INTO Concept
INTO Concept is a Helsinki-based designer and manufacturer of modular, ISO-certified acoustic POD rooms, seating, and workspace furniture sold under the INTO the Nordic Silence sub-brand to enterprise, government, and education customers via direct sales and 50+ resellers across 32 countries.
- Company typePrivate
- Founded-
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What INTO Concept does
INTO Concept Oy is a Helsinki-based designer and manufacturer of acoustic workspace furniture, operating under the sub-brand INTO the Nordic Silence. The company was founded in 2015 and, despite a headcount of approximately six employees, runs a sales-led and channel-partner go-to-market that reaches 32 countries through a network of more than 50 resellers, supported by a Helsinki showroom and a virtual-reality showroom.
The core product portfolio centers on modular, sound-insulated POD rooms (POD 1 through POD MAX, POD PHONE, POD PHONE SMALL, POD ROLL, POD ROLL GLASS, POD ROLL GLASS SMALL) certified to ISO 23351-1 Class A acoustic performance, complemented by ergonomic seating (POINT, CUBE), movable tables and workstations (TOP, FOCUS, ROLL IN), and acoustic space dividers (STORY WALL, WALL PANEL, HUT). Products are designed in Finland and manufactured in Finland and Estonia using FSC- and PEFC-certified wood and M1-classified materials; all inputs are 100% recyclable.
Revenue is generated through direct sales, a 50+ reseller channel, and leasing/rental options, with the INTO Re-Collection refurbished-product line adding a circular-economy revenue stream at lower price points and faster 2–4 week delivery. Customer segments span enterprise offices, financial services, government, healthcare, education, media, and real estate, with named Nordic accounts including Nordea, SEB, Stora Enso, City of Espoo, Gasum, Sanoma Media, HelsinkiMission, and Rinnekodit.
INTO Concept firmographics
Firmographics- Name
- INTO Concept
- Legal name
- INTO Concept Oy
- Website
- https://intoconcept.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INTO Concept is a Helsinki-based designer and manufacturer of modular, ISO-certified acoustic POD rooms, seating, and workspace furniture sold under the INTO the Nordic Silence sub-brand to enterprise, government, and education customers via direct sales and 50+ resellers across 32 countries.
- Ownership category
- akta.pro rank
INTO Concept industry classification
Industry- Product category
- Acoustic Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Accessibility & Special Needs Equipment (Assistive Devices, Adaptive Furniture, Sensory Rooms) (EDAEAIAM)
- akta.pro secondary industry
- Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL)
Keywords
Where INTO Concept is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
INTO Concept business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- POD Rooms and Furniture Sales: INTO Concept generates revenue through the sale of modular POD rooms, phone booths, space dividers, ergonomic seating, and tables & workstations. Products are sold directly and through a global network of over 50 resellers. The company also offers leasing and rental options for their products.
- INTO Re-Collection (Refurbished Products): Collection of refurbished, quality-assured products available at affordable prices with fast delivery times of 2-4 weeks.
- Rental and Leasing Options: All INTO the Nordic Silence solutions are available as leasing and rental options for customers preferring not to purchase outright.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Product Sales |
| Subscription | Monthly | Leasing Option |
| Subscription | Pay-as-you-go | Rental Option |
| Unit Pricing | Pay-as-you-go | INTO Re-Collection (Refurbished) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
INTO Concept product offering
Product offeringCore offering
INTO Concept designs, manufactures, and sells the "INTO the Nordic Silence" product family of modular sound-insulated POD rooms, phone booths, acoustic space dividers, ergonomic seating, and tables/workstations for open-plan office environments. Products are designed in Finland and manufactured in Finland and Estonia, then sold directly and through a global network of over 50 resellers to enterprise offices, educational institutions, healthcare providers, and government organizations across 32 countries.
Product overview
INTO Concept offers a comprehensive portfolio of workspace acoustic solutions centered on the 'INTO the Nordic Silence' product family. The core offering consists of modular POD rooms (POD 1, POD 2, POD 3, POD 4, POD MAX, POD PHONE, POD PHONE SMALL, POD ROLL, POD ROLL GLASS, POD ROLL GLASS SMALL) that provide sound-insulated spaces for focused work, meetings, and collaboration. These are complemented by ergonomic seating (POINT LOW, POINT HIGH, POINT STOOL, POINT CUP, CUBE SOLO, CUBE), versatile tables and workstations (TOP, TOP ROUND, TOP CURVE, TOP WORK, FOCUS, ROLL IN), and space dividers (STORY WALL, STORY WALL HIGH, STORY WALL LOW, WALL PANEL, HUT) that manage acoustics in open environments. Accessories include POD PANEL, DISPLAY BOX, wheelchair ramps, and various STORY WALL add-ons. The company also offers VR Showroom for virtual product exploration and INTO Re-Collection for refurbished sustainable products. Products are designed in Finland and manufactured in Finland and Estonia, with distribution to 32 countries through over 50 global retailers.
Differentiator
Problem solved
Functional benefit
Brands
- INTO the Nordic Silence: The product family consisting of modular POD rooms, multifunctional room dividers, ergonomic seating, and desks & workstations designed for workspace acoustic solutions.
Products and services
- POD 1 Sound-insulated single-person workspace with room-like aesthetics for focused work, video conferences, and one-on-one meetings. Offers acoustic and visual privacy.
- POD 2 Sound-insulated meeting room for small teams, designed for small meetings, video conferences, and collaboration with high acoustic performance.
- POD 3 Spacious sound-insulated meeting room for project work, team meetings, and workshops, with high acoustic and visual privacy.
- POD 4 Large sound-insulated meeting room designed for meetings, hybrid work, and client meetings with high acoustic performance.
- POD MAX Full-sized, freely furnishable sound-insulated meeting room for executive meetings, training sessions, and client presentations.
- POD PHONE Spacious sound-insulated phone booth offering more space and comfort than standard phone booths for calls, video conferences, and focused work.
- POD PHONE SMALL Compact sound-insulated phone booth providing a quiet space for calls, video conferences, and focused work.
- POD ROLL Semi-open modular workspace with wheels for changing environments; creates a welcoming area for encounters, collaboration, and work.
- POD ROLL GLASS Movable sound-insulated meeting room for meetings, video conferences, and hybrid work, with ergonomic POINT sofas.
- POD ROLL GLASS SMALL Compact movable sound-insulated meeting room for two people, designed for phone calls, video conferences, and one-on-one discussions with ergonomic POINT sofas.
- POINT LOW Modular and ergonomic sofa collection for active work, meetings, and encounters in open spaces.
- POINT HIGH Modular ergonomic high-back sofa collection providing a quiet environment for work, meetings, and encounters in open spaces.
- POINT STOOL Multipurpose ergonomic stool that complements the POINT sofa collection as a flexible additional seat.
- POINT CUP Acoustic work and meeting space combining ergonomic high-back POINT sofas with a fixed table for teams.
- CUBE SOLO Single-person acoustic work chair providing a quiet space for focus, work, phone calls, and video conferences.
- CUBE Acoustic seating combining comfortable sitting, privacy, and acoustic properties in one solution.
- FOCUS Acoustic workstation providing a quiet space for focused work, studying, phone calls, and video conferences in open environments.
- ROLL IN Movable workstation with wheels providing a quiet space for focused work, studying, phone calls, and video conferences.
- TOP Multipurpose side table, sofa table, and work desk designed for ergonomic work and flexible workspace use.
- TOP ROUND Round multipurpose side table, sofa table, and work desk suitable for work, encounters, and flexible workspace arrangements.
- TOP CURVE Curved multipurpose side table, sofa table, and work desk with curved tabletop supporting natural ergonomic posture.
- TOP WORK Ergonomic desk designed specifically for focused work and compact work environments.
- STORY WALL Versatile, movable, and combinable acoustic space divider that creates work areas within open spaces, with integrated accessories such as whiteboards and plant boxes.
- STORY WALL HIGH High acoustic space divider providing more visual privacy than the standard STORY WALL.
- STORY WALL LOW Low acoustic space divider enabling light division of spaces in open environments.
- WALL PANEL Wall-mounted acoustic panel that improves workspace comfort and finishes the room's appearance; upholstered surface dampens sound.
- HUT Pergola-style modular space divider system for open spaces that helps divide areas without fixed walls; wall panels add visual privacy.
- VR Showroom Virtual reality showroom that allows customers to explore INTO products in an immersive digital environment before purchase.
- INTO Re-Collection Collection of high-quality refurbished INTO products with 2-4 week delivery, offered as a sustainable alternative at more affordable prices.
Quantifiable outcome
- POD rooms reduce sound transmission and create focused work environments meeting ISO 23351-1 Class A acoustic standards
Companies that use INTO Concept
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
INTO Concept technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
INTO Concept partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Global Reseller Network (50+ Partners)coreINTO Concept operates with over 50 resellers worldwide, enabling product delivery to 32 countries. Products can be explored at partner locations globally, supporting international expansion.
- Gullstén-Inkinen (Interior Architects)minorInterior design firm collaborated on office projects including Stora Enso research center and City of Espoo office, providing concept and interior design services for INTO product installations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
INTO Concept competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Steelcase is a global leader in office furniture, workstations, and architectural solutions. Comparable to INTO Concept as a broad incumbent serving enterprise offices, though INTO Concept is more specialized in acoustic pods.
- Vitra: Vitra is a Swiss premium office and home furniture manufacturer with strong design heritage. Comparable in design-led premium positioning and Nordic/European design aesthetic, though broader product portfolio.
- Haworth: Haworth is a global office furniture manufacturer offering workstations, architectural interiors, and increasingly modular acoustic solutions. Comparable as a broad incumbent covering enterprise office spaces including acoustic and privacy products.
- Teknion: Teknion is a Canadian office furniture manufacturer offering workstations, seating, and architectural products. Comparable as a broad incumbent in commercial office furniture with similar enterprise customer base.
- Knoll (MillerKnoll): Knoll, now part of MillerKnoll, is a major premium office furniture manufacturer with workstations, seating, and architectural solutions. Comparable as a broad incumbent in workspace furnishings.
Direct peers
- Framery: Framery is the leading Finnish manufacturer of soundproof office pods, phone booths, and meeting rooms. Most direct competitor to INTO Concept, with overlapping product categories (POD-style booths), enterprise customer base, and global reseller model.
- Orangebox: Orangebox is a UK office furniture specialist offering acoustic pods, booths, and task chairs. Comparable as a direct peer focused on acoustic privacy solutions for enterprise offices.
Emerging players
- Mute: Mute is a European startup producing modular demountable office pods and acoustic furniture. Comparable as an emerging peer in the same acoustic pod category targeting modern offices.
- Spacestor: Spacestor specializes in modular architectural storage, acoustic pods, and space-dividing solutions for offices. Comparable as an emerging peer offering acoustic pods and modular workspace solutions.
Regional players
- Martela: Martela is a Finnish/Nordic office furniture manufacturer offering workstations, acoustic solutions, and space-dividing furniture. Comparable as a regional Nordic player targeting enterprise customers with similar workplace furniture categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
INTO Concept social profiles
Digital presenceINTO Concept compliance and trust
Trust signalCompliance7 records
INTO Concept financial estimates
Financial estimateRevenue estimate
Valuation estimate
INTO Concept leadership team
Management profileNumber of profiles
INTO Concept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INTO Concept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INTO Concept
What does INTO Concept do?
INTO Concept designs, manufactures, and sells the "INTO the Nordic Silence" product family of modular sound-insulated POD rooms, phone booths, acoustic space dividers, ergonomic seating, and tables/workstations for open-plan office environments. Products are designed in Finland and manufactured in Finland and Estonia, then sold directly and through a global network of over 50 resellers to enterprise offices, educational institutions, healthcare providers, and government organizations across 32 countries.
Is INTO Concept a public or private company?
INTO Concept is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INTO Concept founded?
INTO Concept was founded in -1. It employs 1 to 10 people.
Where is INTO Concept based?
INTO Concept is headquartered in Helsinki, Finland, in the Europe region.
How does INTO Concept make money?
Three revenue lines are on record. POD Rooms and Furniture Sales are the primary driver. The others are INTO Re-Collection (Refurbished Products) and rental and Leasing Options.
Who are INTO Concept's main competitors?
Broad incumbents on record are Steelcase, Vitra, Haworth, Teknion and Knoll (MillerKnoll). Direct peers are Framery and Orangebox. Emerging players are Mute and Spacestor. Martela is listed as a regional player.
Does INTO Concept have an API?
No public API is recorded for INTO Concept.
What industry is INTO Concept in?
INTO Concept's product category is Acoustic Office Furniture. Its primary akta.pro industry code is EDAEAIAM, Accessibility & Special Needs Equipment (Assistive Devices, Adaptive Furniture, Sensory Rooms), with a secondary code of CRAIAOAL, Home Office Furniture Rental (Desks, Chairs, WFH Bundles). Its NAICS code is 33721 and its SIC code is 2520.