Intrada, Inc.
Intrada, Inc. is a privately held Oakland-based independent record label and online retailer that restores, preserves, and distributes film, television, and video game soundtracks, serving a global community of soundtrack collectors via its D2C storefront with over 500 catalog titles.
- Company typePrivate
- Founded1984
- HeadquartersOakland, CA, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Intrada, Inc. does
Intrada, Inc. is a privately held specialty retailer and independent record label founded in 1984 and headquartered in Oakland, California. The company operates a dual business model: (1) the Intrada Label, which restores, preserves, and distributes film, television, and video game music albums in collaboration with composers, film studios, and musicians, and (2) the Intrada Online Store (store.intrada.com), which sells Intrada-labeled releases alongside thousands of soundtracks from labels worldwide. Intrada self-identifies as "the largest independent business dedicated to the music of movies, television and games" and has restored and distributed more than 500 albums over its 40-year history.
The product catalog is offered in physical CD, vinyl, and digital download formats, with pricing ranging from $2.99 clearance titles to $30+ premium multi-disc collector editions. Specialty merchandising constructs — Collector's Corner (one-of-a-kind rare titles), Danger Zone (low-quantity clearance), and Anything Goes (overstock) — support inventory turnover in a niche collectibles market. The company runs on a transactional unit-pricing model with no subscription component, relying on a direct-to-consumer go-to-market approach via its e-commerce storefront, email newsletter, and social media channels (Facebook, Twitter), supplemented by community forums and Doug's Corner blog.
Intrada serves film, television, and video game soundtrack collectors and enthusiasts — a fragmented, persona-based segment seeking expanded editions, limited releases, and rare out-of-print titles that mainstream music retailers do not stock. The technology footprint is minimal: no proprietary platform, API, SDK, or AI capability is disclosed. The company is independently owned (no parent, no institutional investors disclosed) and operates with approximately 5 employees, indicating a lean, specialized operation rather than a venture-backed or scaling entity.
Intrada, Inc. firmographics
Firmographics- Name
- Intrada, Inc.
- Legal name
- Intrada, Inc.
- Website
- https://intrada.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Intrada, Inc. is a privately held Oakland-based independent record label and online retailer that restores, preserves, and distributes film, television, and video game soundtracks, serving a global community of soundtrack collectors via its D2C storefront with over 500 catalog titles.
- Ownership category
- akta.pro rank
Intrada, Inc. industry classification
Industry- Product category
- Music Distribution & Retail
- NAICS
- Record Production and Distribution (51225), Libraries and Archives (519210)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Reissues, Remastering & Archive Services (MPAIAAAG)
- akta.pro secondary industries
- Audio Editing & Restoration (Cleanup, Noise Reduction) (MPAIAHAJ), Catalog / Library Distribution & Re-Release (MPADAJAK)
Keywords
Where Intrada, Inc. is headquartered
LocationHeadquarters
- HQ city
- Oakland, CA
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Intrada, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- CD and Digital Soundtrack Sales: Intrada generates revenue through the one-time sale of physical CDs and digital soundtrack releases. The company sells its own Intrada label productions as well as thousands of soundtracks from labels around the globe. Products are sold at individual prices ranging from under $5 for clearance items to over $30 for premium multi-disc collector editions. The business operates on a transactional purchase model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard CD Soundtracks |
| Unit Pricing | Pay-as-you-go | Multi-Disc Expanded Editions |
| Unit Pricing | Pay-as-you-go | Anything Goes Clearance |
| Unit Pricing | Pay-as-you-go | One-of-a-Kind Collectibles |
| Unit Pricing | Pay-as-you-go | Danger Zone Limited Stock |
| Unit Pricing | Pay-as-you-go | Digital Releases |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Intrada, Inc. product offering
Product offeringCore offering
Intrada, Inc. restores, preserves, and distributes film, television, and video game soundtracks through its own Intrada Label imprint and its online retail store at store.intrada.com. The company has produced over 500 restored soundtrack albums and sells thousands of additional titles from other labels worldwide in CD, vinyl, and digital download formats. Its offering combines acting as a record label (producing expanded, remastered, and previously unreleased soundtrack releases) with acting as a specialty e-commerce retailer aggregating global soundtrack catalogs.
Product overview
Intrada, Inc. operates a dual offering: (1) its own Intrada record label that restores, preserves and distributes film, television, and video game music albums, and (2) an online store that sells Intrada CDs alongside thousands of soundtracks from global labels. The company claims to be the largest independent business dedicated to movie, television, and game music, having engaged composers, film studios and musicians for 40 years to restore and distribute over 500 albums. Products include soundtrack CDs, vinyl records, digital releases, and special collections categorized as New Releases, Store Catalog, Collector's Corner (one-of-a-kind rare items), Danger Zone (low-quantity clearance titles), and Anything Goes (clearance section).
Differentiator
Problem solved
Functional benefit
Brands
- Intrada Label: The company's own record label imprint that releases restored and preserved film music albums under the Intrada brand.
Products and services
- Intrada Label Soundtrack Releases In-house record label producing restored, expanded, remastered, and previously unreleased film, television, and video game soundtracks on CD, vinyl, and digital formats, targeted at soundtrack collectors and enthusiasts.
- Soundtrack CDs and Digital Releases (Store Catalog) Physical CD and digital soundtrack releases from Intrada and other labels worldwide, including new releases, reissues, and remastered editions, sold individually to collectors.
- Vinyl Soundtrack Records Vinyl record editions of film soundtracks sold through the online store, offered in addition to CD and digital formats for collectors who prefer vinyl.
- Collector's Corner: One-of-a-Kind Items Unique, rare, out-of-print, or hard-to-find soundtrack titles sourced from private collections or limited supplies, sold individually at collector-driven prices.
Companies that use Intrada, Inc.
Customer profileSegments1 record
Ideal customer profiles1 record
Intrada, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Intrada, Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Intrada, Inc. competitors and assessment
Company assessmentEmerging players
- Waxwork Records: Vinyl soundtrack label known for horror and genre film score releases with collectible packaging, competing for collector dollars in the same niche physical-media segment.
- Death Waltz Recording Company: Vinyl soundtrack label known for deluxe colored-vinyl horror and cult film score releases; targets the same premium collector segment with a more limited-edition, design-driven product.
- Tadlow Music: Specialist label focused on restorations and re-recordings of classic film scores, overlapping with Intrada's restoration expertise and niche collector audience.
Direct peers
- Film Score Monthly (FSM): Subscription-based soundtrack club and label offering restored and rare film score releases, overlapping directly with Intrada's audience and competing for exclusive composer/studio projects.
- La-La Land Records: Specialist soundtrack label focused on limited-edition CD reissues and restorations of film and television scores, targeting the same collector audience with very similar pricing and scarcity-driven inventory tactics.
- Music Box Records: French soundtrack label producing expanded and remastered editions of film scores, mirroring Intrada's label activity and competing for the international collector customer base.
- Mondo: Vinyl-focused soundtrack and film score label with curated limited-edition releases aimed at the collector market; competes with Intrada's vinyl SKUs and expanded editions in the premium segment.
- Varèse Sarabande: Independent film soundtrack record label producing and distributing restored and expanded editions of film scores; the most direct analogue to Intrada's label-plus-retail model and the closest competitor in collector soundtrack releases.
Regional players
- Beat Records (Italy): Italian soundtrack specialist label producing restored editions of European film scores; provides direct regional competition for international collector revenue.
- Quartet Records: Spanish-based soundtrack label specializing in restored and expanded editions of European and international film scores; competes for international collector spend outside the U.S. market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Intrada, Inc. social profiles
Digital presenceIntrada, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intrada, Inc. leadership team
Management profileNumber of profiles
Intrada, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intrada, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intrada, Inc.
What does Intrada, Inc. do?
Intrada, Inc. restores, preserves, and distributes film, television, and video game soundtracks through its own Intrada Label imprint and its online retail store at store.intrada.com. The company has produced over 500 restored soundtrack albums and sells thousands of additional titles from other labels worldwide in CD, vinyl, and digital download formats. Its offering combines acting as a record label (producing expanded, remastered, and previously unreleased soundtrack releases) with acting as a specialty e-commerce retailer aggregating global soundtrack catalogs.
Is Intrada, Inc. a public or private company?
Intrada, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intrada, Inc. founded?
Intrada, Inc. was founded in 1984. It employs 1 to 10 people.
Where is Intrada, Inc. based?
Intrada, Inc. is headquartered in Oakland, CA, United States, in the North America region.
How does Intrada, Inc. make money?
One revenue line is on record: CD and Digital Soundtrack Sales.
Who are Intrada, Inc.'s main competitors?
Emerging players on record are Waxwork Records, Death Waltz Recording Company and Tadlow Music. Direct peers are Film Score Monthly (FSM), La-La Land Records, Music Box Records, Mondo and Varèse Sarabande. Regional players are Beat Records (Italy) and Quartet Records.
Does Intrada, Inc. have an API?
No public API is recorded for Intrada, Inc..
What industry is Intrada, Inc. in?
Intrada, Inc.'s product category is Music Distribution & Retail. Its primary akta.pro industry code is MPAIAAAG, Reissues, Remastering & Archive Services, with a secondary code of MPAIAHAJ, Audio Editing & Restoration (Cleanup, Noise Reduction). Its NAICS code is 51225 and its SIC code is 5735.