attendees for accommodation
• Welcome Hotel NeckarsulmminorGTM or Marketing Partner4-star hotel partner in Neckarsulm area, recommended to event attendees
• Holiday Inn Express HeilbronnminorGTM or Marketing Partner3-star hotel partner in central Heilbronn, recommended to event attendees
• H3NV (Heilbronner Hohenloher Nahverkehr)minorGTM or Marketing PartnerLocal public transportation provider (bus lines 8, 33, 62, 670, 695) serving the redblue venue via 'Wannenäckerstraße' stop, providing sustainable transport options for event attendees

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Congress Center Leipzig: Modern congress and event venue offering multi-format halls for trade shows, galas, and conferences. Comparable in venue flexibility and full-service event management model.
• NürnbergMesse: Trade fair and congress venue in Nuremberg, the other end of the Heilbronn-Franken catchment between Stuttgart and Nuremberg. Competes for the same regional corporate and trade fair demand as redblue.
• Estrel Berlin: Germany's largest hotel-attached congress center with multiple halls for trade shows, conferences, and cultural events. Comparable in integrated venue + catering + accommodation offering.
• Messe Stuttgart: Major trade fair and congress venue in Stuttgart, the same Baden-Württemberg region as redblue. Directly comparable as a multi-hall event venue hosting trade shows, corporate events, and congresses in southern Germany.
• Congress Center Hamburg (CCH): Large congress and convention center offering flexible event halls for corporate events, conferences, and cultural performances. Comparable in multi-format venue model and full-service event delivery.

Others

• M.A.X. GmbH: Event organizer partner that operates career fairs (Berufswelt, Bildungsmesse) and the Bauen Wohnen & Renovieren expo inside the redblue venue. Important channel partner, not a venue competitor.

Broad incumbents

• Koelnmesse: Major German trade fair and congress operator. Comparable event venue model but operates at a national/international scale with much larger halls and exhibit capacity.
• Messe Frankfurt: World-leading trade fair and congress operator with extensive venue infrastructure. Comparable as a multi-hall event venue hosting trade shows, congresses, and corporate events, but at a much larger national/international scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intersport-deutschland-eg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERSPORT Deutschland eG