Martela AB
Martela AB is the Swedish subsidiary of Finnish-listed Martela Oyj, designing and supplying ergonomic office, school, and healthcare furniture plus planning, implementation, rental, and circular-economy services to Nordic enterprise and public-sector customers.
- Company typePrivate
- Founded1945
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Martela AB does
Martela AB is the Swedish operating subsidiary of Finnish-listed parent Martela Oyj (Nasdaq Helsinki: MTH), headquartered in Stockholm and tracing its origins to 1945. The company designs, manufactures, and supplies ergonomic office furniture — chairs, electric height-adjustable and standing desks, screens and room dividers, storage units, and soundproof phone booths and meeting pods (including the Sono and Sono XL ranges) — alongside specialized school furniture and healthcare seating. Its catalogue spans more than 28 named product families (Maia, Alku, Axia, Bit, Grip NxT, Jojo, Sola, etc.), supported by an architect-facing toolset of ArchiCad/Revit 3D object downloads and an image bank for specification-driven sales.
The business operates on a B2B enterprise field-sales model with quote-based, non-publicly disclosed pricing, targeting corporate workplaces, educational institutions, and healthcare facilities across the Nordic region (Sweden, Finland, Norway, Denmark). Revenue is generated through five streams: one-time furniture sales, professional planning and consulting services (workplace analysis, chair mapping, space planning, interior design), professional implementation services (delivery, assembly, moving, furniture care), a recurring subscription-style flexible rental line, and circular-economy Second Life services covering renovation, reupholstery, service/cleaning, and recycling. The Martela Lifecycle and Martela Second Life service brands are positioned to extend the customer relationship beyond the initial purchase and into ongoing optimization and end-of-life asset management.
Martela is not a venture-backed or high-growth technology business; it is a mature, 80-year-old industrial brand within a publicly listed Nordic group. The Swedish entity itself has only 11–50 employees and operates without disclosed AI/ML capabilities, APIs, or software products — its competitive position rests on brand heritage, an integrated lifecycle-service model, and a direct multi-country Nordic sales footprint rather than on technology differentiation.
Martela AB firmographics
Firmographics- Name
- Martela AB
- Legal name
- Martela AB
- Website
- https://martela.se
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Martela AB is the Swedish subsidiary of Finnish-listed Martela Oyj, designing and supplying ergonomic office, school, and healthcare furniture plus planning, implementation, rental, and circular-economy services to Nordic enterprise and public-sector customers.
- Ownership category
- akta.pro rank
Where Martela AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Martela AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales: Sale of office furniture including chairs, desks, screens, storage solutions, and meeting pods. Products are sold as one-time purchases to businesses and institutions.
- Planning and Consulting Services: Professional services including workplace analysis, user-oriented design, workplace surveys, chair mapping, space planning, and interior design services.
- Flexible Rental: Flexible rental options for meeting rooms and home offices, supporting the circular economy model.
- Implementation Services: Delivery, assembly, moving services, furniture care, and storage services for office relocations and optimizations.
- Second Life Services: Renovation, reupholstery, service, cleaning and recycling services to extend furniture lifecycle and support circular economy.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Martela AB product offering
Product offeringCore offering
Martela AB designs, manufactures, and supplies office and educational furniture — including chairs, desks, tables, storage, phone booths, and soundproof work pods — under branded product families such as Maia, Sono, and Sono XL. Alongside physical products, it sells Martela Lifecycle, Martela Second Life (circular-economy take-back and refurbishment), and planning and implementation services targeting Nordic workplaces and learning environments.
Product overview
Martela AB is a Nordic expert in workplace and learning environments, offering a comprehensive portfolio of office furniture and related services. The product offering spans multiple categories including seating (chairs, armchairs, sofas, benches), tables (work tables, electric height-adjustable tables, conference tables), storage solutions, screens and room dividers, and soundproof meeting solutions (phone booths, work pods, meeting pods). Key product families include Maia (lounge seating), Sono/Sono XL (work pods and phone booths), plus numerous other named lines (Alku, Axia, Bit, Bobby, Combo, Ella, Elly, Face, Form, Frankie, Grip NxT, James, Jojo, Kilta, Maia, Movie, Nooa, Noora, Oona, Pinta, Plus+, Pod, PoGo, PreGo, Sola, Sono, Spot, Trivia). The offering extends beyond furniture to include lifecycle services: Martela Lifecycle (planning and implementation services) and Martela Second Life (circular economy services including flexible rental, renovation, and recycling). The company positions itself as a full-solution provider rather than a single-product vendor.
Differentiator
Problem solved
Functional benefit
Brands
- Martela Lifecycle: Comprehensive services covering the entire lifecycle of work environments, including planning, implementation, and ongoing support.
- Martela Second Life
Products and services
- Maia product family (chairs and seating) Branded range of chairs and seating for office and learning environments, targeted at Nordic enterprises and institutions seeking design-led ergonomic seating.
- Sono product family (chairs and seating) Branded range of chairs and seating designed for office and learning environments, positioned within Martela AB's Scandinavian design portfolio.
- Sono XL product family (chairs and seating) Larger-format extension of the Sono seating range for office and learning environments.
- Tables and desks Office and educational tables and desks designed for workplaces and learning environments.
- Storage solutions Storage furniture for offices and learning environments, complementing Martela AB's tables, desks, and seating lines.
- Phone booths and soundproof meeting rooms Modular soundproof phone booths and meeting pods for focused work and small-group meetings within open workplaces.
- School and educational furniture Dedicated furniture ranges for schools and learning environments, targeted at educational institutions in the Nordic region.
- Martela Lifecycle service Lifecycle management service covering the ongoing care, maintenance, and management of Martela furniture assets across their useful life for enterprise customers.
- Martela Second Life service Circular-economy take-back, refurbishment, and resale service that extends the life of Martela furniture and supports sustainability objectives for Nordic customers.
- Planning and implementation services Space planning, specification, and implementation services that accompany furniture deliveries to office and learning-environment projects.
Companies that use Martela AB
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Martela AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Martela AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Implementation and Service PartnersminorMartela works with collaboration partners for implementation services including delivery, assembly, moving services, and furniture handling as part of their comprehensive service offering.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Martela AB competitors and assessment
Company assessmentDirect peers
- Sedus: German office furniture manufacturer specializing in ergonomic seating, height-adjustable tables, and workplace solutions. Comparable to Martela in ergonomic design focus, activity-based working offerings, and European B2B enterprise customers.
- USM: Swiss manufacturer of modular office furniture systems used in workplaces, boardrooms, and learning environments. Comparable to Martela in modular office furniture systems targeting professional environments with high design and durability positioning.
- Offecct: Swedish design-led office and public-environment furniture brand, now part of the Flokk group. Highly comparable to Martela in Nordic heritage, ergonomic and acoustic workplace design, and education/public-sector customer base.
- Kinnarps: Swedish office furniture manufacturer founded in 1942, offering a comparable portfolio of chairs, desks, and storage for workplaces and public environments across the Nordics. Highly comparable to Martela in heritage, geography, and B2B enterprise focus.
- Flokk (HÅG): Norwegian-headquartered office seating and furniture group owning brands such as HÅG, Offecct, and RBM. Directly comparable to Martela in Nordic workplace focus, ergonomic seating specialization, and B2B enterprise sales motion.
- Ahrend: Dutch office furniture manufacturer offering a comprehensive portfolio of workplace furniture and interior solutions across Europe. Highly comparable to Martela in B2B enterprise model, full-lifecycle services, and Northern European market presence.
Broad incumbents
- Steelcase: Global office furniture leader serving enterprise workplaces with seating, desks, and architectural products. Overlaps with Martela in ergonomic office seating and activity-based working solutions but operates at vastly larger global scale.
- Vitra: Swiss family-owned furniture company with a strong design heritage in office and contract furniture. Comparable to Martela in design-led workplace positioning and Nordic/European enterprise sales, though operating across a wider residential and office portfolio.
- Haworth: Privately-held global office furniture manufacturer with comprehensive seating, desking, and architectural interiors offerings. Comparable to Martela in workplace lifecycle solutions and ergonomic focus, but at substantially greater global scale.
- MillerKnoll: Global office and contract furniture group including Herman Miller, Knoll, and Hay. Competes with Martela in ergonomic seating and workplace design but serves a much broader international customer base across multiple verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Martela AB social profiles
Digital presenceMartela AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martela AB leadership team
Management profileNumber of profiles
Profiles1 record
Martela AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martela AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martela AB
What does Martela AB do?
Martela AB designs, manufactures, and supplies office and educational furniture — including chairs, desks, tables, storage, phone booths, and soundproof work pods — under branded product families such as Maia, Sono, and Sono XL. Alongside physical products, it sells Martela Lifecycle, Martela Second Life (circular-economy take-back and refurbishment), and planning and implementation services targeting Nordic workplaces and learning environments.
Is Martela AB a public or private company?
Martela AB is a private company. It is classified as corporate owned and is currently operating.
When was Martela AB founded?
Martela AB was founded in 1945. It employs 11 to 50 people.
Where is Martela AB based?
Martela AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Martela AB make money?
Five revenue lines are on record. Furniture Sales are the primary driver. The others are planning and Consulting Services, flexible Rental, implementation Services and second Life Services.
Who are Martela AB's main competitors?
Direct peers on record are Sedus, USM, Offecct, Kinnarps, Flokk (HÅG) and Ahrend. Broad incumbents are Steelcase, Vitra, Haworth and MillerKnoll.
Does Martela AB have an API?
No public API is recorded for Martela AB.