Intrigue

What Intrigue does

IntrigueMag, LLC is a privately held digital lifestyle publication incorporated in New Jersey, USA, and operating on a remote basis. Founded in 2019 by Jessica Toscano — an American Board of Sexology (ABS)-certified sexologist who serves as Founder and Editor-in-Chief — the company produces editorial content across five categories: Food & Drinks, Fitness, Health, Sex & Relationships, and Self-Care. It positions itself as the "World's First Unisex Lifestyle Publication," targeting an inclusive, sex-positive adult readership that includes LGBTQ+ audiences.

The core product is the Wix-based website at intriguemag.com, which serves as the primary content surface and supports an email newsletter subscription opt-in. Editorial is produced by a lean team of approximately 12 employees supplemented by remote college-credit interns in editorial, social media, and editor-in-chief assistant roles. Distribution extends across four social platforms — Instagram, Pinterest, Facebook, and LinkedIn — used for content amplification and audience growth. There are no mobile applications, no public APIs, and no disclosed technology integrations beyond the website platform itself.

The business operates three revenue streams: (1) affiliate marketing commissions earned when readers purchase editorially curated products through retailer links (a primary monetization mechanism with partners including Lovehoney, LELO, Wicked Sensual Care, PinkCherry, and De Soi), (2) sponsored/branded content placements labeled "Sponsored" on category pages, and (3) a subscription newsletter delivering lifestyle content and promotional updates to opt-in subscribers. No pricing tiers, subscriber counts, or revenue figures are publicly disclosed, and no funding rounds have been announced. The company operates as a privately held LLC with no identified parent, subsidiaries, or institutional investors.

Name

Intrigue

Legal name

IntrigueMag, LLC

Website

https://intriguemag.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

IntrigueMag is a remote digital lifestyle publication serving adults with sex-positive, unisex content across food, fitness, health, relationships, and self-care, monetized via affiliate marketing, sponsored posts, and an email newsletter subscription.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Lifestyle digital media
• Editorial content publishing
• Affiliate marketing content
• Sex-positive wellness media
• Email newsletter publishing

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate Marketing: Intrigue earns commission from editorially chosen products purchased through affiliate links on the site. The publication maintains affiliate partnerships with retailers where readers click links or make purchases.
2. Subscription Newsletter: Newsletter subscription delivering lifestyle content including sex, relationships, fitness, self-care and more straight to subscriber inboxes. Subscription includes content updates, promotional offers, and company updates.
3. Sponsored Content: Sponsored articles and branded content from third-party advertisers (labeled as 'Sponsored') appearing throughout the publication's category pages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IntrigueMag operates a digital lifestyle publication that publishes editorial articles, gift guides, and product recommendations across five content categories — Food & Drinks, Fitness, Health, Sex & Relationships, and Self-Care. The publication monetizes via commission-based affiliate links to third-party retailers, recurring email newsletter subscriptions, and sponsored branded content. It also runs supporting social media channels (Instagram, Pinterest, Facebook, LinkedIn) for audience engagement and subscriber growth.

Product overview

IntrigueMag is a digital lifestyle publication offering content across five main categories: Food & Drinks, Fitness, Health, Sex & Relationships, and Self-Care. The publication operates a website-based platform with an associated email newsletter subscription service. The core offering is editorial content including articles, product recommendations, and lifestyle guides.

Differentiator

Problem solved

Functional benefit

Products and services

• IntrigueMag Digital Publication A digital lifestyle publication marketed as the world's first unisex lifestyle publication, delivering editorial articles, gift guides, and product recommendations across Food & Drinks, Fitness, Health, Sex & Relationships, and Self-Care categories for adult lifestyle consumers.
• IntrigueMag Newsletter Subscription An email newsletter subscription delivering lifestyle content including sex tips, skincare regimens, fitness routines, and company updates directly to subscribers' inboxes, with opt-out capability.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Retail Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorAffiliate marketing partnerships with retailers where Intrigue earns commission from editorially chosen products purchased through the site. The publication participates in affiliate marketing allowing third-party affiliate links on site pages.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mindbodygreen: Mindbodygreen is a digital wellness media brand covering health, fitness, food, and relationships with a holistic editorial lens. It directly overlaps Intrigue's content verticals and competes for the same wellness consumer and lifestyle advertiser budgets.
• goop: Goop is a lifestyle and wellness brand with a sex-positive editorial voice covering sex, relationships, beauty, and wellness. It is the closest peer to Intrigue's sex-positive, inclusive positioning and competes for similar advertiser categories including intimate wellness brands.
• PureWow: PureWow is a digital lifestyle publication for women covering wellness, food, relationships, and beauty. It competes with Intrigue for lifestyle advertiser budgets and overlapping editorial verticals including Sex & Relationships and Self-Care.
• The Zoe Report: The Zoe Report is a digital lifestyle publication covering beauty, wellness, fashion, and culture from a female perspective. While Intrigue's 'unisex' positioning differentiates it, the brands compete for similar lifestyle advertiser budgets and the same wellness content consumer.
• Well+Good: Well+Good is a digital wellness publication covering fitness, health, beauty, and lifestyle topics. It overlaps directly with Intrigue's Health, Fitness, and Self-Care verticals and competes for the same wellness-minded female-skewing audience, though at a significantly larger scale.
• Greatist: Greatist is a digital health and fitness publication covering wellness, mental health, relationships, and self-care. It directly overlaps Intrigue's Fitness, Health, and Self-Care categories and targets a similar wellness-oriented consumer demographic.

Broad incumbents

• Refinery29: Refinery29 is a large-scale digital lifestyle publication covering wellness, beauty, sex, relationships, and culture. It serves a broader lifestyle audience than Intrigue but competes directly for sex-positive editorial mindshare and advertiser attention in wellness and intimate product categories.
• SheKnows: SheKnows is a large-scale digital lifestyle media brand covering parenting, relationships, wellness, and entertainment. It overlaps with Intrigue's relationships and self-care coverage and competes for similar household-and-lifestyle advertiser budgets at greater scale.
• Nylon: Nylon is a digital lifestyle publication covering beauty, culture, sex, relationships, and entertainment with a younger, inclusive editorial voice. It overlaps with Intrigue's Sex & Relationships and lifestyle coverage and competes for similar inclusive-minded advertisers.
• Shape: Shape is an established fitness and wellness publication covering workouts, nutrition, health, and lifestyle topics. It overlaps directly with Intrigue's Fitness and Health verticals and competes for the same wellness consumer and active lifestyle advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IntriguedByYou
• LinkedInlinkedin.com/company/intriguemag
• Instagraminstagram.com/Intrigue_mag
• Pinterestpinterest.com/IntrigueMag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intrigue