In The Game Fun Centers

Name

In The Game Fun Centers

Legal name

Family Entertainment Group, LLC

Website

https://inthegame.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Family entertainment centers
• Arcade gaming venues
• Birthday party venues
• Virtual reality experiences
• Corporate event hosting

Headquarters

HQ city

Corpus Christi

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Play Credits and Arcade Games: Customers purchase Play Cards loaded with credits to play arcade games. Credits can be bought individually or in bundles with bonus credits and prize tickets. Core revenue driver for the arcade experience.
2. Birthday Party Packages: Three-tiered birthday party packages (Player, Pro, Legend) including pizza, soft drinks, party space, party captain service, and play credits for guests. Minimum 10 paid guests required.
3. Corporate and Group Events: Event space rental and catering for corporate meetings, team building, wedding receptions, and other group events. Packages include food, beverages, and play options for groups of 8-10 up to full venue buyouts of 100+ guests.
4. Youth and School Group Trips: S.T.E.A.M. field trip packages and youth group events with educational workshops, arcade play, and food options. Includes fundraising programs for non-profit organizations earning 15-25% of sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

In The Game Fun Centers is a chain of physical family entertainment centers offering hundreds of arcade games, a prize redemption system, and premium virtual reality experiences (Zero Latency VR) across 10 locations in 8 US states. Revenue is generated through play credits loaded on Play Cards, birthday party packages, corporate and group event bookings, youth/school group field trips, and on-site restaurant sales under multiple sub-brands. The company combines entertainment, dining, and event hosting under one roof for families, schools, and corporate clients.

Product overview

In The Game Fun Centers operates a chain of family entertainment centers offering arcade gaming, virtual reality experiences, and event hosting. The core offering is the arcade with hundreds of games and prize redemption, complemented by premium EXTREME VR experiences powered by Zero Latency technology. The business serves multiple segments including general family entertainment, birthday party celebrations (Player, Pro, and Legend packages), corporate events, and youth/school groups. A play card and credit system allows customers to load credits online for arcade games, redemption play, and prizes. Multiple locations include on-site dining through various restaurant brands. Youth group offerings feature S.T.E.A.M. educational workshops alongside arcade play.

Differentiator

Problem solved

Functional benefit

Brands

• Funtrackers: Arcade and entertainment center location in Corpus Christi, Texas
• Johnny Rockets
• Typsy Gypsy
• South 40

Products and services

• In The Game Arcade & Attractions The primary entertainment offering featuring hundreds of arcade games and prize redemption experiences across 10 family entertainment center locations, available to walk-in guests of all ages.
• EXTREME VR (Zero Latency VR) Premium free-roaming, untethered virtual reality arena experience powered by Zero Latency VR technology, offering immersive multiplayer VR gaming in a massive arena environment at participating In The Game locations.
• Play Card & Play Credits Digital play card system that lets customers load credits online for arcade games, redemption play, and prize tickets. Cards can be registered, recharged online, and used for in-venue play across locations.
• Play Passes & Bundles Pre-paid Play Credit bundles offering bonus credits and prize tickets at discounted rates, available online and via the mobile app (e.g., 940 Play Credits for $175 with 40% bonus and 1,000 Prize Tickets).
• Birthday Party Packages Three-tiered birthday party packages (Player/MVP, Pro/Ultimate, Legend/Epic) including reserved event space, designated Party Captain, pizza and drinks, balloon centerpieces, and Play Credits for the guest of honor. Minimum 10 paid guests, $100 deposit.
• Company Events & Corporate Meetings Event space rental and planning services for corporate meetings, team building events, wedding receptions, and group gatherings, accommodating 8-10 guests up to full venue buyouts of 100+. Catering from $15 to $25 per guest.
• Youth & School Group Events Field trip and youth group packages including S.T.E.A.M. workshops, three youth group package levels (Level 1 $10/student through Level 3 $17/student), Green Game Play, and fundraising Spirit Nights (15-25% of sales for non-profits).
• S.T.E.A.M. Workshops Guided educational workshops for youth groups covering four themes: Upcycled (recycling arts), Mixing It Up (science experiments), Friendly Earth (environmental conservation), and Brainy Building (engineering challenges), combined with arcade play.
• On-Site Restaurants Dining options at various locations including In The Game restaurants, Johnny Rockets (Sawgrass Mills), Typsy Gypsy (Fremont Street), and South 40 (Reno), offering food service alongside entertainment experiences.

Quantifiable outcome

• 94% of Youth Group Organizers said an In The Game Youth Group package fit their budget

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Zero Latency VRcoreTechnology or IntegrationZero Latency VR provides free-roaming untethered virtual reality arena experiences to In The Game locations. This partnership brings immersive multiplayer VR gaming to the Reno location, offering customers a unique VR experience not commonly found at competing family entertainment centers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chuck E. Cheese (CEC Entertainment): Iconic family entertainment center chain combining arcade games, rides, food, and birthday parties — directly comparable to In The Game's core family birthday-party value proposition.
• Round One Entertainment: Japan-based operator of multi-attraction entertainment centers including arcades, bowling, karaoke, and prize redemption — comparable to In The Game's mid-tier mall-anchored FEC model.
• Andretti Indoor Karting & Games: Multi-location indoor entertainment operator combining karting, arcade, laser tag, and F&B — competing for the same family and corporate group-event spend as In The Game.
• Dave & Buster's Entertainment: Publicly traded, multi-location operator of arcades, games, food, and beverages under one roof — the closest direct competitor to In The Game's combined arcade + F&B + events model.
• Urban Air Adventure Park: Franchised indoor family adventure park chain with trampolines, climbing, arcade, and party hosting — overlapping In The Game in the birthday-party and youth-group event category.
• Main Event Entertainment: Multi-state operator of family entertainment centers featuring bowling, laser tag, arcade, and F&B — a direct peer across In The Game's arcade + group-event + restaurant offerings.

Emerging players

• LEGOLAND Discovery Center: Indoor family attractions built around LEGO-themed rides, build zones, and 4D cinema — competes with In The Game for destination family entertainment visits in major metros.
• Activate Games: Growing chain of interactive gaming rooms blending physical activity with digital challenges — an emerging experiential competitor to In The Game's arcade and VR offerings.

Broad incumbents

• Bowlero / Lucky Strike: Publicly traded national bowling and entertainment operator that also operates arcades, F&B, and event hosting — competes for the same group and corporate-event dollars at a larger scale.

Regional players

• K1 Speed: Specialty indoor karting and entertainment venue chain with locations across the U.S. — competing for In The Game's family and corporate group bookings, especially for teambuilding events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61561168391645
• Instagraminstagram.com/south40reno
• LinkedInlinkedin.com/company/in-the-game-us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In The Game Fun Centers