INTERSPORT Italia

What INTERSPORT Italia does

INTERSPORT Italia is an Italian omnichannel sports retailer operating the e-commerce storefront intersport.it and a network of physical retail stores across Italy. The company is structured under the Cisalfa Group conglomerate and operates as a franchisee/network member of the global Intersport International brand. Founded in 1997 and headquartered in Bologna (with the registered entity based in Curno), the business employed 76 people and distributes more than 13,409 products spanning 28+ sport categories including running, football, tennis, padel, basketball, swimming, cycling, trekking, fitness, and skiing.

The product offering is built on a Shopify-powered e-commerce platform supported by Cloudflare CDN/security, Zendesk for customer service, Klaviyo for email marketing, Yotpo for reviews, and analytics tools including Google Analytics, Microsoft Clarity, and Meta/TikTok tracking pixels. The catalog carries premium third-party brands (Nike, adidas, Puma, Salomon, The North Face, Asics, Brooks, Garmin, Suunto, Head, Wilson) alongside private-label lines (McKinley, Intersport). The Intersport CLUB loyalty program provides repeat-customer incentives, and a multi-channel digital marketing strategy spans organic social (Facebook, Instagram, TikTok, YouTube, LinkedIn), paid media (Google, Meta, TikTok, Criteo), and a content marketing blog.

INTERSPORT Italia generates revenue through direct-to-consumer retail sales at manufacturer suggested retail prices with seasonal discounting (up to 50% off) and loyalty-member promotions (an additional 15% off via the LAST code), with free shipping offered on orders above €59. The primary operating entity is Intersport Italia Spa, with Endeka Sport 2023 S.r.l. serving as the data controller for website operations. No revenue, funding, M&A, or leadership change data is disclosed in the available sources.

Name

INTERSPORT Italia

Legal name

Endeka Sport 2023 S.r.l.

Website

https://intersport.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

INTERSPORT Italia is an Italian omnichannel sports retailer, part of the Cisalfa Group, operating the intersport.it e-commerce platform and physical stores to sell sporting goods, apparel, and footwear across 28+ categories to Italian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Curno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: INTERSPORT Italia generates revenue through the direct sale of sports equipment, footwear, apparel, and accessories to consumers. Products are sold at full price, discounted prices during sales periods, and promotional pricing with discount codes. The company operates a loyalty program (Intersport CLUB) that offers members exclusive discounts and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

INTERSPORT Italia is an omnichannel sports retailer selling sporting goods, footwear, and apparel across 28+ sport categories through physical stores across Italy and the intersport.it e-commerce platform. The company distributes third-party sports brands (Nike, adidas, Puma, Salomon, The North Face, Asics, Brooks, Garmin) alongside its own McKinley and Intersport brands, and operates the Intersport Club loyalty program offering exclusive member discounts.

Product overview

INTERSPORT Italia operates as a multi-channel sports retailer offering an extensive portfolio of sporting goods across 28+ sports categories. The platform provides a unified e-commerce experience powered by Shopify, featuring both its own brand products (McKinley, Intersport) alongside third-party sports equipment and apparel brands. The core offering spans footwear, apparel, and equipment organized by sport, including dedicated collections for Running, Trekking & Mountain, Fitness & Gym, Ski, Tennis, Padel, Cycling, Swimming, Basketball, and Football. Specialized electronics for sports (Garmin, Suunto wearables; cycling GPS computers) and fitness equipment (treadmills, ellipticals, spin bikes) complement the catalog. The company operates a loyalty program (Intersport Club) offering exclusive promotional codes like the EXTRA SCONTO 15% LAST discount. Free shipping is available for orders exceeding €59.

Differentiator

Problem solved

Functional benefit

Products and services

• Intersport Club Loyalty Program Customer loyalty program offering exclusive promotions to members, including the EXTRA SCONTO 15% discount code LAST for additional savings on already discounted products (excludes electronics, skis, ski boots, bicycles, limited edition items, tennis rackets, and padel rackets).
• Online Store Locator Store finder service that helps customers locate physical Intersport retail locations across Italy via the dedicated stores.intersport.it portal.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered parent and core.

• Cisalfa GroupparentOthersParent company/group. Intersport Italia is part of the Cisalfa Group, a major Italian sports retailer. The website footer links to cisalfagroup.com.
• Intersport InternationalcoreOthersINTERSPORT Italia is part of the global Intersport International network. The website links to intersport.com/about/our-story/ describing the group's history.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cisalfa Sport: Sister sporting goods retailer under Cisalfa Group, offering a very similar multi-category assortment of footwear, apparel, and equipment in Italy. Most direct comparable given shared parent, customer overlap, and category coverage.
• Decathlon Italia: Italy arm of Europe's largest sporting goods retailer, offering a deep multi-sport catalog with strong private-label brands and aggressive pricing. The principal head-to-head competitor in Italian multi-sport retail.
• Foot Locker Italia: Italian arm of Foot Locker, specializing in athletic footwear and apparel from Nike, adidas, Puma, and Jordan. Comparable in-store and online channel structure for sports footwear/apparel shoppers.
• Sportler: Italian (South Tyrol-based) multi-channel sports retailer operating physical stores and online, focused on mountain, ski, running, and outdoor categories with premium international brands. Closely comparable assortment and omnichannel model.
• JD Sports Italia: Italian arm of JD Sports, focused on athletic footwear, apparel, and urban sportswear from Nike, adidas, Puma, and others. Comparable in carrying the same core brand portfolio targeting similar demographics.
• Maxi Sport: Italian sporting goods retailer with physical stores and e-commerce selling footwear, apparel, and equipment across running, football, cycling, and outdoor. Comparable mid-market positioning.

Broad incumbents

• adidas Italia: Brand-owned DTC platform and stores for adidas in Italy, including football, running, training, and outdoor. Comparable product overlap and a key supplier relationship that increasingly competes with retailer channels.
• Amazon Italia: Italy's largest online general retailer with a sizable sporting goods marketplace. Competes for the same online sports shoppers with broad selection, fast delivery, and aggressive pricing across Nike, adidas, Garmin, and other INTERSPORT Italia brands.
• Nike Italia: Brand-owned DTC channels (Nike.com Italy and Nike stores) selling directly the same Nike running, football, basketball, and training products INTERSPORT Italia retails. Increasingly competing for the same customer wallet share via direct distribution.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/INTERSPORTItalia
• Facebookfacebook.com/Intersport.Italia
• LinkedInlinkedin.com/company/intersport-italia
• Instagraminstagram.com/intersport.italia
• TikToktiktok.com/@intersport.italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERSPORT Italia