Intuit by Softrend
Intuit by Softrend is an Estonian B2B office furniture brand selling modular soft seating, tables, and acoustic workspace solutions organized into four work zones to enterprises, healthcare, education, and co-working clients across Europe.
- Company typePrivate
- Founded-
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Intuit by Softrend does
Intuit by Softrend is an Estonian office furniture brand owned by Softrend Group, headquartered in Tallinn, Estonia. The company designs and sells modular, multifunctional soft seating and workspace solutions organized around four explicit work zones (Welcome, Social, Collaboration, and Concentration) targeting modern open-plan offices. Its product portfolio spans three categories: Soft Furniture (the August Series and Meeter Series sofa systems, armchairs, acoustic walls such as August Wall and Hover, ottomans, and phone booths including the Intuit Booth), Hard Furniture (Tables including the Kuubik line), and Space Solutions (planters, room acoustics, screens, and workstations). Differentiated technical features include the trapezoid-design Intuit Booth engineered for acoustic clarity and ergonomic focus, the Meeter modular banquette system with a shorter cushion variant for compact interiors, and the August Series available in multiple size (1-S through 3-S) and height (H1-H3) configurations.
The business operates a consultative, project-based B2B sales model with no e-commerce channel. Pricing is quote-based and customized per engagement, with sales initiated through direct email ([email protected]) and co-design with interior architects. The company serves corporate enterprises (Pipedrive, Continental, Shell Energy Polska, Hella, Vaisala, Total Jobs, SK ID Solutions), healthcare providers (Savant Zorg, Tartu University Clinic), education institutions (Sodra School), co-working operators (NUUUORK), and government/utilities (AOS AGA, Utilitas Wind), with documented project delivery across Estonia, Finland, the UK, Holland, Germany, Lithuania, and Poland. Distribution is supported by integration with pCon Planner, allowing architects to specify Intuit products directly in space-planning workflows. Softrend Group (parent) holds the EU Ecolabel as the first Estonian soft furniture manufacturer to do so, providing a documented sustainability credential for the brand. The company is privately held with 18 employees and no disclosed funding.
Intuit by Softrend firmographics
Firmographics- Name
- Intuit by Softrend
- Legal name
- Intuit by Softrend
- Website
- https://intuitoffice.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intuit by Softrend is an Estonian B2B office furniture brand selling modular soft seating, tables, and acoustic workspace solutions organized into four work zones to enterprises, healthcare, education, and co-working clients across Europe.
- Ownership category
- akta.pro rank
Intuit by Softrend industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Intuit by Softrend is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Intuit by Softrend business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Office Furniture Sales: Direct B2B sales of modular office furniture including soft seating (sofas, armchairs), hard furniture (tables), and space solutions (phone booths, planters, screens). Revenue is generated through project-based enterprise sales rather than e-commerce transactions. Pricing is quote-based, with custom configurations for each client.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Intuit by Softrend product offering
Product offeringCore offering
Intuit by Softrend designs, manufactures, and sells modular office furniture and workspace solutions, including sofas, armchairs, tables, acoustic pods, planters, screens, and workstations. Its portfolio is organized around four proprietary work zones (Welcome, Social, Collaboration, Concentration) to help enterprises and institutions configure agile, human-centered office environments. Sales are project-based and quote-driven, executed through direct B2B engagements across Europe.
Product overview
Intuit by Softrend is an office furniture company offering a comprehensive portfolio of modular, multifunctional workspace solutions organized around four work zones: Welcome, Social, Collaboration, and Concentration. The product portfolio comprises three main categories: Soft Furniture (sofas, armchairs, acoustic walls, ottomans under the August Series and Meeter Series sub-brands), Hard Furniture (tables), and Space Solutions (phone booths, planters, room acoustics, screens/dividers, workstations). Key product lines include the premium August Series soft seating collection available in multiple size and height configurations, the modular Meeter banquette-style seating system, and the Intuit Booth acoustic pod. Products are designed for modularity and flexibility, enabling agile office layouts that support diverse work activities from focused concentration to collaborative interaction. The company serves office, library, and school environments across European markets.
Differentiator
Problem solved
Functional benefit
Brands
- Meeter Series: Modular banquette-style seating system designed for flexibility, suitable for both spacious interiors and compact areas.
- August Series
- Intuit Booth
Products and services
- August Series
Quantifiable outcome
- Softrend Group is the first soft furniture manufacturer in Estonia to earn the EU Ecolabel
Companies that use Intuit by Softrend
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Intuit by Softrend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Intuit by Softrend partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Intuit by Softrend competitors and assessment
Company assessmentEmerging players
- Abstracta: Swedish specialist in acoustic office solutions, including phone booths, pods, and sound-absorbing furniture. Partial overlap with Intuit's acoustic and phone booth product lines (Intuit Booth).
Direct peers
- Kinnarps: Swedish office furniture group offering workstations, soft seating, and acoustic solutions with a strong Nordic and Northern European enterprise footprint — directly comparable to Intuit's primary geography.
- Offecct: Swedish premium office furniture brand specializing in soft seating, acoustic furniture, and collaborative workspace products. Direct peer in Northern Europe with overlapping product categories and acoustic design focus.
- Steelcase: Global leader in office furniture and workspace solutions, offering modular soft seating, acoustic pods, and activity-based workplace products. Directly competes with Intuit in the B2B enterprise specification channel across Europe.
- Martela: Finnish office furniture manufacturer offering soft seating, workstations, and acoustic solutions with strong Nordic enterprise presence. Direct peer with overlapping Northern European geography.
- Vitra: European design-led office furniture brand with strong acoustic and soft seating portfolios, headquartered in Switzerland. Direct overlap with Intuit in the European enterprise and architect-specified workspace market.
- MillerKnoll (Herman Miller): Parent of Herman Miller and Knoll, producing premium office seating, modular furniture, and acoustic solutions for enterprise workplaces. Competes with Intuit on specification-driven enterprise projects in Europe.
- Haworth: Major global office furniture manufacturer with a strong presence in Europe, offering modular soft seating, workstations, and acoustic solutions for activity-based working environments — directly comparable to Intuit's product portfolio and enterprise GTM.
- USM: Swiss modular office furniture and architectural interior brand known for configurable systems and acoustic solutions. Direct competitor in modular, design-led office furniture for European enterprises.
- Ahrend: Dutch office furniture manufacturer offering soft seating, workstations, and acoustic solutions across Europe. Direct peer with strong Benelux enterprise presence, similar to Intuit's Holland-based references.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Intuit by Softrend social profiles
Digital presenceIntuit by Softrend compliance and trust
Trust signalCompliance5 records
Intuit by Softrend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intuit by Softrend leadership team
Management profileNumber of profiles
Intuit by Softrend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intuit by Softrend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intuit by Softrend
What does Intuit by Softrend do?
Intuit by Softrend designs, manufactures, and sells modular office furniture and workspace solutions, including sofas, armchairs, tables, acoustic pods, planters, screens, and workstations. Its portfolio is organized around four proprietary work zones (Welcome, Social, Collaboration, Concentration) to help enterprises and institutions configure agile, human-centered office environments. Sales are project-based and quote-driven, executed through direct B2B engagements across Europe.
Is Intuit by Softrend a public or private company?
Intuit by Softrend is a private company. It is classified as corporate owned and is currently operating.
When was Intuit by Softrend founded?
Intuit by Softrend was founded in -1. It employs 11 to 50 people.
Where is Intuit by Softrend based?
Intuit by Softrend is headquartered in Tallinn, Estonia, in the Europe region.
How does Intuit by Softrend make money?
One revenue line is on record: office Furniture Sales.
Who are Intuit by Softrend's main competitors?
Abstracta is listed as an emerging player. Direct peers are Kinnarps, Offecct, Steelcase, Martela, Vitra, MillerKnoll (Herman Miller), Haworth, USM and Ahrend.
Does Intuit by Softrend have an API?
No public API is recorded for Intuit by Softrend.
What industry is Intuit by Softrend in?
Intuit by Softrend's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of IMAFANAA, Commercial Interior Fit-Out (Offices & Corporate). Its NAICS code is 3372 and its SIC code is 2520.