What INTERSTATE TOYOTA does

Stapp Interstate Toyota is a family-owned and operated franchised Toyota automobile dealership founded in 1974 and headquartered at 8019 Raspberry Way in Frederick, Colorado. The company sells the full Toyota lineup — including cars (Camry, Corolla, Crown, GR86, GR Supra, Mirai), SUVs (RAV4, 4Runner, Highlander, Grand Highlander, Sequoia, Land Cruiser), trucks (Tacoma, Tundra), minivans (Sienna), and electrified vehicles (Prius, bZ and hybrid variants) — alongside a multi-tier pre-owned inventory (Toyota Certified Pre-Owned, Stapp Certified Pre-Owned, Stapp Value, and Stapp Back Lot Bargains) that includes non-Toyota makes such as Lexus, Ford, Chevrolet, Honda, and BMW.

The business operates a fully integrated automotive retail platform combining sales, finance, service, parts, collision repair, and rental operations under one roof. Service is delivered by Toyota Master, Master Diagnostic, and Expert Technicians using Toyota Genuine Parts, supplemented by a Toyota Certified Collision Center, Toyota Express Maintenance quick-turn service, ToyotaCare no-cost maintenance, ToyotaCare Plus extended coverage, and a "Service Now, Pay-Over-Time" financing option. Ancillary revenue is generated through Stapp I25 Customs (a custom vehicle build program), Rent-a-Toyota daily/weekly rentals ($42.50–$89.95/day), Toyota Genuine Accessories sold via a dedicated e-commerce subdomain, and trade-in / "We'll Buy Your Car" vehicle acquisition. The ToyotaCare program covers factory-scheduled maintenance for 1 year/10,000 miles and 24/7 roadside assistance for 2 years/unlimited miles, functioning as a customer-retention layer.

The go-to-market motion is sales-led through physical showroom visits with a one-representative guides-the-customer-through-the-entire-process approach, complemented by online inventory search via SmartPath (integrated with Toyota national inventory), manufacturer incentive programs (APR from 0.0% to 7.49%, lease programs, military/college rebates), and a community-marketing layer via the Stapp Inspires charitable program. Revenue is generated across six streams: new and pre-owned vehicle sales (one-time), service/maintenance and parts (transaction-fee), F&I financing (professional services), rental vehicles, and collision repair. The dealership is a 16-time Toyota President's Award winner, 3-time Pinnacle Awards Elite winner, and 2017 Elite 8 award recipient (one of four metro dealers in the six-state Toyota Denver Region). The customer base is geographically distributed across Frederick, Longmont, Boulder, and Loveland in northern Colorado, with no enterprise anchor accounts and a secondary philanthropic relationship with local schools and organizations.

Name

INTERSTATE TOYOTA

Legal name

Stapp Interstate Toyota

Website

https://interstatetoyota.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Stapp Interstate Toyota is a family-owned, single-rooftop Toyota dealership in Frederick, Colorado, operating since 1974 and serving northern Colorado consumers with new and pre-owned Toyota sales, certified service and collision repair, parts, rentals, custom builds, and Toyota Financial Services financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New and Pre-Owned): Sales of new Toyota vehicles and pre-owned vehicles of various makes. Includes new inventory, certified pre-owned Toyotas, Stapp Certified Pre-Owned, Stapp Value Used, and Back Lot Bargains.
2. Service and Maintenance: Full-service maintenance and repair center handling oil changes, tire rotations, brake service, battery replacement, fluid services, and factory-scheduled maintenance using Toyota Genuine Parts.
3. Parts Sales: Sale of Toyota Genuine Parts including tires, brakes, batteries, filters, wiper blades, and accessories.
4. Finance and Insurance Products: Financing services through Toyota Financial Services, including loan origination and related F&I products.
5. Vehicle Rentals: Daily, weekend, and weekly Toyota rentals for customers whose vehicles are being serviced or for temporary transportation needs.
6. Collision Repair Services: Toyota Certified Collision Center providing accident repair services with factory-trained technicians using Toyota Genuine Parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stapp Interstate Toyota is a family-owned Toyota dealership in Frederick, Colorado that sells new Toyota vehicles and pre-owned vehicles (including Toyota Certified Pre-Owned, Stapp Value, and Back Lot Bargains sub-lines). The dealership also operates a factory-trained service department, a Toyota Certified Collision Center, a Toyota Genuine Parts counter, a Stapp I25 Customs build program, a Rent a Toyota rental service, and vehicle finance/leasing through Toyota Financial Services.

Product overview

Stapp Interstate Toyota is a family-owned Toyota dealership operating since 1974 in Frederick, CO. The company offers a comprehensive automotive retail ecosystem consisting of new Toyota vehicle sales, pre-owned vehicles (including Toyota Certified Pre-Owned, Stapp Value, and Back Lot Bargains), custom vehicle modifications through Stapp I25 Customs, and full-service maintenance and repair using Toyota Genuine Parts. Additional services include Toyota Genuine Accessories installation, Toyota Certified Collision Center repairs, rental vehicles, and in-house financing through Toyota Financial Services. The ToyotaCare no-cost maintenance program and Toyota Express Maintenance service provide ongoing customer retention and convenience. The product portfolio spans vehicle sales, service, parts, collision repair, and financial services across new and pre-owned segments.

Differentiator

Problem solved

Functional benefit

Brands

• Stapp I25 Customs: Custom vehicle design and quality builds, offering modified/customized Toyota vehicles.
• Stapp Certified Pre-Owned Vehicles
• Stapp Value Used Vehicles
• Stapp Back Lot Bargains
• Stapp Inspires

Products and services

• New Toyota Vehicles Brand-new Toyota cars, SUVs, and trucks (including Camry, Corolla, RAV4, Highlander, Tacoma, Tundra, Prius, and others) sold to individual retail buyers in northern Colorado. Includes ToyotaCare complimentary maintenance coverage included with new vehicle purchases.
• Pre-Owned Vehicles Used cars, SUVs, and trucks from various makes and models, offered in three tiers: Toyota Certified Pre-Owned (manufacturer-backed certification with warranty), Stapp Value Pre-Owned (dealer-curated inventory), and Back Lot Bargains (lower-priced as-is inventory).
• Stapp I25 Customs In-house custom build and accessory installation service for Toyota trucks and SUVs, including lift kits, wheels, tires, bed covers, lighting, and other aftermarket upgrades. Targeted at buyers seeking personalized factory-equipped vehicles.
• Vehicle Service & Maintenance Factory-trained mechanical and diagnostic service for Toyota and other-make vehicles, including oil changes, brake service, tire rotations, multi-point inspections, Toyota Express Maintenance, recall repairs, and warranty work performed by Master Diagnostic Technicians.
• Toyota Certified Collision Center Toyota-certified body shop and collision repair service using factory-approved repair procedures, OEM parts, and Toyota-specific refinishing standards. Serves insurance-claim repairs, bodywork, and paint for Toyota and other vehicles.
• Toyota Genuine Parts & Accessories Sale of Toyota OEM parts, accessories, and related items over the parts counter for retail customers, DIY owners, and service work. Includes Toyota-branded accessories and maintenance items.
• Rent a Toyota Short-term vehicle rental service offering Toyota models for daily or extended rentals, targeting service-loaner customers, travelers, and local residents needing temporary transportation.
• Vehicle Finance & Leasing Dealership-arranged auto loans, leases, and financing through Toyota Financial Services and third-party lenders, including online credit application, APR specials, and lease-vs-purchase options for new and used vehicle buyers.

Quantifiable outcome

• Over 50 years of continuous operation serving Frederick, Colorado area

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership franchise representing the Toyota brand. Stocks full lineup of new Toyota vehicles including cars, trucks, SUVs, and electrified vehicles. Access to Toyota factory training, Genuine Parts, ToyotaCare program, and manufacturer incentive programs.
• ToyotaCarecoreTechnology or IntegrationNo-cost maintenance plan included with all new Toyota vehicles covering factory-scheduled maintenance for 1 year/10,000 miles plus 24/7 roadside assistance for 2 years/unlimited miles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Group 1 Automotive: Public franchised automotive retailer with ~200 dealerships in the US and UK. Directly comparable business model (new + used sales, service, parts, F&I) operating at the same franchise-dealership layer as Stapp Interstate Toyota.
• AutoNation: America's largest franchised auto dealer group operating hundreds of stores across many OEMs. Compares to Stapp Interstate Toyota as a franchised new-vehicle retailer with attached service, parts, and F&I operations, though at vastly greater scale and multi-brand breadth.
• Lithia Motors: Largest US dealer group by revenue with national footprint and a heavy growth-by-acquisition strategy. Comparable as a franchised dealer with the same sales/service/parts/F&I revenue model that Stapp Interstate Toyota operates at a single point.
• Sonic Automotive: Major US franchised dealer group with EchoPark used-vehicle stores. Comparable new-car dealer operations to Stapp Interstate Toyota and a relevant benchmark for how franchise dealers extend into used-only and digital channels.
• Hendrick Automotive Group: Large privately held US dealer group with deep franchise relationships, particularly strong manufacturer performance recognition. Similar franchise-dealer operating model to Stapp Interstate Toyota, scaled across multiple brands and geographies.
• Asbury Automotive Group: Public franchised dealer group that acquired Larry H. Miller Dealerships. Comparable franchise dealer with the same revenue mix as Stapp Interstate Toyota; relevant as a comparable on valuation multiples for franchise retail assets.
• Penske Automotive Group: International automotive retailer operating premium franchised dealerships. Comparable franchised dealer business model with emphasis on luxury and volume brands; useful benchmark for franchise retail unit economics and F&I penetration.

Emerging players

• Carvana: Online used-car retailer with vehicle vending machines and home delivery. Competes with Stapp Interstate Toyota's used-vehicle and trade-in operations via a fully digital buying experience that bypasses physical dealerships.
• CarMax: Largest US used-vehicle retailer with no-haggle pricing and integrated financing. Comparable to the pre-owned side of Stapp Interstate Toyota's business and a direct competitor for used-vehicle shoppers in Colorado.

Direct peers

• Larry H. Miller Dealerships (Asbury): Pre-acquisition Larry H. Miller was a large, family-rooted Western US dealer group with strong manufacturer performance award standing, similar profile to Stapp Interstate Toyota (family-owned, long-tenured, award-driven franchised retailer with attached service and parts). Acquired by Asbury Automotive in 2021, making it a close historical comparable for single-family dealership valuation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERSTATE TOYOTA