What BEAT does

BEAT (operated by MySports GmbH, Hamburg, Germany) is a blockchain-based health and fitness data platform built on Ethereum. The platform combines a free mobile application (iOS/Android) with an ERC-20 BEAT token that rewards users for completing fitness challenges and physical activity, while serving as the unit of exchange in a two-sided data marketplace between Data Providers (consumers) and Data Consumers (corporate employers, medical researchers, insurance companies, and advertisers).

Under the hood, BEAT maintains an immutable on-chain record of user fitness data, integrates with partner fitness apps such as NoExcuse, and supports multiple crypto wallets (MetaMask, MyEtherWallet, imToken). Companies can purchase anonymized, user-consented data with BEAT tokens and offer employee wellness incentives — including direct payment to sports clubs — to subsidize gym usage and reward physical activity.

The business model rests on three token-mediated revenue streams: corporate wellness subscriptions paid in tokens, data monetization through the marketplace, and exchange-listed token liquidity. Founded in 2014, the company reports 101-250 employees, is GDPR-compliant, and is led by Managing Director Daniel Hanelt. No external funding rounds, named enterprise customers, or revenue figures are disclosed in the available material.

Name

BEAT

Legal name

MySports GmbH

Website

https://beat.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

BEAT (MySports GmbH) is a Hamburg-based blockchain platform that rewards users with BEAT tokens for fitness activity and operates a marketplace where companies, insurers, and researchers purchase user-consented health data in exchange for tokens.

Ownership category

akta.pro rank

Product category

Fitness Data Marketplace

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

akta.pro secondary industry

Sports Data Feeds & Integrity Monitoring (MPAEACAE)

Keywords

• Blockchain fitness platform
• Health data marketplace
• Employee wellness programs
• Token-based rewards
• Fitness data monetization

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BEAT Token Economics: Token serves as the primary currency within the ecosystem. Users earn tokens by completing fitness challenges and exercising. Companies purchase BEAT tokens to offer employee wellness incentives and buy access to anonymized fitness data. Token trading on exchanges provides secondary market liquidity.
2. Data Monetization: Companies, researchers, and advertisers pay BEAT tokens to access verified health and fitness data that users voluntarily share. Revenue comes from the data marketplace connecting data providers with data consumers.
3. Employee Wellness Programs: Companies pay BEAT tokens to subsidize gym costs and reward employees for working out, creating a B2B revenue stream from corporate wellness solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BEAT is a blockchain-based health and fitness data platform that lets individual users track physical activity via a mobile app, earn BEAT tokens (ERC-20) for exercising and completing challenges, and selectively sell their verified health/fitness data to data consumers. It connects Data Providers (users) with Data Consumers such as corporate employers, sports sponsors, talent scouts, researchers, insurance companies, and advertisers, while also enabling companies to run employee wellness programs and pay sports clubs directly in BEAT tokens.

Product overview

BEAT is a blockchain-based health and sports platform consisting of the BEAT Platform (core blockchain infrastructure for health data storage and sharing), the BEAT Token (native cryptocurrency for rewards and transactions), the BEAT Mobile App (available on Android and iOS for fitness tracking and challenges), and integration with the NoExcuse fitness data management partner app. Users earn BEAT tokens for exercising and can monetize their verified health data by sharing it with sports sponsors, talent scouts, doctors, researchers, and insurance companies on the blockchain.

Differentiator

Problem solved

Functional benefit

Brands

• NoExcuse: Fitness data management app referenced as part of the BEAT ecosystem for users to monetize their health and fitness data.

Quantifiable outcome

• Users can earn tokens for fitness activities and monetize their data

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wellable: Corporate wellness platform enabling employers to incentivize employee fitness. Directly comparable to BEAT's B2B corporate wellness segment, though without token-based rewards or blockchain infrastructure.
• STEPN: Move-to-earn crypto fitness app where users earn GST tokens by walking/jogging. Closest direct comparable to BEAT in combining fitness tracking, token rewards, and a Web3 ecosystem.
• Vitality: Insurance-linked wellness platform that uses verified activity data for premium adjustments and rewards. Directly comparable to BEAT's insurance-data-consumer use case, though without the token layer.
• Sweatcoin: Move-to-earn app that converts steps into Sweatcoin tokens (SWEAT), now with on-chain wallet. Directly comparable to BEAT's user-facing value proposition of getting paid for physical activity.

Others

• Move2Earn Global: Aggregator/ecosystem hub covering move-to-earn projects. Conceptually adjacent as a peer in the same category, useful as a competitive intelligence reference rather than a direct competitor.
• 23andMe: Consumer genetic data platform that has explored monetizing aggregated user data to researchers and pharma. Conceptually comparable to BEAT's data marketplace thesis (user-owned, monetizable health data), though in genomics rather than fitness.

Broad incumbents

• Strava: The dominant fitness tracking platform with massive social network effects. BEAT competes for the same user mindshare on activity tracking, though Strava lacks a token or data monetization layer.
• Fitbit (Google): Google-owned wearable and health data platform. Comparable on health data aggregation at scale, and represents the biggest platform risk if Google launches a user-facing data marketplace.

Emerging players

• Genopets: Move-to-earn NFT game where users level up digital pets through real-world movement. Comparable Web3 fitness/gamification mechanics, though with NFT/PFP-collectible emphasis versus BEAT's data marketplace focus.
• OliveX (Dustland Runner): Web3 fitness app combining real-world running with digital asset rewards. Comparable move-to-earn mechanics and target audience, focused on audio-guided runs versus BEAT's broader fitness tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beattoken
• GitHubgithub.com/beat-its/smart-contracts
• Facebookfacebook.com/beattoken
• LinkedInlinkedin.com/company/beat-token

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAT